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Mistake #1 – Linking to Poor Quality Content

When you’re in a hurry to get some content posted, it can be tempting to just Google your topic and link to a bunch of different articles without taking the time to really vet the content to ensure it’s actually worth linking to.

Sure, it may have a spiffy image or a very interesting headline, but is the content itself well-written, informative, and interesting? Is it full of grammatical errors as though it were written by someone whose first language was obviously not the language it was written in? Are there factual errors?

Not only that, but if you’re linking to a site that has been banned by Google or is seen as spammy and has received a penalty, you could hurt your own website, too.

Be sure you’re linking to quality content that is on domains that are in good standing with Google. (If you Google site:domain.com it will tell you how many pages are indexed from that domain. As long as there are a decent number of indexed pages, you’re probably safe linking to it.)

Always check the content before you link to it to be certain that both Google and your readers would approve.

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Mistake #6 – Using Audio or Auto-Play Videos

Nothing is more irritating about the average website than being startled by loud audio that you weren’t expecting. This is especially true if it happens at an inopportune moment, such as when you’re surfing inconspicuously at work and it’s not break time, or if your kid is asleep and it wakes him up, or if you’re browsing somewhere you shouldn’t be (like, say, church or at a funeral – oops.)

Unless you have a very good reason for doing so, never automatically play audio or video on your website. Polls have shown that if a user is hit with audio or video that plays automatically, it drastically increases the chances that they will immediately leave. (This increases what is known as bounce rate, and if your bounce rate is too high, it can adversely effect your search engine rankings.)

The only time you should maybe set something to automatically play is when it is the primary focus of your page. For example, a video sales page or squeeze page might require auto-play.

Otherwise, make it so that users have to manually activate audio or video. Your users will thank you!

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Mistake #3 – Sticking With MMO Products

MMO, or Make Money Online, is one of the most financially lucrative markets there is, but it’s a mistake to concentrate solely on that one market. Did you know that even the biggest internet marketing (I.M.) gurus have diversified into other markets?

That’s because any niche, no matter how lucrative, has a maximum income cap that you can reach. Eventually, you could reach virtually the entire market, and your income will suffer because you have nothing new to sell to them and no way to add new value.

Sure, this is an extreme example. The fact is, no market has an absolute cap, because new customers are being born and growing up all the time. But think about it. Once you’ve hit a plateau, your income stagnates.

But if you diversify, if you branch out into other markets, you’ll always have fresh products to promote. You’ll always have new value to add. You’ll always be able to make money because you’re not pigeonholed into one specific market.

I know it may be tempting to start with the MMO niche because it can be extremely lucrative and you’re learning a lot about it yourself, but unless you can help someone in that niche because you are an expert yourself, you’re better off trying a niche where you have more to add.

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Basics of SEO

Before you begin working on SEO for your WordPress website, it’s important to understand basic SEO principles as they apply to all websites and that should apply for many years to come.

Remember that SEO does evolve and change over time. It used to be that simply stuffing your keyword over and over on a page (sometimes in text the same color as the background so visitors would not see it) could help you rank on the first page of pretty much any search engine.

But search engine algorithms have gotten much smarter and much more complex. And this will continue to happen as time goes on. You need to prepare for that and keep evolving with the search engines.

As of this writing, there are some basic SEO principles you can use to help your rankings:

1. Keyword Research – Keyword research will always be important, even as search engines evolve into using semantics. Sure, you might rank for “top golf tips” if you pick the keyword “best golf tips” because they are semantically similar, but you still need to know what topics are most commonly searched for to be sure you’re creating the content that could help you rank for those searches.

2. Title Tags – The title of your page will probably always hold significant weight. Obviously, people are going to title their page based on their page’s content, so search engines will look at that as WordPress SEO 101 one of the most important factors when figuring out what a page is about.

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Chapter 3: How Does Affiliate Marketing Work?

People who want to make money online usually struggle with creating a website, ads, sales and closing scripts. They also have their own merchant account services. A few people may actually enjoy going through that process, but for those who don’t have the time, energy, or desire to put forth that much energy, affiliate marketing is ideal.

If you want to make money online using affiliate marketing, you don’t have to worry about the setup. The company usually provides you with information about the product and product reviews or testimonials that you can use, however, most people prefer to write their own personal product reviews.

Your payment gateway is already set up by the business. You don't have to worry about handling the money or dealing with refunds.

Here are a few different areas of affiliate marketing and how it works in these areas:

1. What You Offer

All you need to do is use a search engine like Google, and you can find a list of affiliate programs. A broad search will let you know every program out there. You may want to only be an affiliate for products in your niche. If so, then just search for the niche you’re interested in such as:

• Electronics Affiliate Programs • Cosmetic Affiliate Programs • Food Preparation Affiliate Programs

Whatever niche you want can probably be found by simple searching for it. You may want to look at some of the affiliate resources that are popular like Clickbank.com or Amazon.com. There will be a distributor form. It has the terms and conditions that tell you how you’re allowed to sell their products and what the commission is.

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Develop Content

Once you have an idea for the subject and market you’ll be addressing, it’s time to work on developing content. It’s a good idea to create at least three issues in advance so you don’t risk running into a situation where you don’t have time to finish an issue before it is due. It’s important to make sure your magazine is released on time every time or you will lose subscribers.

You should also ensure you’re developing content that is specifically geared toward your market. You may think that sounds silly and obvious, but too many beginners veer off their path. They might think that someone who’s into golf would enjoy an article about fine dining, but that isn’t always the case. Stay focused on your market.

There are three types of sections you will probably want to have in your magazine:

Columns – Regular columns that feature messages from experts. You can either write these yourself, or hire an expert in the genre to write this each month. Sometimes this is in the form of a letter from the editor, kind of an introduction to the issue.

Departments – These sections feature specific content each month. It might be something such as “Tip of the Month” or news.