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Word of mouth is a very powerful thing. Thus we come to this dirty little trick. Using a positive reinforcer like a testimonial can make the difference between getting a sale or just getting a "tire-kicker". After reading what a few other happy customers have to say, others will be more inclined to think more positively about your product.

But, how do you get such testimonials? You ASK for them! A good way to get testimonials is to do a "pre release" of your product and offer a free copy of it for those that will give you a good testimonial in return. That's how many salesman do it. However, this can also have a negative draw back, especially in certain internet marketing circles.

On the same token though, how many of your customers do you think are actual internet marketers who know about this sly tactic? Well, it depends on what you're selling, but if you're selling a recipe ebook, then the fact that you got your testimonials by offering a free copy of your ebook won't matter to your potential customers.

All they care about is getting a product that has good recipes in it. They don't care if Mr. Johnny Big-Shot Marketer knows how you got those words of praise. Besides that, you can always ask your customers how they liked the product to get "genuine" testimonials.

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Podcasts were thought to be the hobbies of computer freaks and people who spend hours in front of the screen trying to do everything possible with the available range of options. Nowadays this medium has garnered sufficient attention in the corporate world with business concerns taking note of this unique device of communication and using it to the fullest to create advertising effects like never before.

Podcasts serve the basic cause of promoting your enterprise. But this promotion can proceed via several avenues without making it look like too brazen an attempt to advertise your firm. What is possible is intensive information sharing via podcasts that help your firm pass on all the relevant information to the customers without running the risk of over advertising.

Thus, podcasts can serve the dual role of advertisement for the company and service for the customer. Examples would include medical firms offering health related advice and educational institutions providing weekly advice to students on podcast.

The further use of a podcast in a commercial enterprise is that it can be used to train employers and all they will need is an mp3 payer or a laptop to access the training information and thus go through it right there without going through elaborate training schedules. This saves your money and your employee gets some time.

Like any other device, podcast comes with costs and expenses to be borne. The nature of these expenses is particular to the product and in case of podcast you will need people with technical know how and along with people who will be the content on the podcast. This cost could be managed by attaching costs to the podcast the customer views on your website.

Or you could start a service for which the customer receives podcast updates from you for a fee. These measures really depend on the success of the podcasts or else the customer might just bypass it if he or he has to pay a price for it.

Podcasts are amazing innovations that you can put to good use to help your enterprise. They could be used for advertising, passing on information, training employees or even for bonus customer service that you want to offer.

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Most warts are extremely contagious. They can be passed from one person to another by contact. When children have a wart on their hand and they hug their mother by wrapping their hands around her neck, it is possible for her to get a wart on the back of her neck. Children are usually responsible for passing warts around and causing them to spread.

When children have warts on their hands it is the most dangerous place to have them. This is because children often rub their eyes, touch their face and other parts of their body. Warts can spread by touching them.

Warts can also be passed through the use of a towel that is contaminated. If there is a towel hanging in the bathroom people use to dry their hands after they wash them, this towel can hold the virus of a wart and cause another person to get a wart. It is advised to never use community towels with children who have warts and to use separate towels and things.

Genital warts are also very contagious also. These types of warts are often passed through anal, vaginal, and oral sex. If you or your partner has genital warts it is very important to have protected sex or not have sex at all.

When a woman has genital warts they can actually grow and spread on the cervix. The cervix is inside of the vagina. A woman may go for a long time without knowing she has warts on the inside of her vagina or on the cervix. These warts can be passed to a sexual partner and the woman will not even know it.

Hygiene is vital when someone in your family or that you have contact with has warts. It is important to keep these things in mind and not share towels or touch things that a wart may come in contact with.

You should never touch someone’s wart because you may develop one. Women who are sexually active should always have a yearly exam to be sure they do not have any genital warts on their cervix.

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When you brush your teeth, it has to be done the right way. You can’t just go over them once and think that’s it. A lot of people don’t take the time to brush their teeth properly. Doing this can leave particles in their teeth that may be difficult to get out, even with flossing.

Nowadays, people are so busy that they don’t have time to hardly brush their teeth. Doing it too quickly can also lead to bacteria and plaque setting in. This can lead to other dental problems down the road.

The proper way to brush your teeth is to have your toothbrush at an angle of 45 degrees. You start brushing from the bottom going upward. You would start with your lower gums going upward to the top of your lower teeth.

Then you would brush downward from the top of the lower teeth. You should also brush your teeth on the outside using the same method. Brushing in this manner will help to move the plaque from your gums.

When plaque hits your gums, it can cause gum disease. Also brush where you chew in a horizontal direction. Finally, brush the chewing surfaces of your teeth with a horizontal movement.

In order to see results, you must make sure that you floss and brush on a regular basis every day. If you don’t, your chances of getting rid of bad breath are slim.

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Chapter 5 - Gettin' Eyes On Your Site

Hopefully I don't need to convince you that simply building a site won't make you money.

What? You don't believe me?

I'll make this quick - imagine building a wonderful store with everything everybody wants at exactly the right price they are willing to spend...

...on the moon.

Would you get any customers? Well, if NASA sends out more people to the moon you might get a few window shoppers, but I doubt they will have brought along their credit cards.

In other words, if you don't drive traffic to your website, then you won't make sales.

There, I've made my point. Can I teach you how I get traffic to my websites now? Excellent! Let's get started!
My Favorite Method of All...

...will be the last method I talk about. Let's start with Google Adwords instead.

Google Adwords...

Essentially you can easily start getting traffic within 30 minutes of having your website ready to go if you use Google Adwords.

However, it doesn't work quite as easily as that. Although you will be able to get traffic easily enough, it doesn't mean you will make any sales from it.

Also, Google Adwords can be very expensive, especially if you are not careful.

That is why I am going to suggest that you not use it at first, mainly because it takes two major things:

1. Time.

2. Conversion testing.

In order to have a Google Adwords campaign work well you have to be willing to invest between $500 and $1000 and also spend about a month testing and tweaking various aspects of your Adwords campaign.

Also, it is a little harder to get Adwords traffic to convert into sales than other types of traffic, so this requires you to do some extensive conversion testing (i.e. testing different elements on your sales page to make sure you are maximizing sales).

Not all of the training is free there, but if you are going to invest a few hundred dollars into Adwords, then for a few dollars more you can do it right.

Instead of Adwords I want to focus on some free sources of traffic that you can use to great effect.
Here are my "freeish" traffic sources...

The reason I say "freeish" is because the traffic methods are free, but they are greatly facilitated if you purchase certain software to automate the process (in most cases).

Let's talk about two awesome methods that can really bring in traffic quickly that will convert into sales.

Freeish Traffic Method #1 - Article Marketing

First off, article marketing. Simply put article marketing involves taking 500-750 word articles and submitting them to the hundreds (and thousands) of article directories.

The articles are of your own authorship (or of a ghostwriter - more on this soon), and deliver good content regarding whatever your niche market is all about.

There are two major benefits to article marketing:

1. Direct traffic.

2. Incoming links to your website.

Whenever you submit an article you are allowed to also submit an Author's bio. In the bio you can talk about yourself and your websites all you want. You are NOT allowed to promote your websites in your articles.

The Author's bio is the perfect place to put an advertisement for your website or for a free giveaway. However, most author's don't use the bio very well, writing something like this (taken from an actual article):

[NAME REMOVED] has been gaming and writing about gaming for years. He currently edits game guides for [COMPANY NAME REMOVED].

You can view his work at [URL REMOVED]

Visit the site to read the blog, view the weekly free tip and keep up on all the latest products.

Now what's wrong with that bio? It doesn't have a call to action.

To illustrate what I mean by this I will show you a better bio:

Do you want to learn more about how I do it? I have just recorded a 25 minute CD called "[NAME REMOVED]"

Request your free copy here: Click here for your free CD

This isn't the best bio I've ever seen, but it is way better than the one before, because it tells the visitor what to do.

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Use photos and/or URLs below the names of your testimonies.

Not only does it make your testimonials more believable (since mere text and names can be easily faked by just about anyone), the URLs make it possible for your prospects to possibly crosscheck with them.

Also, photos add a hidden message whereby you took some effort to get these people to endorse you and your product/service.

So make an effort to get not only the URLs but also photos where possible.

If possible, add audio or video.

This would also add the “believability” factor to your testimonials. Also, it’s easier for your customers to relate their happy experiences from benefiting from your product or service through their own personal touch i.e. voice or video.

Present the testimonials in a nice yellow-shade box.

Light Yellow has been proven to be the ideal color for testimonials in boxes. Alternatively, you can go for “gray” shade depending on your sales copy’s color scheme.

If you have a lot of testimonials, pepper them throughout your sales copy.

You can delegate the testimonials around the your sales copy in a convenient-reading format, with the best testimonial placed right below your sub headline.

The other testimonials can be peppered in ones, twos or threes below every component or before another sub headline in the body of the sales copy.

If you have few testimonials, save them for below mid section.

If you have too few testimonials to pepper them throughout your sales copy, you will do well to save all or most of the testimonials in the below mid section where you prove your credibility by letting others “doing the talk” for you.

You may still want to save the best 1 or 2 testimonials and place them somewhere below the sub headline, to encourage your prospects to read on.

Make sure your testimonials are results-oriented.

In short, your testimonials shouldn’t be about “Wow John! You’re great!” (If your name is really John, of course). It should be about what your product or service done to benefit the testimony.

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One of the most important skills in today‘s corporate world is the art of communicating effectively. As an employer, it would pay rich dividends for you if you pay attention too the communication skills of your managers and employees, and take measures to hone them to perfection.

Improved customer services, smarter presentations, speaking abilities and strong writing s kills are things that can put your company at the head of the pack.

While there are a number of formal methods to deliver communication to your employees, the use of webinars is becoming increasingly popular. Webinars can go a long way in improving your employees‘ interpersonal communication skills.

What is a webinar, you might ask. A webinar, basically is a seminar that is transmitted live over the Internet. The webinar‘s greatest advantage is the flexibility it offers in shaping your program modules, etc.

The webinar is a great idea especially if you have a large company with locations spread across a wide geographical area. With a webinar, you can reach all your employees without all of them having to come to a central location, at great personal or company cost. Given the convenience of the webinar, it is also possible to invite almost any speaker no matter how busy they are, as they can speak without having to take the trouble of attending the seminar.

Webinars can be developed to meet the need for almost any kind of communication skills. From ways to combat stress, to optimizing delivery performance, to developing language skills, webinars can be designed around any theme with excellent interactive features like visual aids and interactive Q&A sessions.

You can use webinars to enhance your contact with your managers, and to help them improve their skills. You can reach out to your customer service executives and help them with a webinar on, say, how to handle tough customers or how to increase calling success rates.

A webinar can also be conducted on something like writing skills, with special focus on one particular kind of writing that a worker might need in his work. Many companies also conduct webinars on improving listening skills, which gains importance particularly in sectors that involve a high degree of contact with the client. Improving listening skills helps streamline work both within the office and outside it.

The advantages of webinars are many, as we can see. So, it is only a matter of time before the largest companies shift to this format for good, utilizing the Internet to suit their business needs.

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Blueberry Lager

Category Lager
Recipe Type All Grain

Fermentables

4 lbs 2-row Lager
3 lbs Amber DME
5 lb Cara-Pils
5 lb Crystal 40L
1 lb Honey
4 lbs frozen blueberries

Hops

1 oz Tettnang - 60 mins (plugs)
1 oz Willamette - 10 mins (plugs)
.5 oz Saaz (finish)
.5 oz Saaz (dry hop)

Yeast 2 packages European lager yeast (one for ferment one at bottling) Procedure Step infusion mash, 120 for 30 minutes, 150 for 10 minutes, 158 for 15 minutes.

Sparge with 1-1/2 gallons water. Boil. Add hops as indicated above. Add blueberries and finishing Saaz after cooling. Pitch yeast.

After one week, Boil 1/2 gallon water. Remove from heat. Add 3 pounds blueberries. Rack to secondary and add blueberry water mix. Add 1/2 ounce Saaz. Keep at lower temperature (lager).

After 3 weeks, add 1-1/4 cup dry extract to 3 cups of water. Boil 20 minutes. Cool. Pour into bottling bucket and add other yeast pack. Siphon beer into bucket.

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There is an old saying in the world of Internet marketing that the people who are learning the business learn a bit too late that you cannot possibly improve what you cannot measure. This is especially true in case of tracking and measuring the traffic that comes to your website.

If you want to be a success ful Internet marketer you need to find and install the tools necessary for doing this task since after all it is the people who visit the site who are the lifeline of it. The way to track and measure the traffic is called ad tracking.

You need to understand the basics of ad tracking to realize the value of the process. To use ad tracking to its fullest capacity, unique tracking routes can be created for each traffic source like the banner ads, PPC ads, and email newsletters and so on. When the traffic comes to your website via the provided link, it will come up on the visitor statistics or tracking dashboard.

Getting traffic to your website is an easy task. The difficult part is to earn money by making people visit your website. Not all traffic is the same. What you will be looking for is the targeted traffic, people who are really interested in what you have to offer, down to the very last detail. These are the people who will be your buyers and help you make your money.

Two components that are an integral part of the process of making money through the website are amount of traffic and value of traffic. The higher percentage of targeted traffic you have and the more traffic that you have which is more specifically targeted to your niche, the more amount of money you are going to make.

The value of the traffic is determined by the percentage of the traffic that is making a purchase. This implies that you have to track the source of your traffic to determine its value. This can be done with the help of conversion and tracking software applications that can be connected to your website.