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What does encryption mean to you, and how does it affect the payment process ? First of all, as you know, if you do not prevent surfers from reading the HTML source code of your web page (as explained in paragraph “Protecting the thank you page”), a malicious surfer can copy the HTML and create a new web page with an altered price tag, and buy your product with a do-it-yourself discounted price (not to mention he can even bypass the entire payment process).

There are 2 solutions here. The first has been explained in “Protecting the Thank You page” paragraph, and the second is encrypting the significant parts of the HTML source code before publishing the web page. Encrypting makes it impossible for the malicious surfer to read, understand, reproduce and modify the HTML source code. PayPal encrypts the significant HTML code for you. The encryption algorithm used is the Public Key Cipher System, the same used for digital signatures (practically impossible to decipher).

Once you paste the HTML source code (part of which is encrypted) in your web page, you stay assured that you’re safe against frauds. There is a little limitation: encrypted code is not compatible with the option fields (such color, size, and any other applicable variant for your product), so take note of this in case you select “yes” in the Security Settings section.

Finally, you may always want to click the bottom right button in the page (Add More Options) because it allows you to specify the Successful Payment URL and the Cancel Payment URL. These URLs are extremely important because tell PayPal the web pages that the customer will be redirected to after a successful payment (the “thank you page”) or a cancelled payment (the “cancel page”).

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The secret of SEO can be summed up as, get off your butt and get on with it, but I think I can come up with something a little more productive than that. Yes, someone who does SEO work will always beat someone who does none, but that doesn’t mean you can’t get the work done more QUICKLY and more EFFICIENTLY with a little application. So, without further ado, here is the 1-2-3 step to SEO heaven.

Step 1 – Start Now

The fundamental aspect of the secret is actually DOING the work so, as soon as you’ve finished reading this report, do ONE piece of SEO before you do anything else. It doesn’t have to be a big job, just do SOMETHING. If you’re not sure where to start, check out the last chapter in this report entitled “Lucid SEO”.

Step 2 – Don’t Get Side-Tracked

Resist the temptation to look for technological short-cuts. If they’re black-hat techniques they may hinder your efforts or even get you de-listed completely. The best case scenario is that you’ll have WASTED your time and money with expensive and bogus software. There are some techniques and tools you can use to speed up the SEO process, but make sure these come from a reputable source. If you’d like some white-hat techniques to get you moving quickly, check out the last chapter in this report entitled “Lucid SEO”.

Step 3 – Keep It Simple

Often the most effective SEO techniques are straight-forward, even mundane – as simple as ‘1 2 3’. If you’re trying to knock Microsoft off the top spot at Google for the keyword ‘microsoft’ (good luck with that by the way), then maybe you need to be an SEO ninja. For everything else, focus on the simple things that you know are effective. If you’d like a straight-forward, step-by-step guide to SEO, then (have you got the hint yet – LOL) check out the last chapter in this report entitled “Lucid SEO”.

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The days of super-hype marketing tactics are over. They used to work well in the past but they are working less and less everyday.

People are naturally more skeptical now. They don’t respond as well to hype. Yes, some people will still buy after they read some heavy hype copy but it’s becoming fewer and fewer consumers everyday.

The future of marketing is using education and/or entertainment. Advertorial style copy on the Web does a lot better than over-the-top copy – and the difference in success rates is continuing to grow.

If you are selling something from a web page think about different ways that you can incorporate an educational story or “sidebar” of factual information that will actually deliver some value to your reader even if they don’t buy your product.

The legendary copywriter, Eugene Schwartz, used to market books by giving some of the best parts of the actual book away in the marketing itself. And it helped them sell like crazy.

When you really think about it the psychology of this method is pretty obvious… the prospect is thinking, “if this free stuff is this good I can only imagine how good the actual product is.”

So you need to try to educate your prospects throughout your marketing process. This is the reason why you want to give away as much great content as you can. If they enjoy your free stuff they will be many times more likely to buy the stuff you sell. And this is a proven fact.

People are also more bored than ever before. We are constantly bombarded with advertising and marketing. It’s a real challenge to make your marketing standout. One of the ways to do this is to make your marketing entertaining. Anything you can do to make your marketing a little bit more interesting and exciting the better it should produce for you because it will increase viewership which typically increases response.

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Besides Part I – Coming up with your WHY, this has to be the step that absolutely PETRIFIES people. The fear. The anxiety. What if I fail? What would my (mom, spouse, neighbors, co-workers) think of me then?

The answer is simple and if you apply this technique, you may very well be home free. The reason people fail to take action is almost always the same: they have NO STORED SUCCESS PATTERNS

When you were a kid, and you didn’t know how to ride a bike, the lack of any stored success meant getting up on that bike and riding off on it was a very scary proposition. “I’m going to fall” or “I’m going to look stupid” or “I’m going to hurt myself” – your mind raced with the possibilities and consequences of your failure.

But what happens after you’ve successfully managed a few hundred miles on the bike? How hard is it to get up on it then? Do you think about it anymore? It’s automatic, right? It’s ROTE – it’s almost like the bike operates independently of your brain.

Success in business is like that. Success in Internet Marketing, too. There is NO WAY TO SUCCEED WITHOUT FALLING OFF THE DAMN BIKE A FEW TIMES! So get over it, already. Get used to it. You are going to fail! So what? Out of failure, you build success. Out of failure, you learn what NOT TO DO. Embrace it! Study why it didn’t go so well. Make adjustments. You’ll do better next time. But if you never fail, you’ll never EVER win.

It is often remarked that “When all is said and done, more is said, than done” The marketing giants who dominate their respective niche markets are those who DO things. They are relentless. They never quit. YEARS after their peers quit, they are still gathering more skills, acquiring assets, experimenting with new ways of doing things. Be one of the Do-ers, and NOT somebody that just talks about it.

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Whatever you decide to use as your ultimate business idea, it must be something that inspires passion in you. You need to love what you’re doing to keep going.

So, what is it you really love to do? What gets you up in the morning? If you’re someone who would hold off a meeting with St. Peter at the Pearly Gates to just finish that last scrap-booking page that’s probably a good place for you to start. If you love the idea of a perfect golf game, look there. If walking in the woods is something you need to stay sane, look for business ideas in that area. The key is that it must be something that you absolutely love to do.

Sit down and write up a list of everything you love to do, or would love to find out more about. Write as many things down as you possibly can. Once you have a bunch of ideas, begin to see business ideas in those different headings. For example, scrap booking. Here you have the supplies, the know-how, the time, the place, etc. These ideas can lead to different business ideas like: scrap booking supplies, manuals and reports on how to set up a page, different techniques, etc., tools and ideas for organizing your time and space to be able to scrapbook more efficiently etc. Each one of those sub-areas could be a business idea.

Now look online to see what others are doing. Is there a hole somewhere that you could fill? Can you find an already-made product that could be promoted to the people who are experiencing this “hole”?

Another way to find a great niche to market is to join several forums on your topic of choice, and poke around to see what creates the most frustration. Can you solve that problem? Maybe you need to write an e-book (not as hard as it sounds, I promise!), find a supplier, or create a product. Whatever it is, take the time to research your market and find a place that is needed but not overcrowded.

Also, look for something that can be more computer-generated than a physical product unless you can find a company that is already set up to handle orders from you and drop-ship those orders to your customer. That way you’re bound to have success with little hassle. Most MLM companies today fill this last requirement if you’re interested.

In The Attention Age Doctrine, Part 2, you will discover:

How the world is changing, and why you must decide right now how and where you’re going to fit in

Rich's proven systems for multiplying results while reducing cost, effort, and stress...

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Great question. To understand the importance of the elite member status, you can look to the results Donna Fox and I had because I went elite and Donna (not wanting to buy the same thing we already had) went basic member.

Let me tell you right now, we would have been much smarter to have buried the software in our back yards for what it cost us NOT to become elite.

To put it basically, I was make a sale or two daily of a $37 e-book. Basically my $197 positive decision to go elite was giving us a 100% return on investment each week.

Now Donna wasn’t getting 1/10th of my click though even though she was using the same and sometimes a better ad. So that means, each week or so we were losing $200 bucks because we didn’t get the package.

What’s even better is the current package includes some immediate ads which means you can actually get “paid” for going elite by converting something from your ad pack. When Donna and I got involved it was a complex software tool neither of us had ever used.