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The first is they either jump from guide to guide taking in the knowledge but not doing anything about it, and never moving forward. This was me several years ago, until I realized I actually had all this knowledge and knew in depth and often more about a subject than the actual author. It was time to start asking questions. Turns out I had all the knowledge already, but just didn’t know it. Are you in the same position? Is it time to stop reading and start acting on the knowledge that you’ve gained?
Second is the broken the vase syndrome related to being pro-active or reactive. Imagine you wake up in the morning and decide you’re going to clean the house up that day. You jump out of bed, jump in the shower have breakfast, and wash the dishes afterwards, the clean the surfaces. You’ve improved the kitchen already by cleaning the surfaces and doing the dishes right? Not so, you’ve just been reactive, and carried out required maintenance and things are now back to how they were when you first woke up. No progress, just reactive maintenance.
So you head out to the hall ready to do some dusting, and on the way out you break a vase, so out comes the Hoover, and you Hoover up all the bits and take the broken bits outside, and make everything nice and clean again. After putting your stuff away, you realize you cut your leg on a sharp plant outside. No matter, you head upstairs, give it a clean and place a plaster on it, then head back downstairs. What have you achieved so far? Nothing at all. This is reactive maintenance also, because there’s no progress, you’re literally just maintaining. It’s important to distinguish between proactive and reactive, because quite often you can come home after a hard days work and you might be so tired and feel like you got a lot done and moved forward, when actually all you did was pull out a bit of maintenance.
It’s the same with business. If you sit down at your computer and do your maintenance, answer some mails, change the color of your site, talk to a few people about what’s been going on, have a look at a few products, there’s nothing here to move you forward. Create those products, develop those products, enhance those ideas, write those sales letters, contact those JV’s, gain knowledge and understanding and get real tired doing it and I guarantee you’ll be moving forward at such a fast pace no one will know how you’re doing it. Whilst they’re tired and say things like “Wow I’m real tired and I still haven’t got much done” now you know why, and how to avoid it. Of course maintenance is a big part of every day life and needs to be done, but learn to differentiate between the two, learn to spot them and recognize them and you’ll immediately see a difference in your speed and efficiency. Give it a go, and you won’t be disappointed.
This brings me on to the final type of person that doesn’t succeed. The maintainer. The prettying up the website twelve times a year, the adding bundles and bundles of stuff to a membership site and their current market instead of creating new products and breaking into new markets and creating multiple specialized income streams. Think about that next time you go to redesign something. Are you redesigning because your tracking tells you that your redesign will make more sales, pull more leads or more resources? Or are you doing it because it doesn’t quite look as nice as you’d like. Don’t get stuck in the circle of ever improving without moving on, because you might just find yourself in the same place in a year’s time, just with a slightly prettier website. Not proactive, productive or profitable at all. I know many people who have fallen into this trap, and in fact some people still in that trap and aren’t looking like they’ll be getting out of it very soon. Avoid it at all costs and you’ll do fine, move forward, move forward quickly, and gain valuable knowledge and first hand experience along the way, something no one can put a price on because It’s just that valuable.
These aspects are more important than most will ever discover for themselves, and if you remember back to the top ten reasons for success section, the above was put in there too, simply because I can’t help but push this and push this because it really is the difference between getting somewhere and not getting anywhere at all. There’s no in between. This should be your top priority, more important than that product creation, more important than making any sales, more important than resource building or any marketing method anyone can ever teach you.