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When you’ve entered your URL, it will tell you that you can set up a pixel for tracking. Be sure you do this! This will be absolutely vital when you move onto marketing to friends and fans later! (Just follow the instructions Facebook gives you for setting up your tracking pixel.)

On the next page, you’ll set your budget. When targeting strangers with interests, you’ll set your budget at $6 per day.

Next, you’ll need to enter your targeting information. You won’t be able to set up a custom audience until you have an audience to use, so for now you’ll just be targeting by interest.

When you’re targeting strangers, the only way to do so on Facebook is via interest targeting. You’ll need to target based on specific interests people add to their Facebook profile.

Let’s say you want to build a list of people who want to lose weight. You could target interests such as:

Weight Watchers
Atkins Diet
Overeaters Anonymous

It can be tricky to find the right interests to target, but you’ll want to spend some time on this, because it’s one of the most important elements of this method.

You’ll want to target a fairly specific audience, but not so much so that you don’t get much traffic. Your market should have a potential reach of approximately 500,000 to 1,000,000 people.

The best way to ensure you’re targeting the right interests is to make sure you’re targeting interests that prove people are truly interested in a particular market. For example, a lot of people might put the “cooking” interest on their Facebook page, but not all of those people would have a strong interest in it. Many of those people might just be casual hobbyists. But let’s say you’re targeting chefs. The “cooking” interest is too broad. Instead, you’d want to target things that would mostly (or only) be of interest to chefs. For example, you could target some of the high-end knife brands that appeal to chefs, or you could target some of the most popular culinary schools.

In the bid amount section, you can either allow Facebook to set the price you pay, which could lead to nasty surprises if your ad doesn’t perform well. Instead, you can set the bid amount to “Manual”, and enter the price you’d like to pay. (About 5-6 cents over the suggestion is ideal.)

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Let’s say you are promoting a product that teaches you how to make your own marketing graphics like headers and banners with Photoshop. A fantastic bonus would be a bunch of Photoshop resources like gradients, layer styles, and templates.

If you can’t find any that would work well and have PLR or resale rights that allow them to be used as a bonus, you could create them yourself. Which brings to mind a fourth benefit of creating your own bonus—it will be exclusive to you, and no one else could offer it as a bonus.

Pre-­?Selling

You’ll probably want to do a fair bit of pre-selling in order to increase conversions. Pre-selling is relatively simple. If you’ve seen the product before you start selling it (and ideally you should to be sure you’re promoting only the best products) you will know where the sales page is lacking. Perhaps it focuses too little on a particular aspect of the product that you know would be important to your audience, or maybe you feel it doesn’t present information in the best order.

Pre-selling will let you present the features you think would be most important to your audience before they even visit the sales page, helping to increase conversions.

Consistency is especially important when promoting products that have a higher price tag, which generally happen to be those with the best prizes for affiliates. You can’t expect to send out one message and win an affiliate contest. It’s about hammering that message in repeatedly.

This might sound counterproductive. You might think your audience will tire of hearing about the same product over and over. Some might. But it often takes seeing the same ad or product about three times before someone decides to purchase, especially for big-ticket items. Consistency is also important when you’re participating in every stage of the launch. You need to keep up each step of the process, from doing prelaunch marketing such as webinars and reviews to post-launch marketing like sending out emails and offering bonuses.

You can even act like you’re doing your audience a favor by letting them know about the product in advance of the launch, and then reminded them about it once it has officially launched. Technically, if the product is good, you would be doing them a favor. Especially if the product is limited and likely to sell out quickly, or is being offered at a discount.

If you really want to win that affiliate contest, it’s vital that you keep hammering your list. Obviously you don’t want to promote too much. But you’ll want to send a minimum of three emails for each launch.

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Valentine Brownies With Raspberry Coulis

* 1/4 cup butter
* 2 squares (1 ounce each) unsweetened chocolate
* 1 cup white sugar
* 2 eggs
* 1/2 teaspoon vanilla extract
* 1/4 cup all-purpose flour
* 1/2 teaspoon salt
* 1 cup chopped walnuts
* 1 package (10 ounce size) frozen raspberries
* 1 tablespoon raspberry juice
* 1 1/2 teaspoon cornstarch
* 1 tablespoon orange zest

Preheat oven to 325 degrees F (165 degrees C).

To make brownies: In a medium saucepan over medium heat, melt butter or margarine and chocolate; take off of heat. Stir in sugar, eggs and vanilla; beat well. Mix in flour, salt and nuts, if desired.
In a greased 8x8 inch baking dish, pour brownie mix. Bake in preheated oven for 40 minutes or until toothpick in the center of brownies comes out somewhat clean.

To make Raspberry Couli: In a medium saucepan over medium-high heat, cook raspberries for 5 to 8 minutes; turn down to medium.

In a small bowl, combine juice and cornstarch to make a paste; add to raspberries stirring constantly until thickened. Add rind and cool.

Pool couli on a dessert plate and place brownie portion on top of couli; serve.

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Solo ads can be one of the most profitable ways to build your list. However, there are tons of scammers. How do you know who is honest? Solo Detective is the answer. I have compiled over 100 sellers that I have personally used and verified. When you order from anyone in this directory, you can rest assured you will be getting top notch traffic and you’ll never get ripped off buying a solo again!

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Hack #2: Niche Selection and Promotion

It does not matter what niche you are in, it is always good to have a list of subscribers to promote to. But when picking a new niche for building a brand new email list, you want to pick a niche that has plenty of products that you can use for promoting to your list later on.

For example, in the “weight loss” niche, you can promote things like: yoga, belly fat, dieting, new weight loss system, weight loss gadgets, face fat reduction, cellulite treatments, muscle building, anti-aging creams, pills, and just about any beauty products imaginable.

Okay… but what if you have an email list for a micro niche or just some niche that doesn’t seem to have a lot of products for promoting to your list. For example, let’s say an email list full of subscribers that are interested in… “learning to play the piano”.

You need to get into the mindset of just a regular piano player that is subscribed to your email list. After all, it’s a regular person that wants to learn something new and has subscribed to your list to get more information. That willingness to learn is how we can recommend new offers to your subscribers.

Thinking outside the box is the key when sending out promo emails to this piano player list. But first, you’ll probably want to promote the obvious offers such as: piano tutorial systems, piano keywords (amazon & ebay), piano sheet musics, piano tuning guides, and anything else piano related.

But eventually, there are just not a lot of offers relating to piano. So you need to expand (think outside the box) and promote general offers or any offers that you may think piano players may be interested in. Or you can promote in a way that can get the subscribers to think that they somehow may actually want this product by relating it to the piano.

For instance, how about promoting a “how to sing product” to your piano player list. In your promo email you can craft your message like this, “So now that you can play the piano, how about taking it to the next level and learn to sing with an amazing pitch like a pro. It’s the perfect combination and now you can separate yourself from all of those other… piano players that can’t sing while playing the piano.”

So you see… the subscribers signed up to your list to learn about playing the piano. But now you can recommend a “how to sing” offer, and suggest to them that it is good to be able to play the piano and sing as well.