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There are a few great reasons to buy expired domains. These existing domains may already have incoming traffic, backlinks or pagerank. Below are some ways you can profit from expired domains, and I'll go into the little details later.

Reselling the domain to make a profit. This isn't always profitable, but can be much of the time, with practice. Michael has gotten lucky with this a few times. Look for domains with a PR of at least 4. You would simply register the domain, and then resell it wherever you normally sell domains. Don't expect to constantly get huge profit margins.

Selling links from a high PR site. In order to make this worth your while, search only for domains that have a page rank of at least 5. Domains that are "niche-y" can sell a small number of links and charge more for them. A generic domain/website can get more customers who are willing to pay less. In order to keep your pagerank, adding original content, getting links, and making your site sticky will help.

Depending on the domain name, you may be able to set up a human edited directory and accept only paid submissions. This also depends on your page rank. Running a directory can be very profitable, but it's a headache to deal with all the Spam. Hiring some employees will make it easier on you when you have the capital to do so. By the way, having your submitters require to sign up for your list is a great way to up your profits even more.

If you know the website is getting a lot of traffic, redirect the domain to a related site of yours and benefit from the traffic. Some will still have backlinks that might benefit you.

One of my favorites: Turn it into a high traffic, profit pulling website then sell it for big bucks. We'll cover this in the website selling chapter.

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According to a global, web-based survey by Interbrand, the Google website had the most impact on people's lives in 2002. Google beat established brands such as Coke and Apple, illustrating how differently you build websites and, with it, brands on the web. It's less about how a website looks than how it works. A website must have a strong visual image. Marketing and advertising agencies have dedicated themselves to this basic premise. This section details all there is to know about how to create and design a successful website for maximum customer base and sales.

What goes into the site?

To promote a service or a product through a website is to promote mood, color, and feeling. This must occur quickly and repeatedly. Successful websites must take a very unique approach, as Google (and before it, Yahoo!) illustrates. A paid service on the web is a brand that exists primarily online -- helps people do things. First and foremost, it's functional.

Every time a reader succeeds in executing a task on the web site, your product or service reputation is enhanced. Every time a reader is frustrated by the site, the product’s reputation is diminished.

Tools and approaches that make marketers and advertisers succeed offline are often drawbacks on the web. The compelling image is slow to download and frustrates the impatient scan reader. The catch phrase is of little use to a reader hungry for information.

Google is a success because it does a great job helping people find the content they are looking for. Google built a successful brand with an anti-marketing, anti-advertising approach. Its home page is bare, minimal but most of all utterly functional.

Yahoo! built its brand in a very similar way. Yahoo! remains the number one destination for millions worldwide. Its home page is much more cluttered than Google's, but it's cluttered with links. It's about helping you to get to a destination quickly; helping you do things.

The conception about flashy homepages has changed. When you arrive on a home page and are met with a fancy Flash intro, you are no longer impressed. Waiting for a large image to download, your frustration would grow. Your potential customers visit your website looking for something unique and important. Anything that slows them down is an annoyance. You should portray your product with accurate, well-written, up-to-date content. Many marketers and advertisers still don't understand the web.

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One huge problem people who are overly stressed out have is the ability to say ?No? when they need to. Maybe your mother wants you to take Grandma to the store, but you‘re in the middle of a big work project. Perhaps your best friend asks if you wouldn‘t mind babysitting her kids when you‘ve already made plans with yourself to get a haircut.

There‘s no reason why you have to say ?Yes? to everyone. In fact, there are often many times when you should turn them down. If you find yourself agreeing to do things when you really don‘t want to, you‘re a people pleaser. In general, this isn‘t a bad trait to have, but it can be a huge stressor.

People pleasers think of other people‘s needs before their own. They worry about what other people want, think, or need, and spend a lot of time doing things for others. They rarely do things for themselves, and feel guilty when they do. It‘s hard being a people pleaser.

People pleasers hold back from saying what they really think or from asking for what they want if they think someone will be upset with them for it. Yet they often spend time with people who don‘t consider their needs at all. In fact, people pleasers often feel driven to make insensitive or unhappy people feel better - even at the detriment to themselves.

Constantly trying to please other people is draining and many people pleasers feel anxious, worried, unhappy, and tired a lot of the time. They may not understand why no one does anything for them, when they do so much for others -but they often won‘t ask for what they need.

This is the trap I fell into. I found myself always agreeing to do for others but when I needed those same people to help ME out, they were curiously occupied.

A people pleaser may believe that if they ask someone for help and that person agrees, that person would be giving out of obligation, not because they really wanted to. The thinking goes - if they really wanted to help, they would have offered without my asking.

This line of thinking happens because people pleasers themselves feel obliged to help and do not always do things because they want to. Sadly, people pleasers have been taught that their worth depends on doing things for other people.

It‘s painful being a people pleaser – believe me, I know! People pleasers are not only very sensitive to other people‘s feelings, and often take things personally, but they also rarely focus on themselves.

When they do take a moment for themselves, they feel selfish, indulgent, and guilty which is why they are often on the go, rushing to get things done. Because people pleasers accomplish so much and are easy to get along with, they are often the first to be asked to do things - they are vulnerable to be being taken advantage of.

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SECRET #3: Use a Professional, Reader Friendly Newsletter Design

I still can't believe how many honest, hard-working newsletter publishers spend hours on writing and preparing each issue and still kill their efforts and results by using a poor newsletter design for their newsletter.

It's like you spend years of your life writing an awesome book and then when it comes to choosing a cover for it, you use a very cheap and low-quality paper and write the book title in handwriting on its cover.

Wouldn't it be insane? Still, some people do the same with their newsletter.

Even if the newsletter content is very helpful, people won't still read it because they are turned off by the low quality and cheap looking design so much that assume the content will be as bad as the design.

Or maybe the design is so bad that hurts their eye to read the articles – like too small text or a cluttered look that confuses them which part is where.

So what about YOU? Is your newsletter design really professional? Or maybe it is killing your newsletter readership...

You can read this article and learn 3 ways to easily get a professional design for your newsletter that your readers will love. You will find this article an eye-opener.

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Provide a way for prospects and customers to contact you! It doesn’t make much sense to put a site up with your resell products and not provide a means of contacting you. Sometimes, a customer may be very interested in your product but are adamant on asking a few questions first. If you haven’t provided a quick and easy way to contact you, oftentimes, your customer won’t bother to hunt you down. That amounts to lost sales right there.

Don’t forget to sell on the back-end! For instance, if you sell on Ebay, you can always include a small advertisement on the download pages you direct your customers to. I sheepishly must admit that I’m bad about this one and I know I’m leaving money on the table by not providing back offers where possible. Note to self: plan to start selling on the back end consistently!

While specializing in one niche or sort of item is good, once you find success with it, then start branching out. Many people silently make big bucks off the Internet from creating multiple streams of income. For instance, I sell on Ebay, I run a resell rights membership and I create web scripts and bigger ticket items on the side. Even if some of your streams of income bring in less money than others, they do contribute to your income!

If you need something, have a question, or have an idea, don’t be afraid to ask. Some of the most successful online joint ventures done in the past (and being done today) were achieved by a person not unlike you getting up the nerve to contact other marketers to propose JV’s, etc. Don’t get me wrong. This doesn’t mean to contact every marketer out there and expect them to drop at your feet to do your bidding. As busy as you are, other marketers are likely to be busy too or are even busier!