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Introduction

Regardless of the type of website you‘re working with, one thing is constant… you’ll always need to provide some sort of content.

With a sales letter site, where you’re specifically promoting one particular product, your focus will be entirely on causing the viewer to ultimately make that purchase. In that case, killer sales copy is the only content required.

Content driven websites are a whole different story. The task is and always will be toprovide ongoing relevant information. At the same time, of course, you’ll be building the size of the website by creating additional subject-relevant (and hopefully keyword-rich) pages.

Then there’s the Adsense website. Although it’s primary purpose is to gain revenue from targeted Google ads, content will always be a major factor in generating viewer traffic. Not just from the start but as a continuing process whereby additional traffic and revenue are achieved.

For the most part, there are three specific categories of content… sales copy, articles, and RSS feeds.

Sales Copy………………………………......................................................

In order to gain sales copy, you have three options:

1. Hire a professional copywriter.

2. Use sales letter creation software.

3. Write the sales copy yourself from scratch.

Option # 1:

Hire A Professional

When it comes to hiring a professional copywriter, you have two choices (that’s assuming you don‘t already know a dependable and qualified copywriter). Youcan randomly locate someone through the search engines or use a private service such as Elance (https://www.elance.com).

If you plan to go the latter route, you need to be very cautious. These types of services are generally a viable source for locating programmers, but not necessarily for projects that require good language skills.
That’s not to say you can’t find quality copywriters at places like Elance. You can. It’s just that the majority of members will be located in countries where the English language is secondary.

Whether you locate a qualified copywriter through independent search or through a service like Elance, here is what you need to consider in order to get your money‘s worth:

•Make certain you can see other sales copy they’ve written. Ideally, you want to review content that is similar to what you’ll be needing.

•It’s important that you have the option of actually discussing your project with them. If they can’t (or won‘t) talk to you over the phone, cross them off your list.

Option # 2:

Sales Letter Creator

Using sales letter creation software can be a great asset. That is, assuming you’re willing to adjust and fine-tune the final results. In other words, you use the software to create the overall sales content, then go back and manually tweak, refine, and improve what the software initially provides.

While it’s true that sales letter creation software can do a pretty decent job of writing a basic sales letter, it’s not necessarily a good idea to publish the results “as is”. That’s because the results are somewhat generic, at least with respect to the overall nature of the content.

You fill in a few blanks, providing specific data about your particular product. Based on that information, a “finished” sales letter is then created.

Although this is an effective system for generating sales letters, it also has the ability to produce content that might seem rather cookie-cutter in nature. Of course, that’s the benefit of this type of software as well.

There’s a specific and proven sales letter formula that works most effectively. And that’s what the software program does. Using information you supply, it shapes your sales letter using that formula as the basic foundation.

One of the best products for accomplishing this kind of shortcut method of sales copy writing is the Sales Letter Creator ( https://www.salesletterscreator.com ).

Of course, no matter how good this type of software is, it’s still a sound idea to perform at least a minimalamount of rewrite to polish and refine the content. And in order to do that, you’ll need basic sales writing skills.

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Introduction

Affiliate marketing has always been one of the most popular methods of making money.

For anyone who is just starting out, there’s no easier or faster method of generating income. For anyone who already operates their own online business, selling other people’s products can create a substantial boost to the income they’re already receiving.

The primary appeal comes from the fact that the only task the affiliate has to perform is promote whatever product or service they believe has substantial sales potential. The owner of the product or service does everything else.

In theory, you don’t even need a website in order to make money as an affiliate. You can simply promote your assigned affiliate link and then send prospective buyers to the owner’s sales page.

Of course, the obvious drawback is that almost every other affiliate will be doing the exact same thing. If all you’re doing is directing targeted traffic through your affiliate sales link, you’ll be competing on an equal level with countless other people who are promoting the same product.

The only way to break out of the pack is to market and promote the affiliate product in a more intelligent and aggressive manner.

Those who are referred to as “super” affiliates, make a great deal of money selling other people’s products. That’s because they market and promote them in the same way they would their own products.
Even though there’s a sales page associated with each of the affiliate products, they create a page on their own website. The purpose of that page is to pre-sell the item. In other words, they get the prospect primed and ready to purchase prior to sending them to the owner’s sales site.

They also use pay per click advertising to gain targetedprospects. They know that in order to make money, they have to spend money.

Of course, most of them have become masters of pay per click. They know exactly what works, exactly how much to bid, and exactly how to attract the right prospects.

And because they’ve learned how to play the game so well, they most often generate a great deal more money than if they had simply used free advertising methods.

But pay per click and using their own website to promote products are only two of the methods they use. Others include…

•Writing product reviews and personal endorsements, recommendations, and testimonials.

•Operating niche blogs that are directly associated with the products they’re promoting.

•Writing and distributing articles that contain information that’s related to individual products (which includes their affiliate link).

•Offering a special bonus that is only available if the product is purchased through the affiliate’s own sales link.

•Giving away free tips and information, either on their website or distributed through ebooks or autoresponder messages.

•Capturing prospects names and email addresses for future contact and ongoing follow-up.

•Using their own marketing and promotional materials.

Although each of those methods are both valuable and effective, the last one is extremely important…

While every other affiliate is simply copying and pasting solo ads that the owner of the product has made available, the super affiliate is developing their own unique and original sales content.

Instead of delivering the same old message every other affiliate is handing out, they can put their own personal spin on it. That means they can make the offer seem more valuable, more appealing, and more original. And of course, they will ultimately generate more sales.

But that’s not all they do…

They also ensure their success by making certain they’re off to the right start. Rather than jump on every program, product, and service that comes their way, they carefully pick and choose ones they’re confident can be marketed and promoted effectively.

Although a certain degree of instinct and past experience works well in that regard, there are basic factors which will help anyone choose the best products. Things like…

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The Different Types of Sugar

Coca leaves were used for centuries in their natural state to chew on or to make tea. This was normal and there were no issues. But, then they were highly processed and turned into a dangerous and addictive drug known as cocaine.

The innocent poppy flower suffered the same fate. Formerly a safe and effective tea, often used for relaxation and pain, it got super-processed and became a powerful, dangerous and addictive opiate.

Sugar first starts out as sugar cane - a healthy stalking plant. Used in its natural form you can’t consume enough to make you sick. But super-concentrated and processed it becomes like a drug. In fact, with lab rats, sugar outperformed cocaine as the drug of choice.

It’s important to know that there are various types of sugar, some natural and some very processed - to the point that even if they started natural, they are no longer natural.

Fructose – Don’t get confused by the word. While fructose is derived from fruit, it’s gone through processing that makes it a highly-concentrated form of sugar. This type of fructose should really be called “industrial fructose”. Eating fructose from natural fruit is not unsafe and should not be avoided. Once processed, though, it becomes something else entirely and causes a lot of health problems.

Glucose – This is sugar that’s in your blood. You get it from natural plant foods such as carbohydrates, fruits, and vegetables, especially starchy ones. It’s one of the most important medications and very readily available in nature. It supplies almost all the energy to the brain. It’s important for metabolic health, respiration and more. If you want to be able to think clearly, you must have the right amount of glucose. Glucose is created industrially by using starchy plants like corn, rice, wheat, and other ingredients.

Lactose – Found in milk, it’s made from galactose and glucose. Industrially it’s produced as a by-product of the dairy industry. Most humans produce lactase to help digest this type of sugar far into adulthood. But some people, especially from eastern and south-eastern Asia and some parts of Africa cannot properly digest this type of sugar in adulthood.

Maltose – This sugar is found in the germination process as the seeds break down their starch stores for food to sprout and grow. This type of sugar can cause many intolerances as well as weight gain, kidney stones and more. However, eating it in its natural form such as in sweet potatoes, soybeans, barley and wheat (other than those who suffer from celiac) is healthy.

Sucrose – This type of sugar comes from cane and beets. Modern processing can make it look just like table sugar. Before it’s been processed it has a lot of health benefits, vitamins, and minerals. Honey is mostly fructose and glucose with trace amounts of sucrose.

As you see, most sugars start in a very natural state and aren’t bad in their natural and most whole form until they undergo super-processing. It’s the super-processing that’s bad for you, because it makes natural sugars into highly addictive drug-like substances.

13 Reasons Sugar Is Bad for You

Let’s look at many of the reasons sugar is thought to be bad for you. Some people say it’s one of the worst things you can introduce to your system, even above fat.

1. Your Immune System – If you consume too much processed sugar you can reduce your ability to kill germs inside your body. It doesn’t take much, either. Just two sodas can stop the ability to fight off that flu bug and lead to falling ill. This doesn’t mean you shouldn’t get vaccines if you don't eat sugar, but when it comes to health, including dental health, avoiding added sugar can boost your immunity exponentially.

2. Mineral Balance – If you have trouble sleeping at night, are constipated and having other problems, you could be having trouble with your mineral balance. If you eat a lot of sugar, you are likely depleting your magnesium stores to process all of it. Plus, you will lose more chromium through your urine if you eat a lot of sugar.

3. Behavior Problems – Every parent on the planet will tell you that sugar and lack of sugar can affect their child’s behavior. If a child is hungry and their blood sugar is low, they will be sleepy and grumpy. If a child has an overdose of sugar, they will become agitated and animated. The key to better behavior is blood sugar balance.

4. Empty Calories – The fact is, processed sugar has no health benefits whatsoever. Therefore, when you eat sugary meals, you’re eating empty calories that will cause weight gain. The fact that sugar is often combined with fat and salt will make the effects even worse. It’s better to avoid added sugar when you can.

5. Elevated Insulin Responses – When your insulin response is healthy, your cells will release the right amount of insulin. But, if you regularly consume sugar, especially in “overdose” amounts, your body will become confused about when to release insulin and when not to.

6. Damages Cells and Tissues – The tissue in your eyes, kidneys, nerves and more seem to carry sugar a lot longer than other organs. This means that the body can suffer damage from that remaining sugar because it damages small blood vessels.

7. Causes High Blood Triglyceride Levels – There are no symptoms for high blood triglyceride levels. The only way to know if you have high triglycerides is by getting a blood test. It’s usually part of your overall cholesterol test.

8. Contributes to Hyperactivity – There are studies that show both results. Sugar does cause hyperactivity and sugar doesn't cause it. You must remember that any drug can affect one human one way, and another human another way. But, parents often report problems with hyperactivity in their child after consuming too much sugar. You can’t ignore the possibility.

9. Anxiety – Refined sugars enter the blood stream quickly, and leave the blood stream quickly. This process can manifest in more anxiety overall. Even though often people who are addicted to sugar eat to suppress anxiety, it’s just making the problem much worse. It’s best to avoid added sugars in the first place.

10. Poor Concentration – Again, the reason sugar may affect concentration is because of the speed by which processed sugar can invade blood cells and then leave them. You need a balanced level of glucose to feed your brain, not short bursts of sugar such as in the form of soft drinks or cereal.

11. Feeds Some Cancers – The fact is, cancer cells love sugar. That’s because like most living things they need sugar to grow. But, not all sugars are created equal. Cancer cells love white sugar, white flour, and high fructose corn syrup. The good thing is that if you simply reduce your consumption of processed sugar, you can cut your cancer risks.

12. Hypoglycemia – Low blood sugar happens in people who have a condition called hypoglycemia. This can be a condition on its own, but it can also happen in people who have diabetes and take medications like insulin because their bodies don’t produce enough on their own.

13. Poor Digestion – Processed sugar is very acidic. The more alkaline you can make your body, the healthier you’ll become. If you have an acidic stomach you’ll suffer from heartburn, GERD, and other digestion problems.

Each person is affected differently. It’s best to look at your own symptoms and health issues and if you have any of these problems, try eliminating processed sugar first to see if you notice any changes in your health.