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Every business needs a unique selling point if they hope to be successful. Your unique selling point is something you offer that absolutely no one else offers.

Your USP should be something that really makes you stand out amongst your competitors. It should be either unique to you, if at all possible. This could be almost anything, but ideally it should be related to the market you're looking to work in.Let's look at some examples of USPs for freelance writers.

College degrees, especially in certain areas. For example, if you have a degree in nursing, this would be extremely helpful to people who need medical articles written!

Professional experience. If you are a former veterinarian, you have a distinct advantage for someone who is looking to have pet care articles written.

Journalism experience. If you have written for newspapers or magazines, this could set you apart. This would be especially helpful if, for example, you wrote full-time for a gardening magazine for ten years and someone was looking for gardening articles.

Bilingual. If you write fluently in more than one language, this could be a huge selling point! Many people need articles in other languages, but it can be very difficult to find someone who is fluent enough in both English and the other language to perform such a task.

Affiliations. If you are affiliated with a certain group, you could have a very good advantage when it comes to writing articles for others in that group.

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You'll be able to come up with enough niche ideas to keep you busy for years!

When it comes to evaluating niche markets, you also have to pay attention to relevant 'keywords'.

Keywords help you define who your customer base really is.

If you created a website featuring a product on starting a Cake Decorating business from home, simply focusing on the keywords “Cake Decorating” wouldn't necessarily draw in targeted traffic because not everyone looking for Cake Decorating tips is interested in starting their own home based Cake Decorating business.

Some may just want to explore new cake decorating techniques or recipes and would not be part of our target market.

However, if you know what keywords people who are really interested in creating a Cake Decorating business are entering into the major search engines, you can separate those people from the rest of the herd and effectively target your customer base by matching your keyword based marketing campaigns with the exact keywords they are using.

That's the importance of keywords; to drill down into your niche market so that you are directly targeting your customer base, rather than just a broader niche market.

When it comes to evaluating the profitability of a market before you set off to create your own info-product or promote existing products as an affiliate marketer, keywords can also help you determine exactly how profitable the market is, as well as how much competition exists within the market.

So, begin by evaluating potential markets. Then, work towards evaluating the products featured within each niche market and finally, evaluate the level of competition.

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In order to set up your membership site quickly and efficiently, you will want to look into the different membership scripts and software solutions that are available to you.

While there are many different options available online, you need to ensure that the script you use is powerful, scalable and flexible.

You need to be able to integrate this script into your website quickly and easily, and the software should allow you the freedom of setting up and managing your membership website so that it suits your needs and makes it easy to maintain.

With these programs, you are able to upload files, create a system and launch your site with very limited effort.

In fact, with some of the higher end membership scripts, the features extend beyond simple member registration and log in, to enabling you to offer One Time offers, Backend products, bonus specials and even introductory trials, if you are interested in capturing a visitor's information without requiring an immediate subscription.

Be sure to spend some time evaluating each membership script prior to purchasing.

You will want to make sure that the system is scalable and can grow as your membership site does, and that the developer fully supports their script and will be available to assist you should you need it.

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You can repurpose content and skyrocket your income just by developing an information-product that centers around a membership site.

With a membership site, you are able to grow a community, building brand awareness and establishing yourself as a credible source for information within your niche market.

Better yet, you won?t have to create a lengthy information product before you can start generating profit as membership sites are set up to deliver content a little at a time (either weekly, monthly, or based on a short term program), so you can get started with as little as one months content!

When building a membership website, you want to choose your focus and overall theme carefully, so that you can establish a long-term business plan.

Choose topics that are evergreen and are unlikely to change or become irrelevant, as well as a topic in which you can expand your membership community, catering to different segments of your market, as well as offering different media and content types (audios, videos, lesson plans, articles, ebooks, and reports)

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To help you create the most effective squeeze page possible, here is a quick overview of the most important elements that you need to include in your own squeeze page.

Compelling, Attention-Grabbing Headlines

Your squeeze page's headline should be the very first thing that your visitor sees and therefore it needs to attract attention, draw them in and keep them focused long enough for them to become a confirmed subscriber of your mailing list.

Your headlines text size should be larger than the rest of the text on your page, and for increased exposure, consider adding color to your headline (red and blue works well).

You could also consider highlighting your headline and any sub headline that you use. You can use the h1 and h2 tags to enlarge your text, which will not only help with capturing attention from your visitors but will also alert search engine crawlers that the enlarged text is important.

Center your headline within your template and try to work in your opt-in box so that it is close to the headline itself. If you are using a CSS based squeeze page, your opt-in box could be placed in a right column, with a bullet list of benefits featured in the main body of your page.

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Now that you know the “do’s” and “how to’s” of niche marketing, here ARE SME “Don'ts” of Niche Marketing to look out for.

Don’t #1: Don’t act without thinking.

Make sure not to invest time, money or other resources until you fully understand your niche, have a plan in place and know what it will take to go after it successfully.

Don’t #2: Don’t wait too long!

Once you decide on which niche to go after, and have taken the proper time and course of action to ensure it is a good one (namely profitable) then go for it! You don’t want to wait too long, only to have someone else beat you to the punch.

Don’t #3: Don’t limit your opportunities.

You can sell your products online, but you can also use good, old fashioned word of mouth. Let everyone you meet know about who you are, what you do and how you can help them.

Don’t #4: Don’t listen to nay-sayers!

There will always be critics and those who bring negativity to the table. But don’t let them rain on your niche marketing parade! Be confident in the work you have done to ensure this is a good idea, that this will work and that you do know what you are talking about!

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As a blogger, you can make money by promoting affiliate products on your website, by growing a list that you can promote your own products and services to, and you can even make money by joining blog project databases, where you are paid for writing about new launches, providing feedback on company products, or in offering paid reviews for other new bloggers who are interested in gaining traffic from you.

Of course, how much money you can make will ultimately depend on how much traffic you are able to generate to your website.

The more traffic, the more lucrative your blog will be to potential paid sponsors, and of course, with consistent traffic you can make money through commissions from affiliate products that are purchased through your referral.

As someone who has been blogging for over five years, I always recommend to new bloggers that they focus on growing traffic before ever trying to monetize their blogs. Building a list or newsletter is probably your best bet for substantial, regular future income. You’ll be offering free information in exchange for your visitor’s email address. I will talk about that in more detail shortly.

Generally speaking, you need to build a reputation within your market, generate as many back links as possible, and push your website out in front of as many potential prospects as possible before you focus on making money from your blog. You need a captive audience, a loyal following, and return visitors who find your website informative, useful, interesting and worth returning to time and time again.

Once you have solidified yourself within the blogging community, you can then take it a step further by implementing money-making strategies into all areas of your blog, but you need to lay the groundwork first and focus on generating a steady stream of traffic to your website.

That being said, even from the birth of your website there are a few things that you should do that can be monetized in the future. As mentioned, one of these things involves building a list.

While you may have an RSS subscription option on your website, you need to take it a step further by implementing an auto-responder opt-in form on your site that captures your visitors information and lets you stay in touch with your subscribers.