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The quality of your Ad Copy will not only determine your Click Through Rate (CTR for short) but the quality of the traffic you send to your website, which will ultimately determine your Conversion Rate and how profitable your campaigns are.

Plain and simple: the people you want clicking on your ads are the people who are already looking for what you are selling. This means your ads must clearly communicate what your product is and the benefits of using it.

“SEXXXY" Now that I have your attention let me sell you some socks.” - You can’t trick people into clicking on your ads, it may result in higher CTRs but the traffic coming to your site won’t buy anything.

The Ad above is alarming and scary, it’s bound to generate curiosity and a high CTR. But what happens when people actually click on the Ad and are sent to a sales page that sells our “Bodyweight Fitness” for $37 without information on dangerous workouts or pictures of people crushed under exercise equipment? They are going to take a quick look, get annoyed and click the back button – we DON’T want curiosity clicks.

We want our ads to be honest and describe what our website offers, so when a person clicks on our Ad and expects certain information they get it right on the sales page – this way they don’t feel cheated and are more likely to read our sales letter. Note: honesty does not equate to boredom, so a little hype and sensationalism won’t hurt.

Ebook Sample Content Preview:

You've seen it before: a WSO based on an interview with a successful Internet marketer, or a group of marketers. One of the favorite interview style methods has a title that goes something like this: What I would do if I had no job, no list, no money, and no product. Then each participant would be asked the same questions. The result would be a podcast of the person or persons being interviewed. Sometimes the WSO will also include a transcript of the interview (in fact this is advisable as it offers extra value).

Your shortcut to making fast money with the interview method is to become branded as the interview king or the interview queen. What that means is rather than an Internet marketer having to go out and interview each participant, or even coming up with a list of questions, they would hire you.

You would put the total package together for the marketer like a business agent or a ghost-interviewer. You would do the interviewing. You would edit the audio file. If it was in your agreement, you would also transcribe the audio files so that the marketer could sell the product as a WSO. In other words, you would become the behind-the-scenes person, and you’d make your money by selling your services to the Internet marketer.

The other spin on this is instead of selling the interview audio files and transcripts to another marketer, is that you would brand yourself as the interview person and you would be the one selling interviews. In other words, that would be your business. You would be known as the go-to person for arranging and recording interviews. Then *you* would sell the interviews as your own WSO.

For example, Todd Gross is known in the industry as the *male voiceover expert.* Whenever someone wants a professional male voiceover artist, they could hire Todd.

If you become known in the industry as the “interview expert,” then customers would ask you to arrange interviews, and that’s how you’d make your money. Just think about it. In one week from today, you could be running your first WSO. How exciting!

This service could be sold as a WSO, but it could also be marketed through your website, blog, other forums, and even on classified ad sites. Just direct someone to go to your website, or call a phone number, and then provide them with a brief call-to-action.