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The very definition of niche is that it is relevant to a specific area of interest. “Car repair” could be considered a niche, but it’s not a very specific one. “BMW car repair” is more of a niche. You probably get the idea – you can get extremely specific with your niche, but as mentioned in an earlier article, it’s important to balance the scales between mastery and a broad range of knowledge. Not specific enough means that people won’t know if you can answer their questions directly, yet too specific means that you’re pigeonholing yourself and you’ll lose out on a great deal of potential business.

Outside of the specific area of interest that your business is involved in is the actual location of the business. Of course, with the advent of the Internet it’s entirely possible to market yourself worldwide, and common sense seems to say that appealing to as wide of an audience as you can is the best way to hook in more customers.

There is some truth to this, and it’s very true that the most profitable companies are international. But the flip side to this is that most of these companies did start out as local enterprises that simply grew and grew. Very few companies make their start hitting the international scene directly. Working worldwide requires an incredible attention to detail and generally a large staff of people who can pay attention to what regions are interested in what products and services.

In short, if you’re a smaller business, you’ll undoubtedly find it’s much more cost effective to market to your local area first. Of course, the nature of the Internet and international shipping being what they are, if you’re running a car parts dealership in Detroit and you get a query from Seattle, you’ll be able to help. Yet for marketing to be most effective, if you’re based out of Detroit, it will help if most of your marketing is targeted toward Detroit. This means that even if you don’t have a brick and mortar outlet, the costs of shipping and communication are much lower as compared to trying to do business with people in Moscow.

Once your business takes off, you can start marketing yourself to a wider arc of audiences. If you start in Detroit, move from there to the greater Michigan area, to the Midwest, to the country, to Canada and across the world. There’s a definite procession to the art, and you’ll likely find it much less expensive and a lot more effective to start small and then think big, rather than trying to take the entire world on at once. Start with your niche, start local – and grow.

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The key to most of these traffic methods is proper keyword research. If you don’t take the time to research your keywords carefully, you aren’t going to have a very good chance to get a level of traffic that will help your site make good money.

Fortunately, keyword research is a relatively simple process. If you know what you’re doing, you can research plenty of good keywords for your niche in just a few minutes.

When it comes to keywords, there are head keywords and what are referred to as “long tail keyword phrases”.

Head keyword terms are typically shorter phrases such as “weight loss”, while tail keywords consist of multiple keywords that describe a market or niche, such as “weight loss strategies for seniors”.

For the most part, head keywords are always targeted by a greater number of competition as they are a short-form description of a market, and long tail keyword phrases will generate less traffic, but are much easier to dominate within the search engines.

Savvy marketers focus on long tail keywords and gauge their exposure by a COLLECTIVE count of all traffic generated from multiple long-tail keyword based campaigns.

You will find it much easier to position yourself in the top search engine results if you primarily focus on injecting long tail keywords into your traffic generation strategies.

Consider the fact that it could take you months (and serious cash) to rank for the term “weight loss”, however if you set up a dozen different campaigns targeting relevant, long tail keywords including “weight loss after pregnancy”, “how to lose weight quickly”, or “safe and easy methods of losing weight”, you would generate steady traffic from all campaigns (although lower than a single main keyword), collectively giving you MORE exposure than a competitive keyword that you are consistently struggling to rank for much less maintain your position.