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Men and women think, act and decide differently - about everything. As Dr. John Gray wrote, “Men are from Mars, Women are from Venus”. The differences between how men and women view the dating process are as far apart as the North and South Poles on planet Earth.

Women thoroughly relish the long swelling waves of romancing that go up and down in our minds. We feel completely absorbed, engulfed and rejuvenated while going through the rigmarole of emotional upheavals. We LOVE sailing through the rough seas of dating and romance.

Men on the other hand, like less drama, less of an emotional splurge and more stability. Guys prefer sailing in the tranquility of a rock-steady relationship. They aren’t necessarily ready to drop anchor and dock their ship but they do prefer smooth sailing.

Men rush in and latch on to the woman of their life – as if there is no tomorrow – and the woman is viewing it totally differently. She visualizes pain before pleasure.

Spends time thinking of what the future holds and neglecting how she can hold on to the present. Exclusivity, monogamy – women yearn for that – but all at the pace which she sets. The course and speed of the game is decided by her.

You will earnestly desire to quickly end the emotional distress associated with dating and stabilize the relationship – none of the wildness of dating will make you happy – you will want to go steady with a single woman.

There may be plenty of reasons for such behavior from men – seeking immediate but temporary monogamy. Definitely, a faulty understanding of women and wrong assumptions about how women think and what they believe is one of the main ones.

When you begin dating and continue dating a woman, your adrenalin will rise, you will get emotionally charged, but if you don't understand the woman’s nature and expectations, you will fall flat. You will gradually start to lose ground. That will affect your own sense of pride and self esteem. You will start thinking that the whole process of dating and romancing is a self-defeating exercise.

The thing is, because you are a man and want the whole meeting and dating thing to end as quickly and painlessly as possible with the positive outcome of getting into a stable relationship with one woman; your objective is the very thing that will cause you not to succeed.

A woman who feels like she is being pushed and hurried into a relationship that she isn’t anywhere near ready for, will dump you in a New York minute.

The pace and timing of a relationship all depends on the woman. She will set the pace and you must get in step with her. The dating process has a purpose. The purpose is for a man and a woman to get to know each other well. The process needs to conducted in many different settings and under many different sets of circumstances.

The woman that you are pursuing will want to observe how you conduct yourself in many different places and at many different events. She will want to determine whether you are a person she can depend upon to be there when the going gets tough.

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Opt-in websites are web sites or single pages that ask the visitor if they would like to sign up to a mailing list, usually in return for a free product or offer.

Because the visitor has to 'opt' to join the list rather than automatically being added, the end result is called an opt-in list.

Most people really don't mind being part of a mailing list. Especially if they're getting something of real value either for joining, or in the form of ongoing special offers after they've joined.

So how do you put together an opt-in page with free offer so you can collect email addresses?

Opt-in sites go from the simple and effective to the bells ringing, lights flashing ridiculously complex.

This is how I do it. Below is a screenshot for TomeyMarketing.com website where I offer a few nice gifts as a bonus for signing up for my newsletter. You'll see that at the very top right of the page I have placed my opt-in form for the newsletter. (feel free to go sign up if you haven’t already.) The free gifts are in the same column down a bit further.

That's it. It's very 'plain-vanilla' as they say. Compare it something more complex.

The more complex opt-in website I visited offered me no less than two options to add my email address to their mailing list. The main page appeared then an additional 'invitation' in the form of a blue pop-up box slid in quietly from the side!

This method may be much more 'glitzy' and professional than my site, and I have a great deal of respect for the owner of this site - because he offers a fantastic product and his is one of the few mailing lists I subscribe to because of the excellent content.

BUT it's not an approach that works for me. I deliberately keep my opt-in page simple and with almost a 'home made' feel. I do this (after a lot of market research) because people then don't feel like they're signing up to a big mailing list!

One customer said, "I felt like I was emailing a friend to get a book I wanted.” Both approaches are fine. Mine works for me.

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One way to do successful Niche Marketing is by building a content rich website. A content rich website is one that is loaded with information about a particular subject. It is one that will provide, if not all, at least the greatest majority of information available on a given topic or area of interest.

The content must give your website visitors easy access to the information they are looking for and the information must be timely, pertinent and effective.

One of the facts that marketers need to be aware of is that those who surf the net looking for information spend less and less time on each web page and are looking at more and more web pages each time they surf the web. In order to build an effective content rich website there are several things that you will need to do.

You will need to be certain that you have narrowed your topic to something that is very focused and specialized. Huge national and international companies that have built a reputation out in the ‘real’ world don’t need to focus or specialize.

They already are established and can sell everything to everybody. In order for the small business to thrive on the Internet, they must offer a larger selection or better quality products than the big businesses that sell the same general type product do.

The owner of a Niche Marketing website must build confidence. The content that will help build customer confidence should be uppermost in your mind when building your site.

There must be a generous return policy and customer service should be top drawer. Be sure that you include such things as testimonials and any kind of endorsements that you have.

The content rich website must give more than the customer expects. Don’t settle for a simple description of a product… go the extra mile. Provide such things as dimensions, size charts, expert reviews, warranty information, shipping costs and delivery timetables.

Content rich websites by definition contain a lot of information but they still must be easy to navigate. Visitors must be able to quickly access the information they are looking for. No page should be more than three clicks away for the site’s main page.

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Residual income puts money in an affiliate marketer’s pocket without any work or effort on their part. It doesn’t get any better than that. Sales of back-end products allow you to get paid for work that you do more than once. The idea here is to work smarter…not harder.

So what are back-end products? They are products/services you offer to existing customers, i.e. to people who have already bought a first product (front-end product. lead product) from you.

Most online marketers make much more money selling customers the second, third, fourth etc. product than selling their first product. The reason is that people who've already bought from you once are much more likely to buy again.

Strategies like back-end offers shifts the focus from the short sighted "take the money and run" strategy that is so much in use on the Internet today. You've seen these sites all over.

The focus is on getting a massive amount of traffic and then selling visitors an over-priced product that doesn't deliver what was promised. They might make money in the short run but they will only sell to each customer once and will have to continue spending a lot of money on advertising to get new suckers to visit their site.

More successful sites focus on building a strong relationship with their customers. Your main goal shouldn't be to just make sure your customers are somewhat satisfied...you want them to be extremely satisfied. If you deliver the goods, your customers will trust you more.

If you have their trust, you can sell them anything. When you send your very satisfied customers an email offering another product that they would be interested in, they will flock to your site to buy it because they trust you. Trust is everything.

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What is Viral Marketing?

Viral marketing is like a sneezing into a crowded room without covering your mouth.

The idea is to get people to pass it on. Viral marketing can be done in many ways…..email was the first way that viral marketing was used but since the beginning other ways have developed that encourage people to pass along to their friends and relatives information about products, services and internet sites… even jokes and video clips.

Viral marketing can be a very good thing for internet businesses, especially small ones that are just starting up. It can, also, sound the death knoll for those same businesses.

You cannot force a product to “go viral”. If it is good enough…or bad enough, that just happens.

You can, of course, use viral marketing but you can’t force the viral thing to happen.

People love to share good things with their friends and families…but they will be just as quick to share an unpleasant experience or the name of the company they think ripped them off…..maybe even quicker.

Should you try to capitalize on viral marketing? You certainly should! You would be the worst kind of fool not to use everything at hand to market your product or idea.

Without one doubt, you should reap the benefits of reaching more than just your target audience and stretching those advertising dollars as far as they will go. It is important, though, for you to realize that viral marketing is a strategy….just one tactic.

One, however, that does work toward achieving your campaign objectives. Oh….and just one more word of caution. You can craft a brilliant offer and a great message, and follow all the rules of Viral Marketing 101, but if a consumer visits your site and has a bad experience or even a not-as-good experience as expected, you will defiantly achieve viral marketing….the kind you don’t want.

Defining Viral Marketing

Viral marketing is unique and quite extraordinary. We share with friends and family the bargains or freebies we were able to get. If we can copy the freebie we will do it and give it to people that we know.

Everybody knows somebody and just like rumors, these freebies can spread fast. You can advertise your newsletter, your web site, products you’re selling, anything and you will make a profit if somebody clicks through the advertising on the freebie.

I will spare you the details of why the same ad advertised through viral marketing is so much more effective than regular advertising.

It is a great feeling when you receive something for free.

As you can see, viral marketing is giving out free stuff and in turn, this free stuff will be passed around to other people.

What better advertising could be accomplished in such a simple manner? The process is actually very simple. All you have to do is find resources where you can download free stuff, then turn around and give it away to your visitors. There are numerous resources where you can download the freebies. For example, you may get started off by offering your visitors free e-books and free software.

The software might cost a substantial amount of money to develop, but in the long run it’s a one time fee for a decent stream of visitors. This is only one idea of many.

You will find that the options are endless. Find something your visitors want and watch them roll on in!

Free web hosting is another form of viral marketing. You can provide this for free on your server to small businesses or beginning internet marketers.

In return, you place a banner ad at the top of each site advertising your products and web site.

This will increase the number of visitors to your web-site and is an effective means of advertising with little expense.

In summary, Viral Marketing by definition is any form of advertising and/or marketing techniques that "spread" like a virus without you having to do anything.

The Concept of Buzz

Everybody knows certain urban legends. They have never been marketed…. nobody ever spent the first dime to let the world know that there are alligators living in the New York City sewer system….big ones….albino ones.

So how is it that we all know stories like that? Better question….what if it were my product or service that enjoyed such common knowledge?

The grapevine, rumors, the whispers in your ear are what buzz is all about. Those little bits of information that people share over a cup of coffee….the outrageous occurrence that someone just saw and can’t wait to describe or the incredibly cool product that a friend of a friend just bought are the heart and soul of buzz…and buzz marketing or viral marketing, depending on what you want to call it.

Gigantic billboards rate barely a glance but we all still read the scribbling on a bathroom wall…ah ha! Buzz!

In today’s cyber –joined reality, every “have you heard” can get clicked on a zillion times by others faster than you can download the latest compromising picture of Madonna.

We all know what a computer virus is. It spreads from one computer to another in the blink of an eye.

The next thing you know it is everywhere. Now “Buzz” is the virus of marketing… it spreads to other customers and causes an epidemic of sales of your product or service.

It could be that “e-mail this to a friend” button that is just calling to you to click it, or a pair of real (and very satisfied) lips whispering persuasive endorsements into receptive ears, buzz marketing can transmit your business message at warp speed and do it at no cost to you.

How cool is that?

By starting a buzz you can turn your new business into the next urban legend…. that latest piece of juicy gossip that people can’t live without.

Message boards, blogs, email listservs and product review sites are the conversations that consumers have with one another and represent the largest collection of word-or-mouth or buzz advertising that has ever existed.

It is the old party line phone system taken to the umpteenth power. People talk to each other.

They willingly share their opinions on most any subject you can name but especially about products and services that they avail themselves of on the internet and in their brick and mortar worlds.

Consumers listen carefully to what others say about a product they are researching and intend to actually purchase.

Users read the recommendations that other users post.

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Because investing is not a sure thing in most cases, it is much like a game – you don’t know the outcome until the game has been played and a winner has been declared. Anytime you play almost any type of game, you have a strategy. Investing isn’t any different – you need an investment strategy.

An investment strategy is basically a plan for investing your money in various types of investments that will help you meet your financial goals in a specific amount of time. Each type of investment contains individual investments that you must choose from.

A clothing store sells clothes – but those clothes consist of shirts, pants, dresses, skirts, undergarments, etc. The stock market is a type of investment, but it contains different types of stocks, which all contain different companies that you can invest in.

If you haven’t done your research, it can quickly become very confusing – simply because there are so many different types of investments and individual investments to choose from. This is where your strategy, combined with your risk tolerance and investment style all come into play.

If you are new to investments, work closely with a financial planner before making any investments. They will help you develop an investment strategy that will not only fall within the bounds of your risk tolerance and your investment style, but will also help you achieve your financial goals.

Never invest money without having a goal and a strategy for reaching that goal! This is essential. Nobody hands their money over to anyone without knowing what that money is being used for and when they will get it back! If you don’t have a goal, a plan, or a strategy, that is essentially what you are doing! Always start with a goal and a strategy for reaching that goal!