Tag Archives: Private Label Rights

Seven Products In One Week PLR Ebook

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9d. Presentation For Profits.

So there we have it. Rule number one. Allow yourself to charge what you really feel your product is worth by varying and even coming up with new, and mixed delivery methods, because lets face it, you might write the most amazing product ever in your field of expertise, but no ones going to know that until they buy it, and if your presentation is dry, dated, overused and devalued to the point of everyone and their mother giving them away for free, your sales will show that.

Alright, one more quick point, and another idea to throw out to you before we move on from this 'what is an info product' area. If you cast your mind back to the product creation section, I was talking about the questions I get about my concepts folder and why it's so full to the point of years worth of ideas. The 'I can't think of what to sell question' is usually followed by the 'create an info product' response after they announce they have a zero budget.

"Yeah, but all the big guys say the way to make a load of cash is to have lots of recurring incomes instead of having to make new sales all the time". That's fine, so why not make it a membership site? Or a premium paid newsletter of some sort? There's nothing wrong with doing that at all. It's usually a lot more work stretching over a longer period for a lower price than single sale, but know that this is an option. Don't think you're chained to single sale high-ticket items. Lets not dwell, there's nothing more to discuss here, but keep it in mind.

9e. Versatility At Your Fingertips (Literally)

Alright, now we've got the delivery methods and a little pricing on the table, lets see how versatile info products are. We've got premium online publications, we've got membership sites, single sale high ticket items (like this one), short viral publications that are given away free, or published to other peoples lists and so on. All info products.

You've probably already noticed that we're concentrating on this in general terms with regard to selling straight up, high ticket, long reports and courses, and I'm doing this for two reasons. First up, we want to get you earning some cash with real products that are going to bring you in some good money. A solid long-term product. And secondly, because once you've created a big wad of a course, you can dissect it and create all sorts of different types of products from that list, and more. This lets me give you facts now, without having to bore you to death with twenty of these containing repeated information.

9f. Up-sell Done Right

There is however, one specific type of info product that I'd like to talk to you about right now, and that’s up-sell products. If you didn't know before, these are products that are sold at a relatively low price to entice the customer to go out and buy a higher priced follow-up item. Hands up who's ever brought an info product that's an up-sell *Raises hand*. Hands up who's ever purchased an info product about something that totally sucked, didn't give the information that it promised because it turned out to be an up-sell for another product that again, promises to reveal the info you asked for, only for ten times the price? *Raises hand again*.

See the sad fact here is that practically every single up-sell product that I've bought before has totally sucked. Back in the old days, I used to buy info products about online marketing, but unfortunately, due to inexperience back then, as we all do, I made a few mistakes. Now of course, there's rarely any way to tell that what you're buying is an upsell until you've bought it, but when you get around to reading or listening to it, you're sorely disappointed, because what you've just totally wasted your money on is a glorified advert. That would annoy you just a tad right?

In fact, I saw a friend of mine announce that his product is not an upsell for something on his sales letter the other day. So I mailed him, and asked him, hey, why did you write that? Here's what he replied; "Nowadays, when people see quality lower priced products, they're worried customers are going to think because of the low price, they're going to be sold onto something at a higher price, and the product is just an excuse for an advert. Understandably so from some of crap I've seen flying about too."

See, the number one problem with this is, up-sell works. And it works well, but not as you may know it or have experienced through dodgy info products. I say again, up-sell works, and not only does it work but it can be done correctly, and ethically too, without making false promises or producing a crap product.

If you've created a high priced product, and you don't have a huge amount of resources, such as a big list of your own, or you haven't built up a list of contacts that will get you out some recommendations, this is the time to use an up-sell product, but if you're going to do it, you need to do it properly, and I can't emphasize this enough. Your up-sell product has to be a product in itself. Don't make promises on the sales letter that don't ring true to the actual product, as this type of false promise with no intention of actually selling a real product is defined by the BBB as bait selling, and can have serious ramifications for your business.

So lets see, if I were going to create an up-sell product for this site, I'd take two or three sections out of the whole system, and deliver on two full subjects, and make a product out of it selling the tactics it teaches. At the end of the product, I'd make a point of pointing out that what I was just talking about can be plugged into a real profitable fully fledged sales system, and point them to my high priced product.

Easy Home Brewing PLR Autoresponder Messages

Are You Ready To Learn Valuable Home Brewing Information, Tips & Techniques?

The Easy Home Brewing Newsletter will provide you with proven, effective information, tips and advice that will help you learn how to brew your own delicious beer at home!

Are You Ready To Learn How To Become a Mater Brewmeister?

Inside each issue of the Easy Home Brewing Newsletter, you will receive easy to understand information many of the different aspects of home brewing.

The best part is it's absolutely free!

Surefire Webinar Commissions PLR Video With Audio

Announcing a Brand New 9-Part Video Course

"Discover How to Increase Your Retention Rate So That You Can Keep Your Website’s Members Happily Paying You On A Recurring Basis!"
In this video series, you’ll learn practical strategies that you can apply to your business right away.

Dear Website Owner,

Running a recurring monthly, quarterly, or even annual membership site can be very profitable. If done correctly, membership sites can withstand the test of time. However, no matter how powerful your software tools are, what good is the membership itself if you can’t keep your customers?

You see, the average retention rate–or in other words, how long somebody actually stays on your website – is often three months or less.

The big question is how can you increase your retention rate so that your customers become long-term members? Well, there are many different ways you can achieve this, and one specific way is called engagements.

Obviously, engaging your customers on your membership site is crucial, but creating interaction and engagement can be quite general. There are many different practical steps that you can apply to your recurring membership website right away.

Micro Video Profits PLR Autoresponder Messages

Inside This Easy To Follow 5 Day Crash Course You Will Be Introduced To The Power Of Micro Videos!

Inside Each Lesson you will have access to basic information that will help you learn simple and effective ways that you can use micro videos market your business and boost your profits.

The best part is... it is absolutely free!

"The Micro Video Profits Course was designed with beginners in mind!"

Iframe Vertise PLR Software

"Perfect For Brand Hi-Jacking and Affiliate Campaigns! Place Image On ANy Page Capable Of Being Iframed!"

List Building Warrior PLR Ebook

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Pinterest

Pinterest has become widely known as one of the most effective marketing websites on the planet, and it’s completely free to use. Pinterest has a rabid user base, and posts are very easy to share, giving them a high potential to go viral.

The main thing you need to understand about Pinterest is that it’s vital to create posts that are interesting enough to be shared widely. Include interesting photos, ideally with writing on them to encourage sharing. These photos must reflect your content and relate well to your niche.

For example, if you’re offering a free booklet of fried chicken recipes, you could include a recipe for Thai-inspired fried chicken on your blog. Post a picture of your recipe, and be sure to put the URL of your blog on the image, as well as the title of your recipe. This will draw attention on Pinterest and encourage shares.

Then you can be sure to sprinkle your opt-in form in various places in order to capture as many signups as possible.

YouTube

YouTube is one of the highest traffic websites in the world, and audiences are captivated by the video format. It’s easy to use such a massive traffic source to gain more subscribers.

The best way to do this is to post interesting and informative videos in your niche and offer a link to your opt-in form within the video. This works best if you can send people directly to your main website instead of a sub-page, because people aren’t going to want to type in a long URL after seeing it in a video.

Be sure to include relevant tags in order to get the most possible traffic.

Craigslist

Craigslist is a source of traffic that a lot of people don’t think about, but if you use it correctly, it can be a goldmine of subscribers. You can either post in a niche-related area if there is one available, or post in the free stuff section to offer a copy of your free report.

Remember that the Craigslist community is notorious for reporting anything they see as a scam or that doesn’t fit into a category, so you may see your ads disappear sometimes. You can continue posting them, but be prepared to get banned if enough people keep reporting your ads.

The free section is really the most effective place to post ads, because you truly are offering something free. You’re less likely to get marked as spam if you’re offering a free report in the free section, however it definitely can still happen, so be prepared.

Contests & Giveaways

One fantastic way to get more subscribers is to offer contests. These can be for simple things like $10 gift cards, or even larger things that would be even more compelling.

Ideally, you want to offer prizes that work well for your niche. For example, if you’re in the knitting niche, offer free knitting patterns, or gift cards to craft stores. This will draw the right crowd.

Your contest is more likely to get a lot of subscribers if you can add a viral element, so consider using a system like PromoSimple to add a viral element that give people additional chances to win if they refer others or share your posts.

Conclusion

Building an email list has never been easier than it is right now. There is a seemingly endless supply of free traffic available for the taking if you know where to look, and turning it into subscribers is as simple as creating a compelling offer and a high converting squeeze page to present it.

Using the sources outlined in this guide, you can easily ramp up your subscriber base in no time. Just work a little each day implementing these methods, and before you know it, your email list will explode to a size you never even thought was possible.

Don’t forget that you can search for your own sources, as well. The more creative you get, the less competition you’ll have, because fewer people will be using your methods!

I wish you the best of luck growing your list. Check out the resources section for links that will help you even further.

Youtube Marketing Blunders PLR Ebook

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Blunder #5: Inconsistency

Inconsistency is a huge problem for almost all YouTube marketers. They may upload two or three videos, see poor results, and give up. Or they may get bored creating videos. Or they may just forget to upload regularly.

But one of the major keys to continued success on YouTube is uploading new videos regularly. Not only is it a general numbers game (meaning the more videos you have, the more likely it is for someone to find one of yours) but it’s important to keep uploading videos regularly so that your current audience - meaning those who have subscribed to your channel -are constantly reminded you exist.

Why is that so important? After all, if they subscribe to your channel and haven’t bought anything, they’re useless, right?

Absolutely not!

Remember, it takes the average person about three times of viewing a particular piece of marketing or product before they decide to buy. So it’s vital to keep your current audience interest long enough to close the deal!

Upload regularly. Set a schedule for yourself and be consistent!

Blunder #6: Poor Video Quality

The quality of your videos isn’t just about the resolution, light quality, sound quality, etc. It’s about a lot more than that. It’s about the overall presentation. It’s about the entertainment or educational value. It’s about the production.

You must strive to create the best possible videos in every way.

Here are some tips for making the best, most effective videos possible:

Stick to a reasonable length. One major mistake people make is making videos that are either too short to be useful, or so long they become boring. If people leave before the end, they won’t receive your full marketing message!

Include sound. A lot of people don’t include sound because they don’t like their voice. If you are one of those people, hire a voiceover artist. There are people who will do short voiceover work for $5 on fiverr.com! If you don’t want to include a voiceover, at least add interesting music. And be sure to use music your audience is likely to enjoy. Don’t use heavy metal or rap for an older audience, for example.

Use good lighting. A lot of decent videos are absolutely ruined by having lighting that is too dark, too bright, or coming from the wrong angle. Make sure your video is well lit.

Have a script before you start. You don’t necessarily have to stick to it 100%, but you should have a solid idea for exactly what you want to say before you get started so there isn’t a lot of dead air while you “umm” and “uhh” your way through.

Cater to your audience. Don’t just create generic videos you think the majority of YouTube will enjoy. Create videos that will appeal to your specific audience. (For example, don’t create comical videos for a serious audience and vice versa.)

Don’t forget to tag your videos. Tagging is an important way to help visitors find your video, so don’t forget this important step!

Remind people to like and comment. YouTube gives more weight in the search results to videos that get more likes and comments, so tell people to do this!

Ultimately, just be sure to create videos your audience is likely to respond to. Look at other popular videos in your genre to see what is working. If they have a lot of views and likes, chances are the audience is responding well to them and you can emulate them.

Conclusion

Marketing on YouTube isn’t as difficult as it may seem, but there is a lot of room for error. Because YouTube has set a lot of high expectations for visitors, they won’t respond well if you make any of the mistakes outlined in this guide.

As long as you’re mindful of the mistakes outlined here, and you are careful to produce the kind of content your audience expects, you should find yourself getting a good amount of traffic. Not only that, it should be relatively productive traffic, too.

The main thing to keep in mind is that YouTube, like most other traffic sources, isn’t some miracle method for getting millions of hits overnight. It takes time and effort. It takes a lot of thought and careful planning.

You can look back at this guide and reference these 6 mistakes time and time again to be sure you aren’t slipping up and going back to some of these blunders in order to keep your marketing at its best.