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As part of your sales campaign, there will be many opportunities to compose solo ads that can be used in a number of situations. In some cases, these may be general ads that are designed as part of the materials for a marketing campaign aimed at a new target group of consumers.

At other times, you may want to develop a solo ad that is aimed at appearing in a one time publication, such as an annual chamber of commerce directory. There are also situations where it may be advantageous to develop a series of solo ads that spotlight several of your high profile products or services. Here are a few tips to help you come up with solo ads that will work.

When planning an ad, it is a good idea to think about the amount of space you can afford. Obviously, you want to target print publications that will reach the types of consumers that you want to connect with.

Keep in mind that a quarter page ad in the right publication is a much better investment than a page ad in a publication that does not include a readership that would have an interest in what you have to offer.

Spend your money on ads that are geared toward the right people, and make sure the text of the ad makes that clear. Knowing where to place ads is your first step in deciding what type of copy to include in the customized solo ad.

The same type of approach can be applied to online ads as well. Creating a simple but effective solo ad that is targeted and can be placed on particular sites where potential clients visit. The text should be short, snappy, and make the point without taking more than a couple of seconds.

Generally, an online ad will also redirect visitors to your web site, so make sure that the tag or trigger you use with the ad is relevant to what the prospect will see when he or she arrives at the site.

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Matrix plans are very numerous and are most often found on the Internet. A matrix has a limited width and depth. When someone says a 2X2 matrix, it means that the maximum width you can have is two downlines and the maximum you can build unto is 2 levels deep.

When this happens, the matrix is considered COMPLETE. You get paid a commission when the matrix is completed and you are often given another new account to run the matrix again. This is known as RE-ENTRY. This new re-entry unit is placed (depending on the marketing plan) either under your sponsor or in any matrix you wish to complete.

When each person focuses on completing his matrix or his downline’s matrix, the matrix cycles more and more often and each person can get paid many times over.

Some matrixes are automated by the computer system all you need to do when you sign up a new person is to write who is the introducer (you) and the system automatically fills the matrix for you.

When you find your minimum number of people to qualify, you ‘move up’ the matrix until you fill your matrix.

There is one more popular variation of matrix that goes under ONLY ONE big tree. This matrix uses a pre-order tree and ‘forces’ the new recruits to fill the next position.

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Chapter 6 - Superb Short Games

The term short game refers to play occurring on or near the green. Shots taken during the short game focus more on accuracy as opposed to power or distance. Common shots utilized in the short game are chipping, pitching and the flop shot.

Chipping: This shot is intended to lift the ball into the air over a short distance, after which it should land and roll the reminder of the way towards the hole.

Effective chipping requires intense visualization to determine where the ball will land. The type of club used during chipping is extremely important, as it will affect the distance in which the ball will travel. Irons are the club of choice for chipping.

The further away from the hole, the more lofted the iron should be. Starting with iron number 1, proceed up through the irons the closer the ball is to the hole. The position required to proceed with chipping is similar to that of putting.

Adopt an open stance with feet slightly apart (the majority of your weight should be on your leading side foot), and with your arms straight. The club should be aiming directly in the intended direction of the ball. Ensure wrists stay flat and arms straight during the swing.

Pitching: Very similar to a chip, a pitch involves a short shot using less than a full swing to direct a ball in the intended direction. Pitching shots are longer than chipping shots, and therefore require a longer swing.

As with chipping, pitching requires intense visualization of where you intend the ball to land. To ensure effective pitching shots, adopt the same stance as described for chipping; however ensure your shoulders are facing the direction in which you intend to hit the ball. Hit the ball, ensuring you are not gripping the club too tightly, the club should follow the same path on the downswing as it did on the backswing, and should end above your head rather than out to the side of your body.

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There’s no such thing as a free lunch. So make sure you scoff at anyone who tells you something is ?free.? If you receive traffic from some place and it costs nothing, but you had to spend 300 hours to generate it, was it free? No, at worst, you could have earned minimum wage for those 300 hours. That is—at worst—it cost you 300 hours multiplied by minimum wage.

At best, you could have been doing something productive with your business that would have earned you ten times more than minimum wage during each of those hours. So don’t listen to this ?free traffic generation? nonsense. Even traffic that comes from search engines has a cost – and that’s your time.

Now, with that caveat in mind, there is such thing as relatively cheaper traffic. If it takes you very little time to optimize your search for the search engines—and the result is considerable ?organic? search engine traffic—well, great; you should generate traffic through search engine optimization.

In general, traffic that comes from search engine optimization does actually turn out to be quite cheap. In exchange for the time it takes to create some relevant content, use the proper tags, and exchange a few links, you could get a steady flow of several hundred visitors per day to your site.

If your wage is the only cost, this will be relatively cheap in comparison to pay per click traffic, which could cost you several dollars per visitor. Other than simply being cheap, organic search engine traffic is also good for a number of other reasons. One obvious reason is that you do not have to spend time monitoring the flow of organic SEO traffic for fear that you will exceed your budget.

With PPC, you have to constantly check your Adwords account and other PPC accounts to determine how well your ads are performing. This is not so with organic search engine traffic. And the less time you spend thinking and actually generating traffic, the more you profit per visitor. If you spend your whole day watching statistics and you think you’re in profit – then you’re not adding your own wage to the equation.

Another major benefit to using organic search engine traffic is that it tends to convert better. In fact, many experts would argue that it converts much better than links from ?sponsored? sections – even if they are on a search engine.

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Perhaps two of the most important traits you can develop as a network marketer are leadership ability and charisma. In this specific context, I call them “habits” because they are something you will want to repeatedly do until you feel as if you have no choice but to do them. Charisma is not something easily attained nor is it any one thing, as many people incorrectly categorize it.

Rather, you can be surly and loud mouthed, but still have charisma. Likewise, you can be awkward or unconventional and still have charisma. Being charismatic more importantly involves being confident in the type of person you are and then being able to repeatedly and consistently convey that image to members in your network.

If you can do this clearly and boldly, people will want to follow you, regardless of your personality. This is where our next important habit comes in leadership ability, which goes hand in hand with charisma.

If you've developed charisma, people now probably want to follow you the only question is where you will lead them. Do you feel confident telling them how to replicate your success? Do you feel confident telling them to do something you haven't done, but know will work? Are you decisive?

All of these things are important components of leadership ability. Without them, you may be able to attract people to become members of your network, but you will be unable to lead them to anything other than ruin, which doesn't help anyone involved neither them nor you.

So keep this in mind when you are trying to develop new skills be self confident and build your network around your own personality. Don't feel like you have to be constrained to work within a given image of what is conventional or acceptable. Rather, create a personality that attracts marketers and then lead them with clear, well thought out decisions.

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Edmund Jacobson created a practice known as Progressive Relaxation back in the 1920s. Jacobson reasoned that since tension accompanies anxiety, one might be able to reduce anxiety by learning to relax the tension.

You could, in other words, reduce your psychological tension by reducing your physical tension. It was a revolutionary idea at the time. Jacobson thought that muscular tension might even cause anxiety and that contracted, tight muscles were actually at the root of many emotional problems, not merely a by-product of them.

By careful training, he helped people learn to voluntarily relax certain muscles in their body, and sure enough, it greatly reduced their anxiety symptoms, even for people who had a serious anxiety disorder. He found the procedure effective with ulcers, insomnia, and hypertension too.

Progressive Relaxation is still greatly respected and widely practiced by therapists today. References to the practice are strewn throughout the literature on anxiety. Why? Because it is simple and it works.

The procedure teaches you to relax your muscles through a two-step process. First you deliberately apply tension to certain muscle groups, and then you stop the tension and turn your attention to noticing how the muscles relax as the tension flows away.

Through repetitive practice you quickly learn to recognize—and distinguish—the associated feelings of a tensed muscle and a completely relaxed muscle. With this simple knowledge, you can then induce physical muscular relaxation at the first signs of the tension that accompanies anxiety. And with physical relaxation comes mental calmness—in any situation.

In Progressive Relaxation, first you learn to relax your muscles lying down with your eyes closed, but the ultimate goal is to learn to relax throughout the day while you're working, walking, talking, eating, etc.

If you would like to use this method, you don't need any training to begin. Right now, locate one muscle in your body that is tensing for no good reason. Relax that muscle. It's as simple as that. Get in the habit of doing that relatively often, and a general calmness will slowly develop in your life. You'll feel better.

A good way to get in the habit of relaxing muscles regularly is to do it at certain routine times of the day. Every time you get behind the wheel of your car, for example. Every time you sit down at your desk. Every time you step into the shower. Choose one place for now and concentrate on it until it becomes habitual. Then add another place. This way you can make it a habit to check your body for unnecessary muscular tension and relax it.

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In business in general, the quick often outcompete those endowed with greater resources. Today, Google is no longer a small company with meager revenues, but in the past, it emerged from nowhere to outcompete massively well-endowed rivals; and it did so with cunning.

How does this apply to you? Successful affiliate product promotion requires you to do more than simply slap an affiliate link in an email and send it out to a couple thousand people. If you expect them to actually buy, your email should be newsworthy – not promotional.

If you can genuinely write your email as if it were a news announcement, you are far more likely to draw interest than if you send a link to an Internet marketing ebook that was written in 1998 and wasn’t particularly popular then.

You need to find product launches that qualify as an "event." Find something so big that people follow the event and comment on it. If you can find such a product (say, the iPhone of Internet marketing products), it is critical that you engineer your own build-up and release, centered on the build-up and release of the product. You will want to make sure that your list members purchase from you, rather than from another list owner.

To make it short and sweet: pay attention to the clock and the calendar. If there’s a big launch coming up, you need to capitalize on it quickly. There may not be a second window for opportunity. So take it when you have it.

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Almost anyone can write an E-zine. This business model is so simple that any layman with the right attitude and basic aptitude for computers will be able to succeed as an E-zine publisher. (Of course you must work very hard at it, just like any offline business)

Just put yourself in the shoes of a well known publisher and imagine yourself with all the facilities without the overheads or headaches.

E-zine publishing is a dream business for anyone and if everyone knew how profitable E-zine publishing can be, they will jump on the band wagon immediately.

Are you prepared to think like a marketer? Do you have any sales experience? These assets are also very valuable when it comes to E-zine publishing.

Always remember that the basic principles in an offline business will always apply in an online business. You will need to have a service oriented attitude. You must be able to anticipate your subscriber’s needs. People don’t care how much you know until they know how much you care. These are all part and parcel of any successful business that provides value.

Are you up to the task? The only problem is with us. The 80-20 rule will always apply no matter you are in conventional business, network marketing, direct marketing or Internet marketing.

Many people think that all they need to do is purchase a ‘business’ or an ‘opportunity’ and all they have to do is sit around and wait for their money tree to sprout money. Don’t be naïve – you have to put in a lot of hard work when it comes to E-zine publishing and you have to stand out among the crowd.

If you have no love for the computer or the Internet, then don’t bother – E-zine publishing is most probably not for you.

The good news is that this business model isn’t as technically challenging as programming languages. Even if you can’t write, you can always outsource to ghostwriters who will help you get the job done for a fee.

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Unless you already have a great idea on the table, chances are you will need to spend some time looking into what types of products and services that you can successfully market. In order to accomplish this, you will need to conduct some investigation into what is already being offered in the way of Internet marketing campaigns, and where you might be able to slip in and fill a niche somewhere in that great big business picture.

Here are some tips on where to find information about niche markets that might be desirable for you, as well as how to find places to launch your marketing efforts.

If you are starting fresh and looking for your first idea for an effective marketing campaign, the first place to begin is with yourself.

What do you like? What types of products are important in maintaining your standard of living? What types of services of goods would make life a lot easier for you, if you had access to them? How much are you willing to pay for these goods or services?

Spending some time searching your own wants and needs may yield some interesting concepts for niches that you can investigate online, and see just how much attention is given to those sorts of products.

Another method is to simply sit down with a piece of paper and make a list of ten subject that some to mind without going into any really deep thought processes. The list will probably be somewhat random, although thinking of one subject may immediately draw your mind to a related subject.

Don't fight the flow or spend any time second-guessing the subjects that come to mind. Write them down and don't waste time thinking they are silly or inappropriate. There will be plenty of time to evaluate the subjects later on.