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When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link (Perfect backlink) that matters. Understanding What Makes A Perfect Backlink First of all, you have to know the factors that create a perfect backlink. Well, here are they:
1. The Authority Of The Site The most important factor is the authority of the site. If you are able to get a link from high authority sites like Wikipedia or The NY Times, you can expect a ton of link juice flowing to your site. Why? Because Google knows that these sites don’t link to junk. They’ll only ever link to quality, so when you get a link from Wikipedia, it’s the best indicator of the site is trusted and have high value. 2. The Page Rank of The Site Page rank is one of the oldest ranking factors that Google uses to determine the importance of a page. That means the higher the PR of a page, the more powerful the backlink it produces. That’s the reason why we build high PR private blog networks: to get backlinks from pages with established PR. 3. The Relevance Of The Linking Source Relevancy is a highly important factor. What this means is that links from relevant sites always carry way more power than links from sites with no relevance. Getting links from the relevant sites is more powerful, since it directly endorses the content of the site by referencing. 4. The Type Of Site That Create The Backlink There are some kinds of link that are dead easy to get links from, so Google devalues links from social bookmark, blog comments, and forum profiles, etc. Don’t get me wrong; they STILL carry some weights, but not as much as links that are more difficult to obtain from blogs, press release and authority sites. 5. Link Location On The Page You have to get contextual backlink to get the most of the backlink source. Other positions like homepage, sidebar, and footer are still good but not as powerful as contextual backlink. 6. The Amount of Outbound Links Page Rank gets distributed between links on a page. That means the more link on the page, the less juice each link will receive. It’s simple as that. Lesser the outbound links in a page is more powerful and valuable. It is logical to think that there may not be too many in context link in an article for referencing. Lesser the link more value it gets. It’s that simple. A Perfect Backlink Example Let imagine we want to rank for a website in the health niche, this is what we want to get link from:
A PR 4+ health
Contextual Link
Stay forever on the homepage to get the most out of the PR 4
Very few outbound links BOOM! We have a perfect link. But it sounds like impossible for an authority site to put a link to our health blog on a sticky post that stays forever on the homepage, right?
So why not make your own high PR & relevant site and link it to your health blog. In short “Create your own PBN” What is a Private Blog Network or PBN? A private blog network (PBN) is a set of domains that you own. In most cases, a PBN is made up from expired domains. An expired domain is a domain that was owned at one time and had content – the website was lived in and the webmaster cared for the site. In fact, the webmaster probably created a nice website that attracted visitors and even had other websites link to the domain. It may have a page rank or not. Why would someone create a PBN? A PBN is powerful because you control the content and you control the links within the domain. This means that you can create or alter the content so it relates specifically to your niche. Even more important is that you can create and alter the anchor text that links to your website. (Anchor text is the text that appears as a hyperlink – it’s what you click on to go to another site.) In addition, an expired domain is likely to pass along a good amount of link juice to any website with a link from it. Link juice can be thought of as ranking power – so an expired domain can pass more ranking power than a brand new domain since it carries more authority.
Buying Domains: Ultimately, this is THE most important step in building your private blog network. You want domain names that have an existing link profile, with age and a good Google history too. That means no spam links, nothing from questionable foreign sites, no adult or gambling sites either. Why do expired domains have more authority? There are two main reasons why expired domains pass more link juice. The first and less important reason is that Google places some value on the age of the domain. If you can find an expired domain that has been around since 2008, that domain is generally more authoritative and passes more link juice than a domain created in 2014. The second and more important reason an expired domain has more link juice is the backlink profile. The backlink profile is the general make up of the backlinks to a domain. How do you find expired domains? Finding a high quality expired domain is a task on its own. You need to spend some time in finding the domain and also check its link quality etc. The one free resource I use is: expireddomains.net
Expireddomains.net I use ExpiredDomains.net because it’s a great source of FREE information and the search/filter capabilities are very powerful. They have multiple options for finding domains, such as GoDaddy auctions, free to register expired domains, plus lots of other neat filters such as a minimum Moz Domain Authority or Majestic Trust Flow. Applying Filters There are 3 type of filter you can apply. – Common Filter – Additional Filter – AdWords & SEO Filter Let’s look at the key filter we use to find a good expired domain; Common Filter
Additional Filter The additional filter allows you, as I have done, to choose only domains that are available to register. If this was not selected, auction and closeout domains would be returned also (which you can use but cost more). AdWords & SEO Filter This is where the tool gets really powerful. – We have the ability to search on both Majestic and Moz Domain/Page Authority.
– A Min and Max CPC function is the icing on the cake. We have pretty much all we need right here to find some awesome domains. What Makes a Good Domain? Authority & Relevance A link from an authority domain that is relevant to your niche is gold for your search engine ranking. Google loves these kinds of links; it’s a big thumbs up for your site from another trusted site. Whilst buying domains with authority is definitely doable, buying relevant domains may prove a challenge. However what we can do is MAKE THEM RELEVANT. We can do this by taking the following steps;
