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Hi Michel – for squeeze pages I’ve had the most success with a headline, short paragraph and a few bullet points. Do you have a formula that works best?

It depends, really. I spoke about this in my report, “The Death of The Salesletter.” What I like and prefer is the “Reverse Optin Process.”

What I have found is to give some great content (without any kind of copy that pushes people to signup), but is incomplete or it continues somehow, and you ask people to get the rest by signing up.

You see this with videos (“sign up for video #2”, etc). But you can do this with copy. You write an article or give some content, and then say, “Signup for the rest” or “subscribe and we will notify you when part #2 is published,” or “we will send you parts 2-5 directly to your inbox.” Etc.

But to answer your question specifically, the standard opt-in page copy you’re referring to, well I prefer “medium” sized. IT’s not long copy. But it’s not short, either.

Ebook Sample Content Preview:

Although statistics of child abuse related deaths will vary from agency to agency due to non-reporting of the abuse and inconsistent documented incidents, resulting in inaccurate data and clear identi?cation of child deaths linked to child abuse, it continues to be a wide spread problem through our economic, social, racial, ethnic and religious boundaries with a case being reported approximately every ten seconds or three million reported cases every year, with girls being sexually abused three times more often than boys.

Children are hurt or abused by a parent, guardian, relative, family friend, babysitter, or other childcare provider who are familiar and most often trusted by the child.

More than three children die everyday, as a direct result of child abuse stemming from their own homes. Of these deaths, more than three-quarters of child victims were under the age of ?ve and thirty-eight percent were under the age of one.

Many forms of abuse most often occur with some regularity and even increase in severity and frequency over a period of time. Over ninety percent of children under the age of twelve who are sexually abused know their attacker, and one of every seven victims of reported sexual abuse are under the age of six.

Children four years old and younger die from child abuse and neglect more often than from accidental falls, drowning, choking on food, su?ocation, ?res in the home, or motor vehicle accidents.

Victims of child abuse often grow up repeating their learned violent behavior and have a greater risk of abusing their own children and continuing the cycle of abuse.