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Community building is very important in today‘s competitive online marketplace, and the growth of Web 2.0-based sites is only making this even more important. Web 2.0 is the ?second‘ version of web applications and interactions, a level of internet usage and networking that makes use of keywords, search engine rankings, and user-generated content to spotlight particular sites and content.

But what does this mean for businesses online today?

By harnessing a variety of Web 2.0-based tools, it will become even more easy and efficient for you to start marketing to the right target market. Instead of simply joining directories and showing up on search engine rankings, readers will be able see you as an 'active' entity within their communities.

Part of brand management involves knowing how to engage and interact with your customers; a simple way to do this is by learning how and where your customers are interacting, what their preferences are, and what topics are of interest to them.

Not only is this an effective market research tool, but you‘ll also find many potential customers voicing their opinions about products – perhaps yours. Learning how to effectively search and find your groups, communities, and other areas of interest within your industry is a skill that you can develop over time.

A great place to start is to simply create a profile for your company to represent your blog; after that you, can start interacting and communicating with other participants of each community.

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EBay works in a very simple manner. There are no hidden secrets for you to learn before you start selling online and there are no hidden costs credited to you. All you have to do is list an item for sale on eBay. The item can be as simple as a watch or as elaborate as your lost uncle's stamp collection. You can either accept bids on your item in an auction format or you can offer buyers the "Buy It Now" option that allows them to buy your item immediately.

PowerSellers quickly learn what sells on eBay and what doesn’t. When you find an item, or a group of items, that sell well you’ll want to learn to utilize your selling techniques as much as possible.

The online auction method is simple to understand. The opening bidding price begins at a price that you determine for a certain number of days, chosen by you. During this time buyers place bids on your item. At the end of the listing period the highest bidder wins the item.

The "Buy It Now" method of selling simply means that the first buyer who is willing to pay the price you are asking for your item wins the auction.

There are some things that you should know and understand about the selling process at eBay. These important points will be discussed in a later chapter.