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Two main elements determine your search engine ranking. SEO specialists refer to these elements as “on-page SEO” and “off-page SEO.”

In a nutshell, on-page SEO means that the website “page” that you want to rank for a certain term should be optimized for that term as well as is possible. For example, if you want to rank for the term “Phoenix Suns sports bar” then you should have some content on your page about Phoenix Suns sports bars. It should be in the title of a blog post, for example, and information about Phoenix Suns sports bars should be on the page and you should use that exact phrase and a variation of it, a few times. There are some tools you can use which get this down to an exact science, as well.

On-page SEO, however, also means that your site generally engages users of your targeted search term and keeps them on the page once they land on your site. Basically, on-page SEO should take a holistic approach in that you want all the factors to show the search engines that your site is absolutely relevant for that search term.

Off-page SEO can be summed up in one word, backlinks. A link on another site that points to your site, for example, is a “backlink” to your site. People have gamed the system in the past with this by using quantity over quantity and gettings thousands, tens of thousands, or even hundreds of thousands of irrelevant backlinks pointing to a site to get it ranked in the search engines. This can be risky as Google and other search engines are constantly updating their algorithms to devalue these strategies.

Getting relevant links from a healthy, random variety of authority pages has worked for the last 10 years and continues to work today. One way to do this is to create a blog and write a high-quality post that other blogs in your industry would love to link to because it gives top quality, relevant information. You can follow another, similar strategy by writing another helpful article and asking authority blogs if they would like some free content for their site as long as they leave a link back to your site at the end of your post. Finally, you can issue online press releases when relevant and submit these press releases to as many news and information sites as possible. The more that accept the release and leave a link back to your site the more variety of valuable links you will have that can affect your rankings positively.

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For the first 1 or 2 weeks, this may be difficult for you. We are essentially shrinking our stomachs, and replacing bad habits with good habits. Do not skip breakfast! Remember, our body needs the fuel to carry on through the day.

I wake up every morning at 4 am. This is not necessary for you to do, it's just what my body clock is used to. When I get up, my green tea is waiting for me. I use my coffee maker to brew my tea, and I make a full pot that will last me all day. 3 cups in the morning, and the rest for iced tea during the day. I might decide, instead, to have it hot, so I just stick it in the microwave. I use 6 teabags for a full, 12 cup pot. You may use more, or less, depending on your particular taste, but remember that while the tea sits, it will get darker and stronger. Since it is naturally sweet, I use no sugar, but if you have to sweeten it, use a sugar substitute. I really dislike the chemicals used for the sugar substitute, so I avoid them...again, personal preference.

I said earlier that I buy the cheap brands, and that includes my tea. I use my store brand of green tea. It is cheaper, and as far as I can tell, it doesn't make a difference.

Remember, I sit at my computer for a large part of the day, so while I am sitting there, taking a small break, I do my isometric exercises. Sometimes while I am working I do it. It depends on what part of the body I am working on. It is pretty difficult to work on your arm muscles while typing, so I have to take a break to do those, but the legs and buttocks exercises are pretty easy to do.

After I get the kids off to school, I take a break from my work and have breakfast. As I explained before, a bowl of oatmeal, (heart healthy,) which I cook with cinnamon and a teaspoon of vanilla. YUM! I top it off with 2% milk, (same taste, less fat,) and 1 slice of toast. Any kind of whole grain is great! If you can't handle the thought of oatmeal, you can substitute cold cereal...but nothing with sugar. Eggs with 1 slice of toast may also be used. The point here is to start off your day right, and have some kind of breakfast. If not, your body is in starvation mode, and therefore starts to store fat because it thinks you are trying to starve it. The body is wonderful that way. It is self-preservation at its best.

One thing I would like to add to this. I use real butter only. I did some research a few years back about the benefits of margarine for a healthier lifestyle. I was shocked to find out that margarine is actually only 1 molecule away from plastic. Your body gets confused with chemicals. The body knows how to break down butter...so I haven't touched margarine since.

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Ask the potential seller for the “NDC#” which is essentially the retail number that is placed on each of these boxes.

Once you have obtained the NDC# you are ready to do some research and see what the retail value is, all you have to do is type it in google and many results will appear of websites that sell them for retail value, the prices vary but usually are only a few dollars apart.

Often you can offer as little as 10-20% of the retail value and have people sell you the strips very happily. You would be surprised how many people are willing to give these products up for practically nothing what they are worth over the counter, simply because they have so many that are just sitting there and also because they do not know how to sell them to make a profit, and do not know the method to do so. But this is knowledge that because of this book you will know, and knowledge of course is power (and money)