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THE BIGGEST MISTAKE IN THE WORLD GFriRCGNTENT

Of the millions upon millions of words of content produced over the last several years, much of it sits unused on hard drives around the world. It's impossible to track actual usage, but it's unlikely that even a fraction of the PLR purchased is ever put to use.

People make PLR purchases with the best of intentions, but fail to follow through with their plans. Instead of assisting in the development of Internet marketing careers, it languishes forgotten in folders within folders of long-forgotten directories.

If you buy it, use it. Have a plan and follow the plan.

The failure to actually put PLR content to use is the biggest mistake in the world of PLR content.

THE SECOND BIGGEST MISTAKE IN THE WORLD OF PLR CONTENT

If the biggest mistake in the world of PLR content is failing to use material after its acquisition, the second biggest blunder is using it incorrectly.

That usually involves failing to correctly edit and/or rewrite the material. Too many people attempt to use PLR content "as is" and they rarely experience the results for which they hoped.

You'll occasionally hear someone bashing PLR content as a "scam". They'll argue that all of the hype is misplaced and that it "just doesn't work". In almost every case, the people making those statements failed to properly edit the material before pressing it into service.

Admittedly, though, PLR vendors have some responsibility in the matter. The sales pitches we see for PLR often do their best to make it sound like a .zip file filled with private label rights articles will allow the buyer to put their business on autopilot when that's simply is not the case.

PLR content makes life easier. It makes Internet marketing more efficient. It does not, however, completely eliminate the need to work. It doesn't completely replace unique "from scratch" content. And trying to take shortcuts with it, predictably, fails.

If you read between the lines (or in the fine print) of those aggressive pitches on behalf of PLR content, you'll usually find a mention of the need to edit the material. While it's understandable for vendors not to emphasize that fact, it is important for PLR buyers to recognize that they will need to make adjustments to the text.

WHY ARE REWRITING AND EDITING ESSENTIAL?

Why is it so important to rewrite and edit PLR content? Why can't you just use it "right out of the box". Setting issues of quality aside for a moment (we'll deal with those in a bit), it boils down to the purpose of the content and the way search engines work.

In many cases, PLR content is pressed into service as a means of traffic generation.

This is specifically true when PLR material is used as web content, blog posts, or to outfit third party sites like Squidoo lenses. Search engines supply the traffic in those situations.

Not all PLR efforts work that way, of course. Your ebook, a special report or autoresponder message function on the level of content/prospect or content/customer interaction and doesn't need to have a search component. In those cases, editing is more of a quality control matter. However, using PLR as web content of any sort tends to be almost wholly search-related.

Search engines scour the web, cataloging the contents of sites and pages. They organize that information and record it so that they can put user and information together.

When someone makes a query at Google, the search engine wants to do its best to give that person the kind of information for which they're looking.

Part of that sorting and parsing process involves interpreting how to deal with multiple instances of the same material.

If 1,000 separate pages have all published the same content, Google determines which site to show to the user.

They do that based on a number of factors, making an effort to connect the user to the site that has the greatest probability of offering a quality user experience.

Google may opt to list a few pages in its search results that include that duplicate content, but it won't show them all.
The search engine wants to provide that user with a series of options to help him or her grab the right information.

They wouldn't be providing that service if they served up 1,000 consecutive entries, all of which displayed identical information.

Thus, most of the pages containing duplicate content "disappear" into the supplemental results. The searcher never sees them.

And sites that feature little more than duplicate content don't rank particularly high for anything.

They're recognized for what they are and Google doesn't put much faith in their ability to provide a great end user experience.

For a long time, debates over duplicate content raged. Rumors swirled about the dangers of utilizing identical content to that housed on other sites.

Eventually, Google provided some concrete information about how they handled instances when more than one site publishes the same content or article.

There's no penalty for republishing existing content, per se, but there's certainly no reward for it, either.

As such, the best way to get into the search results is to provide unique content.

PLR content, by its nature, isn't unique. It's widely distributed and more than one person has the right to use it. That's the underlying mechanism that makes PLR affordable relative to original content.

The fact that others have the material virtually guarantees that others will publish it "as is". Some will do it out of laziness. Some may do it in hopes of being "first". But, the vendor him or her self may have published the material in its initial form prior to putting it on the market. This is not an accepted practice but it happens.

No matter how you slice it, if you put your PLR content online "right out of the box", you probably won't be alone.

If you want PLR content to drive traffic, then, you have a job ahead of you.

You must edit it in order to create a sufficient level of uniqueness.

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NEGLECTING THE LICENSE

You know the joke about assumptions. They make a you-know-what out of "u" and "me", right? Well, that old grade school laugh-inducer couldn't be truer when applied to the world of private label rights content.

Let's talk about Swiss army knives again for a moment.

They're not all the same. There's a small version that just has a few different blades. There are standard ones that have many of the extras. There are a few big ones that have everything from a built-in pair of scissors to a 42" color television. Okay, maybe they don't have a TV. But they do have awls and nail files.

In any case, not all Swiss army knives have the same set of options. So it is with PLR content. Not all PLR packages come with the same rights attached. While some packages may limit your use of the materials, others will let you do just about anything you can dream up with them.

When you don't understand the terms, you run three different risks.

First, you might miss out on some great opportunities you didn't know you had. You may be entitled to take a few extra bites of the apple. You might even be allowed to sell the apple. It pays to know.

Second, you might accidentally step over the line with respect to usage. It's not cool to act outside of the license. Is there a huge risk of getting caught? Not necessarily (although it does happen and it's rarely fun when it does).

However, it is unfair and it represents a violation of an agreement you made. For those of us who take such tings seriously, that's meaningful regardless of whether you get busted.

Third, you might wrongly assess the value of a PLR package.

Example: Had you known, that everyone who bought package "A" received full resell rights, you might have been a little less excited about it, (due to you wanting something, with a more exclusive or limited distribution agreement.)

You may not have noticed the fact that the vendor is already letting people peddle the whole thing on eBay, which will probably have an immediately negative impact on its value. There are many different possibilities.

The solution to this one is nose-on-your-face obvious.

First, understand the different kinds of rights and learn how to read a PLR license so you know with certainty what can and cannot be done with the content.

While PLR licenses can sound a little like gibberish to a newbie, everyone can get a grip on them with a little research.

Second, always take time to read the entire license for each purchase and file it in your computer according to it's license. This will take you no more than thirty seconds, yet it will help you to duck all of three of the common goofs associated with neglecting the terms and conditions of your PLR purchase.

KEYWORDS? WHAT KEYWORDS?

Something weird happens in the world of private label rights. For some reason, people tend to suddenly forget some of the most important basics of Internet marketing. The last of our "seven deadly sins" is a perfect example of this bizarre phenomenon in action.

We all know that proper keyword use is critical to successful search engine optimization. It's one of the first concepts with which Internet marketers grapple.

It remains in the forefront of their mind every time they pursue organic search traffic.

The quest for keyword discovery and assessment has led to literally hundreds of guides, strategies, tip sheets and software programs. The IM world is justifiably obsessed with uncovering the keywords that will generate substantial traffic. It's a top priority for everyone who hopes to see search traffic.

Yet for some unknown reason, many marketers lose control of their faculties when dealing with private label rights content.

They go through the process of editing and revising the content that they'll be using on web sites, blogs and in article marketing efforts to insure originality (at least those who are using PLR content the "right way" does this).

They tweak the content to maximize its value to the end user and to improve its readability.

And then they neglect to optimize the content for their keywords!

When vendors create private label rights content, they often churn out those articles without any consideration of specific keywords. They're far more interested in covering the topic area than they are in isolating specific keywords. After all, they may have no idea whatsoever about the keywords individual clients may be targeting.

So, when marketers fail to optimize their content for specific keywords, they're basically conducting an SEO Jello toss. They're throwing that content out there and hoping that some of it sticks to Google. Sometimes it might. More often than not, it doesn't.

The fix? Take out that solid gold list of keywords you've devised for the project and put them to use. Get the keywords into the title and edit the articles in a way that insures they pop up within the text at appropriate intervals.

When you write or commission custom content, you undoubtedly take keyword use and density into account. You shouldn't treat PLR content any differently. Appropriate keyword use is your ticket to better search engine performance.

Don't forget about that core principle of Internet marketing just because you're dealing with private label rights materials.

CONCLUSION

Private label rights content is a powerful asset. If you use it correctly, it can dramatically improve the performance of virtually any Internet marketing project.

Unfortunately, countless buyers of PLR content fail to use it at all, and those who do... often make serious mistakes in the process.

If you want to get the real benefit from PLR materials, you need to learn how to use it the "right way" and how to "correctly" integrate them into your business model.

Avoiding the "seven deadly sins" of PLR content is a great way to start. If you can avoid these common blunders, you'll be well on your way to making PLR a valuable part of your business.

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Chapter VIII: PPC for Internet Marketers - Making Money Online

There are many ways to make money online. And the wonderful thing about PPC is that you can use it to make money with each and every one of those ways.

But with PPC you have to be really careful on what you promote. Some PPC Networks like Google AdWords and Facebook don't like to promote some things, especially directly affiliate offers.

Other Networks like Bing, 7Search are more flexible on this.

PPC has a huge potential for money making. Being an online marketer, PPC will assist you in building powerful marketing strategies to make you succeed.

What we advise you to do is spy on the ads actually running in Google AdWords, and Facebook especially, so you can do something similar.

The following ideas might be accepted in all PPC Networks you have seen in this training. Because Google is the one that bans accounts quickly, these examples have been taken from actual Google AdWords Ads directly. So, if you send traffic to similar websites, you won't have any problem.

Online Shopping Websites

“Online shopping (sometimes known as e-tail from "electronic retail" or e-shopping) is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.”

You can create a PPC Campaign and send the traffic straight to an Online Shopping Website and be able to generate your own income over the web by selling products.

Online Training Websites

Training over the web is one of the most lucrative ways to build a business over the web. We are talking about a multi-million dollar market.

If you specialize in any task, skill or knowledge and you have the ability to teach it to someone, you certainly can do the exact same thing online.

You can create a PPC Campaign and send the traffic straight to an Online Training Website and be able to generate your own income over the web by showing people how to do something.

List Building Strategy on Websites

Building a niche centered list is one of the most important things you will ever do as an internet marketer.

Once you have people that are really interested in your niche all gathered into a list, you will be able to email them advertising for your products and services and generate a great deal of money doing so.

You can create a popup window advertising something and insert a sign up form, so once visitors enter your website, they can submit their name and email and get into your list. You can then create a PPC Campaign and send the traffic straight to that webpage and be able to generate your own income over the web by sending email promotions to them.

Some PPC Networks like Google might not like squeeze pages as the landing page, but most of the PPC Networks are ok with it.

Lead Generation Strategy on Websites

Generating a Lead is different than getting an email subscriber. A lead is a lot more valued than an email subscriber, because getting a lead means you are getting a lot more information from the interested user than just a name and email.

You can create a PPC Campaign and send the traffic straight to that lead generation page on your website and be able to create a powerful action taker list which will make you great income over the web by following up with them, as well.

Affiliate Product Blogs

Affiliate Marketing consists of a performance based method of marketing in which businesses and affiliates work together to create profit. It is the best way to increase your revenue and sales.

Usually Google AdWords doesn't allow affiliate links in the ad campaign itself, but you can advertise a blog with an AdWords campaign to make those affiliate sales.

Other PPR Networks like Bing and 7Search are ok with Affiliate Links.

You need to find the best and highest converting products from your niche that you can promote. Then you can create banner ads, side bar ads; articles and blog posts inside your blog which will include your affiliate links to promote an affiliate product.

You can then create a PPC Campaign and send the traffic straight to that place where your affiliate links are located and be able to generate your own affiliate income over the web.

Google Video Advertising

Video marketing is a great promotional way to increase traffic on your website. It becomes highly effective if you do it right.

You can take advantage of Google AdWords to promote your business's video on YouTube and GDN (Google Display Network). Google AdWords for video is really a big deal, you can reach a huge audience with a small investment on Google AdWords.

AdWords allows you to create four different types of YouTube True View video ads, like: In-Stream, In-Search, In-Slate and In-Display.

By using Google AdWords with Video Marketing, you can extend your reach to the potential audience, and increase cost effectiveness by paying only when the viewer watches your video.

Donation Page

This is not a commercial way to make money online, but if you have an organization and you need some help from the web and from all around the globe, you can also use PPC traffic to support that cause as well.

You can create a PPC Campaign and send the traffic straight to that Donation or Support page and be able to generate money over the web by showing people how they can be part of your important cause on behalf of humanity.

Well fellows, there you have 7 awesome and workable ideas for making money online straight from PPC, as well as for Google AdWords Traffic especially.

My advice to you is to keep looking for more ideas by just visiting the ads in the sponsor area, so you can be sure to create something that the PPC Networks have already approved.

If you have an idea, and you want to advertise it in Google AdWords, but you don't see any examples, especially on the Google Ads section, just don't do it and avoid getting your account banned. But you can still use the other PPC Networks that might have no problem promoting it.