Tag Archives: Personal Use

Cloud Storage Guide Personal Use Ebook With Audio

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POPULAR CLOUD STORAGE SOLUTIONS

Storing your files and photos in the 'cloud' is becoming really popular. Cloud storage allows you to save backups of all your important documents as well as freeing up space on your hard drive. Another benefit of using a cloud storage solution is that you can access your files from any location. Let's take a quick look at some of the most popular cloud storage solutions.

Dropbox - this is probably the most popular cloud storage system today. They offer free accounts with limited storage but you can increase your limit by simply referring your friends to this service. There is also a paid upgrade version if you need more storage.

Google Drive - this cloud storage system provides users with 15 GB of storage when you link it to your Google Account. It's a great way to save your documents and photos to the cloud. Plus you can share and edit content with others directly from inside your account. A good solution for team members working on a project together. Updates and edits are saved easily so there is no need to worry about whether or not you have the latest version of a document.

One Drive or Sky Drive is from Microsoft and it integrates with Office 2013. If you run Windows 8.1 you have cloud storage automatically installed on your system. This allows you to save your important documents in the cloud for extra protection.

Box dot com has been around longer than Dropbox but is not as well known with small business owners. They have always focused more on larger corporations but are now targeting the other end of the spectrum. It is easy to use and can be synched to your computer so all your documents are always up to date.

Icloud is for users of Apple devices. Currently it doesn't offer any drag and drop functionality as the other cloud storage options do. It does integrate with Apple's iWork Office Suite as well as iPad and iPhone apps.

Just Cloud is another storage option but this is a paid site. The advantage of using this is that you can schedule backups for your computer as well. This might be a good choice for small business owners who are looking for an easy way to back up all of their files on a regular basis.

All of the above cloud storage solutions provide you with an easy way to store and protect your documents. Perfect for business and personal use alike.

GETTING STARTED WITH DROPBOX

Dropbox just has to be the most popular cloud storage service currently out there. They offer you free online storage for your data with additional space available as a paid option. Another option to receive additional storage space is to share your Dropbox link with your friends. When they sign up for an account you receive extra storage space!

Getting started with Dropbox is easy you sign up for an account and then download the Dropbox software to your computer and to your mobile devices. Then each time you save an item into your Dropbox folder it will automatically update and sync it across all of your devices.

The file sharing feature that Dropbox offers is another huge attraction for users. To share one of your files you simply right click on that particular file and an the email address of the person you want to share it with.

As soon as you enter the email address Dropbox sends them an invitation and lets them know you want to share a file with them. This is a great way to share files with another co-worker or with your virtual assistant. In addition if your VA is working on a document the updated version will always be available to you in Dropbox immediately.

You can also share files publicly. This is a good way to deliver content to various people such as email subscribers or for delivering your eBooks and reports to your customers.

As well as using Dropbox for business purposes you can also use if for personal purposes. Dropbox is the perfect solution for storing and sharing your photos, your own documents, as well as sharing your videos. Many people use this cloud storage system for backing up their data. For example you may have photos of your children or of a beloved pet that you don't want to lose. Simply save a copy of it to your Dropbox folder.

A new development with Dropbox is that they have recently merged the business and the home version of their software. This means that you don't have to run two different accounts. You can now login in and access either account.

Dropbox has more updates and improvements in the works and it will be interesting to see what they have to offer their customers. If you are looking for a cloud storage option and haven't tried Dropbox why not take them for a test drive today?

AMAZON S3 FOR CLOUD STORAGE

One of the biggest issues with Amazon S3 is that it can be very intimidating and turns people away from using it. Amazon has put time and effort into making their S3 platform more user friendly. So isn't it about time that you took another look at using this service for storing your data?

Online storage is increasing in popularity and users are looking for affordable and easy to use solutions. Amazon S3 allows you to store your photos, videos, music and documents on their servers.

Once you have set up your account you can create buckets which is where you store your data. This also helps protect your data by making it much harder for anyone to find.

The advantage of using Amazon S3 is that you can count on their reputation to ensure that your files will be secure. In addition you only have to pay for the space that you actually use. Your payment will vary each month depending upon how much data you upload or download from your account. So you technically have unlimited storage capabilities.

The use of buckets is especially helpful for business owners, as it helps them to track what visitors to their sites are doing. They can see which products are being downloaded the most for example. As well using buckets helps you to keep your files organized.

Instagram Marketing Made Easy Personal Use Ebook With Audio & Video

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Chapter VI: The Hottest 10 Instagram Marketing Tips

Instagram can be used as a powerful tool for boosting the sales and customer engagement of your business. It provides a gateway which, if properly followed, can channel your marketing efforts in the right direction. Instagram helps you to convert your simple photos into highly effective and usable snapshots.

A proper and authentic use of Instagram can ensure smooth and effective running of your business long term. Following our tips ensures that Instagram usage proves to be a fruitful exercise for your business:

Reward your followers- Always remember, the success or failure of any business depends on how well you take care of your loyal customers. These people have stood by you in the long run, so you need to devise suitable strategies to keep them engaged in the long run. Give them a sneak peek into your product before you make it available to general buyers.

Make them feel connected to your organization by taking their valuable feedback. Certain points like additional discounts and free shipping, etc. can make your customers turn into loyalists. Always ensure that they feel connected to your brand on a personal level.

Showcase your products like never before- Instagram enables you to present your products to your customers in an uncomplicated and dignified manner. Certain exclusive features allow you to create extremely eye-pleasing images for your products that will lure your customers into purchasing.

The key to a successful product lies in the effective depiction of its features to the customer base. The characteristics of your product and its features can be easily highlighted with Instagram's help. Share the snapshots of your product and its features with your customers. And with Instagram, you surely are going in the right direction.

Highlight your product creation process- One of the basic doubts in the minds of the customer is how the product gets manufactured: what are the basic processes that your company puts into practice before the manufacturing process gets operational? Do you follow the pre-defined industry standards or not? The answer to all these mind boggling queries is Instagram.

Create a sequential and step- by- step photo series that showcases the complete manufacturing process. Also, if you find that the process is quite complex, you can create more than one guide and show the different stages right from planning to production to delivery.

Show multiple uses of your product- “DEMAND CAN OFTEN BE CREATED", the words of a famous author have stood firmly in the business industry. We all know the fact that if we are able to constantly innovate and renovate the utilities of our product, we can sustain ourselves in the long run. More often than not, companies which constantly evolve their products are more likely to attain the path of success.

Sephora, a well-known business identity, used Instagram to highlight a product that women seldom preferred, converted it into a profitable brand, and the rest, as they say, is history.

Let your office be accessible to them- They have been using your products over a continuous span of time, and now it's time for you to connect with them on a personal level. Make your work premises and shop floor accessible to your customer base. Make them aware of the efforts you put in at your end. Let them feel they are a part of you.

This will make them feel connected to your brand, which ensures they become your loyal customers. A recent study suggested that success of a business can be accelerated by having a close and interactive relationship with your clientele.

Have a thorough understanding of your consumers- If you have a deep knowledge of your customer base, it enables you to design suitable plans, policies and strategies for their benefit. It enables you to have a deep insight and identify the ins-and-outs regarding their likes and dislikes.

Instagram helps it's users to get a clear picture of the anticipation of customers. It ensures that the marketing strategies are not obsolete and they always remain per the taste and preferences of buyers. Many successful business enterprises like Red Bull and Southwest Airlines have availed themselves of the benefits of Instagram through developing sound strategies for their customers.

Keep changing- “NOTHING IS PERMANENT, EVERYTHING IS TEMPORARY". In today's scenario, businesses have to constantly engage in delivering something new to the customers. Whether you provide a service or you manufacture a certain product, you always have to be on your toes, as innovation holds the key to success.

Keep on giving something new and attractive to gain their attention. It enables the customer base to become curious about your products. Share images about your employees and post about the work environment so as to boost the profit margins. Evolution is a pre-requisite for every phase of attaining and retaining customers.

Make proper use of hashtags-Hashtags are great way of community-building. They have often been improperly used by numerous business houses. Their importance has by far been neglected and this has seriously hampered their growth opportunities.

Before releasing any particular image, make sure you search around for available content on the net, and use relevant hashtags that are most likely to generate more engagement and lead to customer conversion. For example, if you are running a photo contest for your business on Instagram, use a tag which has been designed exclusively for that campaign. Be smart and let the images speak for themselves, rather than creating a commotion for the users.

Consistency holds the key to success- Success in everything needs consistency. You might have the best technology available, you might have the best manpower resources at your disposal, but still, it's not a surety that your business will generate fruitful results.

The reason behind this is you might not be consistent with your efforts. Proper use of Instagram ensures that all your marketing efforts are headed in the right direction. Post snapshots at fixed time intervals about your product. For example, most of the companies dealing with consumer durables cannot even think of compromising on the quality aspect. They have to be up-to-date for ensuring growth in the long run.

Create a useful Instagram video- It has long been neglected by the power houses, but now, slowly and gradually, you should learn to make use of this excellent tool. With Instagram, you have the power to create a short 15-second video and share it at your convenience with your customers.

Clickbank Reviews Vol3 Personal Use Ebook

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Eat Stop Eat Review

Product Description:

The name of this product is pretty interesting… Eat Stop Eat. But, it describes the program perfectly. Eat Stop Eat is a guide on intermittent fasting. This method of weight loss has taken the fitness industry by storm and is one of the most effective ways of losing weight.

The popularity of the paleo diet has also caused a rise in the popularity of intermittent fasting. When combined, the weight loss is staggering. The method itself is unique because you are consuming the same amount of calories as you would on a normal day but the time frame you will eat it in is different.

Brad Pilon sums up the intermittent fasting strategy in 91 pages flat. You are told everything you need to know to perfect this method of weight loss. In fact, you could adopt it as your lifestyle and you’ll notice that you do not gain weight easily anymore.

The Good Points:

1) The guide is written in a simple, easy to follow style. You do not need to understand complex biology to know how intermittent fasting will work for you. You just need to do what Brad says. That’s easy to do. It’s also a fun read

2) The program is not created upon BS theory. There are currently many fitness products on the market with hyped up sales pages, muscular models in videos and snazzy graphics all designed to hook the naïve consumer in. The products themselves are untested theory that do not work.

Thankfully, Eat Stop Eat, is not one of them. The official website is not hyped up. It gels with Brad’s easy going style. The guide also makes several references to scientific studies so you know that this is not untested rubbish.

3) This product is good for both men and women. Unlike some diet methods that are really harsh and cavemen like, this way of eating will appeal to women. You have much more flexibility and the sheer effectiveness of the method lends a certain laxity to eat. You will actually be able to eat a muffin or cookie here and there without adding 20 pounds to your waist.

4) You will be taught when to recognize if your body is truly hungry. We live in a world where people eat when they are happy, sad, bored, angry, etc. They eat for every other reason and very rarely because they are hungry.

5) It’s an online download so you get immediate access to the product. No shipping to worry about.

The Bad Points:

1) You will have to put in effort. This style of eating requires you to change your habits a little. It will take about 2 weeks for your body to adjust but once you’ve done it, you will love intermittent fasting..

2) It’s an online product. You will need a computer and internet connection.

Should You Get It?

Two big thumbs up. This is an excellent product and probably the best guide on intermittent fasting out there.

The fact that you can eat whatever you want as long as you follow the method is truly mind blowing. Of course, you will have to eat in moderation but unlike other diets which are restrictive and don’t allow you to eat carbs, sugar, etc… you have a lot of flexibility with intermittent fasting.

You just need to do it right. In order to do it right, you need correct, easy to follow info. Eat Stop Eat…has your name all over it

Email Marketing Step By Step Guide Personal Use Ebook

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BROADCASTING LIVE EMAILS:

Broadcasting to your list is important if you have content that has a sell by date. Let's say there's a particular product that has just come onto the market and you want your list to know about it straight away. There's no point putting it into your follo w-ups because by the time most of your list sees the promotion, it may be too late.

Unlike follow up emails, broadcasts are one time messages that get sent out “once” to your list and that's it. If the response from a broadcast is very well received and the content has longevity, you can simply add it to your follow up sequence if you so wish to do.

Broadcasts are also used when people on your list finish the follow up sequence of emails and are not scheduled to receive any more from you. In this case you can segment your list into sections, where people who have finished your follow up sequence will just receive broadcasts from you in future. Of course, how you play this out is entirely up to you and something you will become adept at doing the more experienced you become at email marketing.

By now you should know more than enough to go out there and start to build that all Important list. I'm not finished yet though, here are 8 mistakes that I see so many marketers make when it comes to email marketing...

8 LIST BUILDING MISTAKES TO AVOID:

Mistake 1 - Being afraid to email your list:

This is something many seem to struggle with. They're not sure how often to email their list. It's simple really, you should email as often as you like, providing you have something of value to send to them. I would suggest that you send no more than “one” email each day though, and if you haven't got anything of value to send, then don't bloody send anything until you do.

Mistake 2 - Not reminding your list who the hell you are:

We are all on many people's lists. I don't know about you, but I forget who's bloody who after a short while. This is why personal branding is so important. Start off your email by stating who you are. eg: Hi folks, Dr Lector here, today I want to eat your liver, you get the idea. Be memorable, and always communicate your story to your list. Building a real relationship is crucial to your success online.

Mistake 3 - Not selling enough:

A lot of people are afraid to sell. I find this incredible, but if s true. You must sell to your list, and you must NOT be apprehensive about doing so either. This is what you are online for right? To make money? To sell products? To promote? You should never have a problem selling if the product is high quality. So that's the key, only sell or promote high quality stuff.

Mistake 4 - Selling too much:

Yep, nothing gets me scrolling to the bottom of an email quicker than being sold to every day by the same marketer. How can they even make time to try all these products they are promoting. I think it's safe to say that it doesn't work long-term and it will kill your list very quickly. Personally I think it's a safe bet to have one promotion to every 3 content rich emails. You can also put a “ps” at the bottom of each email that subtly promotes quality products.

Mistake 5 - Being boring, not being unique:

This is a big part of the whole relationship building thing. It's important to inject your personality into your emails. People need to relate to you. Don't make the mistake of trying to sell, or relate to everyone. It's just not possible to connect with every person you meet. Remember the saying “If you try to sell to everybody, you end up selling to no one”

Mistake 6 - Not making “list building” a priority:

Probably the biggest mistake I see. Too many people leave it far too late in the game to build a list, and others just slap an opt-in form onto their website and hope for the best. List building “IS' t he most important part of your business, and if you haven't got a list...you haven't got a business. Okay, that may be a wee bit over the top, but in 90% of the cases, it's absolutely true. Okay, that may be a wee bit over the top too, but in 85% of the cases, it's true. Time moves on, interests move on too, so it s important to have fresh leads coming into your business every single day.

Mistake 7 – Not having enough follow-up emails:

Did you know that the average person buys on the 7th contact you have with them? This doesn't mean you have to send them 7 emails and your job is done. You have to send 20 - 30 times if necessary. You are not going to promote the same offer within every email, unless you're a one trick pony that is. Follow-up is crucial to your business. Your offer must be seen by your prospects more than a couple of times. Make sure to schedule follow-up emails.

Mistake 8 - Not asking your “list” what they want:

One of the biggest marketing bloopers I see these days is when 'so called” marketers tell their prospects what they want, and then try and sell it to them. Take you goddamn ego out of the equation and genuinely try to get inside the mind of your prospects. You can do this very easily with your list by simply asking them what their biggest concerns are, what's holding them back from achieving their goals and so on...

There are plenty of free tools out there that can help you set up a survey so you can get what you need to help your prospects, and your business. When you find out what they want, go get that product and sell it to them, even better yet, create the product yourself.

So, there you have it. My complete guide to email marketing. You are all set, now go forth and build a responsive list. I no doubt have probably missed out on a couple of pointers along the way, but everything I covered in this report is all you need to be a successful email marketer. I wish you all the success in the world.

Internet Marketing Coach Directory Personal Use Ebook

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Part 5: Researching Internet Marketing Coaches

Internet marketing coaches come in many different price ranges and with their own set of prestige. It would be nice for you to deal with only coaches that have made millions of dollars, but this is something far too expensive to justify.

Thankfully, by researching Internet marketing coaches the right way, you will be able to find a coach that is able to far exceed your needs and do so without having to spend thousands of dollars in the process or worse - be scammed.

Look for Credibility

Credibility is worth its weight in gold. Anyone can claim to be a successful Internet marketer, but they may have never sold anything else but coaching. The goal is to find someone that is deemed an authority in your niche. Someone that works with PPC or CPA exclusively, or any avenue(s) you wish to follow. When this is done, you will be able to judge how credible a person is by talking to others that they have mentored. There are coaches that come and go every time a new Google update occurs, but the credible coaches are those that have stood the test of time. They have reviews online, they are not listed on scam reports and they have a massive name in the industry.

Be Careful of Forums

Internet marketing forums are both good and bad. When people sell themselves, or their coaching, on forums, it is very easy to hype up what they actually provide. The goal is to look through all of their posts, judge what they advise others to do and really dig deep into your research to see what others have to say about a potential coach. Oftentimes, these forum coaches make their living off of only teaching others, but they have no practical experience themselves.

Talk to Past Clients

Talking to past clients is of the utmost importance. This can be done by contacting people that have claimed to work with a coach on forums or other websites. Ask them what their experience was like, and if the coach was able to deliver on their promises. If you are having a difficult time with this on forums, start to look for reviews online. The industry is very critical and if someone has had a bad experience in the past, they will certainly make their experience known to others. Those that go about researching Internet marketing coaches appropriately will be able to make money and lessen their risk of paying a coach that simply has nothing to offer.

Summation

Internet marketing is something that every person wishes that they could fully understand and utilize. The idea of making money from the comfort of your home, or while traveling, is very enticing. However, most people will find that they simply cannot make their first dollar online, let alone make enough to quit their day job. This is not a case where a person is not trying their hardest to make money online, but rather that it can be difficult to learn the right techniques that will be profitable. Let’s take a look at how to choose an Internet marketing coach so that you can start to realize your dream of an online income.

Will Hiring An Internet Marketing Coach Guarantee My Success?

The first thing to understand is that there are a variety of coaches that have clients boasting about success, but there is one key factor that they forget to mention - the client’s will. Oftentimes, people will fall under the assumption that Internet marketing is easy. In fact, many people seek coaches believing that they will simply click a button and have a steady source of income. This is not the case at all.

Coaches should be seen as a type of tool that will take all of the guesswork out of the equation. Rather than learn from your own mistakes, coaches will show you how to make products or which products to promote. Furthermore, coaches will explain how to begin marketing your website or campaign to bring in the utmost leads and make a solid profit month after month.

The real success will only come when you realize that this is not a way to get rich quick. The stories that you may have heard from others that have made millions are not the norm. If you put the time and effort into your online endeavors, you will be able to turn this pastime into something that can make you a true living. However, all of the guidance and training in the world will not mean anything if you are not willing to put your all into it. Will hiring an Internet marketing coach guarantee success? The simple answer is no. They merely help you if you are willing to work hard.

How to Choose the Right Internet Marketing Coach

Choosing the right Internet marketing coach will be fully dependent on what your specific needs and desires are. This will also come down to the methods that you deem are most suitable for your type of marketing. Some people have a lot of capital and will be able to delve right into production creation of PPC. However, others may want to use a website and promotional techniques that are less costly. Depending on your needs, you will be able to find a coach that is best suited for you. Let’s take a look at some of the traits every coach should have:

Experience: Why would you hire a coach that has not been able to prove themselves? Above all else, you will want to find someone that comes with experience and a slew of testimonials. Oftentimes, these are the ones that keep more to themselves and aren’t seen pushing cheesy ads. Instead, they get right down to business and make money.

Tactics: What tactics do you want to use to make money online? Are you comfortable making adverts or would you rather build your own website? Do you want to make money through AdSense or do you want to use CPA offers? These are questions you need to ask yourself before choosing a coach.

Follow Up: Some coaches take your money and simply seem to disappear. They will promote a course where there is very little interaction or anything of the sort to help its members. This is obviously never warranted and will leave you stranded when you truly need help. Instead, find a coach that is willing to give their true time and dedication to helping you make money.

Ez Social Media List Building Personal Use Ebook With Audio & Video

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Chapter 6 - Building Your List Using Pinterest

Since its launch in March 2010 Pinterest has fast become one of the main social media platforms All these facts make it the perfect place to help build your list.

For a long time marketers over looked Pinterest, it wasn't really deemed as that important to different businesses when it came to marketing.

However you can no longer afford to leave it from your list building and marketing plans.

Pinterest was the fasted growing social networks It reached 10 million visitors faster than any other network.

Not only that but shoppers refereed to a site from Pinterest are 10 times more likely to buy than those visitors referred from another site.

The truth is that the conversion stats for Pinterest are just getting better and better. Call to action pins increase Pinterest engagement by 80% with Tutorials, Guides and DIY posts seeing a 42% CTR.

The majority of Pinterest Users are female, however the % of men using Pinterest is rising.

Pinterest is essentially a digital Ad board which is full of users who go on just to browse.

So even if they aren't looking specifically for you there is a chance they will find you while looking about.

So with a focussed effort to build a presence on Pinterest the referral rates can be great.

To build your list using Pinterest create a great Image that highlights your opt in offer. Make Sure the images on your board links direct to your opt in and then add the link to your Opt in in the description.

Also add the link to the source box and of curse don't be afraid to put a link to the offer in the image itself.

Remember to ad your copy about the offer to the description field, as well as call to action and of course the link to the opt in page.

Chapter 7 - Google + And Your List

Google + is Google way of joining the Social Media revolution, when it was first created, Google were hoping it would be a real rival to Facebook and while that hasn't happened it can still be a wonderful resource for your business.

While it didn't take off the way Google hoped it would Google + is growing in popularity as a social network even if its not as fast as the powers that be within Google would like.

With Google + you sort your followers into circles then post updates to those followers. So while it has some similarities to Facebook it has a very different feel to it.

Again marketing and list building on Google + is heavily dependant on relationship building just like it is on the other social media platforms.

Focus first on building strong relationships in other words Make sure you first pay attention to the indirect method of list building, using a similar strategy to the one you would use with Facebook or Twitter.

Then once you have started to get followers and established a good relationship you send out posts and updates directing people towards your opt in offer.

Its important to bare in mind that Google + can bring good results but can be a bit hit or miss and tends not to be the first choice for marketers when it comes to list building.

Chapter 8 - YouTube And Your List

YouTube is another wonderful Social Media Platform for building your Email List.

YouTube is the actually the second largest search engine in the world with millions of people across the world using it each and every day. Which makes is a vital resource for building your list using social media.

Video Content is very popular in marketing the main reason for this is that people love to turn to YouTube for information, we all do it, I'm sure you can think of several things you have turned to YouTube for help with. Which is why it is an ideal resource for directing people to your opt in offer.

Create a short video either telling people about your opt in or if your opt in is a video series or course you could give them a short example and then at the end your direct them to your opt in page

Make sure your video is of high quality, well put together and positively reflects you and your business.

Create videos that last about 2 -3 minutes long and end each video with a call to action directing them to your offer and opt in page

You could also send people to your website if you want to direct them to your blog etc.. .Add a call to action and a hot link in the video description and don't forget to put the call to action and hot link right at the start of the description.

When it comes to promoting your list using YouTube you will want to tell them what to do and where to go, directing them to your opt - in straight away.

Make sure describe in more detail what's its about and what's in it for them in the rest of the description space, then give them the link to your opt in again after your description, giving them two easy points to use to click through to your opt in

So direct them to your opt in at the end of the video, at the start of the description and at the end of the description.

Remember to always keep the quality of the content high.

Chapter 9 - Content Is King

Let's face it we all get high volume of emails to our in boxes ever day so the quality of your email and offer has to be high

You won't get a second chance if you promote low quality so therefore you have to create an offer they are happy to get and that will make them want more.

Therefore you have to make it something that is of value to the end user and is something that offer them something that solves a problem they have.

You want to provide them with content so good that it enriches them, educates them and encourages them.

People will only sign up for content that fills a need or desire, It has to really be something that they feel is too good to ignore and you will want to create content so good that it is something they would be happy to share.

Adwords Direct Response V3 Personal Use Ebook With Video

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Part 3: Extra Features Adwords has a ton of features, and because I like to keep it simple I wont be covering most of them – just the ones I believe are worth your time and can significantly improve your campaign performance. Lets start with a useful Adwords feature that can increase your Ad visibility and Clicks without an increase in impressions.

Ad Extensions:

Ad Extensions allow you display and link to addition information and pages about your Website / Business. They also increase your Ad's visibility by making it larger, with extra links / info listed below your basic Adwords Ads. Here's an excellent example of this, the Ad and extensions are both done properly (these guys know their stuff)...

Notice all the extra links and info attached to this Ad: There's a phone number beside the domain name people can call without clicking on the Ad, as well as 4 additional links directly below the Ad – all highly targeted, offering specific options to people typing the broad keyword “SEO” into Google.

The first thing that jumps out immediately is the Ad with no Extensions is about 2 times smaller than the one that does. Second, white it says “Contact us!” there is absolutely no way to contact them without clicking on the Ad. And third, it doesn’t offer any specific services or offers – you kind of have to figure out what they offer for yourself.

Now, of the different types of Ad Extensions some cater to Offline Businesses while others are perfect for Online / eCommerce Websites. Lets take a look at the 4 basic types...

Types of Ad Extensions:

Ad Sitelinks: these are the most useful extensions for Internet Marketing and eCommerce websites. Basically, its a bunch of links underneath your Ads that should link to offers / pages targeted and related to the keywords of a specific Ad Group.

Call Extensions: Allow the viewer to call you without having to visit your website.

Location Extensions: List the location of your business so people can find and visit you in person. Obviously this should only be used if you have a store / office you want people to visit.

Offer Extensions: Allow you to make special offers and give discounts as incentives for people to visit your site and buy from you. Basically making the viewer an offer right in the Ad.

There are also Extensions that can be only used on Tablets and Mobile devices, and ones that are limited to specific countries as well as networks (i.e. Search, Display etc.) within Adwords.

Adding Ad Extensions: When Creating a New Campaign: Once you click the + Campaign tab and are taken to the Campaign Setting page, at the very bottom of the page near the “Save and Continue” button you will find the Ad Extensions menu...

Once you select one of the options you'll be taken to a self-explanatory form that asks you for basic info on the Extention you're making.

Adding Extensions to Existing Campaigns: Choose the Campaign you want to add Extensions to, and select the “Ad Extensions” tab...

You' be taken to a menu / form that will ask you to fill out and save basic info for the extension you'd like to add...

Basic stuff :

Now, maximizing the efficiency and CTR of these extensions (particularly the Sitelinks) follows the same basic principle as writing good Ad Copy. Its all about targeting and closely relating them to the >Base Keywords, Ad Groups and Campaigns you're adding them too.

Here's an example of good targeted Sitelinks...

Obviously, to add Sitelinks you must actually have different Landing Pages to link to. But the wording you use can be manipulated to best fit the keyword data you have at your disposal...

As you can see I am using highly related text as the Sitelinks. I came up with 3 of the 4 links by sifting through the keywords data, and looking at some of the words attached to my >Base Keywords...the “Free Trial” link just seems like a good idea.

Auction Insights: This feature can be quite useful, particularly if you're Advertising in a niche with a ton of competition. The info it provides will let you know how well your keywords / ads are performing in comparison to your competitors, and allow you to learn from the ones beating you in different categories (i.e. CTR, CPC, rank etc.)