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In order to make money with your Udemy based course, you need students! Here are a few quick and easy ways to drive quality traffic to your course:

Choose a catchy title

It all being with your course title. You want it to be short, descriptive and memorable. Make sure that people understand exactly what your course is about and what they can expect to learn from it.

For example, if you are developing a course that teaches the basics of PHP, your course title may be:

Learning PHP for Beginners or Beginners Guide To Mastering PHP

You also want your course to provide detailed information on what is covered (and what is not). Ask yourself who your target audience is, what level of learning and what they would expect to learn after completing your course and include all of that information in your description.

Also consider:

What makes your course different from others available on Udemy? Why should someone choose your course over another?

Choosing a headline for your course is also extremely important, as it needs to stand out and capture attention from those browsing through lesson plans and available courses.

Avoid the over-use of exclamation marks using it only when necessary and instead, focus on injecting your course title with motivating, action-driven keywords.

Fast – Powerful – Master – All Inclusive – Improve – Learn – Easy - Simple

Here are a few examples of powerful headlines:

Go from Beginner to Pro In Just 7 Days And Master The Art of Web Development!

The A to Z guide to building custom websites on the Wordpress Platform!

Your course also needs a summary. Make sure that you keep it short and to the point, emphasizing key points and important highlights only available in your training.

Next, choose an attractive and professional image to represent your course. You could hire a graphic artist to develop a custom image (product box, course materials, etc) or use your logo for branding purposes.

The next step is to choose keywords. Keywords will help lead potential students to your course so it’s important that you inject tags into your course description, summary and headline.

Don’t OVER-USE keywords! It’s important not to over-stuff keywords into your course description and sales page, but that you use them only to optimize your course page so that potential students can find you.

Another important step is to choose the right category for your course. You want to make sure that it’s visible to students searching though specific topics on the Udemy website so classify your course appropriately.

And finally, set a price! Before you can determine the best price structure for your course, you should spend some time researching other courses in your market to determine average price point.

You want to price your course reasonably and within industry standard but that it’s also based on the actual course materials included as well as the overall scope and quality. Don’t underprice your course!

Promoting Your Udemy Course

Now that your Udemy course is ready to launch, the final step is to begin to promote it!

Here are a few ways to get started:

Social Media

Even if you don’t have a large following you can still promote your Udemy course to your social networks, including your Facebook followers, Twitter followers, G+ contacts, Pinterest followers and Linkedin contacts.

Be honest about what you are offering and provide a special discount code available only for a limited time.

Tip: Create a Pinterest page about your course and a Facebook page in order to gain instant ranking in the search engines! The more social signals, the better!

Forums

If you are active within community forums, add a link to your Udemy course in your forum signature or post about it in a new thread. Consider purchasing forum advertising such as a banner or ad box to announce the launch of your new course. Provide forum members with a special discount code or additional course materials/downloads, available only to them!

Authority Blogs

Seek out authority blogs and active websites in your market and post a link to your course in the comments section.

Video Channels

Scout out relevant videos on sites like YouTube.com and link to your Udemy course in the comments section or create a Video response!

Paid Advertising

You could purchase solo ads in relevant newsletters, banner ads, forum ads, or set up a PPC marketing campaign with Google Adwords or Facebook!

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Google Resource #4 – Custom Search

You know the importance of offering “sticky content” to your website visitors in order to increase on-site retention and activity. Gamification marketing has become increasingly popular because business owners understand that in order to effectively communicate with their buyers; they need to engage them both through entertainment resources and communication channels.

One way to do this easily is with Google’s “Custom Search”, a free resource that gives you the opportunity to add Google search capabilities to your website.

Keep visitors on your site, customize search options, and make it easy for them to find the information they’re looking for!

Google Resource #5 – Google News

If you’re short on time there’s no faster or easier way to browse hundreds of news stories and clippings from within your industry than with Google News!

Explore top stories or customize your news based on interest, group, or category. Google News is also a fantastic resource for quick & easy market research, or to generate fresh new ideas for website content.

Google Resource #6 – Google Trends

One of the most valuable resources for both big and small businesses, Google Trends will transform the way you conduct market research.

With Google Trends, you can instantly generate a snapshot of trends based on specific keywords, analyzing search patterns and market popularity based on keyword search volume.

Launched in May 2006 this tool allows you to see how popular search terms are over time on Google and will help you identify “evergreen” niches.

It’s an incredibly powerful (FREE) tool that will help you discover hot topics, active discussions and in-demand products and services, instantly.

Google Resource #7 – Google Docs (Google Drive)

Google Docs (changing to “Google Drive” shortly) makes it easy to store, manage, and share everything including documents, images, photos, and video files.

Better yet, Google Drive is accessible from anywhere, whether it’s your home, office or on the road.

You can sign up for a free account and get 5 GB for free. Also works on iPad, Android, and iPhone devices!

Google Resource #8 – Google Groups

Google Groups has been completely revamped to offer a dynamic, new way to build theme-based discussion groups and community channels.

With Google Groups, you can create as many discussion groups as you wish and manage them all in one place. You can also use photos, translation tools and organize groups into folders making it easy to stay focused.

Google Groups is a fantastic (free) way to build a newsletter for your niche market, or open a private channel and charge a subscription for access by setting special permissions on your groups.

Other ways to use Google Groups to improve visibility and outreach:

Create private or public discussion groups for your market and get in touch with new prospects.

Build authority and credibility by running a Google Group in your industry that offers valuable information, weekly tips, and resources.

Find people in your market with existing Google Groups and conduct market research quickly and easily.

Create a question and answer support group for your products, and engage your customers!

You can also take advantage of Google Groups for market research. Simply join as a participant and scout out groups in your niche market or industry.

It’s a great way of keeping a pulse on your market, exploring new opportunities and ideas for content and products!

Google Resource #9 – Google Reader

Google Reader will save you a tremendous amount of time by organizing all of your favorite websites and giving you instant access to entire folders, at once!

You can also use Google Reader to stay up to date on all of your favorite news sites, blogs and websites.

Google Resource #10 – Google Translate

This is a very handy tool for webmasters! Google Translate is an entirely free service. You can also gain access to automatic translation with Google Chrome.

Need to translate text into multiple languages? Are you building a website that offers the option for immediate translation? Google Translate offers a free online translation tool that translates text in English, Spanish, and French.

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7 Ways To Build Your Brand On Social Media Sites

Any business, irrespective of its size, can benefit by using social media sites like Facebook, Twitter, Linkedln and Google+. By building a community of followers, you can promote your brand, establish a loyal customer base and attract new customers. This will help turn your small, struggling business into a successful enterprise.

How to Build Your Brand on Social Media Sites

1. Optimize your online presence

This simply means completing your Facebook, Twitter, Linkedln and other social profiles! Many business owners start a page on social media sites but fail to put in the extra work to complete their profile page. Remember having a complete profile page and placing your keywords (those that relate to your business) in the profile is exactly what will get you noticed on social media.

2. Promote your pages

While it’s important that other people know about your business website from your pages or profile, it's also crucial that they can actually find your Facebook and Twitter profile when they visit your website. Most people find it easier and more comfortable to comment on posts or else give feedback on the social media sites than on business websites. Take advantage of this by placing links to your Facebook pages or profile on your website (nowadays there are “buttons”) and get useful feedback from customers.

3. Interact with your fans or followers

Generally, people love to engage in conversations with others but no one likes being ignored. If you will not be replying to comments and posts from your fans and followers, avoid the trouble of owning social media pages early enough. You have to react to the feedback you get from other people, whether it’s positive or negative. This way your customers will see that you’re concerned enough to listen to their complaints, opinions, ideas and so on.

4. Offer incentives

People love gifts and incentives and you can use this fact to increase followers and attract new customers. Organize frequent contests and offer something to the winners (gifts can be something simple like a discount coupon or a free download). The trick is to be creative and identify ways to let your customers or followers feel the benefit of following you.

5. Post relevant content

What kind of information are you posting or tweeting about? What kind of articles are you sharing on Linkedln? The things you put on social media sites should reflect your brand and business. Make sure you post about things which are valuable to customers or followers, those that they are interested in or are likely to be interested in.

6. Place social sharing buttons

People love sharing useful information or good promotions. Having sharing buttons on things like articles and posts can help followers to share information about you, your brand and business with their friends and followers. Simply make things easy for them. If your potential customers find it a lot easier to comment, follow, share or like your content, they will likely be keen to do so.

7. Have random surveys

Surveys can be a good way to get feedback from your followers or customers. There are sites that offer survey design and distribution services so you shouldn’t have any difficulty putting up a survey. Be sure to ask your followers and customers to contribute to your business planning process via social media. Let them feel part of your business.

10 SEO Tips To Get Your Pages Ranked On Top of The Search Engines

If you are a beginner and planning to do Search Engine Optimization all by yourself, you will be in a dilemma on what tips to follow to boost the ranking of your websites. You may look into SEO services to help you with escalating the web page of yours in the search result, too.

But by following certain SEO methods, you yourself can perform the optimization by yourself. Simply by following the ten tips, mentioned here, you can begin to rank your website at the top of the search engines.

1) Blogging

You can extend your network through blogging. Create a blog and produce quality content which may popularize your website and people start taking an interest in following you.

Free blog hosting can be used like blog.com, blogger, or WordPress or you may purchase a new web host and a new domain.

2) Content is king

Let more and more people get linked to your site by improvising the quality of the content. Try to include some unique and fresh writing, which will interest the viewers to visit your website frequently.

3) Importance of keywords

Introduce keywords phrases or keywords within your titles and texts. Keywords can also be used as excerpts, meta descriptions and meta tags. You need to be cautious while implementing the keywords though. Your post can be marked as a spam by Google if it is comprised of excessive number of keywords. So you need to be wise while using it.

4) SEO Plugin

Let your posts and web pages appear to be more friendly to the readers and search engines by the usage of All in one SEO plugin - a plug-in for Wordpress. SEO plugins helps in successful optimization of the content of your web pages.

5) Performance of your site needs to get checked

Ensure that the site performance is in perfect condition so that quick loading may take place. Never forget that the plugin numbers and the types you use may hamper your site and can make it slow. It is highly recommended to avoid using big images and files like slide shows, flash and gallery on the landing page. In general, minimalist web designs are considered to be more SEO friendly.

6) Sharing with social media sites

Your content should be tied up with Facebook, Twitter, Google+ and various other social networking websites. This will result in the creation of the website traffic more to the site.

7) Headlines used should be catchy

Make sure that your permalink goes well with the post title. Never give a title which has no significance to the content of your article. Generally, catchy headlines will drag more people to visit your webpage.

8) Actual terms should be used

Use correct grammar, syntax and sentence structure while writing your articles. Make sure that the articles are sensible enough to read and convey the right message. Avoid writing content which have no relevance to the theme of your website.

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It’s no longer enough for your content to just be unique, it needs to be authoritative, provide substantial value, answer questions and offer the very best, most researched information and material possible.

We used to call this kind of content “pillar content” and it would be used as a lead-in to our blog, often featured on the front page. These days, every post and article on our website and blog needs to be created in the same way.

Authoritative content goes beyond just originality. It offers direct answers and useful information on key conversations and topics that are relevant to our overall website.

High Content-to-Advertisement Ratio

Your website also needs to feature a high content to advertisement ratio. While authority websites can feature ads for relevant products or resources, every page on our website should feature a much higher ratio of content per advertising space.

In fact, you should limit the number of ads on your website to 2-3 per page while making sure that advertisements never appear above the fold.

Google requires that your website features compelling value criteria in order to be given a high ranking. Build content-rich websites that feature current, up to date information in article format.

Keep in mind that it’s no longer about the length of each article but rather the actual content. Google wants to provide the best resources based on search queries, so that search engine users are given the most relevant sources possible.

Engage Visitors

In the world of social media, it’s important that you find a way to engage and interact with your customer base. Implementing engagement tools will help your website’s overall ranking and traffic volume in a number of ways including:

Sticky Factor - the more you engage your audience, the more often they will return to your website. Repeat traffic equates to customer loyalty.

Encourages Activity - When you give visitors an opportunity to communicate with each other they will feel more connected to your website, and your brand. Integrate comment boxes, forums, discussion groups and communication channels.

Increased Value - It’s not only your customers and visitors that will gain a positive experience from your website but the search engines as well. The more significant user engagement is on your website, the higher your quality score and ranking.

Create Micro Sites

If you plan to cover multiple topics or niche markets, it’s wise to create a series of micro-based websites.

Micro sites are smaller content-rich websites that are focused on specific topics and themes. Not only are they important to search engine optimization but they are a great way to push your main website to the top of the search engines.

Create topic-focused websites that provide valuable content and link to your main website, cited as the primary source for information. Since Google is looking for relevant links that point to your website, creating a network of micro-sites that offer information relevant to your niche that also feature a prominent backlink to your ‘mother site’, you’ll be able to siphon link juice, increase visibility and expand your presence within your niche.

Just make sure that you set up your micro-site network on a different IP block than your main site. You can do this easily by signing up for two different hosting accounts and verifying that each one uses a different address (IP block). Ask your hosting provider for help if you need to!

Diversify Anchor Text

Anchor text consists of the keywords used to describe a link. It used to be easy to rank for a specific keyword just by focusing on building a backlink campaign that optimized keywords through anchor text. Not anymore.

These days it’s important to diversify anchor text, spreading out the keywords used through a solid backlink campaign. Consider replacing anchor text links that are focused on keyword strings with anchor text focused on your website title, domain name or company name.

Websites that were optimizing anchor text for their website, domain, business name or direct page name were not heavily affected by Google’s update so keep this in mind!

Monitor Your Results

Many webmasters weren’t even aware that another Google update had taken place until it was too late. It’s important that you stay on top of your traffic sources, overall ranking and on-site activity so that you can repair traffic leaks and continue to optimize your website for the most highest ranking possible.