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Terry: You seriously leverage your time. You write the article once and tweak one paragraph to put it into whatever niches you want to put it into.

Tom: Yea, exactly. As long as you do it respectfully and inform people, absolutely. Don't be afraid in the advertorial to mention, "It's only a matter of time that the patent expires and this will change. For now, the only place to get it is through me."

Terry: Beautiful. So, you come up with a template piece of copy and just rework it to hit specific markets that would be of interest to people who wouldn't specifically sit and read an energy enhancement product sheet, but they would be interested to see why a football player is running twice as fast as someone else on another team. That's a good angle.

What about blogging? Does that fit in with the blogging aspect as well? I've seen that blogging is articles or comments on a specific tightly targeted niche, you can use the same thing for blogging then. Or is that totally different?

Tom: Blogs and RSS feeds are definitely synchronizing now. What that changes is instead of having a traditional publishing organization like CNN, you're going to Joe Shmoe who has his own agenda. It's probably harder to try to sell him on writing about your product because he's probably going to write about it from his own standpoint. If you can customize it well enough, then he might.

There is definitely business there, especially if there is a niche there. For someone on your list who is starting out with no money and no Internet experience, go after the smaller players like that. The big guys are going for the bigger fish. That's where you can make your first profits and start to build your list. Blogging and RSS are going to be the same technology and it already is in a lot of places.

Terry: Okay. What if you're going to be marketing eBooks? Would you use the same formula that we've discussed now or are there specific tactics that you would use just for eBooks?

Tom: The only thing that's different with an eBook is, it makes it really easy to do an advertorial because usually you can just swipe out a chapter and submit that. You may have an eBook with 23 chapters. You give away a free sample of the book, but you may have this one chapter that uses a particular example that comes from the boat-racing world. All of a sudden, you happen to be able to take that chapter and not only put it in a business book, but you can also promote it to boatracing. That's good because people who boat race probably have a lot of money.

Terry: That would be a good market to hit. So, you got an eBook or an online product. What avenues would you use in the offline world to promote your online product or business?

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Tellman: That’s my point. Be more concise. Give one word answers.

Stephanie: One of the tips we just put out, Tellman, to get your e-mails done really fast is to get up in the morning before you go to the bathroom and do your e-mail. Trust me, it will work.

Tellman: There you go. But, the point is that you will prioritize the e-mails that you decide to answer. You don’t answer all of them, but you’ll answer the important ones and you’ll answer those much faster. That’s the whole point. Make all of those tedious things get done fast.

Stephanie: I just want to break in here for a second because we have some new members on the ADD Insider, and if you’re still on the phone, I just want to welcome people in. I want to welcome Susan, Mary, and Scott, and I think there are a few more that are coming in here in a second. Welcome to the ADD Insider. We are so delighted to have you working with us. We can’t wait to help you, work with you, and find out what your questions are. You’re going to be getting a call very soon to welcome you into the program and we’ll take it from there. So, I just wanted to break in and say hi to those people, Tellman.

Tellman: Awesome. Thank you. Welcome everybody. With that said, I’d like to tell people a little bit more about what is actually in the ADD Insider and what you actually get. It tells you a lot of the things that you’ll get when you join right on the sales page, which is at www.ADDGold.com/Norway. So, we have some awesome things. Again, this is the one-dollar trial; you can get in for seven days for a buck. Download everything and either stay or don’t; it’s completely up to you.

With that said, here is the next step. Basically, we have a live Mastermind group that you can upload your profile to and you can start networking. If you’re in the Internet marketing arena, then the term joint venture might mean something to you. It’s great to JV with other ADD people because they can move as fast as you and think as fast as you. They’re not going to drag their feet. They don’t have a slow moving style. That’s one of the reason that Stephanie and I work so well together.

You are going to have the opportunity to get involved with our forums. Stephanie, tell people about your systems. This is one of the most powerful things in the world. We should also talk about why we build the ADD Insider the way that we built it and what it has to do with everybody who is signing up today.

Stephanie: The thing about it is, when we need to do something that requires organization, prioritization; when we lost our car keys, when we can’t find the book we want to read… we need very simple ways, visually or auditory, to see or hear things very fast. We need very fast systems. There are two ways you can do that. You can go and figure it all out on your own, or you can tag onto somebody else’s system who has figured it out and use that system over and over again to create very predictable results.