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KDP Select

The whole world of self-publishing has been abuzz about the KDP Select program since it was first introduced, but never more so than since they introduced Kindle Unlimited.

Originally, the KDP Select program only had a couple of benefits. It allowed you to run up to 5 days of free promotions or discount prices per 90-day period, and it allowed you to get paid some money whenever an Amazon Prime member borrowed your book with their one free book credit each month. This didn’t translate to a lot of revenue, and you could run a free promotion by simply pricing the book free at another store (such as Barnes & Noble or Kobo) and asking Amazon to price match.

The only real drawback was the fact that you had to be exclusive to Amazon for 90-day periods (you could withdraw your book at the end of the 90-day term if you chose to do so). This meant you couldn’t put your book onto any of the other online stores, but since Amazon was, by far, the most popular eBook store, it was worth it to some.

In the summer of 2014, Amazon introduced Kindle Unlimited. For a price of about $10 per month, readers could borrow up to 10 titles at once, and an unlimited number total in a month. Authors were paid a percentage of the base fund. As long as the borrower read at least 10% of the book, the author would get paid for that borrow. The amount the borrow was worth varied based on the total number of books borrowed that month, and each borrow was worth a percentage of the total fund Amazon allocated for borrows that month.

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What Are Dedicated Email Drops?

A dedicated email drop is a one-time email someone sends to their own email list on your behalf in exchange for a fee. You will not receive the list itself. The list owner will send the email to the list for you.

Of course, that doesn’t mean you can’t get those people onto your own email list. All you have to do is send the traffic to a squeeze page instead of straight to a sales page.

The good news is that once that person has subscribed to YOUR email list, you can then market whatever products you want to them.

Dedicated email drops can be extremely expensive, but they can also be very affordable. It all depends on the owner of the list and what they’d like to charge. It’s very possible to find list owners who either don’t know the true value of your subscribers, or just don’t want to charge a fortune.

Dedicated email drops have a lot of benefits. For one thing, you can get a huge amount of traffic overnight, whereas other methods like social marketing and SEO can take months to see real results. Additionally, there aren’t as many restrictions as there are with advertising methods like AdWords and Facebook. If you’re looking to promote offers they traditionally frown on like weight loss or dating, dedicated email drops are a great choice.

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Designing Shirts

If you already know a little bit about graphic design, it shouldn’t be too difficult to create images for your t-shirts. Pretty much any design program (Photoshop, Illustrator, GIMP, etc.) is fine for creating t-shirt designs. Most systems accept image formats such as JPG and PNG, allowing you to use whichever program you prefer. Most systems also provide templates you can download to ensure you’re creating the right size image for your shirt.

You can look at existing successful t-shirts for ideas for designs. Obviously you don’t want to copy their designs. Just use them for inspiration as far as colors, layout, and the type of graphics you might want to use.

You could also hire someone to design your shirts for you. It’s nor difficult to find freelance designers that are hungry enough for work that they’ll create basic t-shirt designs for you for just a few dollars. Let’s say you pay a designer $25 to do a simple design. Even if you only sell a handful of shirts, you’ll still make a profit off that design.

Craigslist is a good place to start. You could always post an ad looking for a designer for t-shirt graphics. Mention how much you’re willing to pay, and ask for samples.

Many of the most successful t-shirts are nothing more than interesting text arranged in an eye-catching, pleasing way. Even a beginner can learn to create simple designs without much trouble.

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Types of YouTube Ads

There are actually three different types of YouTube ads that are available to advertisers. In this guide, we’ll be focusing on one in particular – instreams ads, but there are two other types you could also try. In-stream ads just happen to be the most effective for the majority of advertisers.

In-­?Stream Ads

The most effective type of ad on YouTube for general purposes is the instream ad. This is the type of ad that works like a television commercial, forcing users to view the ad before they can continue to the video they want to watch. Most in-streams ads have the ability for the user to skip the ad by clicking a link after the first five seconds of the ad has been viewed.

If a user clicks the ad, they can be taken to the advertiser’s landing page. This is ideal for getting inexpensive exposure to highly-targeted prospects.

The in-stream ads are perfect if you’re looking for a lot of impressions quickly for branding or promotional purposes. In-stream ads tend to get a lot more views than the other ad types.

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The Squeeze Page Opt In Form

Opt-in form – It's not a squeeze page if people don't have a way to take action.

Your opt-in form should always be above the fold – Put the form in a prominent location. People seeing your page should be able to make a decision without having to scroll down. Above the page is easily described as anything that the visitor sees on your page when the page first opens up on their screen. It is everything seen without scrolling.

There may be times you need to have a long Squeeze page to get everything said that needs to be said to get the conversion. If this is the case make sure that you include a place for them to enter their information in more than one place on the page. Place one above the fold, and the other below wherever it makes sense.

Remember the K.I.S.S. rule when creating a subscriber box. Keep it very simple and only ask for the information you have to have. Ask for your visitor’s first name and primary email.

If you are going to ask for phone numbers and addresses then you better be able to show that you have a very good reason for asking for it. An example may be when you have to ship a CD or any physical product that requires a shipping address.

Only ask for the information you need most!