Ebook Sample Content Preview:

The first step is to add a cover photo of 815 x 315 pixels that will describe your business. Your cover photo should not contain advertisements of your product such as promotions, discounts, phone numbers and links to your website.

Choose an image that fits 180 x 180 pixels. Your profile picture now appears near the lower left corner of your cover image. The new profile picture can be used in creative ways by making it a cutout of your cover photo.

Below your cover image are your thumbnails. To add a thumbnail for an app you frequently use, click the arrow button to the right of the thumbnails, then click on the thumbnail that has a plus sign on it. Choose the app you want to include. You can move or remove the thumbnails from the featured area.

You can use timeline publisher to post past or current events. Just click life event and click on the general type of even you want to add and then click the item in the resulting menu that most clearly describes the event. A dialog box will appear. You need to enter the requested details, especially the date on which the event occurred. When you're finished, click Save.

Another way is to scroll down the timeline to year or month of the event and then mouse over the vertical line. Click on the plus sign that will appear. A floating publisher will appear in which you can post your event.

You can post status, photos or videos to your Facebook page. Just click in the “What's on your mind?” box and type in your entry. In posting photos or videos, click photo/ video and then click Upload Photo/Video, use webcam or create photo album.

Ebook Sample Content Preview:

Get your app idea ready.

Outline what works and have a great idea of the bare essentials and how they will play into your app’s ability to access information and to showcase your product or service in a fun, simple, easy-to-use way. Sketch out your ideas, and have an idea of what the menus and pages will need to do and look like. Maintain your call to action or acquisition endeavors. It’s all about getting a usable tool for your end users. The usability you provide them will directly affect your desired outcome.

Understand basic color.

Bear in mind, whatever your business or phone app agenda is, it needs to look and feel familiar in tone and composition. For instance, you wouldn’t want to use a bright green color scheme for a burger joint. Make sure you know what you want, and have a rationale as to why. It all matters, and whether you pick earth tones or primaries, you need to have an established motive for your choice of palette.

Understand composition.

Logos, images, menus and copy all have basic shapes. These elements ?t together in unique ways. Balance is key: ?ush left, ?ush right, centered. Sketch out the layout beforehand so you understand how these objects may ?t together on the screen. Use your space wisely because again, there isn’t a great deal of it. This isn’t the time to respect the white space. Fill your real estate with essential content you need to communicate. If you get overwhelmed and can’t seem to get that exact look you’re hoping for, reach out.

Words bad. Visuals good.

The best icons are those that speak volumes as graphical representations of a product, service or promise. Think of the symbol for high voltage, poison, bathroom doors, etc. These symbols imply everything without spelling it out with gratuitous verbiage. In this particular case, words only muck up the imagery and symbolism. If the icon cannot stand alone and speak volumes, you may want to rethink it. Great symbols need no introduction or explanation. So have fun creating, but remember, it’s going be small and has to sell itself without the assistance of copy.

Simple is always better.

Make every effort to de?ne your app with one simple image that expresses your motive and intent. If you absolutely must use a detailed visual or more than one element, make sure they are clearly de?ned and make very literal sense, as this is a pictorial representation of your app, and all imagery must be de?ned visually. Take extra care to stand out, be creative and make your icon scream the what, who, how and why of your app. And make sure it previews the aesthetic the user will experience once clicked and inside.

Ebook Sample Content Preview:

One of the best an free ways to gain more clients are referrals. But how do you get referrals if you’re just starting out?

You can actually make a JV, partnership with the service related to yours in your local area. What you do is look for any busy businesses with clients that could be interested in what you are offering.

For example, if you are offering SEO services, you can approach local web design business, copywriters, marketing consultants. You can even approach video production companies or transcripts companies! The sky is the limit.

If you think about it, every one of these businesses is related. The clients looking for video production company, clearly want more exposure to their business. Videos can increase conversion, generate traffic and can be used for advertising. In your SEO service you are doing the similar thing, help generate more traffic, create advertising and attract more clients to their business. As you can see now it all matches up.

You want to look for busy businesses that are really active. Also look for businesses with a lot of new clients/month. For example copywriters may have just 2-5 big clients a month, but web design companies much more. The more new clients they have, the more you’ll get yourself.

Now, what you want to do is approach such businesses and offer them a partnership. You can propose 10%, 20%, even 30% fee for each new client referral.

A lot of business owners may not be familiar with these kind of partnerships. But they are extremely effective as you can actually steal paying-customers from other businesses for free. Pretty insane?

The main key is to sell your proposal. Offer high % at the beginning and explain what are the benefits of such partnership for them.

If you want to build instant trust and credibility, jump in front of a camera and record a short YouTube video. Make it personalized. Talk about your partnership proposal, about you, your business and how it can benefit the partner. Mention the name of the partner, their business name. At the end list your phone number and email. Send such video by email and follow up with a phone call. This is one of the best ways to get partners as its hardly targeted and personalized. It’s not another generic email sent to thousands of partners.

It doesn’t take that much work either. You can easily record a short video on your webcam/mobile phone and upload to youtube in minutes. These 5 minutes will almost guarantee a solid partnership that can bring from few to even dozens of clients each month! Choose your partners wisely so you won’t waste your time on some start up businesses or out of business ones.