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Whenever you sit down to write advertising copy intended to pull the orders -sell the product -you should picture yourself in a one-on-one situation and "talk" to your reader just as if you were sitting across from him at your dining room table.

Be specific and ask him if these are the things that bother him -are these the things he wants -and he's the one you want to buy the product...the layout you devise for your ad, or the frame you build around it, should also command attention.

Either make it so spectacular that it stands out like lobster at a chili dinner, or so uncommonly simple that it catches the reader's eye because of its very simplicity [known as a “plain vanilla” Web site].

It's also important that you don't get cute with a lot of unrelated graphics and other “eye candy”. Your ad should convey the feeling of excitement and movement, but should not tire the eyes or disrupt the flow of the message you are trying to present.

Any graphics or artwork you use should be relevant to your product, its use and/or the copy you have written about it. Graphics [other than your product photo] should be used modestly- as artistic touches; to create an atmosphere.

Any photos within your ad should complement the selling of your product, and prove or substantiate specific points in your copy. Once you have your reader's attention, the only way you are going to keep it, is by quickly and emphatically telling him what your product will do for him.

Your potential buyer doesn't care in the least how long it's taken you to produce the product, how long you have been in business, nor how many years you've spend learning your craft- save that for your About Me page for those who are interested!

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Just about every internet marketer that I have ever known has worked at some kind of job other than internet marketing before they launched their internet marketing careers.

It is a funny thing about working at a job that pays you for the work that you do. You get into a ‘work-equals- money’ mindset. After all, when you work for others, work does, in fact, equal money.

But when you launch an internet marketing career the ‘work’ that used to make money for you now prevents you from making money.

It is true. The ‘work’ that you are doing that you once got paid to do, like answering the telephone, answering emails, filing papers, etc. is actually preventing you from making the deals that will put money in your pocket.

Yet we continue to seek work because we are programmed to think of work as the thing that makes money.

We get stuck in the ‘work-equals-money’ mindset that is actually counterproductive to building a successful internet marketing business.

We focus our time and energy on finding work for ourselves rather than on focusing our time and energy on making the deals that will really make money for us.

It isn’t hard to see why we get into this ‘work-equals-money’ mindset. We have been living with that concept since we were kids.

Think about it. What was your first job? Did you cut grass for a neighbor? Didn’t you get money after you had done the work? Of course, you did. He wasn’t paying you to think...he was paying you to cut grass.

When you got older and got a job at the local burger joint, you got paid for cooking hamburgers and French Fries. You cooked the hamburgers and fries and then you got paid. Word did in fact equal money.

The owner of the hamburger joint wasn’t paying you to find a better way to cook hamburgers or paying you to look for a new market to sell hamburgers. He was only paying you for doing the work of cooking the hamburgers.

But now you are not getting paid for doing the ‘work’. The work isn’t what is making money for you.

It is true that the work must still be done but you don’t have to look for it. It will find you. What you need to be looking for now are the deals that will make you money.

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One of the newest yet oldest form of viral marketing is the usage of E-mail and Web 2.0 sites.

Remember the video called ‘Numa Numa’ who had this guy lip-syncing to a song… it was one of the MOST VIRAL VIDEOS of all time.

The owner of the site had TONS of traffic flooding into his site everyday and people everywhere WANT to imitate him and do their own parodies of the ‘Numa Numa Dance’ as well.

Another good example is the ‘Diet Coke & Mentos’ scenario.

Basically, when you have something interesting or extreme, people will tend to share it with their friends through forwarded E-mails, but in the case of Internet marketing, you can do a lot more if you play your cards right.

Facebook drives a lot of traffic as well because of the way they link applications and photos (tagging). For example, you can join an application for a game that builds empires using ‘GOLD’. They offer you MORE gold when you refer your friends to that application. That is how they build their list!

You can do the same by driving traffic to your opt-in forms, landing pages or blogs and you will be able to build viral traffic very quickly!