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Twitter revolves all around following people that interest you, and encouraging people to follow you in return by offering quality tweets.

Quality messages could serve as entertaining, useful, funny, or helpful in some way.

Since you don’t want to have to consistently monitor your tweets to stay on track of who is asking you questions and whether or not there are current discussions focusing on your niche market that you could possibly get involved in, you should always focus on building a relevant following base within the twitter community.

It’s easy to build a massive following, if you simply want to add everyone you see but not only is that exceptionally time consuming, you will end up clogging up your twitter page with useless messages, all of which will take away from your twitter experience and make it even harder to effectively market yourself and your business.

Of course, you want a large following but they should consist of people who are actively involved or interested in your market. After all, you are on twitter to market your business, communicate with buyers, and network with others within your market.

If your following base isn’t directly interested in your market, it won’t matter how much time and effort you put into writing quality tweets or staying involved within the community, no one will pay attention to your messages and your exposure will be minimal.

Finding people to follow that are based on your target market and subsequently encouraging these same people to follow you in return, is actually rather easy.