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The Internet has opened many new opportunities for advertising. The traditional method of advertising in radio, television, magazines, and newspapers is taking a back seat. Only few could afford such advertisements for their products and services. Otherwise, you had to scout for some other means of advertising your product and reaching a wider clientele.

Google AdWords offer content-based advertising. Such advertising delivers to targeted audience and proves very beneficial to you. Traditional advertising methods do not offer any targeted advertising.

Google AdWords offers you detailed analysis of how many visitors came to your site at any particular time, the number of hits at your advertisement, and how many of these hits convert into sales. It is almost impossible to calculate the number of viewers viewing your advertisements through newspapers, television, or other traditional forms of advertising.

Google AdWords is affordable by most, as you only have to pay $5 for activating your account. Thereafter, charges for your advertisements are on performance basis. You pay only if visitors click on your advertisements. Besides, bidding costs for your advertisements are as low as a nickel. However, a small advertisement on the yellow-page costs nothing less than many hundreds of dollars.

Google AdWords has a greater range as the Internet can reach many millions of people across the globe. People from any corner of the world can view your advertisement. Traditional advertising techniques restrict viewership, as books, magazines, television, and radio cater according to regional and other geographical boundaries.

You can also determine the maximum amount of money you want to spend on advertising each day. Google AdWords has a discounter feature to monitor the highest bids and therefore, you do not have to overspend for making your advertisements appear at the top of the listings. Higher conversion rates at Google AdWords further lowers your expenses on advertisements.

Google AdWords offers extensive flexibility and you can make any number of changes in your advertisements at any time you feel like. Although Google AdWords does score over traditional advertising, still you can opt for traditional advertising methods in select areas.

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For most of us, the word "virus" has a negative aspect to it. We hear the word and think either of getting sick, of a nasty little bug that can make us sick, or of a computer virus which cost us tons of data and hardship at one time or another.

In fact, viruses are not necessarily bad, and most life on earth relies at least in part on them in one degree or another. Some people even argue that humanity itself fits the classic definition of a virus, infecting the planet earth for better or worse!

Classically, the definition of a virus is a "small particle that lives as a parasite in plants, animals, and bacteria and consists of a nucleic acid core within a protein sheath.”

In some cases this parasitic co-existence may actually benefit the host in one way or another, an existence known as a "symbiotic" relationship. It‘s common knowledge that most viruses have the ability to replicate themselves without any outside assistance, simply by finding a medium in which they can exist.

In other words a virus, when introduced into a system, will make copies of itself. Due to their nature, most viruses are easily moved from one system to another as they replicate, causing them to spread quickly and easily from one host site to another.

When it comes to marketing and viral marketing campaigns, the idea is much simpler and focuses on the fact that most viruses (real or computerized) have the ability to replicate themselves without "outside" assistance. In this case a "viral" marketing campaign is one which allows or stimulates customers who are exposed to the "viral" marketing campaign to actively help spread the word themselves.

That is, they send your promotion piece on to other potential customers due to their excitement with the product it underscores or because of they found it entertaining as a result of containing something humorous, or worth sharing as the result of a gift or award option associated with the campaign.

Having such a built-in replication capability, just as with real viruses, it has the potential for exponential growth and can quickly spread a message to thousands or even millions of users from a single starting point.

Urban myths are a good example of such growth. Even though numerous websites debunk such myths, they continue to circulate widely. More than half the people exposed to them forward them to others even though they‘ve heard them already and know they are false. Sooner or later, the myths have spread too far and wide to stop.