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Video Marketing Kit Personal Use Ebook With Audio

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Market Your Content with Video

Video is the hottest trend when it comes to marketing your content. Cisco predicts that by the year 2017, 69% of all consumer related internet traffic will be in the form of videos. If you do any type of research in this area these facts are not denied by any source.

What this means for your business, large or small is that you need to start producing your content in video form. Like any trend it is important to keep up with changes and to actually start implementing them.

Still not convinced then think about this fact. YouTube receives over one billion unique visitors each and every month. The only medium that surpasses this is Facebook. Want a part of all of this action? Then start your own YouTube channel and upload videos to it regularly.

Take a look at videos that have gone viral, the Dove campaign is a great example and so is one from Volkswagen. This last video campaign received over 155 million views. Volkswagen created a series of three videos to generate this number of views.

What this shows you is that people enjoy watching videos. Plus they are more likely to share a good video with their friends, family and co-workers. Can you imagine how this would expand your market reach?

If you run social media campaigns then including video is really a no-brainer. Consider it as a vital marketing tool and invest in good equipment so you can create quality videos easily.

You can easily turn your content into a video by using PowerPoint or an equivalent platform. Take your current content and take out the main points and use these to create a slide presentation. Add some eye catching graphics, images and charts and your basic video is ready to go. Then all you have to do is save your slides as JPG files and then import them into a tool such as Windows Movie maker.

Video content is the perfect way to quickly engage your viewers. You can add an audio track or simply add music to your video. It is possible to convey your marketing message in under 3 minutes when using videos. If you tried to do this with written content you would probably have to write a 1,000 words or more. Before creating your first video determine what you want to achieve with your video and who you are targeting.

What's Stopping You Marketing with Videos?

One of the biggest concerns most marketers have with using video is not wanting to appear on camera. They are camera shy for whatever reason, but you should understand that you don't always have to put your face out there. It is possible to create great videos using slides with charts, images and music.

If you are not happy with your appearance it is understandable that you don't want to show your face. But there are ways you can sit and light the room to soften features and to enhance your good points, we all have them!

Even if you are the CEO of your company, you don't necessarily have to be the one in the videos. Find one of your employees that would make a great ambassador for your business and use them instead. They have now become your company spokesperson.

If you are truly camera shy then just start out by creating videos with PowerPoint slides. You could still add your voice to the video, use a tool such as Audacity to record your audio. Or if you prefer you could use royalty free music tracks.

When it comes to marketing with video you want to publish videos regularly. Short videos usually work the best and these range from 1 to 3 minutes. Don't worry about the quality, just keep producing video and you will find your techniques and quality will improve. Practice does make perfect when it comes to creating videos.

If you are talking on the video then be yourself and be transparent. Don't put on airs and graces. Just work on letting your personality shine through. This will really help engage your viewers and get them to subscribe to your channel.

Another idea for the camera shy or nervous person is to create a video with another person. Having someone else in the room with you can help ease your fears and help you to relax. You may just end up having lots of fun.

Of course, the content of your video is important. You want to aim to create informative and compelling content that will get your viewer watching the entire video.

As you can see there is nothing to stop you from creating and marketing your business with video. Even if you are nervous, you have alternative ideas on how to create videos. Don't let any excuse stop you and jump on this growing and popular trend.

Finding Topics for Your Videos

As with anything new, you are full of great ideas for creating new blog posts or videos, but after a while you find yourself at a loss of what type of content to create next. In this article we will discuss some easy ideas that will have you coming up with topics quickly.

Creating videos is similar to writing content. You want to discuss important ideas and issues that follow the top trends. If you can always be the first one to inform your list or customers of new products and trends, they will look forward to hearing what you have to say.

One easy way to stay on top of trends is by using an RSS Reader. Then all you do is subscribe to top blogs and websites that are related to your business niche. Each morning you simply scan through the headlines and see what is trending. You instantly have new, hot content to write or create videos about.

Another idea is to set up Google Alerts. You can set this up using keywords or actual website URL's. Then decide how often you want to be notified and create your alert. Each time this keyword or website is found by Google they will notify you. This is a great way to find out when your favorite blog has just published a new post or uploaded a video. You can then be among the first people to leave comments.

Media Buying Made Easy Personal Use Ebook With Video

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Chapter V: 10 do’s you must follow for successful Media Buying Campaigns

Campaign Planning

For every media buying campaign, there is a phase prior to launch called media planning. This includes analyzing your numbers, competitors and the site on which you have to buy ad space.

It also involves making banners, landing pages, tracking links and placing pixels for the final configuration of your campaign. The process of choosing the site for your advertisement falls under Campaign planning.

The most common and straight forward way to approach a site is to just narrow down to all the domains that meet your campaign criteria and target those sites for ads.

Target the audience

Audience plays an important role in increasing and decreasing sales. You have to target the audience in order to get the correct sales. Successful targeting is the key to success.

From your past experiences and customer feedback, always try to judge what they require and make your advertisement accordingly, so that large numbers of audience gets targeted.

A great advertisement spend is determined by the audience it generates for you. Media buying campaigns can only be successful when it draws a huge group in favor of your product.

For getting good audiences, you must choose the site which has the highest traffic on it. By doing so, your activities are directed in the right direction.

Define your goals and expectations

For succeeding through media buying campaigns, you must be dedicated to attaining your goal right from the beginning. The success of any campaign depends on the goals and expectations delivered from the product.

The primary objective can have a huge impact on the texture and composition of your campaign. If the goal is to generate financial resources, you don’t need to worry about the initial expenditure.

If you have to attract a larger audience, then you have to advertise your product with larger appeal or have to create a good media buying campaign. This can prove to be crucial for the success of your campaign.

Be consistent

Consistency holds the key to success. Some advertisers think of changing the tagline, color or even mix up their new campaigns in the advertisement to make it more attractive. It can backfire at times, too.

Be consistent with your advertisement’s basics so that consumers can recognize your brand from one advertisement to the next. Being consistent doesn’t mean that you have to keep repeating the same layout again and again.

It simply highlights the fact that you should be able to stand on your expectations. The point of consistency doesn’t mean killing creativity from your advertisement.

Find benefits

People don’t buy products- they buy the benefits that accrue from it. Before deciding your campaign, you must see what benefits your product offers them, as well as for your brand building.

Your advertising will always succeed if it has the benefits that customers are expecting. By using a media buying campaign, you can benefit by attracting a large audience by providing them a solution for their problem.

You can provide benefits to your customer such as the product saves time and makes their life easier, which will attract customers to your product. Ultimately, you are giving them what they are looking for.

Have separate identity

The idea of making a creative ad should revolve around the consumer’s insights and relevant messages. A unique entertaining ad will be more memorable to the customers as compared to the typical conservative ad.

From this, a brand personality is created that must be carried through to every touch point of the brand. It is your creativity that will make your budget go farther, not the other way round.

When all this happens correctly, you'll find that you are striking a chord with your target audience, and it will help you become a success story in the long run.

Campaign objective

A campaign is never worthless and one should know the main objective of the campaign. For a media buying campaign, the campaigning team should have an integrated approach to plan, buy, track, analyze and optimize the main objective of the campaign.

The campaign objective should be created with the previous stats and feedbacks of customers in mind, so that the campaign will be able to attract a larger audience.

By considering the objective of campaigning, you can create your advertisement and platform tailored according to your budget. Your campaign objective should keep you on track and would help you get the correct media buying and audience.

Cost Efficiency

Media buying campaigns are cost efficient because we do not have to spend the money for building a whole website. Instead we have to just purchase the small space of some other website to place our ads there.

For this purpose, we can search the site which has the maximum traffic to it and find the relevant place on it for our ad.

Due to this, we have higher chances of getting targeted audiences to our ad and our sales would also increase through it. This also helps to get a higher ROI for your business.

It is always suggested to choose the site which is most visited by your targeted audiences because it can bring large targeted audiences to your campaign.

Quantify your targets

Now a days, every campaign has to serve a well-defined purpose. Careful thought is given to creative aspects to get the best results for your business and ultimately the sale of the product.

For this, you have to focus on clear and defined targets, so that you can achieve your target of getting good sales through your media buying campaign. Your ad should be very clear and specific about your product, benefits and sales.

If you have clear and defined targets, you'll easily be able to meet customer requirements for your products’ benefits. This also increases the growth prospects of your business.

Campaign Optimization

Campaign Optimization involves the cutting of losses from a campaign before scaling gains. This optimization occurs from the beginning to the creative, and from there moving to placements and individual sites.

The most important level of campaign optimization is the creative level. For a good media buying campaign, you must have the correct and sufficient data that can be processed and used for the ad.

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Passive Cash Profits Personal Use Ebook

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Making the Sale

What I'm now going to tell you is quite easily one of the most powerful strategies you can use when it comes to getting people to join your membership site. I had to carry out months of testing to really find this out.

Before I tell you let me just say that when I first built my site I charged people $1 for a 7 day trial because I was seeing a lot of other sites doing this so I thought well surely this must work.

Boy was I wrong.

What I found was happening was people were joining, going through most of my content within the 7 days and then cancelling their subscription which as you can imagine meant I was not making hardly any money. Something had to change.

What I did was something that would prove to be the most profitable tweak I have ever made in my business.

I changed the 7 day trial of $1 to a 24 hour trial of $1.

That one tip alone is the worth the cost of what you paid for this report.

What you will find is as long as you have a fair amount of content in your site, when you use a 24 hour trial for $1 not only is it a very low risk so it's a bit of a no-braier but by it only being 24 hours they will not be able to go through much of your content in that time so they will feel much more compelled to stay and pay the full months subscription.

If they do this you have just made $10, $17, $27 what ever you charge.

Once they are in your site, it will become a very valuable resource where they can come back again and again and go through more content and this increases the retention of your members.

This is how I have managed to generate a 6 - 12 month retention rate on $17 per month monthly subscription.

Aim for getting as much content in your member area as possible so that you make it as hard as possible for someone that wants to leave because they may feel that they are giving up a very valuable resource where they have a tonne of information all in one place.

Cross Sells and Maintaining your Members

Once you start to build an email list of membership customers you need to treat them a bit differently than normal buyers or subscribers because they could end up staying around for many months so if you start to annoy them by sending too many emails then they will un-subscribe.

What I tend to do is leave them alone to get on with going through all of the content within the members area and only add them in to the odd email if I'm sending out some free info or something.

Below are some other things known as cross sells that you can do to really increase your profits.

Adding links into your members area for “lifetime membership” - This is a really simple tweak but it is very effective because some people will join your site and like your content so much that they want to become a lifetime member. All you do is add a link in your membership site to a page with a payment button where they can buy lifetime access to your site.

Your conversions will not be mega high but you should always do this because some people will take you up on it and it can make you a quick $97 - $500 but the price of your lifetime membership mainly depends on what you charge per month. I have been charging $17 per month so my lifetime membership has been $147 but of course if you increase your monthly price then you need to also increase your lifetime membership price too.

Seeing if they need 1 on 1 help or extra training - Customers / buyers of a membership site are far more valuable than just a normal $10 customer especially if they have stayed around for at least a few months.

If they have stayed around for a while then it means they love your training so if that's the case then there is a very good chance they would like some 1 on 1 training from you and this is where you can offer some coaching at high end prices.

The best way to do this is you can either add some links into your membership navigation bars the same as what you do for the lifetime membership option and link to page where you offer coaching and also give them an opportunity to speak to you direct.

I have found that using Survey Monkey is a great way to schedule calls and it's very professional too and also great for only attracting your most qualified and most serious leads.

That link goes to my page where you can fill out a form and schedule a call with me but if you were to use it then your page would look very similar.

Another way is you can set up follow up emails to go out and within the emails you can again link to your coaching sales page or a page where they have the opportunity to schedule a call so they can speak with you direct.

Scaling for Big Profits

If you really want to take your membership site to the next level then you just need to basically focus on the things that are working and do more of it, it's that simple.

One of the best things you can focus on is your affiliate program. Leveraging the power of affiliates to help build your membership site is very effective and things can build pretty fast.

Also focus on creating and adding the most amount of information as you can because this will help with your retention rate. If you have more info and content on your site then your members will feel more enclined to stay for longer.

One of the most important things you also need to look at and focus on are your conversions on your sales pages. When you start to send traffic to your sales page you will start to see how much traffic you need to your pages in order to make a sale. So let's say your membership site is $10 per month and you know that if you send 100 people to your page 3 people will join, you then know that to get 30 new members per day you need 1000 people to your page per day. It only ever comes down to numbers.

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Ultimate Solo Ads Personal Use Ebook

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Some of the solo ads that 1 purchased, you can see that 1 made pure profit on and others 1 break even and a few I don't make my solo ad cost back.

Even if you don't always make a profit from a solo ad it doesn't matter because you will have lots more opportunities of converting the subscribers into buyers later down the line in your email follow ups.

However the more buyers and revenue you can generate during the solo ad then the better.

I still like to always see some OTO sales with every solo ad 1 purchase, this is a good sign that their list buys.

Important Things to Note:

If you look at the overall amount which I spent on just these 10 solo ads ($420) Then look at my amount of total profit you will see that I made ($295.70)

Generating 480 new subscribers and an extra 26 buyers has cost me nothing, in fact I have actually made money while building my list.($295.70)

And the best part is, I was still testing during some of these solo ads so there is still plenty of room to increase conversions making my solo ads even more profitable.

Also remember, all this revenue was ONLY generated while the solo ad was running.

I have since made more sales from some of these subscribers as they are going through my sales funnel and I will also make plenty more sales as time goes by too.

What I have just given you is some very powerful information

You now have the knowledge to go out there and start building or increasing your list very fast by using some of the best solo ads available which send quality traffic and more importantly (buyers)

Lastly, in case you missed out the first time, if you would like to learn more about the exact sales funnel that I used for this solo ad case study and look at all the pages 1 use when making money with solo ads I have put an extra package together for you.

You can also quite easily negotiate cheaper deals with some solo sellers if you ask them and if you come across as a serious marketer you can often get some good discounts if you purchase regular solo ads off them.

Well that's it from me.

I hope you have got lots of value in this information which I have given you.

I have tried to keep this PDF to the point and packed with lots of quality information which you can use right away to build your list and make more money while doing it. So now go out there and build your list.