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Who Else would like to own a “Brain Dead Simple” (YOUR Product Niche Title Here – List Building, Traffic, YouTube, FaceBook Etc) System that Sends YOU (Your Solution Here - $100 per day, Hoards of traffic, Tons of Amazon buyers etc) Even Whilst on Vacation?
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Amplify recommendation and word of mouth
Anything posted on Facebook goes viral very quickly, because it is being shared and viewed by many people. People usually place emphasis on the things which are being shared and posted by their friends. Create new and great content that is shared and keep people’s news feed fresh with your content.
This recommendation and the sharing of your services and products can be beneficial for your business in bringing in traffic. Use Page Insights to determine which parts are engaging your customers and encourage them to share it.
Gain insights
Facebook allows you to create relationships with your customers by observing them and their interests. It is the best place to recognize your targeted customers so that you can engage them directly. You can improve your business by staying aligned to the people you serve.
You can also make use of Campaign Reports for the advertising campaigns of your business and Sponsored stories. While running big campaigns, study the effectiveness of the campaign and how it will attract the targeted audience. Test everything before uploading it to your Facebook account or page.
Low-cost marketing strategy
Facebook marketing is considered THE low-cost marketing strategy. Since marketing is important for running a business, Facebook provides a platform to the business owners to showcase their brand and promote it over Facebook so that their targeted customer is easily reached.
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PHOTOSHOP
After creating a number of infographics on my own, I delegated the design process to my design team (who are far more experienced than I am lol) and with that said, Photoshop is their preferred application to design infographic with. You have more freedom to be creative with it. Pros
You have more control over the design of the infographic
You have control on the canvass size. (portrait or landscape)
Cons
Same as PowerPoint, it depends on your Photoshop and design skills, the creation process can be also very time-consuming.
Graphic Resources
These are our go-to image resources for the infographics we create. Note: These are all free icons and vectors, in exchange you'll need to link back OR include their website URL in infographics or in a blogsite where you will post the infographics.
"Generate More Clicks and More Traffic With This Offline Marketing Infographic Megapack!"
"Now You Can Generate Tens Of Thousands Of Targeted Clicks!"
Discover These 10 Profitable Business Types and How You can Get their Attention Before Your Competition Does!
Local marketing is one of the most effective strategy to market your products in your area and if you are not doing it, you might end up missing the opportunity to make more sales.
The good thing though is that, there are many mediums nowadays that will help you attract more lead and eventually local customers to buy your products.
And one of those effective media is called Lead Generation Videos. These are the videos that you can use to convince your prospects to buy your product.
These Includes Lead Generation Videos For:
Auto Mechanics
Massage Therapists
Building Contractors
Bakeries
Pizzerias
Fitness Centers
Tanning Salons
Printers
Pest Control Services
Photo Studios
ATTENTION: WordPress website and membership program owners....
"Finally! Give Your Customers Exactly What They Want And Need! Take The Guesswork Out Of Product Creation Forever!"
Dear Website Owner,
"Survey your market!"
Seems like that's the rallying cry of every info-product and membership site creator. They'll all tell you not to put a single word down in pixels or outline another course without finding out exactly what your readers and fans want (and need) next.
They even give you some amazing tools to use to ask for the info.
The problem is...
Most "Survey" Tools Produce As Many Crickets As An Unwanted Product!
Here's the problem with surveys and polls: We ask too much!
Readers have to leave your site (or your email) and navigate an unfamiliar interface just to do you a favor.
They're asked to answer open-ended questions about the problems they're having in life and business (and lets face it, no one wants to think too hard about this stuff).
They may be asked to leave a name and email, so anonymity is out the window.
And all of this takes several minutes to complete!
Or--even worse--we ask too little!
You know your readers are annoyed with long involved surveys, so you set up a quick Facebook poll or form on your website. One question. Super easy, right?
Easy, yes. Helpful? Maybe not.
In most systems, respondents are limited to choosing from the pre-defined answers you've provided. What if they really need something different from you? What if instead of blue, red, or greet T-shirts, they truly want black? How will you know?
Are you struggling to drive quality traffic to your website?
Have you got every other piece of the puzzle in place but you just can’t seem to find the final piece that is traffic?
Well – you’re not alone… and I’m here to help!
Dear Webmaster,
You’re on this page because you’re struggling with traffic and before I go any further I want to tell you that you’re not alone.
In fact – it’s estimated that 90% of all businesses that fail are because they don’t get the amount of traffic they NEED to succeed and grow.
You can have the BEST product in the world.
You can be offering the BEST service in the world.
You could even have the highest converting page possible.
… but if you have no traffic – it’s all completely worthless.
And that’s why I’m here today to help.
I know what it’s like to face the struggle… but I also know what it’s like to reach the other end and having the ability to master multiple traffic sources.
And I want to SHARE with you that information.
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The next step will be to create ad images. This will mean uploading an image from your computer that you will have either created yourself or commissions someone to create.
We're not going to go into in-depth detail here on how to create images - but do bear in mind that an image is absolutely crucial for getting that initial attention, as well as for getting people to like and share your content.
Here's a strange truth that you might not have immediately realized about page post links: when people share or like these, they will very often do so without actually clicking on the link and seeing where it points! So they are essentially promoting something you shared without seeing it themselves. Why? Because they make a quick snap judgement on the content and then decide whether they expect to like it and to want to share it. After reading, they will normally want to get on with other things, so looking interesting is just as important as being interesting.
You can hire people to create professional graphic design from sites like UpWork (formerly oDesk), Elance and even Fiverr. Alternatively, if you have some vector software (such as Adobe Illustrator) then you can try creating your own high definition images. Learning photography and getting a good camera is also a good way to make your own images.
Another option is to find images in the Shutterstock database which you will be able to do when creating your ads. These look a little generic sometimes but they will also be guaranteed to be professional quality and to look like they belong as part of your ad campaign (which is important).
Here's the thing though: you must never use an image that you think is just 'good enough’ or you might harm your brand and you'll at the same time be wasting time and money on ads that won't perform for you.
Make sure you are highly confident in the image that is with your ad and you think it can help you to get more clicks, more likes and more shares.
Luckily, Facebook knows how important this part of the process is and has provided a feature to make it a little easier. That feature is the ability to create ads and to test different pictures with them. Actually, it lets you select anything up to six different images and it will then try showing each of them for a brief amount of time in order to ascertain which one performs best for you.
For those reading who have ever tried selling a product through a landing page or squeeze page, this idea may be familiar - it's basically split testing. This means running small experiments to see what gets you the results you want most efficiently. It's worth making the most of, so make sure you're adding at least two or three pictures at this stage. Don't see it as an excuse to upload sub-par images though: everything you add should be something you would potentially be willing to use.
Ad Copy
Now comes the difficult part - adding the ad copy. This is what is going to be used to really sell your product, service, brand or page and it will be your best chance to tell people why they should care about what you're offering.
When you create your ad copy, you're going to be working with just a few fields. Those fields are: the headline, the text and the news feed link description (which is for those ads that appear on the news feed).
A little more information on each:
Headlines: These are 25 characters long and are essentially the titles of your ads. The main objective here is going to be to get people's attention and from there you want to get them to read further. This should be a little bombastic but should also explain in brief what your ad is selling.
Ad Text: This is 90 characters long. This is the body of the ad that will explain a little bit about what you're selling and why people should click to read more, like the page or do whatever else. You want to say something like: Yes, we're really selling these beautiful shirts for just $9.99. But hurry and buy while stocks last!
You can also add a 'call to action button' depending on the type of your ad. These have been shown to increase conversion rates, so if there's one that's appropriate for your campaign - use it!
News feed descriptions: If you are paying for a news link ad, then you can add a little more text - or another 90 characters to be precise. This is the part where you talk to your audience and say something like: 'Check out our great offer, for fans only! Like our page for more'. Or alternatively, you might use this section just to say a little about your brand.
Because this section is only available in the news feed ads and you get a lot more space for your image, these are generally the best choice for the majority of campaigns.
As for how you write your ads, bear in mind that you only have a very limited number of words to work with and that your audience will have only a very limited amount of attention: they didn't come here to be marketed to. As such, you need to make sure you keep your text short and sweet: get to the point quickly and try to choose your works efficiently so that you can say as much as possible with as few words as you can.
While you only have a few words, you still need to follow the advice that you normally get for promotional copywriting. We've already mentioned AIDA and this is certainly an important tool. You should always start with Awareness because you need to make sure your audience knows what it is you do - being obtuse never helped anyone.
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Thanks to the tremendous population on Facebook, this site offers potential for just about any business imaginable. Making a campaign really work, however, does take some finesse. Not every ad or niche is going to prove to be an instant winner. There are some strategies you can use that can increase chances for success though.
To make Facebook ads pay off, you have to plan your campaigns with care. You also need to be very well aware of the target audience you’re going after. The more specific you are about who you are trying to reach, the better Facebook is likely to work for you. Also, it’s a good idea to set an advertising budget in place. This will help you control your costs more efficiently. Before you get started, however, it’s smart to have some stated goals in mind.
Set your goals
When you’re getting ready to launch any advertising campaign on Facebook or anywhere else for that matter, you want to have goals in mind. When you set clearly defined parameters, you will have a yardstick by which to measure results.
If you’ve never set advertising goals before, you do need to be realistic about what to expect. Average conversion rates for pay-per-click advertising run between 2 and 3 percent. This means for every 100 people that see an ad, two to three people actually click through. Facebook ads can produce much higher results if they are put together properly, but for your initial goal setting you might want to stick with slightly lower expectations.
Other parameters to define include:
The purpose of your campaign
Are your trying to actually sell something or are you trying to gain followers for a particular political campaign or point of view? Your ad’s purpose will help you set goals that help you better determine if a campaign is working.
Your desired sales or “join” results
Are you trying to gain 10 more sales a month? Or, are you looking for 1,000 new people to sign up for a candidate’s fan page and newsletter? Set your expectations to help guide your campaign efforts later. Do keep expectations reasonable, based on the typical conversion rates we’ve already discussed along with your estimated click-throughs based on Facebook’s formulations.
How much you are willing to spend to enjoy the desired results
We’ll get more into budgeting details later, but it’s a good idea to start thinking about what you can spend and the results you want to generate with that money.
Tips for planning your campaign
As we’ve already discussed, Facebook cuts right to the chase with advertisers. The very first thing you need to do to get started with this program is to create your ad. Before you dive in though, you’re going to want to do a whole lot of brainstorming about your campaign, the results you’d like to see, the money you’re willing to spend and the audience(s) you want to target.
The following tips can help you better plan out your campaign:
Identify your product(s)
If your business sells one thing, this step will be easy. If you are an online marketer with a virtual store that specializes in a wide variety of products, you might want to pick some of your top sellers, new introductions or items you’re trying to move through sales. Whatever the case, have a clear picture in your mind of what exactly it is you are trying to promote and what you’d like to achieve from your efforts.
Consider using multiple ads
While Facebook will ask you to enter each ad separately, you can technically create a "campaign” that includes a number of different variations. This will enable you to try out different tactics, products and wording to see what works and what doesn’t. You can also set different ads in your campaign to appeal to slightly different targeting groups. This will help you better see what demographics covert more readily for you on this unique website.
Set your timeframe parameters
If you’re representing a multinational business with an endless advertising budget, you might not have to worry about this. For the rest of the advertising world, however, it’s a good idea to set a timeframe during which ads will appear. Even if you have a massive budget, a closed-ended campaign gives you a timeframe to work within to test ad effectiveness and really determine what works and what doesn’t.
Make sure your landing page is appropriate
Facebook can and will generate clicks to a landing page or home page. It will not, however, close the sales for you. With this in mind, you need to make certain your pages are truly designed to sell and also fit Facebook requirements. We’ll get into Facebook’s rules for landing pages a little later, and also offer up ideas to close the sales. Both are very important for enjoying success with advertising on this site.
Review Facebook’s rules closely
Facebook is very, very picky about the ads it allows placed on its website. Make sure to review the rules inside out and backwards as you brainstorm your campaigns and set your ad wording. Facebook does detail its regulations in depth on its site.
Set reasonable expectations
As it is with Google Adwords, Facebook campaigns don’t always pan out the way advertisers would like them to. This can be a result of poor wording in an ad, weak headlines, images that don’t catch the eye or failure of the landing page to actually sell. As you go along, you may need to tweak these things to gain the results you are after. With this in mind, set your initial expectations reasonably.
Plan other strategies to dovetail with advertising campaigns
Having a fan page established and your own Facebook account to generate "friends” can prove essential for advertising success. These free marketing forms can gain you a great deal of interest, traffic and sales, as well. When the free advertising ability on Facebook combines with paid ads, the combination can really produce pleasing results.
