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80. The "Community Gossip" Technique

Tell your potential subscribers you publish content from your online community. You could allow new subscribers access to your list's online community and tell them they could get published on your list and get some free publicity.

81. The "Transcripts" Technique

Tell your potential subscribers you publish transcripts of live events, classes and seminars. People that can't make or afford to go to live events related to your list topic would really want to read them.

82. The "Questionnaire" Technique

Tell your potential subscribers questions that'll persuade them to subscribe. Most people are raised or programmed to answer questions. They will automatically respond to your questions without realizing it. For example, “Do you want to earn more money?”

83. The "Free Advertising" Technique

Tell your potential subscribers they will get a free ad in your e-zine if they subscribe. Now this could give you way too many ads to publish. A way around this is to link to a web site that has all the free ads listed.

84. The "People Care" Technique

Tell your potential subscribers what their friends or family might say or think as a result of them opting-in. People care about what their friends and family think. For example, you could say: "Imagine how your kids will feel when you can afford the new pool?"

85. The "Common Sense" Technique

Tell your potential subscribers it is common sense to subscribe. For example, you could say something like: "Everyone knows you have to keep up-to-date with new technology in order to keep making money on the Internet."

86. The "Private Access" Technique

Tell your potential subscribers they will get a free membership into your private web site when they subscribe. You could set up a password protected private web site for your subscribers only. You could keep it updated regularly with new information and free products.

87. The "Product For Ad" Technique

Tell other e-zine publishers you'll trade them your products for running your e-zine ad. If you don't want to pay for advertising, just barter. If you have a downloadable product, you could keep trading it over and over again without it costing you a lot.

88. The "Viral Article" Technique

Tell other e-zine publishers they can publish your articles with your resource box. You could contact other related e-zine or list publishers and see if they accept article submissions. Plus there are many article submission directories and submission software available today.

89. The "Opt-In Auction" Technique

Tell your potential subscribers about your e-zine on auction web sites. You could auction off a related item or product and advertise your e-zine on the same page. As you may know, some of the biggest auction sites get millions of hits an ad.

90. The "Listen To Me" Technique

Tell your potential subscribers that you offer an audio version of your e-zine or list. Many people don't like reading all the time. They will be able to listen to it if they want. It will save them time and eye strain.

91. The "Watch Me" Technique

Tell your potential subscribers that you offer a video version of your e-zine or list. Many would rather watch someone tell them the information, like on news shows. They will be able to watch and listen to your information if they want.

92. The "Keyword Clicking" Technique

Tell your potential subscribers about your e-zine or list with pay per click ads. You only pay if they click on your link. You want your advertisement to be displayed under targeted keywords and phrases or on target web sites.

93. The "Free Directory" Technique

Tell your potential subscribers about your e-zine or list by submitting it to free e-zine directories. You want your e-zine description to be as persuasive as possible. You could use many of the tips in this publication to help you with that.

94. The "Customer Reminder" Technique

Tell your customers about your list or e-zine. You could include your e-zine ad on or with every product you sell. If it's a physical product, you could insert a flyer in the package. If it’s a digital product, you could have the opt -in form linked to your web site or build it into the product.

95. The "Discount An E-mail" Technique

Tell your potential subscribers that you offer coupons or gift certificates to other products and services in every issue. They will want to subscribe and read every issue just to see how much money they can save.

96. The "Offline Myth" Technique

Tell people about your e-zine or list through offline advertising. It could be radio, TV, newspapers, magazines, newsletters, CD ROM, videos, audio books, etc. Just because they read offline ads doesn’t mean they don't have a computer or access to the Internet.

97. The "Free Compliment" Technique

Tell your potential subscribers that anyone who gives you a testimonial for your list or e-zine will get it published with their ad. People will subscribe and give you compliments just to get a free ad. Testimonials can dramatically increase your authority and sales.

98. The "Back You Up" Technique

Tell a similar list or e-zine owner that you'll host their back issues if they host yours. It will increase your subscribers, traffic and sales. It might be a little extra work and take up a lot of web space but can be well worth it.

99. The "I'll Share" Technique

Tell a similar list or e-zine owner that you'll share an opt-in form with them. People can opt-in for both your lists at your web site and their web site. You can also join many list building co-ops and co-registration services.

100. The "Publish And Grow" Technique

Tell a similar list or e-zine owner you will help manage and publish their list in exchange for getting your ad listed in each of their issues. You will be building your list and their list at the same time. It could double your subscription rate.

Conclusion:

There's no doubt that the topic of growing your opt-in list can be fascinating. Once you're familiar with these ideas, you'll be ready to take your business to the next level.

Don't limit yourself by refusing to learn the details about building your opt-list. The more you know, the easier it will be to focus on what's important.

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The Dreaded Demotion

Demotion is a marketing plan feature (that is usually not transparently stated in most marketing plans) that is very important to consider in evaluating a plan and pacing yourself month after month. Demotion means dropping from one position to a lower position or rank in a network marketing company.

For example, let’s say a Silver Rank Producer works hard to become a Gold Rank Producer. The next month he fails to reach his target and he drops back to a Silver Rank Producer. This normally results in a loss of potential income or even resetting his quota back to square one.

Demotion can also occur in certain plans where people are qualifying or challenging a certain position in a plan where they require distributors to produce large sales volumes in a short period of time. If they fail to reach their target, they do not necessarily drop in rank but they have to build their volume all over again. They may not lose all of their volume but retail some of it as they roll into another month to start qualifying again.

Downline Building Strategies

How can we use demotion to your advantage? It is often said in life that we are not pulled up to success but rather, we are lifted up to success by the people around us. This is even more so in network marketing because there’s no way you can succeed alone. You need the support of your downlines if you wish to beat your quotas and get to the next rank!

You must develop 2 very important factors within your network. TEAM RAPPORT and MARKETING PLAN EDUCATION. If you or your downline is in a qualifying phase, you must strategize with your entire team because volume needs to be created to achieve the target. Teach your downlines that if they support their upline now, they will become a good upline and in future, their downlines will support them as well. With everyone doing a little each day, achieving the target is not difficult.

If you educate your downline enough and they support you enough, they will realize that you as a qualifying upline is in a challenging phase and they will feel that your success is in their hands! They don’t want you to fail and will work hard to help you reach your target (while they earn most of the money because it is THEIR sales. They are merely helping you fulfill your ‘conditions’). Use demotion to build the urgency in your team!

Product Synergy

Demotion is not a worry for the distributor is he has a large customer base. On a personal level, the only real fear demotion poses is when they stop doing maintenance or cancel their auto-ship. This only occurs when the distributor is having financial struggles or is not making money from their business and they decide to stop buying products from the company.

Starting your Own Company

I will not touch so much on whether to design a marketing plan with or without demotions due to the subjective nature of network marketing product. But here is one basic rule to follow: Will demotion affect the distributor too much in a positive way or negative way? Only you know your own product and your distributors.

Push-up: Taking the Short Cut

Push up is a feature in some network marketing plans where a downline achieves a position higher than his upline and all his upline immediately gets ‘promoted’ to the same rank as that downline. Allow me to illustrate:

This diagram shows that as long as the person at the bottom reaches the rank, all his uplines gain the BENEFIT of being in a higher rank (but not the commission from the SALE). Certain push-up systems may differ. This diagram illustrates what is known as Single-Line Push-Up. Other forms of push ups may have other conditions.

Downline Building Strategies

Although push up may offer benefits for the upline, I personally feel that this form actually develops weakness rather than encourage people to look for downlines.

Network marketing is a copycat business where the downline will copy what the upline is doing. If the upline is ‘waiting’ for someone to push him up, the downline who joins will want to do the same and you will have a huge organization of people waiting for each other to produce the volume. Lead by example.

Product Synergy

In relation to the above, ultimately products must move in order to generate commissions. Having a higher rank through push up but no personal sales volume only looks good in the eyes of others (ranking wise) but deep down in your heart you know that you are not making money. If you do benefit from push up, focus rather on creating volume for yourself in that month because it costs less to buy products you can sell later due to the higher commission payout you are getting.

Starting your Own Company

A good plan to develop with a push-up system is one that rewards leadership and development of downline rather than having people wait for each other to create volume. A typical marketing plan today usually pays residual income to distributors who have successfully developed two strong legs rather than one. Don’t design push up systems which reward too much for finding downlines that either buy in to the position (hence letting the upline benefit without doing anything) or letting the downline do all the work while the upline gains without doing anything. Set the rank limit at something reasonable.

Turning Maintenance into Profit

Let’s face it. No one likes forking out money even when they are making millions. What is Maintenance? Maintenance is the sales volume a distributor has to buy from the company (or minimum group sales in some instances), in order to fulfill conditions set out by the company such as:

Prevent demotion

Generating group sales volume

Entitlement for commissions or overriding downlines

Eligibility for bonus pools paid either quarterly, half-yearly or yearly

Minimum order to maintain a high rank (leaders who are earning more are expected to purchase more products)

But the most important factor of all is that network marketing companies need to make money as well.

Regardless of whether the company determines maintenance to be mandatory (therefore they enforce auto-ship in order for the distributor to be in business), optional or have no maintenance at all, the key point to remember for all parties to be successful is that VOLUME must be created.

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Buy Back Policy

A buy back policy is a clause in the company’s terms and conditions where it protects its distributors in case they quit their business and want their money back. Normally this applies more to offline companies.

A very strong company usually has money back guarantees for their products even after the product has been used halfway or if the product is totally used up. This kind of satisfaction guarantee normally compels the company to absorb the risk because there will always be lots of quitters in network marketing or people who want to rip the company off trying the product for free.

In most countries, they offer either a 10 day cooling off period, or a 6 months to one year period where they will refund 90% to 100% of the products (whether used or unused depending on the company) due to the laws of the country or by the Federal Trade Commission.

Downline Building Strategies

A buy back policy forces the upline to be at his best because the moment a downline exercises a buy back policy, he might lose future potential income or even has his commission recalled or deducted. This is quite normal as in network marketing, the upline must go all out for the downline and make sure they succeed. A good way to prevent buy backs is to train the downline to be good product users so that even if they quit in the business, they will always remain loyal customers.

Product Synergy

In network marketing (or direct selling), testimonial of a product is critical as it is the driving force of the industry. Citing a money back guarantee gives prospect the confidence to try the product.

Starting a New Company

If you decide to include a money back guarantee in your new company, you must be very careful as you are absorbing the costs for any type of refunds. It is no point to keep a customers money anyway no matter how much you try to stop them from getting back as complaints to the consumer associations or even BAD word-of-mouth can destroy your reputation. In the end of the day, you must make sure your product is superb or else people will accuse your company for being a Ponzi or Pyramid Scheme.

Breakaway

Breakaway is a feature found in most Unilevel or Stairstep plans where a downline reaches a target faster than his upline.

Let’s in this company, you need to recruit three downlines in order to advance from having a 9% commission to 12% commission. The SPONSOR has to recruit 3 downlines then only he goes to 12% but his downline achieves this criterion before him.

This is a very common scenario on network marketing because you can’t possibly as a downline to slow down (it is HIS business after all) and different people put in different amount of effort.

Depending on the company plan, a breakaway in this case means that the upline will no longer be eligible to receive commissions from the downline group forever. The commission that is due to the UPLINE will go to HIS UPLINE (the one even higher up) who has achieved the rank higher than all those under him. In some cases, the downline will even bypass his sponsor and his entire group will join his new upline.

Downline Building Strategies

It is very important to understand that the upline and the downline are all part of a team and as a team you have to work together. At the same time as helping the downline, the upline must work his own share as well. In some cases, depending on the relationship within the team, the downline may opt to ‘wait’ for his upline so all can achieve the goal together without leaving anyone behind.

Proper team planning and relationship building is very important to prevent factors like sabotage (the upline deliberately ‘slowing down’ the downline to prevent breakaway).

Product Synergy

In spite of the disadvantages of breakaway, it is very important for the upline to put in a lot of hard work. For example, if an upline sees his downline growing very fast, he will work harder to generate more product sales so he will be eligible for bonuses and also ‘catch up’ with his downline.

Starting a New Company

Breakaway has his advantages and disadvantages. The advantage is that it rewards distributors for hard work. Whoever recruits more or moves more products gets more rewards. This is very important for the company as you don’t want to pay out unnecessary commission to free-loaders. The disadvantage as the company, you must strike a balance between to fairly reward all parties. This is tricky and requires planning.

Infinity Bonuses & Blocking

A company may pay an achiever up to infinity levels of commission once he has built a solid organization.

Normally this reward system is useful for people who step up to the challenge to be leaders and are willing to work depth in his organization. Infinity bonuses also reward those leaders who help their downlines no matter how deep below they are within the organization.

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92) You might script your how you eliminated distractions and healthy foods ate to your friend profile. Plenty of people state the seminars they've attended and their current job/career. A end point is you could add your favorite board games and nature area.

93) You could send your how you eliminated stress and happiest person you meant to your blog profile. Various people transmit the services they offer and their current business. To end you can add your favorite blog and musician.

94) You may set up your how you gained positive emotions and funny stories to your subscriber profile. Tons of people twitter the size of their business building and their credit score. A final point is you can add your favorite biography and music instrument.

95) You can share your how you improved senses and fruits you ate to your messaging profile. Some people type the size of their homes and the credit cards they owned. To close you might add your favorite bands and music.

96) You might show your how you lost weight and friendship goals completed to your fan profile. A number of people uncover skyscrapers they been in and their credit card limits. A last point is you should add your favorite audio book and muscle car.

97) You could sound out your how you made family time and friendliness person you meant to your web site profile. Certain people unveil social networks their on and copyrights they owned. In ending you could add your favorite athletic team and movie.

98) You may spawned your junior high school and famous people meant to your social profile. Several people upload software they've created and contests they've won. A end point is you can add your favorite athlete and mountain.

99) You can speak your last name and famous athletes meant/friends with to your forum profile. Numerous people voice something they invented and their consulting/coaching fee. To end you might add your favorite artist and model.

100) You might speak out your lefty/righty and family goals completed to your member profile. Many people write sports stuff they owned and coaches/consultant they've hired. And finally you should add your favorite article and micro blog.

101) You could specify your long term goals completed and failures overcome to your follower profile. Plenty of people add states they've lived in and classes they've taught. A final point is you can add your favorite art work and mentor.

102) You may start your major things you've learned and experts/gurus meant/friends with to your chat profile. Various people advertise states they've visited and charities they've donated too. To close you might add your favorite arm exercise and membership/club.

103) You can state your make up used and experts you've meant/hired to your networking profile. Tons of people allot the hours a week they work and business they've sold. A last point is you should add your favorite appliance and meat.

104) You might submit your marriage proposal description and experiences that made you happy to your friend profile. Some people announce theater shows they've attended and the business titles owned. In ending you could add your favorite antiques and meal.

105) You could suggest your meats you've ate and disability you got over to your blog profile. A number of people author things they are famous for and their business stories. A end point is you can add your favorite alcohol drink and magazine.

106) You may supply your medical history and dessert you cut down on to your subscriber profile. Certain people bring up things they've been elected for and their business responsibilities. To end you might add your favorite actress and radio station.

107) You can support your middle name and dares done to your messaging profile. Several people broadcast their times shares owned and business people they've modeled. And finally you should add your favorite actor and tire.

108) You might syndicate your names of other family members and compulsions you had to your fan profile. Numerous people catalog tours they've taken and their business milestones. In closing you could add your favorite gum and baseball team.

109) You could talk about your number of children and common family activities to your web site profile. Many people chat about tv shows mentioned on and business licenses they have. And lastly you can add your favorite truck and dressing.

110) You may tell your number of friends and church belong to to your social profile. Plenty of people chronicle tv's owned and books you've wrote. To finalize you might add your favorite job and cup.

111) You can throw together your number of grand children and chores you enjoy to your forum profile. Various people comment type of offline services and your biggest sale. And to end you should add your favorite chair and reality show.

112) You might transmit your number of parents and business obstacles overcome to your member profile. Tons of people communicate type of online services and your biggest raise. In conclusion you could add your favorite role-playing game and motorcycle.

113) You could twitter your number of pets and body language you use to your follower profile. Some people compose types of digital products and biggest promotion. And to conclude you can add your favorite texture and hockey team.

114) You may type your other family members and best decisions you made to your chat profile. A number of people convey types of employees you have and your biggest check. To conclude you might add your favorite day and carpet.

115) You can uncover your preschool and bad habits you've ended to your networking profile. Certain people record their unusual talents and the best legal advice they got. A final statement is you should add your favorite feel and album.

116) You might unveil your relationship goals completed and bad habits you quit to your friend profile. Several people demonstrate video games you played/solved and your best idea. In summary you could add your favorite football team and emotion.

117) You could upload your relationship problems you overcame and awards you won to your blog profile. Numerous people depict what books you've read and your best friends at work/business. A last statement is you can add your favorite toothpaste and bed.

118) You may vend your restaurant are at and affiliations you used to your subscriber profile. Many people describe what newspaper you often read and your best business advice. To close you might add your favorite dishes and riddle.

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If you're advertising to get affiliates, then you'll want to run some ads on AbestWeb, the world's largest affiliate marketing forum.

Super affiliates galore hang out on this forum and have their eyes open for hot offers to promote all the time.

They can generate traffic all day long, but they don't always have offers that convert, so if your offer is appealing enough to them, then just one super affiliate you get from running an ad can be worth much more than what you paid for the ad.

To read about the different advertising options at AbestWeb, check out this page.

They have all kinds of inventory from banner ads to e-mail blasts to their members.

Getting your digital product listed in the ClickBank Marketplace is also a great way to pick up affiliates who can drive traffic to your site all day and night on a commission basis.

With ClickBank, you're technically buying traffic, but it's no risk because you're only paying when someone makes a sale.

Other options have emerged as well including JV Zoo, WSO Pro, PayDotCom, and DigiResults.

Honestly, I'm a fan of all those programs just listed.

Instead of being paid by ClickBank, you're paid directly upon each sale with PayPal.

However, the marketplaces aren't even close to as old or as big as ClickBank.

So there are a lot more affiliates waiting in the ClickBank marketplace to see your offer to promote than the others, but you don't get instant PayPal payments.

You can also pick up some affiliates by listing your product in the Warrior Forum Affiliate Programs Database for a small fee.

There are more ways to get super affiliates to promote for you.

One is by busting your butt putting together a massive product launch and getting listed on sites like JV Notify Pro and Warrior JV.

Another way is to simply get the attention of super affiliates by running your offer on networks.

If you throw $10,000 at advertising your offer, then chances are super affiliates are going to see it, and they are always looking for one thing: offers that convert.