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Day 20 - Stop Smoking

You can skip this day if you don’t smoke, and focus on activities from the previous few days as needed.

If you do smoke, we know you are not going to accomplish this in one day, but it is enough to set the intention and start getting ready to quit through education and planning. Do your research on the best strategies for quitting, set a date on the calendar, and go for it.

Smoking does huge amounts of damage to your health. Plus, you work far too hard for your money to literally watch it go up in flames. And it is never too late to quit. Studies have shown that even heavy smokers can start to reverse the damage within a year. They can even become as healthy as someone who never smoked within 5 years of quitting.

Sure, it’s tough to quit. But it’s even harder to be chronically ill with heart disease and lung disorders. Still don’t find that thought enough of an incentive? Set aside all the money you save on all the cigarettes you have been smoking to go on a dream vacation or achieve another of your most cherished ambitions. Chances are you will be shocked at how much money you will save once you cut down and then quit.

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Step 7: Upsells & Downsells

There’s more to an offer than a single buy link (although that’s a great place to start). The fact is, the best way to maximize your efforts is with a carefully chosen selection of upsells and downsells for each program you promote.

Here’s how upsells and downsells work:

A visitor clicks to buy a product or program. Either before or immediately after checkout, another offer (the upsell) is made. An upsell might be a complementary program, a private consultation in addition to your group membership, or a VIP day added on at the end of a 3-month elite coaching program.

Since your visitor is already in a buying mode (she’s just made a purchase after all), it’s a great time to present her with another helpful offer.

If she chooses not to purchase the upsell, you may, at that point, introduce your downsell. If your upsell is for a VIP day, a client who can’t quite manage that level of commitment might jump at the opportunity to extend her elite coaching program by an additional month or two.

When creating your product funnel, spend some time brainstorming both potential upsells and downsells. Ideally, upsells will add value to the product your client has just purchases, while downsells provide a way for her to still take advantage of your offer, just for a slightly lower cost.