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By now, you've not only uncovered target market of internet shoppers who've got a problem (or problems) that they'll pay to have solved, you've also got, a good handle on the solution(s) they're looking for.

That, my friend, is the driest tender. It's what you'll need to start your sales fire.

Now, all you need to do is strike it with a match. You've got to provide that dry tender with the spark that sets the whole process aflame.

That spark in marketing lingo is your “hook” - the thing that will get people to take notice of your membership site... to get excited about what you're offering... to pull out their credit cards and sign up for a membership.

This is another one of those critical steps in the process. If your “hook” isn't up to snuff, it's the same as trying to start a fire with wet matches. It won't matter how dry your tender is – heck, you could even douse it with lighter fluid. If your matches are wet, you won't get a spark. If you don't get a spark, you won't get a fire. And, in our analogy, if you don't get a fire – you die.

So, take your time – at least the whole hour – and create a really powerful “hook”.

Of course, creating a great hook isn't easy. If it was, everybody would have one! But it IS simple. You just have to put your “creativity” cap on, follow a few guidelines, and put away your fear of looking silly.

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There are a lot of ways someone can make money with public domain and now that you know where to get your material you need to know how to take that free stuff from the internet and make money with it!

Think about the last time you needed a lot of information about a subject all at once. Yes, you could have used public domain but you didn’t because it would have been a pain to search through all of the resource sites to find that information and put it together for your own resource, or maybe you didn’t know you could.

The bottom line is you’re able to take the content from the public domain and put it together, ready for someone to use. And if you spend your time looking hard enough and do enough research, you can put little packages together that would be centered on a theme.

Of course, with the package you create you have the problem of someone else just taking your hard work, slapping their own label onto it, and repackaging it so they can sell it also. So you should make it difficult for them to just rip off your efforts. You do this through adding value and some of your own content to your product.

Whatever you could add to the package to make it more personal will make your public domain collection a valuable collection and unique to you. That way there would be an advantage to getting the collection from you instead of going directly to the source.

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To help you create the most effective squeeze page possible, here is a quick overview of the most important elements that you need to include in your own squeeze page.

Compelling, Attention-Grabbing Headlines

Your squeeze page's headline should be the very first thing that your visitor sees and therefore it needs to attract attention, draw them in and keep them focused long enough for them to become a confirmed subscriber of your mailing list.

Your headlines text size should be larger than the rest of the text on your page, and for increased exposure, consider adding color to your headline (red and blue works well).

You could also consider highlighting your headline and any sub headline that you use. You can use the h1 and h2 tags to enlarge your text, which will not only help with capturing attention from your visitors but will also alert search engine crawlers that the enlarged text is important.

Center your headline within your template and try to work in your opt-in box so that it is close to the headline itself. If you are using a CSS based squeeze page, your opt-in box could be placed in a right column, with a bullet list of benefits featured in the main body of your page.