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THE SALES FUNNEL

You can develop some very nice campaigns for your offline business owner to generate traffic into his/her offline store. You start to develop a list that categorizes his/her customers based on whether he/she is local or not. Then, you can use that information to create a different sales promotion that will be emailed to those clients to notify them of pending in-store sales and discounts to generate more foot traffic. Other people who are online leads can be marketed with the right products and services for that group.

Having a definable sales funnel, where the mouth is the double opt-in page, and carefully crafted promotions can be a great way to increase income for an offline business. Once they get the hang of this, they might want to do it themselves, but odds are that if you're knowledgeable about their products and services, you can do it for them and they will love you for it.

PROMOTING THE BUSINESS ONLINE

Each sales campaign is a new opportunity to promote the business online, outside of the regular audience. You can pick out one or two products that you want to promote heavily from this offline business owner and set up backlinks in blogs, news articles, and more to promote this offering. You can even use your own Internet marketing vehicle to increase their exposure by tweeting about it on Twitter or by adding a link to your status update on Facebook. This is something that the average business owner cannot provide for himself/herself. They've been too busy marketing their products offline to develop an online audience. You can show them how associating with you and your company has automatically generated massive exposure due to your online connections.

SELL ONLINE TOOLS

An Internet marketer wouldn't be where he/she is at if he/she didn't know the tools that help him/her do business online. If you are an affiliate for some of these tools, you can make money sending your offline business owner contacts to these programs to sign up on their own. Even if they never hire you to do any consulting, listen only to your free workshops online, and demand to try to do everything themselves, they will want to buy those tools. If you can put affiliate links in your free videos and articles, you should do this to promote those tools too.

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BULLETED LISTS

If you go through a number of Internet marketing sales pages, you'll find they almost all have one thing in common: a bulleted list of benefits. This is the best way to list your benefits because of the way people scan a sales page before deciding what to read. The bulleted list makes it easy to scan the major benefits and then read any details if the main benefit is appealing.

ORDER IS IMPORTANT

The order of the bulleted items is important too. You want to list the biggest benefits first and work your way down. Again, this is because people tend to start to read and then lose interest the more they read. So, to keep them reading, put the juicier benefits at the top and work your way to the weakest benefits at the bottom of the list.

WHY MORE IS BETTER

You might think that listing two whole pages of benefits is a bad idea. Actually, there is no way to list too many benefits. The reason for that is that you don't know why someone has landed on your sales page or what trigger will make someone push the “Buy” button. Since you aren't a virtual sales agent, your copy has to do the job of overcoming all objections for you. You aren't there to hear the objections running through the visitor’s head. Only he/she knows what those objections are, and so the copy has to address each and every objection someone might have by listing all of the benefits the product can create in a person's life.

Eventually, as the visitor reads the list, he/she will come upon the benefit that may be the biggest trigger for him/her, but it may be placed further down the list. There's no way to know what exactly triggers that particular individual, but when he/she gets to that benefit, that may be enough to sell him/her on your product. So, be sure to list as many benefits as you can think of, even if the list runs several pages. If the visitor doesn't want to read them, he’ll/she'll simply scroll onto the next subheading.

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TANGIBLE PRODUCTS

Tangible means something that you can touch, so for our purposes this would be anything that would need to be sent through the mail. From DVDs to gadgets, anything that you can put into a Jiffy bag and mail to your customer is a tangible product.

The advantage with these is that you have an actual physical product to sell, but the disadvantage is that there are a lot more risks to take with them. Supposing you take in some stock of a product that isn’t selling at the moment in the hope of turning it into a best seller… and it doesn’t sell? You’re left with plenty of stock taking up space, and you’ve lost money as a result.

There is a better way if you want to go the tangible goods route – and in fact there are two options for you here. Firstly you could become an affiliate marketer and refer other people to tangible products sold by a third party. This means you refer the sale, you get a percentage of that sale for your efforts, and the third party that stocks the product takes care of the physical process of sending it out to the customer.

Your second option is to get into dropshipping. This is a similar process but the difference is normally that while the company processes the order and sends it to the customer, it is often sent so it looks as if it came directly from you.

The other difference is that the customer places the order with you, and you then place the order – having taken your commission off first – with the customer’s information added in as the delivery details.

This obviously involves more work but you will get your commission up front and therefore you won’t need to wait until you reach the commission payout level that is set by the site you are using for your affiliate products.

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Generating Multiple Streams Of Income Via Internet Marketing

SHOW ME THE MONEY ON THE INTERNET!

Once upon a time, the Internet was used primarily for information searching; then, one day, someone realized that it would make an ideal business model too. Who would have suspected that the Internet would turn into a multi-billion dollar marketing tool that anyone can use to advertise and make money with?

Even nicer is the fact that Internet users have multiple options in terms of choosing a business model. Unlike a storefront business, the virtual world of the Internet enables people to run a cyberspace storefront business selling supplies or to operate a personal services business offering consulting or writing. But even more importantly is that there are even more ways to earn income using the Internet tools provided today. In addition to simply selling, you can earn income in multiple ways through an Internet marketing plan that takes advantage of opportunities like blogging, affiliate programs, and many other avenues.

In fact, the Internet offers many options for earning income, and you can build streams of income coming from multiple sources at once. By generating multiple streams of information, you are taking advantage of the true power of the virtual economy found on the Internet. You don’t have to go to a store, unlock the doors, and try to decide how to attract customers on a limited budget. Instead, you can develop a multi-pronged approach to generating income using a blended variety of Internet tools and then sitting down at your computer and getting busy. Even better is the fact that you have access to millions of potential customers and advertisers.

Internet marketing is a work in progress too. There are new opportunities to earn income introduced every day for the entrepreneurs who appreciate the power held in cyberspace. Because the distribution of information is instantaneous and the cost is minimal, everyone has an opportunity to make money. This is probably one of the greatest aspects of the Internet – its ability to level the playing field. Earning money through marketing used to be largely limited to large corporations with enormous marketing budgets. The Internet, on the other hand, can be used for marketing even when there is almost no marketing budget to access.