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Introduction

If you are getting into Internet marketing, it is quite certain that you must be finding different ways of attracting traffic to your business each time you do some research. Remember that the strength is not in numbers here, it lies in the quality of your approach toward traffic generation.

So what are the best ways to attract traffic to your website?

Grab a mug of coffee, sit back in your cozy computer chair and read on. We present here the 20 best ways marketers use for traffic generation.

You are encouraged to print this eBook to use it better!

Pay Per Click Services

Pay per click or PPC is a model in which you pay advertisers according to the number of clicks they can generate for your website. The concept is very simple. You use Google AdWords (https://adwords.google.com/) or another PPC software and become a member. Then you submit your URL to them which you want to promote. The PPC service will then find other website owners on the Internet that are interested in promoting your website URL. These are your affiliates. They will place your URL on their sites in the form of an advertisement and whenever any person clicks on them, you pay them.

There are other methods to pay out; PPC is not the only one. Many services also provide a Pay Per Sale model (PPS) where you pay out only when a sale has been done. There is also a Pay Per Lead model (PPL) where you pay out when the visitor takes some particular action such as providing their email id, which becomes a lead.

If you haven’t tried out PPC yet, you are surely missing the number 1 traffic generation method which every Internet marketer worth their salt is using. It isn’t quite difficult to get into this medium of promotion – you must start researching on it pronto.

The following is a list of some other PPC software applications that you can use instead of Google AdWords.

Yahoo! Campaign Optimization (https://searchmarketing.yahoo.com/)
MSN AdCenter (https://adcenter.microsoft.com/)
Omniture (https://www.omniture.com/)
Apex Reach (https://www.apexreach.com/)
Atlas Search (https://www.atlassolutions.com/services_search.aspx/)
KeywordMax (https://www.keywordmax.com/)
SearchRev (https://www.searchrev.com/)
SearchFeed (https://www.searchfeed.com/)
SearchIgnite (https://about.searchignite.com/)

SEO

Search engine optimization, abbreviated as SEO, has been a buzzword in the Internet marketing world for several years now. Basically it means making a website better searchable by the search engines. Marketers who are looking at optimizing their websites work with regards to one of three major search engines – Google, Yahoo! Or MSN – because all these three have different parameters for organizing their links. Out of this Google is the most popular and most marketers wish that their rank – called as PageRank in Google parlance – improves. Since Google is a context based search engine (which means it ranks content-rich websites higher than others), marketers use the following methods for improving their PageRank on Google:-

They research on keywords and use them in their content. Google ranks websites based on the number of currently popular keywords that it contains.

Apart from keyword optimization, the overall content matters too. There must at least a 250 word content on a webpage for it to be considered by Google.

The content needs to be regularly updated too. Google is looking for content that provides value to the reader. Content that keeps changing is looked upon as dynamic content that the visitor would like.

Speaking in a broader sense, all methods of traffic generation are SEO methods. There’s a reason behind this. Search engines like Google keep a watch on the popularity of websites. According to them, if a website is visited more, it contains good value. Hence, websites that generate traffic automatically end up with better stakes on the search engines.

We shall be learning many more SEO methods in the course of this eBook.

Blogging and Forum Posting

You surely know what blogs and forums are. Though blogs and forums are different from each other, there’s one thing that’s common between them. Both of them allow visitors to post comments on them. That is the reason why they become interactive tools for the marketers of today.

Many marketers are known to start blogs of their own and make a post about their industry or even about their own product. They then put the link of their business website in the post or below it (below is considered more dignified). Visitors read the post and may probably visit the link mentioned. Thus, blogging is a good method of traffic generation.

Now, it is not necessary for you to have your own blog to market through them. (Incidentally if you want to make your own blog, software such as Blogger, available at https://www.blogger.com/, and Wordpress, available at https://www.wordpress.com/ can help you.) You could even visit blogs and forums of other people that are active on the Internet and make your comment on them. Even these have the same result; you get people coming in through the promoted link.

Forums follow a similar principle, but here you have to follow threads. Check out Digital Point Forums (https://forums.digitalpoint.com/) to see how the system works. Here you can initiate a thread. Forums have a better approach than blogs because here you will find only people who are very serious in the industry. Thus, both blogs and forums can improve the amount of traffic that your website is getting if you do them correctly.

Article Submissions

Submitting articles for traffic generation is a method that has been around since the beginning of the concept of Internet marketing and it is still going great guns. The fact that websites like Google rank content-rich websites better is what consolidates its position. Article submission is definitely one of the best methods of SEO available in today’s times.

The concept is simple – you write a keyword rich article and then you submit it on various article directories. You are given a bio box at the bottom of the article where you can put in your and your business’ name, with the link of the website that you want to promote. You can also put in a brief description about yourself in this box.

When a person stumbles upon on your website – the chances of which are high because you will be keyword optimizing your article – there is a likelihood that they will like your article and will then click on the link to get more information. This is how you get your traffic through article marketing.

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INTRODUCTION TO AFFILIATE MARKETING

When it comes to going into business online, one of the easiest and most lucrative methods is through Affiliate Marketing. This is because becoming an affiliate marketer requires no experience, no website and simple promotional techniques that will convert prospective buyers into customers.

For the relative newcomer, affiliate marketing offers a planned method and blueprint to begin making sales online. There are a multitude of different opportunities, niches and markets to choose from. A person can become an affiliate for just about anything from digital products to flowers and everything in between.

In this e-book, we will cover the basics of affiliate marketing to give you an idea of where to start, how to get started and what websites are good to work with.

We will then move into how to become a profitable affiliate in 60 days or less, becoming an affiliate insider and some advanced techniques that if applied properly will take your earnings to the next level.

This e-book is not the end all in affiliate learning; instead, it is a good step-off point that will lead you to other e-books that will expand your horizons and earnings.

By the time you finish reading this e-book, you will be able to implement a concrete plan that will get you into earning money quickly and easily.

These techniques have worked for a long time, and they work consistently to earn money from affiliate marketing if followed.

If you are already familiar with affiliate marketing, this e-book will give you new techniques to add to your marketing arsenal so that you can increase your affiliate earnings and expand on the methods that you use in order to be successful.

So, without further ado, let’s get started on our journey to affiliate profitability!

Basics of Affiliate Marketing

The concept of affiliate marketing is a variation on the outside sales position except that it all happens in cyber-space, and there is no door-to-door component. Think of yourself as the salesman, one of many, for a specific product or service and you’ve mastered the basics of what is an affiliate.

People have all kinds of products and services that they want to sell online.

Part of the process to become successful is to have a large amount of traffic that is interested in what you have to offer. The way you can accomplish this is by having salesman or affiliate promote your products. When a sale is made, you share the earnings with your affiliate/salesman through commissions.

Successful affiliates make a good living by promoting products and services of other vendors in order to make that commission.

For the purposes of this e-book, I will focus on one of the easiest affiliate networks to get started – Clickbank and list the others with a brief look at the larger networks. Once you learn how an affiliate network like Clickbank works, you will be able to expand that to other larger networks that have a myriad of different products and services that are commissionable.

Clickbank is one of the largest, oldest affiliate networks out there online. Clickbank sells only digital products, is extremely easy to learn how to use and has a ton of vendors just waiting to snap up a good affiliate.

There is no waiting time to become a part of the Clickbank affiliate family, and the commissions are much higher than the other networks, with some commissions going as high as 75%.

Clickbank is an affiliate network in that it is a whole bunch of vendors and affiliates all working under the umbrella organization called Clickbank.

Through Clickbank, products and services are bought and sold, accounting goes on within the network and commissions are calculated per product sold. Before we go any further, let’s look at what you can potentially earn from one product.

For example: You promote and sell on Clickbank product called Maverick Money Makers: Get Paid For Life!. It sounds like a pretty exciting product, right?

Well, it has the highest payout of any Top 10 Clickbank Product and is the Top Converting product offer online. It pays out at a 50% commission level. 8 When you look at it’s pitch page, it is endorsed by some pretty heavy weight people including CNBC, As Seen On TV, Small Business Opportunities, Fox News, CBS News and Readers Digest.

As an affiliate, you will earn 50% of the $97 dollar price tag, and it’s repaid on a monthly basis.

So, that means that for every person who signs up through your affiliate link (which we will get in a minute), you will be paid $44 each month as long as that person stays signed up.

What do you think if you simply stuck with this affiliate program and reached their magical 100 referral mark. That’s $4400 per month for promoting only one product.

Are you beginning to see how lucrative affiliate marketing can be?

Think about how much you could make if you found 10 affiliate programs like this one? This is not only possible, but not that hard to accomplish if you know how.

Look on Clickbank and find 10 things that you think you might want to sell.

Make a list because as you learn more, you may want to revise it, and you may find that your choices are golden.

Affiliate Marketing 101 – The Basics

Since you are reading this e-book, I will assume that you are interested in making your fortune. Before you can even contemplate picking an affiliate program to join, you will need to make some basic changes in your thinking.

Change the way you think about money.

You’ve got to really change the way you view money and you want to begin to feel like you deserve to be wealthy. While this concept seems simple, many people don’t feel like they deserve money.

As a result, their activities reflect their feelings of lack of worthiness. Instead of coming home from work and hitting the computer, reading an ebook, taking action on a plan, they will instead come home, sit in front of the television and time will pass.

Instead of becoming a veteran internet marketer, they will become the master of television watching.

People who feel like they should be able to make lots of money online will naturally make a lot of money online. This is not some spiritual mish-mosh, although I feel that spirituality is a part of everyone’s journey. However, that is not what I’m talking about when I say people can make lots of money.

The most important thing to remember is that if you feel like you deserve lots of money, you will take the actions to make it happen.

It takes some basic things to be successful at affiliate marketing:

Stay focused

Pick a niche product to start with and then START Read this e-book and then take action.

Make a schedule and then stick to it.

Start small and apply what you learn as you go. Avoid being overwhelmed out of the gate. You want to learn, apply it on a small level and then scale up when you feel you have the basics under control.

While you are doing this, you will start to make money. By staying focused, I mean avoid the multi-tab distractions. You can open a ton of websites in browser’s nowadays.

If your plan calls for answering email between a certain time and certain time, avoid reading emails before that time. Tell yourself, it will still be sitting there waiting for you at.

The ClickBank Marketplace 101

Clickbank has been in business since 1998, and has built their network to one of the largest retailer of digital products. With over 10,000 digital products, it is one of the premier affiliate networks.

It is easy to use, easy to join and there are products in a ton of different areas from pets to electronics.

In order to earn commissions, all you need to do is take your affiliate ID and you get a link which you can use to send customers to. When they click on your link, it will record your commissions when they buy the product.

These affiliate networks generally require that you have a website that is related to the affiliate program you want to sell.

However, that’s not impossible to accomplish, and you can get one at www.blogger.com, www.typepad.com, www.wordpress.com and the like.

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Is it REALLY Possible?

If this book represents your first foray into the world of making money online you may be asking yourself the question “is it really possible to earn money on the Internet?” The answer to this question is an unmitigated 'yes'.

Millions of people all over the world earn part or all of their income online. I'm not just talking about big companies by the way, but individuals working from the comfort of their own homes using websites they created to earn incredible sums of money every year, in and year out. When faced with this fact you might then begin to think, “yeah but those people are probably computer geniuses who have spent all their lives behind a computer.” Actually, nothing could be further from the truth.

Earning significant income using the Internet doesn't require any specific skill or a long history of becoming familiar with computers or the Internet itself. There is an incredible amount of information available to you to help you get started with your own profitable online business no matter how much or how little experience you may have. With this book, we hope to familiarize you with some of the basic information needed to get your Internet business up and running including such topics as what kind of business to choose, how to design a website, and even attracting visitors to the website once it's built. Make sure to take your time and study each section carefully because throughout the book we have provided you with detailed information and website links that will give you all the resources necessary to get started today. So what are we waiting for? Let's get started …

So You Want an Online Business

I want to kick off this section by drilling a point home in your head. The topic of deciding what type of Internet business to own is immense. The area of choices available to you can simply be overwhelming at times and this fact alone causes many to never get past the starting line. You'll never earn a dime if you don't take action so deciding on what type of business you will own and what type of product you'll sell should be something that you decide on rather quickly.

If you follow the information that we have outlined for you, then building your initial business won't require a lot of startup capital so if in fact you decide that the product you chose to sell is either unprofitable or simply doesn't interest you then switching gears and taking a different route won't represent a huge financial loss; having said that, we will provide you with tips along the way to help greatly minimize the risk associated with your initial decision.

One of the easiest ways to get up and running with Internet business is through the sale of information products. Information products are simply those that provide you with information about a particular subject that you want to know more about.

Anyone who has an interest on any subject would welcome more detailed information about their interest and providing this to them in an attractive easy to consume product has been the basis of more than one success story on the Internet. Let's take a look at some of the ways you can find a product to sell on the Internet.

Affiliate products

Becoming an affiliate of someone else's product is incredibly easy and can be incredibly profitable. You're simply acting as a salesperson for a product that someone else created and you'll use your website to help sell this product. The product creator pays you, the affiliate, a commission for each sale you make, and in turn, you won't be in charge of any of the overhead or service related to creating, delivering, or servicing the product once you make the sale.

Many large and well-known companies have affiliate programs and will pay you a percentage of the sales made from any visitor you send to their site. In addition, many info marketers have created individual products for sale on the Internet and will allow you to earn commissions on the sales as well. These info products are incredibly popular on the Internet and because of this and the potential profits that can be made quite easily, they will be the focus of most of our discussion throughout this book.

One of the easiest places online to find all of the affiliate programs you may ever need is www.clickbank.com. Click bank offers you the ability to sign up for free and become an affiliate of thousands of products. Simply choose one of these products and build your website and marketing efforts around it.

Click bank offers tutorials on how to get started and support can often be obtained through the creators of the product as well. Once you sign up for a program you will be allowed to use a myriad of graphics and advertising materials to help you achieve your sales goals.

While earning a percentage of a sale through an affiliate program is attractive, especially considering how quickly the programs can be set up, earning 100% of the sale can be even more attractive. The only way to do this is to create your own product.

Creating your own product

This statement may shock you, but I'll bet you yourself have inside your mind information that would make for an incredibly valuable and profitable info product. The fact is, all of your experiences, talents, and skills if put down in the proper format, could very well represent a value to someone else that doesn't have that knowledge or skill.

Simply make a list of any hobby or talent that you have that you could teach to somebody else. If there is a big enough interest in a particular subject matter that you have knowledge about then don't hesitate to create a product. As far as the world of online goes, an expert is merely someone who can provide specific information about a topic that someone else wants to pay to learn.

Creating your product doesn't require any special skill either. A salable product could be as simple as an e-book, such as the one you're reading now, or a more detailed program that may include a series of videos, audio lessons, or a combination of any of the three.

There are many places online you can use to outsource the work to be created. If you can type or talk into a microphone then someone else can take this recorded material and turn it into an information product you could sell on your website. For more detailed information about this particular subject, simply go to Google and type in how to create an info product and a plethora of solutions will be available to you.

Now that you've got the goods, it's time to set up shop Once you've decided on a particular product to sell, it's time to begin building your storefront. In this case, of course, your storefront will be your website. The first and one of the most important subjects we're going to talk about in creating your website choosing a domain name.

Picking and buying your domain name

There is no rule that says the first step of creating your website should be choosing your domain name but the name of your url will be used throughout your marketing and on your website so it makes sense to go ahead and take care of this one now. Just to clarify, your url is your actual website address such as www.yourwebsite.com. In this case, yourwebsite would be your domain name.

Choosing your domain name is important and the simpler and more specific you make it to what your website is about, the better. If your website is about learning how to play tennis better, then www.learntoplaytennisbetter.com would make a pretty good website address.

The shorter you can make it the better. Most really short domain names are pretty much gone these days but if you can find one that fits, it might make for a great choice. Here is a quick breakdown of some tips that can help you choose a good domain name for your online business. 1. Keep it simple-use few words, but make them specific to your topic

2. Incorporate keywords if possible-If you can include keywords that people are searching for in your domain name, this will help your site show up in the search engines when people are searching on your topic

3. Choose your extension-in the website www.yourwebsite.com, .com is your extension. There are others available for different industries such as .edu for education and .biz for business, but .com is the oldest and still most popular. If you can get a .com for the domain you select, then grab it When choosing to purchase your domain name one company has risen above all others: www.GoDaddy.com

There are certainly many places where you can purchase domain names online but Go Daddy has made them their specialty and their familiarity with the needs of their customers and providing a consistent level of quality customer support has made them the true leader. They offer domain names for less than $10 per year and much less than that if you purchase them for several years at a time. Their full-time customer service support team can take you through the entire process with ease.

Hosting

The best analogy I can give to the relationship between hosting and your website is hosting is like a piece of land, and a website is like a home that you put on it. Your website needs a place to live on the Internet and that's exactly what hosting services provide. They help to ensure that your website is online and visible to everyone on the Internet 24 hours a day.

There are several things to look for when choosing a hosting service and only one of those is price. Because of competition in the marketplace, the price of hosting has gone down dramatically over the years while the amount of services they provide has gone up. The key thing you want to be concerned with is the quality and level of service you receive from these hosting companies It’s unfortunate to think about, but the fact is problems can and probably will arise with your website at some point in time. It's comforting to know that the hosting company you've secured will be there when you need them. This should include a variety of ways to communicate with them including of course e-mail and phone.

If the hosting company you work with only provides e-mail service, this could lessen their effectiveness in times of trouble. In addition, make sure to note their hours of service because unlike a bricks and mortar store, your website will be available to customers 24 hours a day seven days a week; you want your host to be available for you as well.

Your hosting account is where you will upload the graphics of your website to then be sent to go live on the Internet. The process of doing this is called FTP, or file transfer protocol. The process is incredibly simple using the control panels that will be available to you on your hosting account, and depending on the level of customer service that the hosting company provides, they may be able walk you through this process the first few times to make sure all goes well.

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Introduction

The modern world has introduced many wonderful inventions that have made life more convenient.

Household chores that once took all day to complete can be finished within an hour; traveling far distances that once took weeks to cross now take a matter of hours. Letters that may have taken months for a loved one to receive, if they weren’t lost in transit, can be substituted for a clear and almost instantaneous text message.

Perhaps most conveniently, the average person can research any question they have in an instant. With computers and smartphones, a person has the entire history and collection of human knowledge at their fingertips. All you have to do is ask Siri or Google, and you can earn yourself a good-old-fashioned “YouTube Degree!”

Yet as spectacular as these technological achievements are, there are of course pitfalls that come with such an amazing ability. No one can have it all, and there must be drawbacks. Nothing is for free, as they say, and this is certainly the case with an increase in technology being apart of everyone’s daily life.

As freeing and liberating as having access to a smartphone can be, it is also very confining and damaging. A phone can be addicting, in all honesty. These are more than just concerns and grudges against the new era; these claims are indeed backed by scientists and mental health specialists.

No one could have possibly predicted that this would be an issue. Technological advances are almost always intended to provide a solution to a problem that exists in society.

It is doubtful that at the birth of the mobile phone innovation process, inventors intended for such harmful side effects as depression, addiction, poor hygiene, and other conditions that will be discussed below, would spread across an entire generation.

Regardless of the original intentions, the inventors of cell phones had in mind, the influence these devices have over people is very apparent.

Again, while people from older generations might be skeptical that such a seemingly trivial thing can create a phobia, this is a real phenomenon. Any parent raising children in the modern age might have an inkling of this feeling, if they have ever taken away their child’s tablet or cell phone as a punishment.

And what always happens? The child will throw the fit of all fits, perhaps even escalating into a panic attack because they can’t handle not having access to their mobile device.

Many parents might view this as simply a child being possessive of a shiny new toy, but this is a much deeper issue than simply wanting to have something. This is a need to have something, a need that consumes the individual to the point of obsession. There is a crisis, especially among the young, revolving around phone addiction.

What is Phone Addiction and How It Affects Us

Phone addiction may sound silly to some readers who remember a time before smartphones and 5G internet, but it is a real and serious issue plaguing thousands of people every single day. Consider another term for phone addiction - this term is referred to as “nomophobia,” which is the fear of being without a mobile phone.

This type of addiction is a disorder that involves the compulsive overuse of mobile devices. These compulsive habits are typically quantified by the total amount of time that a person is online within an average day, as well as the total number of times a person accesses their phone. However, compulsive overuse is just one facet of phone addiction.

This type of addiction is typically supplemented by concurring internet addiction. This is when a person cannot control their urges and behaviors regarding computer use and the internet. This can lead to someone suffering from psychological distress, as well as mental and physical impairment.

Worse yet, it is extremely easy for a modern-day person to become addicted to the internet. At the beginning of the internet revolution in the late twentieth century, the internet was relatively difficult to access - you had to be technologicallysavvy to successfully surf the web.

Nowadays, this process has been simplified and color-coded through social media and other apps. Rather than having to understand a computer programming language and perform a series of keystrokes, now with a click of a button and a swipe right you can access any kind of content you could imagine. Plus, due to factors that will be discussed below, it is extremely easy to endlessly scroll and lost sense of time due to the ease of access.

Short Term Memory Problems

Short-term memory loss is when someone forgets something that was experienced recently.

This is something normal that happens as people age, but it can also be a sign of a deeper problem. Incidents involving shortterm memory loss seem to be occurring much more frequently among people from the younger generations. Sometimes this happens due to brain damage, illness, or a mental health issue.

Overuse of phones has been linked to short-term memory problems. There is a known term for this unfortunate phenomenon. This is known as “digital amnesia.” The researches at the Swiss Tropical and Public Health Institute have revealed that increasing exposure to devices does in fact negatively affect the memory of adolescents.

The type of memory that is damaged is called “figural memory.” This form of memory helps a human make sense of patterns, shapes, and images. This process happens in the right hemisphere of the brain.

It has been suggested for some time that smartphones may reduce the cognitive capacity of a person. Cognitive capacity refers to the total amount of information the brain is capable of retaining at any particular moment in time. Phones can drain the cognitive capacity of a person, thus limiting the ability for a person to successfully complete a task even if they are not using a device at the time of the task!

Getting Your Time Back

Humans are adaptive. Civilization has existed for many centuries without relying on phones. For the younger generations, this may seem impossible to imagine, but it is true.

Human minds were not intended to and not evolved for excessive device usage. There is simply too much stimulus for a person to handle nowadays. There is nothing to be ashamed of if you are experiencing phone addiction, or if someone you love is.

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Chapter 1: Introduction: Why Traffic is Your Most Valuable Resource

If you are going to succeed as an online business – whether you run a blog, a website, or an ecommerce store – then you need to recognize the crucial, inherent value of traffic. It is no exaggeration to say that traffic is any online business’ most valuable resource and is what will ultimately make or break its long term success.

If you make money from ad revenue, that means that advertisers are paying you to show their adverts to your visitors. You will only be able to strike up the very best sponsorship deals and banner ad deals if you can demonstrate that you have a large number of regular visitors coming to your site.

Alternatively, should you use a service like Google AdSense, you will get paid per click or per impression. That means you’ll earn a few cents for every person that clicks on / views your adverts. That means you’re going to need a LOT of your visitors to your site in order for that to have a cumulative effect and begin earning serious money!

Maybe you sell a product or a service? Again: the number of visitors you get to your website will directly correlate with the number of eyes on your offering. The more people come to your site – the more traffic you have – the more you will stand to earn. Of course, you still need to convince people to buy your product. You still need a good product to sell in the first place…

But if you don’t have people coming to your site in order to learn about your product, then none of that even matters!

As Arnold Schwarzenegger once said: you could be giving away free gold, but if nobody knows you’re giving it away… you still won’t get any takers! (I’m paraphrasing.)

And of course this applies to affiliate marketing too: if you have an affiliate product that you need to sell, you first need to build/find an audience to sell it to.

(Even if you sell something else – like a Software as a Service model – then you’re going to need traffic in order for people to discover and sign up to your services!)

For all these reasons, traffic should be the number one priority for most online businesses. This should be the main point on most meeting agendas. This should be the single metric you pay most attention to.

And yet that is seldom the case. Too often, we focus on everything but the traffic. We focus on trying to reduce overheads or to sell more profitable products. Maybe we worry about our website design/the content we are writing.

Or maybe we allow our content to be dictated by a few business partners that – of course – only have their own best interests at heart.

The danger in all these cases, is that you might end up missing the forest for the trees. Focussing too much on other factors that end up steering you in the wrong direction. The result is that your traffic either stagnates or starts to shrink. And as we’ve already established that traffic is the primary source of income for nearly EVERY online business. So what happens? All those other metrics start to shrink as well.

A Paradigm Shift in Your Approach to Traffic This book is a wakeup call. This book is here to remind you of the crucial importance of traffic, and how to realign your strategies and goals in accordance with that. More importantly, this book is a blueprint to help you gain that much more traffic.

That means writing articles that are designed to bring in more traffic.

It means posting links in places that you know will drive more traffic.

It means designing an ad campaign that maximizes the amount and QUALITY of traffic coming to your page (for the smallest amount).

You’ll discover the key factors that are preventing your site from growing right now. You’ll learn what the biggest websites on the web are doing to grow their traffic, and you’ll learn to emulate those strategies so that you can grow just as quickly and effectively.

Chapter 2: Quality vs Quantity

As much as the last chapter should have woken you up to the crucial importance of getting lots of traffic to your site, you shouldn’t think for one moment that that is the whole story – it is not! Even more important than the amount of traffic you get, is the quality of that traffic. And by quality, I mean targeted traffic.

What is targeted traffic?

Simply, targeted traffic is traffic that you actively chose based on metrics. Let’s say that you have a wedding dress store that sells local dresses. What would targeted traffic mean for your business?

Simple: it would mean a largely female audience, from your local area, and engaged. It’s better to have 20 visitors a day that fall into that category, than it is to have 1 million visitors from another country who are already married!

There’s more to high quality traffic too. Just as important as the demographics, is the means through which you acquired that traffic, the impression you make on the visitors, and the way in which you market yourself subsequent to gaining that traffic.

The best type of traffic is actually repeat traffic: returning visitors. This is something that is missing from so many approaches to building traffic, but there are a number of crucial reasons that repeat traffic trumps everything else:

- Repeat visitors have experienced more “touches” – that means they have interacted with your brand more times, and should have higher engagement and trust. In other words, they’re much more likely to buy!

- Repeat visitors are extremely targeted. You know they must be interested in what you’re talking about/selling because otherwise they wouldn’t have come back!

- Repeat visitors give you a constant supply of business. If those visitors are coming back to your site over and over again, this means recurring income and it means a more stable and resilient business.

- Repeat visitors are likely also examples of direct traffic. This means they’re visiting your site by simply typing in your URL rather than going through Google or social media. While Google and social media are extremely valuable tools that you should definitely invest time in, they are also third parties. That means you’re relying on those platforms remaining available in order for your business model to work. This puts you in a risky position!

There’s one more factor to consider when thinking about quality traffic though, and this potentially stands in opposition to repeat traffic. That is: user intent.

Intent is a CRUCIAL word when it comes to SEO, conversion rates, marketing, and everything else. However, it’s also a term that is only recently being given the importance it deserves, and it’s a term that many people still don’t fully understand.

What is intent? Why does it matter for your business?

Essentially, intent refers to the reason that the traffic is coming to your site. This impacts on your CLV (see next section) meaning that it impacts on conversion rates, AKA sales.

Because in order for someone to buy a product, they need to be the right person looking at the right product… but this also needs to happen at the right time.

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The Lure of Online Jobs

Like many other workers, you have probably fantasized about working from home. You dread the commute because of the stress and the time that it takes to get yourself to and from the office. On top of that, working out there in the world requires you to deal with lots of personalities and loads of work related drama. Who hasn’t listened to their co-worker's gossip about one another, or list their complaints about their lot in life? It's more than enough to wish we could get away from it all.

While there are some jobs that lend themselves to working from anywhere like being an artist, an author, or a care provider, they require a select set of skills that not all of us possess. However, you should not let that discourage you from your dream of working from home.

Some online jobs that are available do not require you to love working with children, or the elderly. Nor will you need to be the next Monet or Twain. In today's market you can find a large selection of jobs that can be done easily with the help of the Internet and a computer.

Do not fool yourself into thinking that working online will be easier then working outside the home. In terms of actual work, you will need to be completely dedicated to your success. Although you might think it is easier to stay motivated once you get rid of the annoying co-workers and the boss there can be a number of challenges that you will have to deal with when you work online by yourself.

To begin with, you will still have to commute to work each day. The commute may only be to your home office, or to the kitchen table, but you will have to physically and mentally turn up at work.

The Biggest Challenges

Online employees have to treat their work just like any other job. Clocking in to your job, if not physically but mentally, is a necessity. An online job is not an opportunity to relax at home. In fact you may have to work harder, often with longer hours than you do at a traditional job to make the same amount of money, especially in the beginning. Once you have established your online career you will be able to easily reap the benefits of being able to work from your house, or anywhere else you choose. But, getting there takes time and effort.

In the beginning though, you will have to first find the right type of job and the right employer. Like many online job seekers you have probably heard horror stories about illegitimate online jobs. Stories about people who spend loads of cash to get started in an online job only to never get paid are rife on the Internet. Other stories mention scams galore where people do the work for an apparent respective company only to never see a dime in payment for it. You can avoid these unfortunate situations by choosing your work and your employers wisely.

Tips for Choosing Online Employment

Before you get burned you should pay close attention to the following tips. These might well save you from wasting time, and money chasing the wrong dream.

You Should NOT be Charged to Get Started

Never pay to start working for an online employer. Any legitimate online business will not require you to put up your own money in order to get started. There may be costs to you, like upgrading your computer equipment or software, but they are solely by choice and not a requirement for your online job.

Watch Out for Scams

Do not fall for scams. You are a smart person. Remember, if it sounds too good to be true, then it probably is. If you want to make money online you will have to work for it.

Get rich schemes are empty promises to prey on people's greed and false beliefs that there are fast ways to riches. Unless you are planning to play the lottery, then don't bank on getting rich fast. There are no secrets to getting rich tomorrow, or earning one million within the next three months. You also can’t earn money by doing nothing. If you really want to make money online, work for it.

Do Background Checks

Check employer references and backgrounds. Anyone can say that they are a legitimate business, but they actually have to be a legitimate business to prove it. Research anyone that offers you work.

Check their references and dig deep into their background. If you consider working for a particular person, or business, don't just go to the website. Do a web search with Google, and find out as much as possible about them before you do even one assignment.

Don't be fooled twice. Remember the old saying: “Fool me once, shame on you. Fool me twice, shame on me.” If you do work for someone and they fail to pay you, or they don't pay you in a timely manner then do not work for them again.

There are plenty of great online employers who will pay you on time. Wasting your energy on the scam artists on the Internet will only wear you down mentally.

Make Sure You Shine

Do the best work that you can each and every day. Working hard pays off, in any industry. The harder you work, the more it will show, and the more work you will have to do. It might seem like some jobs are less important than others, but you never know where this could lead. Even though the web seems like a big place, it is likely you will run into mutual acquaintances. If you have a good reputation it will follow you. A good reputation attracts higher pay rates.

The above steps will serve like a guiding beacon in your search for the perfect online job. Even though you hear a lot of horror stories, finding a legitimate online job isn't as hard as it seems with the right attitude and knowledge. The trick is to find the right job with the right people. Whether you choose to work for someone else, or to go into business for yourself you will have to become quite adept at sniffing out those that are reputable from those that are not.

Customer Service Jobs

A customer service job is one of the few online jobs that requires very little in terms of special skills. All you need is a reliable computer and an Internet connection. As a service rep you can work for one of many companies that provide customer service through online contractors. The services you might provide, based on your qualifications might include; answering simple questions, registering customers, placing orders, or providing technical input on products. A wide variety of businesses employ at home and online employees. You could work for an airline, an Internet provider, a catalogue company, a successful entrepreneur, etc. The list is literally endless.

Finding a Legitimate Customer Service Job

The best place to find a decent job is on an online job market. Sites like Enlace, Guru and odes have very strict guidelines for its members. The sheer amount of available jobs on these sites is staggering, and with a bit of digging, sorting and weeding I don't see any reason why you shouldn't find work fast.

Make sure you ALWAYS use their online Escrow payment services to ensure you actually will get paid. Escrow acts as a safe go-between for you and your employer.

Upon choosing you for their advertised job your new employer will deposit the agreed payment into Escrow. You will then be notified with an email. Once you know the funds have been placed you can start the job. Never, ever start work before you have been notified of this. Trust me. I've done this and lost hundreds of dollars in the process after the client disappeared with my good work without paying me.

Getting Started as a Service Rep

In order to get started in this line of work you will need to have a resume that you can submit online. As you would expect, getting an online job is often a case sending plenty of emails and making telephone calls to prospective employers.

It is highly likely that you will never meet your boss or your coworkers face to face. Make sure that your resume represents your interpersonal communications skills and any customer service related jobs you have held in the past. If this is a career change for you it might be beneficial to get a customer service job at a retail store in order to hone your skills. Of course, you will also want to make sure that your resume is grammatically correct since you will probably be asked to submit reports online and communicate via email. Good computer skills are a must.

Most of the companies require any applicant to be familiar with their preferred computer programs. These typically include word processing and spreadsheet applications. Remember that your job is not only going to be about dealing with customers, it will also require you to write reports about your work. As such you should familiarize yourself with commonly used computer programs. If you are not already familiar with these programs, you can take online tutorials, or enroll in specific classes to ensure that you know how to handle anything that comes your way.

Stick with what You Know/Like

As you look through the various websites that promote online customer service jobs, focus only on jobs that interest you. If you land a position, you will spend many hours each day talking to people about the product or service your company provides. Because of that, you should make sure that you are actually interested in what you will be talking about.

For instance, if you enjoy traveling, you might want to work for an airline or a travel company. Your personal knowledge of travel and the excitement you could bring to customers is a huge boon in your favor.

If you are technically savvy you might be a good fit for an Internet service provider, or another tech company. By picking jobs within your expertise and interest your employer will require less time on your training. It will also push you to the top of the list of applicants.

If you simply enjoy talking to people and helping them, then virtually any customer service job is good for you. In fact, in order to be successful in this line of work you will need to have great interpersonal skills, a willingness to offer the necessary time with each client (so they feel well cared for), and a genuine interest in the company for whom you work. Not all customer service jobs work directly with the public, some work from a business to business point of view.