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Facebook allows you to directly target "small business owners" in the "Behaviors" field. I really recommend that you do this. The best 4 areas to target are: doctors, take-out restaurants, optometrists, and computer repair.

Why? Because these targets tend to have a massive customer list compiled, making it easy for them to see great results with your service.

6) Send your visitors to your landing page that professionally and thoroughly explains what you are going to be doing for them (see script above).

If you choose to simply host a video on YouTube instead of using a landing page, that is fine. However, keep a strong call-to-action at the end. I always recommend a strong video landing page. Provide your contact information in your clear call-to-action. Showing your face is not required, but is always a strong plus and leads to guaranteed more sales.

**PROTIP: I recommend that you use pictures of smiling women in your Facebook ads as much as possible. This is a secret trick that I learned about a year ago and it converts at a much higher rate. Also, remember that your headline is important. This headline is a good start: "Business slow lately? We can fix that."

Method #2 (Free):

Your next option is completely free. However, it does require you to either call or email local businesses in your area personally.

You can call around to local businesses and offer to do this service for free (approximately $30-50 out of your pocket). Explain that you are a local marketer and your are building a case study for a new social media marketing method.

Clearly explain the benefits of this method to them and that there are ZERO strings attached. You simply want to make sure this works before taking it into the big picture.

"Phil, if I do this for free... how do I make money?"

Stop right there. Let me explain something to you. The offline world is overflowing with referrals and connections. It's happening every single second of every single day, even as you're reading this.

So, what we're going to do is to start you out by providing this service to local businesses for free, in exchange for them referring you to their friends and related businesses, which will make you a TON of money.

I have found that approximately every 1 out of 3 businesses will request more information or be interested. Many will be skeptical as they don't understand that you are offering a legitimate service.

You will need to get a hold of the business owner's name before calling. You can do this by searching for the business in "Manta." Many businesses will have the owner listed as well as the email address. Ask to speak with them directly. As nerve-racking as it can be, try to become as relaxed as possible. Remember that you're just talking to another person. I always try to get myself into the "talking to a friend" mindset before I call. It takes practice. Don't expect immediate perfection.

To recap on this...

Step 1: Search "Manta" to find the business owner's name.

Step 2: Call the business. I recommend that you make a basic script, as that will allow you to sound more professional and clear with your message. With cold calling, you have approximately 10 seconds to secure their attention.

Step 3: Ask to speak directly to the owner or ask when a

convenient time would be to speak with them. If they ask why you are calling, say that you have a couple questions for them.

Step 4: Explain the service that you are offering clearly and concisely. Tell them that you will do this for them for free if they will refer you to their friends (after they've had results). Expect some of them to say "no" immediately. Don't let that get a rise out of you.

Method #3 (Budget Required):

Buying business email lists is great for this method because you can DIRECTLY target the 4 niches that I suggest above. However, you need to make sure that you only purchase lists that were obtained through legal and anti-SPAM-compliant methods.

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This isn't something that I have experimented with before but I want to make you aware that the option is here. ON the right hand side of the tabs on the top is a section called "Captions and Subtitles". I am wondering if you upload a file with keywords that you are targeting to this section that it will help with the on page SEO?

Again, this isn't something that I have experimented with but I am just putting it out there. If you do mess around with this I would love to hear about your results.

That is it for on page SEO when it comes to Youtube. You want your video to have the proper Title, Description and meta tags.

Then you want to make sure that your video is Geo Targeted towards the location that you are trying to rank for.

The last thing that you want to do is to make sure that you have added annotations that have the keywords that you are targeting as well as a clickable "Call to Action" annotation at the end of the video.

This information can be applied to all different types of Youtube videos and not just these offline videos. Consider this a little "YouTube SEO Course".

YouTube Off Page SEO:

Now here is where the magic comes in. Since the video has been uploaded to YouTube and we have all the on page SEO done for the video we can get as crazy as we want when it comes to linking to the video.

Normal SEO practices (which I don't really believe in) say that when you upload a new site that you need to back link to the site/page very slowly. A few links to get started and get the page indexed. Then a few more links and increase the links as you go along.

This logic doesn't hold true when it comes to YouTube. YouTube gets MILLIONS of links to the site every single day. You can't blast enough links at your video to really cause it any harm.

With that being said you don't need to run out and buy 1,000,000 backlinks to the video either. We are dealing with local SEO and the amount of links that we need to get will vary from city to city. A big city will require more links than some small town.

Here it depends on what your level of SEO is. Do you have SeNuke, Magic Submitter, UAW, SEOLinkvine, Article Robot, XRumer, etc.?

The amount of backlinks it takes to get your video #1 will depend on the city and niche that you are targeting. I can't be any more clear about that. There is no single answer that I can give you that will tell you exactly how many links you will need.

You need to do the SEO until that video is ranking #1 for your city niche. In this example, SEO would continue until the video reaches #1 for "Houston Dentist/s".

As you can see from the video above, the #1 result when you search for Houston Dentist has a grand total of 37 links pointing to it.

That is why I suggest you start out with a reasonable number of links at first. That way you don't waste money sending thousands of links to the video when a hundred will do.

Don't stop once the video reaches the 1st page or the video is in the top 3. You want to be #1 and that is the only thing that matters Go all out or don't go at all.

There are courses that cost $997 and up and all they do is talk about SEO. For me to get into it here would be a waste of time. If you don't have any clue on how to build links to your site I would suggest you OUTSOURCE this task.

What I am telling you is that if you already have the tools in your arsenal to do the SEO work yourself then all you need to do is get on it.

If you don’t have the automated tools I would suggest that you spend a few $$ per video and have someone who is a professional in SEO take care of the heavy lifting.

You can take care of the SEO on your own without using any of the automated tools on the market but I would suggest that if you can afford to pay someone else to do it then go that route.

The sooner you get your first client the sooner you can reinvest your profits back into getting more and more clients Either be fast and spend a few $$ or you can take your time and let the money trickle in. The choice is up to you.

Getting Clients and Getting Paid:

Now here is where it gets really exciting. I know you probably think that it is going to take a long time for some business owner to notice your video and actually pick up the phone and call you.

Don't worry about that because I have you covered here. This method is so simple and so CHEAP that I can't even believe that I am telling it in this report.

Ok, so here is what we are going to do. Cold calling is the best way to get business owners to respond to your amazing 1st page results on the video that is advertising your services.

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Writing Your Ads

So far, we have discussed how to create the ad in Google's Campaign Management area and some considerations along the way, but now we need to take a look at actually writing the ad itself.

The text that you write is referred to as your "ad copy." Copy is a vital part of the entire process, since it is what your potential customers will read, and it is what will (or will not) tempt them to click on your ad to see what your products or services are all about.

The significant portions of your ad will be its headline, ad copy description, display URL,, and destination URL.

Let's briefly look at each.

Headline

This is the first thing readers will notice about your ad. Much like a headline in a newspaper, magazine or a web site, it needs to grab the reader's attention. The challenge is doing so within the 25-character limitation.

When you are first getting started in PPC, keep your headlines as simple as possible. Straight-forward, to-the-point, simple headlines will often get better results than a headline that tries too hard. The key is to allow your reader to immediately comprehend what your ad offers.

This is a good opportunity to type your own keywords into Google's search engine and take a look at the headlines of the top results in Sponsored Listings. These are your competitors.

Jot down (or print) their headlines. You can learn a lot from your competitors, especially when you consider the fact that they have probably tested these headlines already. They must be working; otherwise, your competitor would have changed them by now.

Use these headlines as models, but never copy them. Take a look at the keywords used in existing ads, and then write your own. By modeling the ads that have already been successful, you will save yourself some trial-and-error.

Ad Body Description

Google AdWords only gives you two lines of up to 35 characters each, so you need to make the most of this valuable piece of real estate.

Before you dive in and begin working on your own ad copy, sit down and take a look at the ad copy being used by others. Type something into Google's search engine and then take a look at the top results in Sponsored Listings.

Obviously, the ads appearing toward the top are the ones that are most successful, so they are a great place to look for examples. Once you have read through several, you will start to get a good idea of how to most effectively use this limited area to your advantage.

Just as we did with your competitors' headlines, let's take a look at your competitors' ad copy.

It is always a good idea to know what your competitors are up to.

Once again, let's type your keywords into Google's search engine to study the top results in Sponsored Listings for your own niche.

Pay attention to the message your competitor is getting across. While we never want to copy anyone else's work, we can model it.

What is the job of our ad copy? It can mention the benefits of your product or service. It can provide a reason for your readers to click and see what your web site has to offer. The more compelling the copy in the ad, the better your chance of success.

It may seem a bit daunting to try and fit everything you need to say into these two lines, each with a maximum character count of 35. It really is a small area to work with.

This is also part of what makes it so much fun. You must make each word count. As you play around with the ad copy, there is no room to be wordy.

What are the most important things for the reader to know about your site? Jot those words down. What action-based words can you think of that describe your product or service, or that directly relate to the advantages of clicking on your ad?

Take a look at your primary keywords for this ad campaign. Focus on those keywords and you will begin to see your ad copy take shape.

Make your ads as targeted as possible. It is often a good idea to create more than one ad campaign for the same product or service. This allows you to choose (or target) keywords for each campaign and then focus on those keywords in each campaign's ads.

For example, Campaign A might focus on "holistic skin care," while Campaign B might focus on "organic skin care."

Both campaigns are all about skin care, but each drills down a little closer to the relevant keywords people are trying to find in search engines.

Rather than setting up one campaign and assigning many keywords to it, you should have better results if you set up separate campaigns paying attention to your targeted keywords.

As you write your ads, here are a few more tips.

It will be important to create an ad that tries to express to prospective clients your business' top selling features.

Capitalize words that need to stand out and grab the customer's attention. It is OK to ignore the rules you learned in English class at this point because you want the words to catch the eye of your customer.

Play around with your call to action. What is a call to action?

It is a phrase that tells the customer what they need to do next.

People need to be shown the next step, so give it some thought before you include your call to action. What would you like for the customer to do next? Call now? Click here? Buy?

As you form the perfect ad, you will see that ad that brings about the best CTR will depend not only on the writing style, but also on the audience you target, the product itself, and the density of the search term within your ad.

Keep in mind that you will want to split test (discussed in another chapter) any alterations along the way, so that you will know exactly what works and what does not.

Make sure you use your keyword in the title. Most users scan the first line of your ad (also referred to as the headline) quickly.

If your keyword (which is the word they are looking for) pops out at them from the headline of your ad, they will be more likely to click on that ad.