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Step 4: Customizing Your Theme

Next we are going to talk about customizing your Wordpress Website.

Almost everyone who installs their own Wordpress theme will at least want to customize the header. How you do this will be dependent on the theme in question. Then you may want to customize other parts of your theme like the sidebar, the footer and the colors.

Many themes will come with settings that allow you to customize the entire site making it completely unnecessary for you to have any previous coding or design experience. I highly recommend these if you are a beginner. The default Wordpress theme is actually a great beginner theme. You could also have a look at your options for premium themes (some are listed in Step 2) as they will often have many customization options.

My favorite theme for total customization is the iThemes Builder theme though I will warn you it's not always for the beginner as there is quite a learning curve with that one. I now use it to build all my own and my client's sites though, including MarketersMojo.com and many others.

The best thing about buying premium themes is that they almost always come with user support as well as forums and files to make installation and customization easy for you.

Other items to customize:

Sidebar - Many people will want to remove the 'Meta' information that is added to some Wordpress themes by default. You may also want to add other elements such as an email opt-in and RSS Feed info to your sidebar. The easiest way to make changes to the sidebars is to use widgets. Almost all new themes are 'widget-friendly'. You simply click on 'Widget' under 'Appearance' in the left menu of your Wordpress software to see what options you have for customizing with widgets.

Background Color – Again, some free and premium themes let you change the background color within the theme settings. Others may require some custom coding. I recommend you go with the ones that don't require coding. I know how to custom code but I'll always choose the easier path if you let me. There are also many themes out there that now offer various color options. This would mean that you don't need to make any color changes yourself and can use the theme 'as is'. Woo Themes is a great choice if you are looking for themes with different colors.

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In order to perform effective self-hypnosis, it is important to first set the stage for the most effective session possible. You have to make sure you aren’t susceptible to outside suggestions that could enter your mind accidentally, which means you should ideally be alone without a television on. (You don’t want to inadvertently program yourself to buy a bunch of stuff you might not really need, even if you do want it!)

Find a quiet room. Dim the lights, and adjust the temperature of the room so make it as comfortable as possible. You don’t want anything to distract you from your concentration.

If it helps, you can play some calming music. You can also buy guided self-hypnosis audio files that can help ease you into a hypnotic state. These can be extremely helpful, and some of them are made for specific purposes. You can buy CDs that guide you into hypnosis and then help you lose weight, or quit smoking, for example.

If you enjoy certain scents, you can also use aromatherapy. You can use scented oils, candles, potpourri, incense, or spray. Use a scent that really makes you feel calm and happy, not just something you read might work. It’s all about personalizing the session for you.

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There are a lot of diet plans out there that just don’t work. They claim to be able to help you lose a lot of weight quickly, but they are based on false information.

Negative Calorie Diet - One of the most common scams to avoid is the negative calorie diet. They claim you can lose weight by eating foods that require more energy to burn than you consume in calories, but this has never been proven.

Hoodia Gordonii - Hoodia is supposed to be a magic weight loss pill, but it’s not all it’s cracked up to be. Most people say it doesn’t make any difference whatsoever to weight loss.

Acai Berry - Acai berries are high in antioxidants, but no more so than many other berries. Don’t spend a fortune on acai, because it won’t help you lose weight!

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Looking to make fash cash? Check out the countless “paid to blog” opportunities online, where you can make money by posting articles, commenting on threads, and reviewing products and services online!

All of these opportunity sites are absolutely free to join, and you can begin scouring the databases of job listings within minutes upon registering and verifying your account.

Pay Per Post

Pay Per Post is one of the larger services available that offer bloggers the opportunity to get paid for blogging about specific subjects.

In fact, they are one of the pioneers of “paid to blog” marketplaces. As a result, they have the largest network of “Posties” (a term that they use to reflect their blogging publishers) as well as paying advertisers interested in purchasing blog posts from professional bloggers.

Review Me

The Review Me program works differently than the Pay Per Post one in terms of advertisers and webmasters choosing to contact bloggers directly, rather than you browsing through a marketplace of offers.

BlogVertise

Blogvertise works very different from Pay Per Post and Review Me in terms of how opportunities are offered and completed. With Blogvertise, their system matches bloggers to available offers, based on the type of content and ranking.

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Work At Home Membership Sites & Job Databases

Each day, dozens if not hundreds, of home based job seekers scour the Internet looking for legitimate work at home opportunities.

They do their part in creating online resumes, applying within the online job banks and doing their best to stand out from the crowded arena of fellow home based job seekers who are also looking for legitimate positions to enable them to work from the comfort of their homes.

When they fail to find instant employment, they often turn to paid work at home programs. These are websites offering claims of instant employment, prescreened job offers and unique, all inclusive opportunities guaranteeing success to all who apply.

Sadly enough, the majority of “paid to use” job databases found all over the Internet are scams. While these websites do feature work at home jobs, applying or acquiring them is nowhere near as easy as they initially make you believe.

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Your sales page is where the magic happens, and it either converts visitors into buyers or turns them away. This is why it's critical that you hire a seasoned copywriter to develop your sales page content.

Your copy needs to be compelling, capture attention and speak directly to your target audience, pushing the “hot” buttons and carrying them through to the order button. While many of us attempt to write our own copy when just starting out online, you’ll quickly discover just how important it really is to leave sales copy to the professionals!

Hiring copy writers doesn't have to be as costly as you may have been led to believe, because with the growing number of new copy writers available in the market, there are always writers looking for new projects.

Use the ever-growing competition to your advantage and seek out new copywriters who are willing to work on your copy at a lower price just to gain experience or have your site featured within their online portfolio. Even though they may not have the experience higher priced copywriters have, you’d be surprised just how easy it is to increase conversion rates by working with a copywriting student who is willing to test and tweak your copy until it’s able to convert.

When hiring a copywriter, you want to provide as much information about your project as possible, and include specific information on your product or service, so that your copywriter is able to understand exactly what it is that you are offering and is able to clearly present it to your target audience.

If you are hiring a copywriter to create a sales page around an information product, I recommend sending a copy of your product to the writer in advance so that he or she can preview the material. This will help them better understand your product and the audience in which they are speaking to, through their copywriting.

When creating your copywriting spec sheet, be sure to include information that outlines exactly what you expect from the copywriter, as well as providing information on your demographic/target audience.