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Introduction

Publishing an Ezine is a lucrative business. More and more people are jumping on the Ezine publishing band wagon. Anyone can get an autoresponder and compile their own newsletters and e-courses to their subscribers at the cost of pennies. It is no surprise that Ezines are the choice of medium for list building and selling ad spaces.

However, there are a lot of mistakes made by newbies. Mistakes such as unsolicited e-mailing and not focusing on their core business are common mistakes committed daily. These must be addressed so that the profits are not wasted.

Therefore, I’ve written this guide on how to overcome these common mistakes.

Sending Ezines from their Yahoo! or Gmail

Part of the temptation for newbies is to collect a group of e-mails and start mailing out from their own personal e-mails.

At first this may seem quite harmless when you have about 10-20 people in your list, but once your subscriber count exceeds 50 people, you are going to have a very big problem on your hand.

Firstly, you will have to handle people who newly sign up on your list manually. People who wish to unsubscribe needs to be manually removed as well – causing you massive administration problems.

The worst thing is most Internet service providers refuse to let you send bulk e-mails to many people at once. Of course, they set their own limits so that spammers won’t prey on the unsuspecting through their networks.

If you are not careful, you might even lose your subscriber list as well because your entire list sits within your computer’s hard drive. If you do not backup your computer You might wind up losing hundreds or thousands of subscribers that you spent all those time and sleepless nights building them.

Don’t be a fool – make sure you get a good and reliable autoresponder to handle all the work for you.

Signing up people without getting them to opt-in

One of the biggest newbie mistakes when it comes to Ezines is signing up on other mailing lists without their permission. You think just because they are on one of my list, it automatically gives me permission to sign them up on some other list.

Trust me – Unsolicited signups is a big no-no on the Net, and will get you in deep trouble! In the worst cast scenarios, you will be accused of spamming and you will get your IP blacklisted on the ISPs.

You must do things the proper way. When you want to build your list or invite people to subscribe, make sure you mail them a proper invitation form (or landing page) and when they manually opt in again, then you will have their permission. Bear in mind that you must once again ‘convince’ them why they should opt-in to your new list and never ever take any shortcuts.

Not giving good or useful content

Some publishers are so obsessed with getting traffic and selling things that all they ever do in their Ezines is sell products and talk all about themselves. Use their Ezines to boast about how great they are and how good their JV partners are doing to the point that they bore their subscribers to death.

Another common problem is that the Ezine publishers load their Ezines with so many ads that it disrupts the reading pleasure of their readers.

How would you like it if you were to buy the latest computer gadget magazine (if you are a guy) or the latest beauty magazine (for women) and dig through a haystack just to find the CONTENT page? I am sure you will either have a very hard time looking for the page number or you would cancel your subscription.

Content is king. Never diverge from that. But even more important than that – relevant content for your subscribers should be the main deal.

What you must do for your subscribers is to provide useful content roughly 80% of your Ezine and leave the rest for paid ads. It is a healthy balance.
Not focusing on their business.

On the other side of the coin, there are many publishers who talk about everything under the sun by serving up powerful and useful content for their readers but they forget about the most important thing – making MONEY.

Ultimately, publishing an Ezine is about making money. You can’t do it without promoting yourself or your business. In any business, remember that branding is the most important and you have to create that awareness in your Ezine while providing good content at the same time.

Learn to use strategically placed affiliate links so that your prospects don’t feel as though they are being ‘sold to’. Talk about them first, then talk about a solution for them and then finally talk about YOUR solution for them. End everything with a call to action. That way, you will not be wasting traffic from your subscribers.

Publishing whenever they feel like it

Do you know that you should keep in touch with your subscribers as regularly as possible?

There are millions of people on the Internet. If you don’t keep in touch with them, they will most likely forget all about you and your Ezine. Don’t ever let this happen to your business! It is easier to keep an existing customer or subscriber compared to getting a brand new one!

Publishing regularly suggests to your readers that you are an organized and you are able to meet deadlines and commitments.

You must learn to set aside some time for your publishing schedule. A way to accomplish this is to construct something like an E-course in advance. Then publish them everyday or every three days. Use this time to work on another product or come up with content for your Ezine.

Even if you don’t have any special content for your subscribers, try and stay in touch with them as regularly as possible. Even a simple “Hi” followed by a link to another person’s site (preferably an affiliate program) will also do the job just fine!

Neglecting the older archived issues

Part and parcel of the process of Ezine publishing is that you move from one issue to another. As you progress on, you will find that you have many back issues in your hard drive and sometimes, people tend to neglect the past issues as something outdated or useless.

Unless your information is completely obsolete, there are many things you can do with a back issue. You can offer your archived issue as a sample issue to prospective subscribers on your website or your blog.

People do read older issues and follow your journey. You'll be able to get more of your visitors that are on the "fence" to join your Ezine, giving you a bigger list to market your products to.

Not only that, you will also attract a lot of new people looking to buy advertising space because they can check out your archived issues and check out how your ads worked out until now.

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Not Just About Arrows and Circles

Dear Network Marketer,

In this explosive guide to Network Marketing, you will learn all about:

- The 5 common types of plans out there to equip yourself thoroughly in your network marketing career
- The common questions that people ask about plans and how to give answers with confidence, especially when challenged by your prospects and downlines
- Recognize that marketing plans are not just about arrows and circles or numbers and percentages but rather an integral part in network building
- Proper strategic placement for your downlines to help you build a solid and stable network as well as double or triple your income
- Win over networkers from other companies to join YOU!

My goal is this: I want you to profit as much as possible from the information in this book. And if what I write here can save you time and money (on training), I would have done my job.

Ponder for a moment: If the knowledge here would equip you well enough to close that ONE BIG SALE (or finding your next superstar downline) would you be overjoyed? Similarly, wouldn’t it would be a great shame, if you didn’t know better, and at that time, you lacked the confidence to sponsor that same person due to lack of knowledge? Words cannot describe the feeling of loss if that were to happen to me.

Don’t leave home without this knowledge! And the best thing is, if you know all this stuff better than me, then PASS THEM TO YOUR DOWNLINES! You cannot lose!

Let’s go! Its time to break a leg! (Or sponsor a new one?)

Know Yourself, Know Your ‘Enemy’

This was quoted by a famous war general. How does it apply here?

Just as no two people can truly be the same, it is very rare that plans in two different companies can be designed exactly the same arrow by arrow. Let me establish some facts first.

If you were given a choice, would you rather sponsor someone who doesn’t know network marketing or someone familiar with network marketing?

The reason most people would choose the second option is simple, you don’t need to spend so much time training them and they would bring results well on their own.
Now where would I find these types of people? Of course, in other network marketing companies!

But it is not that simple to get those guys over. In life, however, there are no guarantees. You will never know when circumstances will change, when that person might have fallout with his upline or his company might collapse and they might just be hunting for THAT one new opportunity to bring their people to. Timing is important!

Now, some networkers might not agree with me that people might join a new company because of a superior plan. They say it is because of the leadership, influence or confidence that the upline projects. Now I don’t disagree with them. But consider this, how can you be confident, influential or a good leader without thorough knowledge of the plans in the industry? And, if the prospect happens to be obsessed with marketing plans, saying the right word at the right time would nab you a sale!

Now that we have set the record straight, knowing your plan and their plan well will bring you one step to closing a new sale or sponsoring a new distributor from another company.

You may think pinching other people from other companies might be unethical, but this is a dog eat dog world we live in. Given the chance, I believe ‘they’ would love to pinch your downlines as well. (DO NOT attempt this WITHIN your company as line pinching in the same company can often lead to termination of your distributorship) I am not running a course on ethics here; it is up to you to decide what is best for your business. But my belief is this: if I believe my company offers a better product and opportunity to earn income, I would recruit other networkers. Competition is good for companies anyway.

Equally important also, I don’t want to lose my downlines to other networkers as well. Of course, if they decide to leave for whatever reasons, I won’t hold them back because it is THEIR business, not mine. But I want to make sure they don’t get pulled over because of my incompetence as a leader and lose my source of income as a result. This usually occurs when the upline leader is ineffective and deserves to lose his downlines to other networkers because they never trained them well enough in the first place.

Now that we are clear about knowing our own plan and all the other plans ‘out there’, I strongly encourage you to go to as many opportunity meetings as possible to learn all about them (just make sure you don’t get pulled over or your upline will kill you ?)

Using the Knowledge Effectively

Each plan will be explained in a few sub-headings.

(1) Plan Structure

There is a diagram associated with each plan. This will explain how the commissions are paid out, as well as the typical network building strategies. I will also illustrate typically what type of companies use this kind of plan structure.

(2) Advantages

Plan advantages are very crucial to build a long term business. If you haven’t decided which network marketing company to join, or you are thinking of moving to another company (for whatever reasons), this information will give you a very good idea how to build your downline, especially if you are moving your entire network to another company.

(3) Disadvantages

Not all plans are created equal. There will always be aspects where some plans excel where others don’t. Furthermore, as mentioned in the chapter above, you know where the weak points of other network marketing plans lie and you can use them to your advantage.

(4) Placement Strategies

Placement of your downline is crucial. Most of the time, this strategy also applies to companies which allow you to have multiple accounts (usually husband and wife, boyfriend and girlfriend, or brothers and sisters.)

NOTE: All plans illustrated here are presented in the rawest form and for you to understand and dissect the basic concepts. The information here is designed to guide only, not as a law. There are many hybrids and variations available in the market today. What I write here is the basic, fundamental structure of where most plans derive their ideas from. Check with your upline or company to be 100% PRECISE about your company’s plan.

Unilevel: Unlimited Width and Depth

The Unilevel plan is one of the oldest types of plans in the market. It basically allows you to sponsor as many people as you want at your level. According to the diagram, there are six people on your ‘frontline’ and more can be sponsored as you like. Your downlines can also sponsor as deep as they want until infinity levels with no restrictions.

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PART I: LEVERAGE

Group Leverage

Like a long pole, that can shift a great weight with little effort; such is the case with succeeding in business.

Your chances of succeeding- as an 'army of one' fall somewhere between zip, zilch and nill.

Social Marketing [i.e. Joint Venture Marketing] is the critical key to enjoying on-going success. There are approximate 100,000,000+ Web sites out there...and growing daily.

Without some good old' fashion Joint Venture Networking skills under your belt; you chances of *not* getting noticed are virtually guaranteed! Though there are many different types of leverage, two- in particular- will be explored in this segment:

Joint Venture Marketing Leverage

All but gone [certainly rare, to say the least] are the days when you could merely just e-mail an Ezine Publisher with a copy of your offerings and a 50% profit-share.

You've got to captivate your potential Joint Venture Partners with a more strategic, longer-range heap of killer benefits, as well. Prove to them that you are extremely sensitive to *their* overall wants, needs and desires- not yours or mine.

Good take time to cultivate...It's all about building trust.

When a Strategic Joint Venture Alliances List Master recognizes you as a genuine Expert within your niche, and that you just don't recommend anything that you- yourself- are not absolutely delighted with as the end-consumer...

They will be far more enthusiastic about JV'ing with you in the future, because people like to do business with people they know and trust...

- Are you someone who is trustworthy and whole-heartedly worth getting to know?

- Does your JV Proposal showcase *them* in the 'limelight'?

- Is your focus on assisting them, in every way within your means, to help them grow their business and become even more successful?

If not- You need to seriously reconsider your marketing priorities...before you 'figure it out' the hard way!

That said...nothing can propel you to [seemingly] overnight success like a well-thought-out and deftly-crafted JV- Nothing.

Every single truly successful marketer realized- at some point within their career- that in order to get to where their truly trying to be; they have to wholeheartedly and cheerfully assist others in doing the same.

This is especially true when making first contact with a good potential Partner...remember; it is you going to them, for something you want- Not the other way around.

Until you've cultivate your own Master List of 20,000, 50,000, even 100,000 Loyal Readers; and you are now the one getting slammed with 10 to 20 per day, on average...

To create successful, mutually beneficial JV's; you must pole-position your wants, needs and desires in such a way as to naturally resonate with/compliment theirs.

Often times, this is *much* easier said than done; as good JV Proposals require a fair and reasonable amount of selfless and candid receptiveness, attention to detail and deep meditation.

However...the dividends are supremely worth it!

Traffic Leverage

Short of having a 'bottomless wallet'...you will quickly realize, early in your online success endeavors; exactly just how difficult it is to drive consistent, quality traffic to your Web site.

Virtually all of the 'marketing gurus' trying to sell you how you, too, can quickly and easily make boatloads of cash online, with no out of pocket expenses; are feeding you a fat, stinky pile o' bull. Run...Fast!

And hide your wallet!!!

Furthermore, they straight-up buy their traffic, one way or another; until such point as they have established a monster downline of resellers [one of your primary goals, actually].

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Introduction

Dear Network Marketer,

Thank you for taking the time to read this book.

This e-book is targeted at the general network marketing community. This book is a must read especially if you haven’t break even in your business. After you finish this book, you will be able to:

• Understand the typical cash flow to building a network marketing business so you can plan your business long term
• Understand how the majority of people who fail in Network Marketing fail because of lack of cash flow to run their business in the short term
• Reduce overheads so you can break even faster
• Reinvest your profits wisely to power-up your business
• Duplicate these principles to your downline and let your company work for you

“How sure are you that this book will work for my company?” you ask? Well, the content here is:

100% Generic yet applicable to any company you are in. I realize that most companies have their own system, yet the ideas here are meant to COMPLIMENT and not contradict your training system as well as give you IDEAS TO SUCCEED.

Straight forward and to the point. People who purchase e-books usually want information fast and straight forward. I want my readers to have a quick read and catch the main points fast because I know that you have invested time reading this and I know your time is precious.

Task Oriented. Just follow the instructions. I have done all the work for you so you can save time and effort.

If all my readers can get just one good idea from the contents of this book, I feel I have accomplished my task. Do not just keep this information to yourself or your downline. Share them with your upline, sidelines and people who are in other network marketing businesses.

THINK ABUNDANCE and you will be well on your way to financial freedom!

Here we go…

Note:

If you are familiar with the Network Marketing series you would have come across titles like Network Marketing: Survival or Network Marketing: Pitfalls. Debt Free is written as a stand alone book but the lessons learnt from those within the series will definitely help in further understanding the principles within this book to power up your business.

A Business Just Like Any Other

What is the purpose of starting a business? To make profit.

Most businesses spend more money than they make that’s why they go belly up.

So why should network marketing be any different?

The common belief is that network marketing is a business that appreciates in value over time. In other words, if I have a group of 100 to 1,000 people under me buying the product and recruiting more, I’d be getting richer and richer! But we all know that.

It is not the pot of gold at the end of the rainbow. It’s SURVIVING the first 6 months to 2 years!

It is common that most network marketers in a new industry typically go through a 6 months trial and error period, therefore, it is crucial to ensure that during those 6 training months, you manage your cash wisely so you can learn and make money at the same time.

Just like in normal business, most of them fail within their first 2 years of operation and struggle to make profit even if they do survive. The key to survival is CASH FLOW.

In other words, it can be summed up in this equation:

Cash today, downline tomorrow.

People in network marketing usually run out of cash flow normally after 3 months and they quit because they spend more as they build. But by breaking even as fast as possible, it gives tremendous mental strength to the distributor and he or she is less likely to drop out.

First, we must understand the mindset which is the most important starting point in getting by the first 3 months.

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Introduction

If you’ve been looking for a proven method, newbie-friendly method of making money online, while positioning yourself as a thought leader and authority in your market, there’s no better way than by creating an online course.

Online courses are a hot commodity. Thousands of people are exchanging their knowledge for the cost of enrollment every day. In fact, many people are generating 6-figures a year just from their online courses!

It should come as no surprise, right?

Think about how many online courses or guides you’ve personally used over the last year.

Perhaps you were stuck trying to figure out how to use a certain software program, and you found yourself scouring YouTube in search of videos from experts who taught you the best ways to master it quickly and efficiently. This allowed you to minimize the learning curve while uncovering shortcuts and insider tips.

Or, maybe you’ve purchased books and how-to guides that provided a step-by-step action plan to accomplishing a goal, or helped you learn a new skill.

Either way, these are forms of online courses and they’re making their creators a lot of money.

If you have a marketable skill of any kind, you can easily create an online course that will make you money.

Whether you are experienced in graphic design, marketing, blogging, or you know a lot about specific hobbies like crafts, scrapbooking, woodworking or even knitting, there’s an audience waiting to purchase your course!

The need for instruction and in-depth personal guidance has created an amazing opportunity for anyone who is interested in generating a steady income online.

And don’t worry about whether people would be willing to pay for your knowledge or not – you’d be surprised at just how many courses are generating thousands of dollars a month that are in obscure markets or unusual niches.

People have a thirst for knowledge, especially when it comes from someone with personal experience with the topic. Offer that guidance to them and provide a way to avoid a complicated learning curve and they’ll be more than happy to pay you.

Just ask Brett Kelly, who generates thousands of dollars a month selling access to his Evernote Essentials course.

Then there’s Joseph Michael who dominated the self-publishing scene with his Learn Scrivener course that teaches authors how to master the popular word processor.

And there’s another amazing benefit to creating an online course: it’s sustainable, passive income!

Other than updating content from time to time if it becomes outdated, you’ll be able to generate income from your online course with very little effort or maintenance required.

In fact, once you upload your course and launch your program, you can start making money immediately!

So, how can you get started with your own online course?

This special report will show you exactly what you need to do to join the ranks of the pros.

Let’s begin!

Tools of the Trade

Before we dive into this special report, let’s take a quick look at a few things you’ll need to create the highest-quality course possible.

Don’t worry! You don’t need to purchase a lot of expensive resources before you can create a profitable courses. However, these 3 tools will help you create high-quality, polished courses that people will love.

Professional Microphone:

There are many different microphones on Amazon that will help you create clear, pitch-perfect audio files, but our favorite is the Blue Yeti. It runs for around $100 and is one of the best microphones you’ll find at this price point.

Here’s a link: https://www.amazon.com/Blue-Yeti-USB-Microphone-Blackout/dp/B00N1YPXW2

Tip: You should also consider grabbing a pop filter that will help block out background noise when you’re recording.

Here’s one of our favorites: https://www.amazon.com/Microphone-Flexible-Gooseneck-Stabilizing-Earamble/dp/B06WVFRW4H

Screen Recording Software:

When it comes to screen recorders, I highly recommend ScreenFlow if you’re a Mac user. It’s a very intuitive, affordable screen recording program that’s easy to master. You’ll be able to create high-quality videos in a matter of minutes using this one tool.

Link: https://www.telestream.net/screenflow/

If you’re on a PC, check out Camtasia available here: https://camtasia-studio.en.softonic.com/
Choosing Your Topic

If you think you don’t know enough about a topic to create an online course that people will be willing to pay money for, think again.

Begin by evaluating your skillset, experiences and personal interests. What do you know a lot about? What books have you read recently? What courses have you personally taken?

Keep in mind that just about any type of course will sell! Look at Felicia Ricci’s course, Belt Your Face Off, that simply teaches people how to sing. It earns her up to $5,000 a month on Udemy!

If you find yourself stuck trying to figure out what topic to start with, consider searching online marketplaces for the top selling books in your niche.

Amazon is a great tool for uncovering hot topics that people are interested in, but you can also scour marketplaces like www.JVZoo.com and www.WarriorPlus.com to keep a pulse on recent digital product launches to generate ideas.

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Introduction

If you’re looking to make some fast cash, or you’re interested in building a long-term sustainable business, consulting is one of the most lucrative opportunities available online.

As a consultant or coach, you’ll be responsible for guiding your students or clients through a learning curve until they’ve accomplished a specific goal. 

The dictionary defines consultant as: “a person who provides expert advice professionally.”  

The truth is, not every consultant is an expert and thankfully, you don’t have to have years of experience under your belt to make money in consulting. You just have to know more than the person you are teaching!

Sure, your existing skillset will help shape your consulting business. After all, the fastest way to make money is by offering to teach someone a skill that you already possess.

Another great benefit to consulting is that you can build an income without a major following, or without having access to a massive audience. 

This is one of those rare businesses where you don’t need a lot of clients to make a full-time income. Just a handful of regular clients will do the trick!

And if you’re not yet convinced as to the many reasons why starting a consulting or coaching business is one of the easiest ways to build an online business, there’s yet another major benefit to getting involved in this industry.

You’ll be able to create a solid foundation for a future business that you will be able to scale as needed!

The clients who pay you for help, guidance and advice will likely be interested in other services that you offer in the future. Plus, since you’ll be working on-one-one with clients, you’ll get to know your niche or industry on a much deeper level. This will make it easier for you to create hot digital and physical products that are proven to sell. 

You can’t build a successful business without a clear understanding of what your market wants. Consulting will give you the insight you need to help them achieve their goals.

And with consultants earning 6-figures a year, it’s one of the most profitable businesses to get involved in!

Are you ready to start building a successful business in consulting?

Let’s begin!

Laying the Groundwork

You’ll begin by identifying your specialties.  Again, this doesn’t mean you must be a trained expert on the topic. You just have to know more than your clients do. 

Survey your skillset. What do you feel you have most experience with? What marketable skills would people be willing to pay to learn? What is your target audience struggling with?

If you’re already involved in online business, chances are you have a good idea as to what market you’re going to venture into. 

If that sounds like you, start by identifying a key problem in your industry and then create a consulting business around solving that problem.

If you are brand new to online business, or you haven’t yet chosen your niche market, evaluating the knowledge and skills you already have is the best way to start. 

Everyone has information that would be valuable to someone else. Whether you’re able to teach someone how to master a popular software product, or you know of a way to overcome an obstacle of any kind, that knowledge can be turned into a profitable consulting business.

Kellie Dixon generates over $100,000 a year teaching women how to lose weight by following the LCHF diet. She goes beyond just handing over recipes, because as a consultant she becomes their personal coach, someone who motivates her clients every step of the way while cheering them on throughout their journey. 

Kate Riley makes over $10,000 a month teaching new authors how to publish their books on Amazon. She scaled her consulting business to include access to virtual assistants and cover designers, and her clients are more than willing to pay for those resources. 

Regardless what you’re interested in, chances are there’s a wide-open market of clients who need your help. The key is to identify your skills and then validate the market to ensure there’s enough of a demand to begin building a clientele.