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81) Easy/Simple...

The "Easy/Simple..." headline grabs your prospect’s attention because people don't want to work hard at acquiring their desired benefit and goal. They want the experience to be as painless as possible.

Example: "The Simple And Easy Leaf Vacuum System!"

82) Only Source

The "Only Source" headline grabs your prospect’s attention because it's noting the product or the benefit cannot be obtained anywhere else or from anyone else. It's as though you have a monopoly on that particular product or benefit and will dispense it as you will.

Example: "You Can't Find Our Odorless Cleaning Liquid Anywhere Else...Guaranteed!"

83) Ordinary People

The "Ordinary People" headline grabs your prospect’s attention because it states that ordinary or un-advantaged people are getting the same benefits the reader wants. Your prospect will think if others can get it, so can they.

Example: "How A Man From Chicago Went From Homeless To Riches In Just 30 Days!"

84) Experience The

The "Experience The..." headline grabs your prospect’s attention because people want to experience having their desired benefit. They also seek experiences that bring them emotional rewards.

Example: "Experience The Relaxation Of Our Tropical Resort!"

85) People Reactions

The "People Reactions" headline grabs your prospect’s attention because most people care what other people think and say. Those close to them can have an influence or even persuade them to buy your product easier than your business can.

Example: "Imagine What Your Friends Will Say When You Drive Up In A New Sports Car!"

86) Giving

The "Giving" headline grabs your prospect’s attention because people want others in their life to be happy. One way people show that they care about those others is to buy them gifts.

Example: "Just Imagine The Smile On Your Kid’s Face When You bring Home This Cute Puppy!"

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Chapter 12 Affiliate Programs

The secret to making an affiliate program a good passive income generator lies in how you use them. Do you remember in the earlier chapters we talked about how important solid content was? Do you also remember we discussed pre-selling as opposed to selling?

Well that is the number one secret to making affiliate programs profitable for you. You have to be very selective with the programs you use are they will bomb on you. This will end up running potential customers away!

Let us say you are doing a site on widgets. You decide you are going to do it “right” so you have pages on the history of widgets, styles of widgets and detailed pages on the proper use of widgets. Now on those detail pages you talk first about all of the general uses of widgets but then you branch off, onto other pages, where you cover specific uses of the various models of widgets.

Now let’s say that one of the models you give information about will help a car get better gas mileage. As you describe how it works and accomplish this you place a link to a supplier of this particular type of widget – with your personal recommendation.

You have given them a lot of information on the subject and talked about the potential problem. You then give a potential solution to that problem and a recommended supplier. You are NOT selling anything you are just giving people more information! Using that method people WILL click on the link to “check out” your recommendation.

If the affiliate program you just recommended is doing a proper job then they will “sell” a certain percentage of those visitors you send them. Whenever someone buys, you will then earn a “commission”. The more people that buy the more commission you can make.

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MOCK FILET MIGNON

1 1/2 lbs. lean ground beef
2 cup cooked rice (day old - leftover is better)
1 cup minced onions
1/2 tsp. garlic powder
2 tbsp. Worcestershire sauce
1 1/2 tsp. salt
1/4 tsp. pepper
8 slices bacon
1 can cream of mushroom soup
1/4 cup milk
1 tbsp. hot sauce (Toothpicks)

Combine all ingredients except bacon, soup, and milk and mix well. Divide into 8 equal parts and shape into round patties about 3/4 inch thick. Wrap bacon around edge and serve with toothpicks. Place on ungreased cookie pan or baking dish. Bake at 450 degrees for 15 minutes or until done. Mix soup and milk in a saucepan and heat, stirring. Pour soup over meat patties and bake 10 minutes.