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Once you’ve chosen a product, you need to review it. And that’s where you will build your reputation as a blogging and review “authority site”.

What’s an “authority site?” Usually one that has been around a good while, continually refreshed with fresh content, feedback and reputable backlinks. For a great example, check out Darren Rowse’s Problogger site. Notice the extraordinary number of comments to his posts and guest posts, as well as the powerful amount of content. These are both hallmarks of Authority sites.

The “been around a good while” is simply something you need to build for – but you can get going right away with continually refreshed (“new”) content and a solid reputation.

The best way to do this is to concentrate on only one niche, if you haven’t got your list yet, and start going out of your way to help them solve all their problems. It’s especially important to start this way if blogging (and review blogging) is new to you – a common mistake would-be review bloggers make is to set up and try to serve too many new blogs at once.

You’ve heard it all before: “Write as you would to a friend”, et cetera. Be honest in your reviews. Review only products that are of high perceived value to them. Never “fake” or force anything. And follow a blogging plan and review structure.

This doesn’t mean you’ll be imprisoned by plans and structure. It just means that having an overview and helping readers know what to expect from your reviews works better than haphazardly zipping off posts on everything that comes along. But the main thing to do? Make yourself an authority for one niche – and serve it well.

Ebook Sample Content Preview:

Cut out the Fluff – Remember that the shorter and more succinctly you deliver your message, the better received it will inevitably be. Get to the point. Don’t go off on tangents. Above all, don’t dish out too much information about you – focus on your viewer (just as you would with any blog post or sales letter).

That being said, sometimes the “human” touches and the small flaws are what separates interesting videos from “put-you-to-sleep” ones.

It’s a fine balancing act. But remember… you can always edit a video down – even in Windows MovieMaker… even if you have just one overlong clip. (One way you can do this: Just keep dragging the same clip into the bar at the bottom of your work screen; crop around the section you want; drag the same clip again (it will still be up in your “collections” area, no matter how many times you drag a copy to the work area) next to the previous edited version, and isolate/crop the new segment you want to join in. You can do this multiple times.)

Some people find it helpful to use a script or a storyboard – map out ahead of times the points that need to be covered. For others, “winging it” works best.

Just start actually making your videos, and your own style will soon emerge.

Let Your Title do the Talking – Your title is one of the most important keys to ranking more highly on YouTube, so its worth repeating this point. One solid technique is to make sure your keyphrase begins your title (the position is important.) So, for example, if your key phrase was “business mistakes to avoid”, you would call your video something like: “Business Mistakes to Avoid: #1 – No Promotion” – not “#1: No Promotion – Business Mistakes to Avoid”.

If there really is no keyword phrase strong enough to use in the title, opt for intriguing your reader, and packing an impact. Short and punchy is the way to go.

If you’ve created a “signature series”, always begin your latest video with the phrase your signature series is most often located by: For example, if you’ve created a signature series called “Marketing Blunders 101”, make sure that phrase is at the beginning of your title, like so: “Marketing Blunders 101 – Dissing Other Marketers”