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To do this in Microsoft Word, click into your text where you want you table of contents to appear, click on ‘insert’, then ‘reference’, then ‘indexes and tables’, then on ‘table of contents’. Once you get in there, you should be able to click ‘okay’ and you will have a table of contents. As you make changes to your text, you will want to update your table of contents. To do this, right click on the area that is created as your table of contents, and you will be given some choices of how to refresh that area.. generally I choose the one that allows me to refresh the entire table of contents, that way l make sure 1 include any new headings I might have added since I last updated the table of contents.

Create Headers and Footers

To create headers and footers, click ‘view’ then ‘header and footer’ and you will get a box near the top of your page. I like to type the name of my book on the left, and then the page number on the right. To put the page number in, the box that comes up when you are in ‘header and footer’ will give you an option to put in a page number (it is the button that has the # sign on it). Once I have typed in what I want in that box, I underline it - so that it looks more professional.

On the bottom of the page, you will see the footer. For this I like to put the copyright symbol. To get to that, go to ‘insert’ then ‘symbol’, then click on the ©, then click ‘insert’ then click ‘close’. 1 like to put both my company name and my name next to the © symbol. To the far right, I put the url to my web site.

Inserting Hyperlinks

To insert live links to other web pages, click on the ‘insert hyperlink’ icon in your Word toolbar. There will be two boxes - one for the web address - be sure and use the entire url, including the https:// - and one for the text of the hyper link.

To make the link open in a new window when someone clicks on it (so that the ebook remains open) click on ‘target window’, then click on the pulldown menu, then click on ‘new window’. Beneath the pulldown box, there is a box to check to ‘make this the default for all hyperlinks’ - check that, and all your hyperlinks will open in a new window. 1 like to do this so that if someone clicks on one of my links, the pdf stays open.

Create the Title Page

On this page, I simply put the title to my ebook, my subtitle to my ebook, and my name. Remember, my copyright information is already in the footer, as is my company name.

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Step 14: How to Write the Conclusion to the Article

Now, if you have been reading of all this book, and not jumping around you know by now that I do not generally use a conclusion to my article.

But if you feel the need to… Here is how to do it.

Start with a sentence that summarizes your main idea, then follow with summaries of each of your main points, then add one more sentence that finishes things up…

In all reality, though, if you are writing articles for list building, leave the conclusion off and go directly to the compelling bio.

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Your title is extremely important, and must be compelling. It must drive the surfer online to click into the article to read it. It must therefore be specific about what it is going to address, because the surfer is looking for specific information.

Keep in mind, if they do not open your article, they will not read it, and if they do not read it, they will not click through to your web page. So the title is critically important.

Now, not only should the title give specific information about what the article will cover, it also needs to have very specific, keyword-oriented language so that if someone is searching the internet or an article directory for specific information, they will be able to find your article.

I like to begin my title with the keyword that someone might use to find my article, if they are interested in the article topic.

For example, if I am writing an article about deep sea fishing, my article title might read like this:

Deep Sea Fishing - Fishing Equipment Hazards and Warnings

Now that is a very highly targeted keyword rich article title.

If someone types in something like deep sea fishing hazards or deep sea equipment warnings, I might get a click into my article. These are very targeted readers, as should be most of your article readers. You see, the more highly targeted is a reader, the more likely they are to be in the buying stages, and not just surfing aimlessly.

Now after the keyword beginning, 1 am very specific about what the article is going to cover.

Now, one thing that is very important here is that your article actually answers or addresses the question or specific topic in the title. That is a credibility issue. If the reader does not think you have been honest in your title about the article, they will doubt your credibility when it is time to subscribe or buy.