Ebook Sample Content Preview:
Deliver on your promise
Once your visitor becomes a subscriber, you must deliver the promised product. If you paid attention when you requested this guide, you noticed the following sequence of events:
1. You arrived on the landing page in which I described what you would receive (this guide).
2. You decided to give it a go, entered your email address, and were asked to check your email.
3. Immediately you were sent an email with the download link for this guide.
List Master
Pretty simple, right?
The Squeeze Page
Don’t skip this!
A squeeze page is like a gate in a fence. On one side of the gate is your list magnet. On the other is your future subscriber. In order to get to your list magnet (like this document), your future subscriber must go through the gate. In other words, he must enter his email address into the provided form and subscribe to your email list.
Your squeeze page doesn’t have to be a brilliant work of art, but it must have the basics:
1) A call to action.
Why should your visitor subscribe? What will he or she get out of it?
2) An autoresponder form
This is the form into which your visitor will type his or her email address.
You can create your own squeeze pages if you know HTML/CSS and have decent graphic design skills.
Alternatively, you could use a third-party service like Megaphone (https://www.megaphoneapp.com) which has pre-made, customizable squeeze pages. This is a good option for those of us who don’t know web coding or design. Even if you do, Megaphone or a similar service might be a good place to start while you tweak your designs.
As of this writing, Megaphone has membership levels at $49, $99, and $149 per month. Starting out, the lowest cost option would be more than enough. Once you start making money from your list, you can upgrade to a more advanced plan if you wish.