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A great way to legitimately build link popularity for your sites is to build a stand alone directory or search engine. You can find programs for this at The CGI Resource Index and the PHP Resource Index. After you've created one, add to it your own sites, your affiliate sites, your sites that are affiliates for others, etc. You can also create a stand-alone themed search engine and put on it a link to your own site.

Another way is by offering "awards" in the form of a .GIF image that links back to your site. If you've developed a reputation of being an authority on a subject or niche, people will perceive a benefit from the awards you offer (e.g., he/she gets to tell everybody that your site recognizes his site as a quality site) and this will encourage them to place your award on their site. When giving awards, just like in sending links requests, always make it a point to provide the awardees the code for the award to make it easy for the awardees to put the award on their site.

Still on awards, if you don't have what it takes to be the giver of awards, strive to become the awardee and submit your site to as many awards sites on the Web as you can and as appropriate.

Instead of joining a banner exchange program, start one of your own. The basic concept behind this kind of service is that people will sign up with your site agreeing that they will add special links to your site and allowing you to display banner ads on their pages. In exchange, you agree to display their banners on your site and on all other sites within your banner exchange network.

Never say no to an interview, especially for an article on your related field. It is very likely that, in introducing you, interviewers/writers will list your qualifications with a link back to your site. This will add visibility and credibility to you, your site, and your online business. Likewise, if you've been asked by an established and respected writer to contribute to an article he/she is working on, ALWAYS say YES. This can get you published in a lot of places that you otherwise could not.

Look for good quality sites that offer "free" Web space, particularly those that are indexed by search engines, and create a small site (about 3 to 5 pages) on them with the same subject as your own site. Link that small site back to your main site and submit your small site to the search engines for indexing. This should get you some creadit for link relevance.

If you offer contests or sweepstakes on your site, you shouldn't have much of a problem in getting free links from the numerous contest and sweepstakes directories on the web.

Give discounts or any kind of special offer to anyone who agrees to post an image (perhaps a .GIF that links to your site) on their site. Also, give discounts/special offers to those who go through that link. This will surely increase your link's popularity.