Ebook Sample Content Preview:

Your company name and logo are going to be some of the first things a potential client or customer sees. This will create either a good or bad first impression.

Your company name and logo should be your branding tools and once they are in place you really don’t want to change them too often. Once you have established a name for your business then you can make some changes. But if you constantly keep changing your name and logo you will end up confusing your customers and run the risk of losing them.

The same applies to your website. It is important to maintain a streamlined look that is instantly recognizable. So take the time and effort to come up with a good logo or header for your website and then use this as branding across all of your marketing material.

When it comes to website design you want to have a website that loads quickly in any browser. There is nothing worse than waiting and waiting for a site to load, if this has happened to you what is your reaction? To click away! So expect your visitors to do the same.

Depending on your business model you may have a shopping cart on your website. If you do then test it to ensure that it runs smoothly. Make it easy for people to add products to their cart and to complete the payment process. Check that the products are actually being delivered as they should.

If you offer lots of products then having an easy way for customers to search through your shopping cart is important. Nobody will spend lots of time trying to find products. You may have the ability to use tags and categories within your shopping cart to make finding products easy.

Don’t forget that even an online business needs to provide fantastic customer service. This can be done in several ways including via email, by having a toll free phone number, by creating a Google+ Circle, or by using software such as Zen Desk on your site.

Whichever method you use always check for support tickets and get them answered quickly.