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Take Control Of Your Life Personal Use Ebook With Audio

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CHAPTER 9 - AN END TO EXCUSES

Building self discipline is all about putting an end to excuses. It's about taking responsibility for your behavior and your life. It's about getting the most out of all life has to offer.

The ending excuses aspect of what we are doing is particularly important. They keep us lazy. They keep us weak. And they can become a way we sabotage our good work, again and again.

It’s time to put an end to excuses. Follow these suggestions, and put a stake through the heart of this vampire!

Take Responsibility. I've touched on this earlier, but it is a foundation of how you will be rebuilding yourself. In all cases you must take absolute responsibility for the things you do - and even the things that happen to that you have no conscious control over. When you accept responsibility you take control of your life. Making excuses robs you of your personal power. Nothing is more important than you having the self discipline to take responsibility for your life. Nothing.

Don't Waste Your Time on Things That Don't Matter.

When you waste your time on nonsense, it's human nature to respond to productivity problems by making excuses. It's a way for your mind to justify poor decision making. This whole destructive syndrome can be avoided by not wasting your time on things of little importance. When you can look in the mirror and know you are taking life seriously, the temptation to make excuses vanishes.

Consider Life as a Training Ground. When you start to regard life as a training ground, setbacks are painted in a new light. They become things that condition you and make you stronger, rather than things to complain or be sad about. This is both a way to get a mental edge and an absolute truth. Adversity is a way to become smarter, stronger, more resilient, experienced and skilled. It's fair to compare how a winner approaches life to how a champion athlete approaches a game. Excuses are not acceptable.

Focus on the Finish Line. Your long term goals are what are really important, ultimately. Your daily "to do" lists and other strategies I've taught you are a way to accomplish those goals, step by step. When you find the temptation to make excuses, there's no better time to think of your long term goals. This helps clarify where you are at, and just how self-defeating making an excuse can be on your journey. Focusing on the finish line can be a huge help in keeping things in perspective.

Expect Challenges. Almost nothing worthwhile in life comes without a fight. These challenges should be embraced, engaged and overcome. Where's the sense in making excuses about them? Excuses won't get you anywhere at all. Instead they will send you backwards. Every morning as you begin your routine welcome the challenges life brings. This is the attitude of someone who get's things done regardless. An attitude that shows supreme self discipline!

No excuses. No blame. No regrets. Let's move forward!

CHAPTER 10 - DISCIPLINED RISK TAKING

There's reckless risk taking. That's the type of things that those without self discipline do and it usually leads to disappointment and failure. Then there's the type of risk taking that winners with self discipline take. This brings huge rewards and makes the most out of opportunities.

I'm about to teach you how to make risk taking an asset rather than a liability.

Look Before You Leap. Risk nothing, gain nothing. It's usually true, but this doesn't mean you should be acting on impulse and not using your head. Over thinking things to the point of paralysis is a big mistake. So is jumping blindly into the lion's cage. Always think over the pro's and con's of your actions before you act. Look before you leap.

Mentally Rehearse Your Strategy. When you do take risks the self disciplined approach is to be as prepared as possible for any associated events that are likely to arise. The best way to do this is to go over your strategy and consider what obstacles you could face. Writing these down is helpful for many people too, when "brainstorming". It's not possible to be ready for everything, but you can be ready for most things in many cases!

Consult a Mentor. Experience is a great teacher, maybe the greatest. Self disciplined risk takers contribute to "mastermind" groups where they can ask for outside thoughts on opportunities and risks as they appear. They also do their best to find a mentor who has achieved the goals they are working on. If you can find a mentor and consult him (or her) when you need to.

Being humble and accepting you don't know everything is a sign of real self discipline.

Prioritize Your Risks. Don't take a risk for something minor that will endanger something major. Knowing how to keep your priorities in order is a "master key" of self discipline. Your top priorities must always get the most focus, energy applied to them and be protected from risk of things less important. Don't ever forget this.

Resist the Urge to go All In. Going "all in" is a risky move in Poker, and even more of a risky move in life. Hardly any opportunity, ever, is worth risking EVERYTHING over. Even a sure thing (remember nothing in life is a 100% sure thing!) There's few things more demoralizing than having built up a great deal of success and then risk it all on something and lose. Most investors suggest never going beyond 20% in a single investment. This is great advice to keep in mind for the rest of your life too.

Never taking a risk is a cowardly way to live life. And you will never be able to see real change following that kind of philosophy. Taking reckless risks is also a destructive path, not for the man or woman with self discipline.

The middle road of disciplined risk taking is the way to go, friends. Take it!

The Membership Manual Personal Use Ebook

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Section 3 - Best Practices

Membership sites can be challenging if you've never used them before. In this section, you'll learn "best practices" experienced membership site owners have developed over time.

Build a Relationship

You also need to decide how you will communicate with your members. How will you send them e-mail updates and information? You can add their e-mail addresses automatically when they sign up. This becomes your email list to send updates and information.

How often will you send updates? Every week? Every day? Think of it this way: what you are trying to do is build a healthy relationship with your members.

The rules of communication you use to maintain good relationships "in the real world" apply just as well online.

Remember that you may not be a known entity to them when they first come to your site. Try to encourage them right away in terms of getting involved in your site. For example, you may want to consider giving away your contact information. Or call them on the phone with a warm welcome. It helps them feel part of the group.

After you've nurtured relationships with members, you can begin to ask them questions about they want out of the site. Maybe no one has asked them before what their expectations or needs are. They might have requests you can address. However, you can only help them if you know what their needs are. It gives you the opportunity to create content and products that will help them.

Retaining Members

One of your biggest challenges will be to get them to stay on as repeat members. It's true that some may invest in the site at first and then never use it for a long time. Still, be sure you keep adding content and value to the site no matter if some members are using it or not.

The reason is they will eventually stop back in to see what the site has offered lately. If you slack in adding value or content, they will tend to leave if they feel they're being neglected. You want to create content and value that exceeds expectations. You want them to say, "Wow, this is fantastic content! I'm glad I joined and I don't even think about paying my monthly fee."

Consider having content that is exclusive to your membership site they cannot get anywhere else. This might be in the form of interviews you conduct with industry leaders, private training on topics and subjects that are new or cutting-edge, and more. You might also provide a level of advice or support from you or your team that is not available to nonmembers.

Whatever you do, the perceived value has to be considerably more than the investment they make. Don't let yourself off the hook. Continue to challenge your team and yourself to add massive value and top quality content to the site.

Levels of Membership

A very common error that new membership site owners make is they offer a series of membership levels. For example, they might have Bronze, Silver and Gold levels. Members might start at the Bronze level, while Silver offers more value, and Gold level provides complete access.

The problem with this approach in the beginning is it lowers conversions. People get intimidated and confused by many options. It's much simpler to get someone to say "Yes!" to join your site if you only offer just one choice: either they join or they don't.

You'll gain more confidence in your operation and development if you see a steady stream of new members joining your site. It's even a good idea to let new members stay on as long as they want at their initial rate, even if you increase the rate later for new members. You may think that you will lose money, but it will increase loyalty and the "lifetime customer value" of each member. In addition, they will spend additional money on specials and premiums you offer.

Affiliates

One way to drive considerable traffic to your site is to utilize affiliates. Affiliates are marketers that promote your site to their own "tribe" of fans and followers. For example, let's say an affiliate is running banner ads for your membership site on their site. If a prospect clicks the ad, visits your site, and signs up as a member, the affiliate gets a commission for the sale. It's not unusual to have commissions as high as 50%, 75% and even 100% of the sale.

Why would you give an affiliate 100% commission? Consider that the "Lifetime Customer Value" of each new member is much higher than the initial commission payout. Lifetime Customer Value is the average total amount of spending you can expect from a typical member.

For example, if you charge $50 a month for your membership site and the average length of time someone stays a member is six months, the Lifetime Customer Value of a member is $300. Of course, some will stay much longer and others will leave sooner. Lifetime Customer Value is an average.

Now you know that an average customer will spend $300 in your membership site. From here, it is easy to determine how much you want to spend to acquire that customer. Even after paying 100% commission rate, you are making a good profit. Don't feel like you are locked in, because you can still customize the structure for an individual affiliate.

Closely monitor the margins in your affiliate commission structure. Affiliate sales will give you plenty of traffic and help build sales. Many of the membership site plugins have modules that can manage your affiliate sales and tracking.

Another idea is that you can run a separate affiliate sales model outside your membership site using third-party software and service. You might have several different affiliate structures going on at the same time. There is no single way to do it, and the right balance for you will come from testing and experimentation.

Consider giving "lifetime commissions" where an affiliate receives commission from all sales from their referral for the length of time the referral stays on as a member. It becomes a little challenging to track it--there are cookie-based tracking methods and other ways. If you get into heavy affiliate marketing, it may benefit you to consult with, or hire, an affiliate manager to advise the right setup for maximize profit.

Member Site Kickoff Personal Use Ebook With Video

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Section 4 - Mistakes To Avoid

As you develop your site, you are bound to make errors, blunders and gaffes. Several of these mistakes are so common, we know there is a good chance you will run into them. Save time and trouble by reviewing them below and learn how to tackle them.
Not Collecting Email Addresses

Always get e-mail addresses. Marketers often say ' ' The money is in the list.' ' That means you can profit handsomely by offering valuable products and solutons to your email list.

People stll check their e-mail regularly. It's a good way to communicate with your members, fans and followers. Gone are the days of doing it yourself. Use a service like Mail Chimp or AWeber. You can create a free account that allows you to send a limited number of e-mails every month. As your list grows, you can sign up for a premium account to handle larger email blasts.

A good way to get people to sign up for your e-mail list is to offer free reports or other valuable incentves. Basically you're saying, '' Give me your e-mail address so I can communicate with you, and you can get this valuable free content.''

Not Using Google Analytics

Google Analytcs is a free service that helps you analyze your site's traffic. It provides many useful statstcs including:

Which content is most popular.

Where your visitors come from.

How they navigate your site.

How long they stay on the site.

The bounce rate which indicates how many people visit only one page and leave.

These analytics are important because they help you learn how to adapt your site for better conversions. Install Google Analytes as soon as possible after building your site. There are several Google Analytes plugins which make it easy to add the service.

Another alternatve is to use Jetpack which is a plugin that accesses the power of WordPress.com. You need to have a WordPress.com account and install the Jetpack plugin. It will give you basic stats, but Google Analytcs is a recognized industry leader. Whichever you choose, make sure it is up and running, and each week check to make sure it is stll installed and pulling data.

Poor Security

Most WordPress sites could use much better security. Experts call it ' ' hardening the site, ' ' in other words making it hard for hackers, crackers and crooks to get in your site.

Don't take this lightly. Hackers know how to hide nasty viruses DEEP in your site where they are very hard to find. The evil code sits there and slowly steals your content, personal data and bandwidth. Worse, they are very hard to get rid of. The best way to prevent potental problems is to keep them out in the first place.

Here are several security plugins you should immediately put to use. You may know other plugins that perform similar functons. That's fine—the important thing is to lock down your site as soon as possible:

Wordfence. A newer security plugin on the WordPress scene, it has gained a lot of fans in a short tme. One of its unique features is that it compares your site's core, theme and plugins to the same packages on the WordPress download repository. If there is anything different, it may mean a hacker changed one of your important files, and Wordfence will send you an email alert.

Login Lockdown. Lets you limit the number of login attempts. This is especially useful in defeatng ' ' brute force ' ' login hackers, who use special software to try thousands of login names and passwords on your site, one right after another at high speed. After a set number of attempts, Login Lockdown shuts them out for good.

TimThumb Vulnerability Scanner. TimThumb is PHP code that helps resize images. Hackers were able to get access sites through holes in this code. Now the problem is fixed in the code, but thousand of blogs were penetrated by hackers, and many people never knew. The TimThumb Vulnerability Scanner scans your site to make sure no baddies got in.

Exploit Scanner. Similar to the TimThumb scanner, but it is not designed to handle one problem. Rather, Exploit Scanner checks for all kinds of potenDal hacks, viruses and trojans in your files and database.

Not Changing Default Sehngs

A standard WordPress install has default sem'ngs you should change as soon as possible. In the Sem'ngs menu you should change site Dtle, tagline and ' ' permalinks.''

Site ]tle - what is the Dtle of your site? Change this to reflect the name of your site. Example: ' 'Jim's Super Internet MarkeDng Club. ''

Tagline - this expands on what your site is about. Do you have a slogan, saying or tagline? For the above example, the tagline might be ' 'Internet markeDng training for new marketers. ''

Permalinks - Also make sure you set the permalinks which is found under the sem'ngs. Use the ''post name '' selecDon, which turns the URL from gibberish into easy to read words-easier to find for both humans and search engines.

Not Targeting Exact Keywords

Google likes WordPress sites not just because they are WordPress, but because they make it easy to add content. Google LOVES fresh content. You need to tell search engines what each page is about. Designate keywords for each page so that Google knows the topic.

When you optimize each page with keywords, your site will rank higher in the search results. An easy way to do this is with the plugin ' ' WordPress SEO by Yoast. ' ' You can enter specificatons so that each page and post it represented in a certain way. It will also check if the keywords you specify are represented properly. If not, it instructs you where to change the entries so that the keywords are entered correctly. It's drop dead easy.

No Backup

Always, always, always backup your site and database. Backups allow you to roll back your site in case some sort of virus or Trojan infiltrates your site. Also, WordPress is constantly updatng new versions, and there might be a situaton where it breaks your site. If you have a backup, it is easy to quickly go to the latest backup.

The easiest way to backup your site is with plugins. You can find some very good free and paid backup plugins: Backup Buddy is a popular paid version, and BackWPup, BackUpWordPress and Snapshot Backup are excellent free choices. There are many others.

Plr Niche Pay Day Personal Use Ebook

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Now that you have completely unique PLR content for your product, it is time to re-package it to create a truly unique product. Slapping the same squeeze page, sales page, and graphics together with your new content doesn’t make it a different product.

Remember, people will see the same sales and squeeze pages over and over again, so even though if the main PLR product is different, they are not going to realize it they are reading the same stuff they have seen attached to a similar product before.

This means that in order to make what you have to offer totally unique, besides modifying the main content, you will still need to change the name of the product, create or add in new graphics, and revamp the sales and squeeze pages. When all of these are completed, you will have a marketable product different from anything else available on the Internet.

It might seem overwhelming and the best way to handle this is to break it down piece-by-piece.

First, change the name of your product. It doesn’t have to be totally different from the original product, because it still needs to convey what’s in the content. For example, if the PLR is titled: “How to Stop Smoking” you could rename your product to something like, “10 Tips to Stop Smoking for Good” or “Secrets to Quit Smoking.”

Then, break down the sales and squeeze pages. If writing is your forte, then you should not have too much issue with re-writing them yourself like you’ve done with the PLR content. However, if you struggle with writing, I suggest you to outsource the task to other people.

If you are confident that the writer you hired to re-write the PLR could produce high quality sales content, like just now, you may want to consider reaching out to that person again. You might want to take note that not all writers who are good at re-writing PLR will be successful with sales copy or squeeze pages. In this case, you got to judge for yourself how you want to do it, while considering the time and money investment as your guide.

Next, it’s time to focus on rebranding the graphics and images included in your PLR packages. If your product uses screenshots, create new ones that are similar. If there are other graphics, look for stock graphics and photography that convey the same meaning without using the ones in the original PLR.

Your product cover is a key area where you need to be unique from the original PLR, people will definitely recognize a cover they have seen more than once, regardless whether you have changed the product name or not. You have a few different options here.

You can create the graphic yourself using paid software such as Photoshop if you’re savvy when it comes to design. However, if you are not an expert in graphics, It is always best to outsource this task to people who are good in graphics because presentation is very important.

Profiting from your PLR products

So - after you’ve learnt how to choose PLR products and then turn them into your own unique products by re-writing, re-packaging and adding your own information.

Now it’s time to use them!

In this section, I am going to give you some ideas of what you can do with the unique products that you have created...

Put together a list building and money making funnel

You can use your new product as an incentive for people to sign up to join your email list, so you can sell to them again and again. If your product is of high quality is worth paying for, you’ll get a happy subscriber.

Even though the product is free, when a person signs up to join your list, you can include another paid product or another related PLR product that you have created as a one-time-offer (OTO) immediately after confirming their email address. Though not all subscribers will buy the offer, you can start getting a decent return on investment almost instantly.

For this to work, you’ll need to draft a series of auto-responder emails, and provide something of value to your readers on a regular basis. While it is an excellent sales funnel, if you spam them, you’ll lose subscribers.

For people who don’t want to give their new product away for free, you can offer it as a paid product, and use your OTO to promote another related product or service as an affiliate. This gives you income from the initial sale, along with the potential for additional earnings through your affiliate sales. Bundling the offers together can also increase the perceived value, and you can adjust your pricing accordingly.

No matter which path you choose, the products you promote should be related to one another. If they are not, it looks like you’re just trying to sell whatever you can to whoever will buy it, and this will greatly hurts your conversion rates.

Remember, your goal is to solve a problem or fill a need for your consumers; and by using related products, you can do this twofold. For example, if you are in the dog training niche, you can offer a free dog training report, while upselling dog training videos or courses as an affiliate.

Using JVZOO to launch your product

JVZOO is an excellent selling platform for your newly created products. You’ll get paid for any sale you make, and you will also have access to a variety of tools, without spending money out of your own pocket. One of the best things about JVZOO is that people who don’t have a product to sell can sign up an affiliate to promote any product listed there.

Setting up your own affiliate program can greatly increase your income, because you can have people promoting your products for you and you don’t pay them a dime until they make a sale. However, this is something many product creators always stay away from because running and maintaining an affiliate program can cause you money, depending on how you do it. By using JVZOO, you don’t have to pay to setup an affiliate program, and everything is handled for you. Every product you sell through JVZOO will have its own affiliate page where you can provide marketing materials to affiliates to help them succeed.