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This is the practice of only running your campaign at specific times of the day. if you can identify what times of the day you get the most traffic and the times you get the least traffic, you can stop your campaign during the slow time, thus increasing your CTR. The best way to this is via a third party tracking software. You can start with Google Analytics. As you become more advanced with internet marketing, you are going to need specific tracking software. Check around the Warrior forum to see what others are suggesting.

If you want to take day parting to the next level, you can correlate the times of the day when you get the most sales (conversion) to when you run your campaign. For example; it's no secret that dating offers work best in the evenings and into the early morning (2am ish). So there is not point running your dating ads at 8am when you are much less likely to get clicks. All you will do is decrease your CTR and ROI.

Build Narrow Ad Groups

As you get more data about who likes what you are offering, try grouping you ads by demographics. You could put men into one group. You can separate by age, likes, etc... This give you more specific targeting. You can also play with your ads in these groups and try to target them as close as possible.

Your Landing Page

This report is all about Facebook Ads, and as such, I am not going to address landing page design and copy. I will say that it is very important (obviously) and you should be testing variations of your landing page. If you are direct linking to an affiliate offer you could try building your own landing page that captures emails and give a freebie away, then goes to the offer.

I have had the best results on Facebook when I engage and build a relationship with the people who click on my ads. If you build a list from your marketing efforts you can sell to the list over and over. Take this into strong consideration.

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Step #4 Create Your Facebook Page

As seen in the screenshot, you’ll be asked to choose a category for your Facebook page. You’ll also be asked to enter your page Name.

Experts strongly recommend using your name, not the name of your business. This is because people are looking to connect with other people on Facebook, not companies.

Once you have created your Facebook fan page, you will need to add photos and information in order to make it a page that Facebook users will want to visit again and again.

Again, use your own photo rather than a logo or business graphic. In the screenshot you’ll also notice a red arrow pointing to a +. When you click on the plus symbol you can add a new tab to your page.

You’ve already planned your page, so this step should be fairly straightforward. Simply add the tabs you’ve planned. You can play with the wording and the copy on the page. It’s all a draft and not “live” until you publish it. To add a welcome tab, click on the plus symbol and search for “Welcome” in the drop down menu.

Once your page is ready to go, it’s time to publish your page. Your Facebook fan page is not yet live until you click the "Publish this Page" link. You can edit your page at any time by simply clicking “edit page”.

**It should also be noted that you can outsource this project to a professional or a service. There are a number of social media and Facebook experts that create custom fan pages to help you achieve your profit goals.

Step #5 Maintain Your Facebook Page – A Long Term Plan

Your work isn’t done once you’ve launched your page. You will have three primary functions to make your Facebook page a profitable success.

Network and Connect

You’re going to want to let people know you have a Facebook fan page. Share links from your fan page on your profile. Invite friends, prospects and connections to become fans. Consider hosting contests and promotions to drive traffic to your Facebook page.

Promote your Facebook page on your email signature, on your homepage, and in other social networks that you’re a part of. Integrate your fan page into your existing marketing tactics and strategy.

Consistently Add Value and Content

The best way to generate and maintain interest in your page is to consistently add fresh and valuable content. Post links, create discussions, publish pictures and content. Post surveys and have fun with applications.

Don’t forget to also publish promotions and special offers. Get creative and generate excitement for your page and your business.

Study Your Results

Finally, it’s important to stay on top of your page to ensure it is meeting your goals. Facebook provides a wealth of information to help you stay informed. You can analyze:

The number of interactions you have had with fans each day or week.

The number of comments you had on your posts.

The demographics of your fans

The tabs, content, or applications that receive the most interest and interaction

And of course you can and should track your success. If your goal was to build your lead list, are your efforts helping you achieve your goal? If your goal is to send traffic to your website sales page, what’s your click through rate? How many of those clicks are converting?

Create a plan to:

Network and spread the word about your fan page

Consistently add value and content to your Facebook fan page (Consider hiring an administrative assistant to manage your page.)

Analyze the results and build on your success.

Conclusion

Facebook fan pages are an exceptional tool to achieve a number of business building goals. Whether you’re driving traffic to your website, building your lead list or actually selling products or services on your page, the end result is a boost in profits.

Create your goals, research your audience, plan and create your page to support your goals. Once your page has been published, create a long-term plan to maintain it by consistently adding valuable content, networking with users and fans and tracking results. Profits will naturally result from your dedicated efforts.

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The Internet is quite possibly the most powerful communication tool on the planet right now. For millions of people, the internet has become a medium that allows for freelancing opportunities that were impossible just a few decades ago. Freelancing on the internet has become a dependable source of income for many people, especially for skilled professionals from countries where jobs are scarce and salaries are low by international standards.

If I had to pinpoint the start of the ?E-Lancing? boom I guess it would probably sometime in the early 90’s. Computers and even the Internet had existed before then but until the release of the major personal computer operating systems like Windows 95, marketing on the Internet had not become ubiquitous. During this time in the U.S. software companies realized that they could save a lot of money by hiring overseas programmers who would work for less. These developers and programmers were well-versed in web design, application and database development, as well as system administration.

Studies have shown that 1 out of every 5 contracted websites, software development, and graphic designs worldwide, are the products of outsourcing to freelancers. Beyond software requirements, internet freelancing now involves such services as design (graphic design, logos, brochures, illustrations, etc.), writing (advertising copywriting, web content, creative writing and ghostwriting), business consulting (competitive analysis, marketing planning, accounting and bookkeeping, email management and direct marketing) legal services, administrative support, engineering, architecture and a host of audio, video, and multimedia services and applications.

Today there are many online marketplaces where buyers and sellers of such services meet and do business. These websites provide a forum where buyers can post their job requirements and qualified coders can submit proposals for these jobs. Based on these proposals, the buyer chooses who they believe to be the most qualified for the job and awards that job to them. Once the selected coder completes the job the buyer sends payment to the online marketplace. The online market place deducts its fee and sends the rest to the coder.

If the coder lives in a country where jobs are hard to find or where salaries are low, they have the potential benefit of earning US dollars. Perhaps the best thing about earning money in this manner is that they do not have to leave their country or even the comfort of their own home.

The buyer benefits as well. They are able to get the job done in a professional manner at a relatively low cost. With this kind of win-win situation, it is no surprise why the online outsourcing industry has become a flourishing business. And with the presence of escrow services on many of these websites, the element of fraud is taken out of the equation and coders are assured of collecting their fees. Such is the beauty of online freelancing.

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To implement this strategy online, you will not only be targeting sales, but any call to action that can increase the value of your website or blog. In these terms, a call to action may be to buy something, but it can also be to add a comment to your blog, to discuss something in a public forum, to join your email list, or any other action that makes the buyer interact with the site. If you have a lot of activity on your site, this can help you define what is motivating the visits to your site and how to manifest your visitors' unconscious desires, as we talked about earlier.

You will want to use the gathering phase to cull information on your visitor's subconscious desires. Maybe you experience more sales from people who are visiting your site from the Southern United States in the summer than you do from other regions of the country. That tells you that there is something specific to that region that is motivating sales. The fact is that Southern states have a harder time controlling fleas in the summer months and even though you may not live there, your website is worldwide and people have found it and are buying.

Well, one of the ways you can influence a subconscious trigger is just to advertise how many Southerners actually buy from your site, but that's not very subtle. It may trigger feelings of belonging and also status too, but it can also make them wonder why they're being targeted. The key to using a subconscious trigger is to keep it somewhat subconscious. You may get it, but it shouldn't be too obvious to the people who are buying your products or they will resist it.

So, maybe you find out people in the South who have lots of dogs or cats living in the country and like country music or NASCAR. Voila! You set up your pet site with a referral from a country music star or a Nascar driver. You don't mention the word “south” at all, even though that's your demographic. You don't say that Southerners have too many fleas in the summer; you just have your celebrity showing how effective it is to treat their pets with your product and what they like about it (the benefits).

The subconscious trigger of identity is very powerful. They will identify your product with where they live, in the South, and probably think of you more in association with the celebrity. Every time they hear a song or watch NASCAR, subconsciously they will remember that ad and if they happen to be doing it in the summer, you've probably already made a sale.

So, the thing is to be subtle but focused on your product and target audience when you are going to close the deal. That doesn't mean that you can't use this strategy for other things to get your visitors involved in your site and help you determine their needs. As mentioned earlier, a valid action on your site might be someone putting a comment on your blog or adding a post to a discussion group on your site. If your site is a group site with membership levels and more, you can easily use the subconscious desire to belong to stimulate growth in your website and more activity. You can even sell memberships on your site if you target the subconscious desire to belong to a status group very carefully.