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In order for your videos to convert, you need to target buyer’s not just viewers. To do that, you will want to take advantage of Google Adwords's demographic targeting options in order to reach out to your audience.

This includes: Advertising based on keywords, age groups, gender, location, or language.

Ad-targeting is extremely important because without it, you are basically advertising "blindly" with no way of knowing whether the right audience is even seeing your ads. Failing to target your advertisements will also cost you - big time, as your ads will be seen (and even clicked on) by people who have no real interest in what you have to offer.

So, take the time to tailor your ads to your audience, nailing down specific demographics so you can easily reach out to your customer base.

YouTube advertising through Google Video Ads is very easy to set up because you are able to choose from a set of comprehensive options that will help you better target your customer base.

This includes:

Keyword based advertising

Interest categories

Topics & Placements

Demographics (all kinds - age, location, language)

Social interests

In addition, with TrueView ads, you only pay when a viewer chooses to watch your ad, similar to pay-per-click advertising, so you are only paying when a prospect has seen your ad!

Maximizing Exposure

With Google video ads, you are able to promote your business within YouTube, the #1 online video community, as well as the Google Display Network, which includes millions of individual websites (reaching over 89% of the online population!).

Imagine your ad appearing on millions of websites all across the Internet!

Not only will you be able to infiltrate any niche market you wish, but also you'll be able to create a unique brand that is instantly recognized by potential customers.

Spread your marketing message instantly, exposure your business to new customers and promote your video marketing campaigns on a large scale.

With Google’s, "TrueView" advertising portal you are also able to maximize exposure through connected channels, including:

TrueView in-stream

TrueView in-search

TrueView in-display

TrueView in-slate

Let's take a quick look at what each of these channels has to offer:

TrueView in-stream

Ads play as a pre-, mid- or post-roll on YouTube partner videos of all lengths.

After an ad plays for 5 seconds, viewers get the choice to skip it or watch the rest.

Pay only when viewers watch 30 seconds of the ad or to completion if the ad is less than 30 seconds.

TrueView in-search ads

Based on user search terms, ads rise to the top of Promoted Video search results and suggestions.

Viewers see certain ads promoted (placed above others or suggested) and click to watch if interested.

Pay only when viewers choose to watch your ad.

All of the videos shown in the right-hand column are TrueView ads as well as the group of ads that appear at the very top of the search results window!

TrueView in-slate ads

Ads play before long-form YouTube partner videos over 10 minutes.

Before a video plays, viewers choose to either watch an ad from 1 of 3 different advertisers, or to watch regular commercial breaks during the video.

Pay only when viewers choose to watch your ad.

Ads are promoted against related content across the Google Display Network.

Viewers click to play the ad if they are interested.

Pay only when viewers choose to watch your ad. ? Display ad formats will vary by publisher. On YouTube, the ad appears as a highlighted suggested video.

Final Words

In order for your video campaigns to be successful, you need to encourage your audience to take action. You do this with a "Call-to-Action" overlay on your video.

This can be a simple "Click Here Now!" or you can use this call to action overlay as a way of sharing additional information about your business, or to make your viewers an offer that they can't refuse (Free products, discounts, coupons, etc).

Calls-to-Action appear as overlays on your TrueView “in-search” and “indisplay” videos that are featured throughout YouTube, and can be easily edited from within your advertising center.

Maximizing profits also means knowing your audience, and so it's important that you keep a pulse on how well your video is performing as well as WHO is viewing your ads (especially helpful if you are still in the process of surveying and researching your market base).

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Linkedln makes it very easy to create laser-targeted campaigns by allowing marketers to target ads to specific user demographics including:

Job title

Industry (or sector)

Interests

Qualifications & skills

Accreditations & affiliations

Members of existing Linkedln groups

It's easy to see why so many B2B have begun to advertise through Linkedln rather than some of the other advertising channels such as Facebook, which only allow you to target ads by overall lifestyle interests.

Linkedln also simplifies the ad-creation process.

In fact, within just a few minutes you can create a powerful, targeted ad that will appear throughout the entire network - and best of all, it can cost you as little as only $10 a day (a drop in the bucket compared to the vast majority of advertising channels online).

And once you've created your ad it will appear in two prominent places - in the side bar (along with an image/photo and your advertising text) and depending on your ad's outreach (and overall performance), a text-only version of your ad may be used. Linkedln ads include an image, 25-character headline and a 75-character description/text.

Step 1: Build A Powerful Ad

To get started, you will need to decide on what you want your message to convey.

Use power words and eliminate unnecessary "banter". Keep it short and

concise. Since you are limited to just 75 characters, it's very important that you keep your ad wording tight, focusing only on action-based words that invoke emotion, excitement, attention and interest.

Focus on powerful headlines that will trigger a response from your

audience and don't forget to test out different ads to determine best overall performance (this is called "split-testing" and will help you create a solid ad that yields responses).

Use relevant, eye-catching images that capture attention.

Since your Linkedln ads include an image, you should use this to your advantage. Make sure that your image is not only relevant but that it’s crisp, clear and represents your offer.

Choose your ad destination carefully.

Linkedln allows you to direct people to a link on your own website, or to a page on Linkedin such as a company page or group.

Use a VERY strong call to action. Focus on action-driven phrases such

as “Click Here To Download”, “Sign Up”, “Request Demo”, or “Register” are all strong call to action statements that are clear and direct.

Implement a sense of urgency to encourage actions from viewers and

boost click-through rates. “Limited Time Only”, “20 Copies Available”, etc.

Step 2: Target Your Linkedin Ads

It’s important to really narrow down your scope so that you are targeting a specific audience that is most interested in your services and offers.

Linkedin offers many different targeting options including location, job function, industry, gender, groups and more.

Take your time when creating targeted ads, ensuring that you are reaching out to the best audience possible.

Step 3: Choose Ad Type & Set Budget

You will have to decide whether you wish to set up an ad based on CPC (cost per click) or CPM (cost per 1,000 impressions).

You will also have to set a daily budget, which is the maximum amount that you are willing to spend on your daily advertising. The cost to display ads will also vary based on the time of day - when users are more active on the website.

For example, 75% of your ad’s daily budget may be spent in the mornings when there are a greater number of active users on the Linkedln website, with the remaining 25% of your daily budget used throughout the evening.

Once your daily budget has been met, your ads will no longer appear until the next day, so choose a reasonable budget to get started. You can continue to increase your ad spend once you’ve seen results.

Also, keep in mind that each time a potential lead visits a page on Linkedin.com; an “ad auction” instantly takes place between your advertisement and other advertisers.

Note: Linkedln will provide you with a suggested bid range in order for your ads to appear, or an estimate of the current amount of all competing bids, giving you an idea as to the overall cost of winning the auctions.

Step 4: Monitor Ad Performance

In order to spend advertising dollars wisely and to ensure that your ads are performing well, it’s important that you closely monitor your Linkedln advertising campaigns, specifically your click-through rate and your visit-to-lead conversion rate.

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Do you know how successful email marketers are able to make a full time income from their email campaigns? Are you in on the "big secret" that has kept list builders in the green for many years, despite a shaky economy, markets that go up & down and niches that die out?

It isn't just in becoming an authority figure, a leader or a recognized source of quality information and content. If you’ve been told that the secret is to become the “go to” person in a niche market, well, you’ve been deceived. While becoming an authority can easily maximize your income, it’s not the most important aspect to building a successful email marketing system.

And while quality does matter when it comes to building successful email lists, it isn't going to matter if no one responds to your offers, right? Moreover, targeted offers won't mean anything if your subscriber base is so low that you're unable to generate enough interest or exposure from your ads.

Perhaps it’s in the incentive offer. Many marketers in the email-marketing arena tout the incentive as being the most important piece of the puzzle. The problem is that even if your incentive drives in traffic and opt-in rates go through the roof you are still relying on a single source of income.

And that in itself is the greatest lie ever told in email marketing. That your focus, your objective, your efforts - should all be placed around a single incentive offer, an individual squeeze page and one list building campaign.

Because that great lie - the myth - the outright saboteur has held back countless email marketers, leading them down a path of no return.

The greatest lie forces you to eliminate all other potential income sources because you’re told instead, that in order to become successful you need to focus all efforts on boosting conversion rates on a single campaign before expanding your outreach.

This is absolutely ridiculous!

If you pay close attention to what successful email marketer’s are REALLY doing, you’ll see that they all follow the same format - and this strategy has been responsible for generating millions of dollars in email marketing revenue, year after year.

So, what is the big secret that will keep the money flowing in while giving you the financial security you need?

You need to build multiple email lists in multiple niche markets!

Savvy email marketers never run just a single list - that's too risky! Instead, they have dozens of email lists in various markets so that they are not only able to test out different niches but they are able to create multiple income streams in the event that one fails!

This is what you need to do if you are serious about making money online.

Design your customized email marketing system that is based around a wide market - with multiple lists and squeeze pages set up under one rock solid system.

How do you begin?

Start off by choosing one main market or arena. For example, if you were interested in the weight loss market as well as healthy eating, living and antiaging then “Self Improvement” would be your main umbrella, or theme.

Then, create individual lists that cater to each segment of your market. Create one for weight loss, one for healthy eating and one for anti-aging.

Repeat the same process with your squeeze pages, creating one for every list. The idea is to follow a specific theme but create independent lists and squeeze page funnels for every part of your market. This way you can test different styles, maximize conversion rates, and really tailor your email content and promotions to what each audience is truly interested in.

Plus, you’ll set yourself up for long-term success by expanding your outreach so that you’re able to make money in dozens of markets and niches, all contained under one main system!

One of the easiest ways of building a manageable, highly profitable email marketing system is with the popular Squeeze Ninia product - a powerful, robust software program that makes it easy to build profitable mailing lists.

Squeeze Ninja is more than just a list building tool, it’s an incredible point & click list building system that does everything from creating high response squeeze pages to setting your email marketing on complete autopilot!

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Niches like weight loss, self-improvement, parenting, dating, health, fitness, financial and career markets will always continue to be profitable. The same goes for sub-niches such as job hunting, continued education, single parent issues, and healthy eating.

And while all of these are incredibly profitable and will continue to be surefire winners, there is yet another massive niche market that is all too often overlooked. Not only does it offer incredible profit potential and steady growth but it’s holds a very impressive track record for making people very wealthy.

So what is this monster-size niche market that offers unlimited income potential? Let me show you!

Unlimited Profit Potential

One of the easiest ways to determine how viable a niche market is comes in conducting in-depth market research that involves keyword searches and overall traffic volume.

When it comes to popular niche markets with incredible traffic volume and search history, few markets have ever shown such incredible growth and history as Wordpress, but many marketer’s completely overlook its potential because they believe Wordpress to be little more than another content management system (CMS), rather than a robust, multi-functional tool used by millions of webmasters, business owners, niche marketers, bloggers, writers, researchers, educators and entrepreneurs from all walks of life!

Wordpress is a proven market that caters to hundreds of fields and industries making it not only incredibly lucrative but also ever growing in size and opportunity.

For example, you could cater to the popularity of Wordpress by developing applications, plugins, or themes for bloggers.

Alternatively, you could approach the niche from a completely different angle such as by becoming an educator, trainer, or coach helping new business owners master the learning curve associated with utilizing the Wordpress platform!

The potential is truly unlimited because Wordpress can be used many different ways by many different people, groups, and markets. So regardless of your skills or interests, you will easily find a way of getting in on the megasize Wordpress market.

Let’s take a closer look at one of the fastest & easiest ways that you can begin to make money within this market!

Surefire Money Making Strategies

One of the easiest ways to make money within the Wordpress niche market is by becoming an educator.

There are thousands of new business owners, writers, bloggers, entrepreneurs and affiliate marketers who are interested in learning howto put Wordpress to use, so that they are able to build and manage their online businesses.

Everyone knows that Wordpress is one of the easiest ways to build a dynamic website online, and because it’s also free - it’s the preferred choice for many start-up businesses.

So, by positioning yourself as someone who is willing to show them the ropes and guide them through all facets of using Wordpress successfully, you’ll be able to reach out and connect with an unlimited number of customers.

In many cases, you’ll find people who have already installed Wordpress on their website but they have absolutely no idea what to do from there. Since many hosting companies offer the option of “one-click Wordpress set up”, installing the software isn’t where people struggle - it’s in understanding the different options and features, and how to put it all together.

This is where you’ll come in!

Consider the different ways that you could make money by offering to teach others how Wordpress can easily transform their business.

Here are just a few ways that you can get started:

Set up a website that offers paid access to Wordpress training videos, and visual aids, along with supplemental information and material that minimizes the learning curve.

Create information products around the different areas of using Wordpress as a business tool, and sell them on digital marketplaces

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Tip #7: Use The Hollywood System To Your Advantage

You’ve done the job at getting a reader to click on your email. Now it’s time to harness the power of the Hollywood System to your advantage: Creating a compelling build up!

You never want your email messages to be boring, stale or long-winded. Instead, you want to keep it exciting and fresh. You can do this in two parts: 1) Maintain your subscriber’s interest and 2) Build excitement and energy.

You maintain their interest by staying focused and on topic. Deliver clear value and be very direct in what it is that you are offering (the “Why” of your email as we mentioned earlier). Never lose focus, but don’t reveal everything at once. Give them just enough in your opener to stay glued to the message.

Then, build momentum. Explain the key benefits of your offer, show them how it will change their life or help them in some way. Address concerns, reveal truths, exploit weaknesses in other products and take them on an exciting journey from your greeting to your last call to action. It’s all about the buildup!

The Hollywood System is especially important when using email campaigns to promote an upcoming product launch.

This is where you reveal the product in parts - bite-sized information that is strung out over a period of time.

Many email marketers (including us!) use this strategy even before the product is actually finished and ready for market in order to gain insight, feedback and build anticipation while gauging interest levels.

Tip #8: Avoid The Spam Filters

Being successful in email marketing requires knowing exactly howto dance around the many spam filters, triggers and blacklists that are waiting to snatch up your email and deliver it to the black abyss.

Research has revealed that 1 out of every 6 marketing-based emails end up blocked by a spam filter.

Here are a few ways to avoid being blocked or filtered:

Avoid Marketing Lingo

Make sure that your entire email message is structured in a way that lends value and credibility to your brand and doesn’t sound ‘salesy’.

“Hey everyone! This is your chance to win a free...” will only guarantee a quick trip to the spam folder. Make sure that your email messages sound genuine and personable.

Build Well-Managed Lists

Don’t ever purchase bulk lists of email addresses. You’ll risk your credibility and ruin your reputation. Instead, build lists of double-opt ins, which are people who have directly requested to be on your list and have confirmed their interest by clicking on a verification email. Also, make sure that you give people an easy way to unsubscribe from your lists in the event they wish to do so. Keep your lists clean.

Avoid Keyword Triggers

Make sure that your emails don’t get flagged as spam by avoiding the overuse of exclamation marks, percentages and common marketing terms such as “free”, “limited time”, "special offer” and “buy now”. Also avoid using currency symbols whenever possible.

Note: It’s also important to pay attention to your text-to-link ratio. Make sure that your email contains adequate content and that your links are limited.

BEWARE: Don’t try to get around keywords by using asterisks or hash tags (Example: Download Your F-R*E.E G*rFT!) - you won’t fool the spam filters for long!

Consider Domains Carefully

When sending from a domain based email address keep in mind that the reputation of your domain (as well as the history) plays a significant role in whether your email gets through or not. This includes the email addresses that you use in your “From” field.

Build a positive reputation by only sending relevant, high quality emails and when purchasing a domain name from a merchant, make sure that it isn’t blocked or blacklisted.