Sample Content Preview

Introduction

Launching a product is exciting, and the feeling of excitement never really goes away, even when you’ve launched dozens of products. That feeling of anticipation and anxiousness… there’s nothing quite like it. Of course, it’s also incredibly disappointing when you work hard on a launch and it fizzles out quickly. You’ve spent unbelievable amounts of time and money preparing your product for launch, setting up JVs, finding affiliates, and more… and then… nothing. Or maybe just a tiny trickle of sales comes in for a while before it completely dies.

So, what happens that causes some products to explode onto the market, and others to drift away into oblivion?

It could be one (or many) factors, such as the product itself, the sales copy, the launch process, the price, the marketing… there are just so many possibilities.

In this guide, we are going to look at some of the best ways to make sure your next product launch has the best possible chance of success, and makes the most money possible.

You’ll learn about how to find JV partners and affiliates, how to generate pre-launch buzz, setting up an effective sales funnel, the most effective ways to use OTOs, and much more.

So, let’s begin!

Getting Started – Pre-Launch

A successful product launch may be comprised of many different elements, but there are a few things that all of them have in common.

1. A great sales page with killer copy that captures attention. 2. An automated payment process. 3. A pre-launch process that includes a mailing list and partners. 4. And, of course, a great product!

These are just a few of the elements that work together like the parts of a well-oiled machine to create a wildly successful product launch. Each element must work together in perfect synchrony for a product to have the best possible chance at success.

Let’s look at the different major elements that make up a successful product launch.

The Product

The first step is to create a killer product that people will really get excited about. It can’t be some generic PLR offer you slap up with a few cosmetic changes. You can use PLR as a base for your offer, but you must offer a unique spin on it or you won’t find many people willing to promote it.

See, the average marketer can buy a PLR package themselves and slap it up in no time and keep all the money for themselves, so why would they promote yours as an affiliate?

If you want a truly successful launch, you need to concentrate on making a product that offers a ton of value and is unlike anything else currently on the market. Not only are there thousands of PLR products affiliates can promote, but there are thousands of semi-unique products as well. If you want to get affiliates to promote you, you need something more.

Instead of introducing a simple eBook, add additional elements such as supplemental reports and guides, audio, video, software, or other elements that help support your product.

Concentrate first on creating a product that offers massive value and a large degree of uniqueness, and you’ll have a much better chance at success.

The Sales Page

A great sales page isn’t about flashy graphics. In fact, those over-thetop graphics can sometimes impact sales in a negative way. It’s always a good idea to create multiple versions of your sales page so that you can test them to see which one yields the best results. You can either test manually, or use A/B split-testing with a software package to make things easier and automate the process.

Believe it or not, the tiniest differences on a sales page can make a huge difference in conversions. And the tiniest change in conversions can make a huge difference in income.

Look at it this way:

Let’s say you make $20 per sale, on average. If you have a conversion rate of 2%, every 1,000 visitors would make you $400. But if you have a conversion rate of 3%, you’d make $600. That’s 50% more income from an increase of just one additional percent in conversion rate!

Because of this, you obviously want to have the highest conversion rate possible, and the only way to make sure you’re getting the best conversions possible is to test variations in the sales page.

So… what exactly should you test?

You’d be surprised which elements can have a huge impact on conversions. Simply changing the color or size of the headline, the call to action, and of course, the copy itself can all have a big impact on your ability to convert visitors into customers.

Therefore, it’s important to test and track changes, and that’s not easy to do without a split-testing software package. To do this kind of testing manually would require a very large amount of traffic and a lot of careful attention to make sure you change the page when necessary.

For example, you may want to send 1,000 unique visitors to each unique version of a page and see how many sales you get during that time. You will need to watch your traffic statistics carefully so you can change the page as close to 1,000 visitors as possible to get the most accurate results.

If you’re testing 10 variations, you’ll need at least 10,000 unique visitors, and you’ll need to change the page manually each time, which is a whole lot of time spent watching your stats closely.

It’s a much better idea to use a product like Split Test Monkey to track variations. Instead of changing pages manually, you can simply add variations to the program and let it deliver variations randomly and track results.

Sample Content Preview

Depression 101: Understanding It Is the First Step to Overcoming It

If you or someone you know has suddenly lost interest in the things they normally love, has trouble sleeping, or sleeps too much, there is a possibility that it’s depression. Sometimes depression is subtle, and sometimes it can be in your face. The main thing to note is that if you’re feeling hopeless, sad, and empty for more than two weeks, you probably are suffering from depression. Thankfully, depression is very treatable.

Major depression affects more than 7 percent of the US population. Sadly, most of the people suffering don’t know that they’re suffering and don’t seek the appropriate help. Usually, the reasons for not getting help involve not having the right insurance, not being able to afford the care, or not accepting that they have a problem because it’s considered a made-up problem by their circle of family and friends.

Since depression is a treatable disorder, this is sad. If you do seek treatment, you’re a strong person who can recover. Don’t allow the stigma or even money stand in your way. There are often places that can help you, regardless of your financial abilities. You’ll be glad you did.

The Difference between Depression and a Low Mood

Everyone experiences stressful times and low mood occasionally. Usually, this is related to an event in life such as working too long hours, or a tragedy that you’re coping with. But these types of low moods usually pass eventually. When a low mood doesn’t pass, usually within about two weeks, or you cannot identify why you’re feeling bad, then you may be suffering from depression.

In addition, there are other illnesses that you can have that manifest as low moods, such as thyroid disorders, low vitamin D3 levels in the blood, and even anxiety. It’s imperative that you seek professional diagnosis to ensure that what you really have is depression before you try to treat your condition.

Remember that sadness like other feelings is a valid, human emotion. Everyone who feels low is not depressed. When you’re sad, it’s likely that someone can still make you happy, or you can listen to happy music, or do your favorite hobby and feel better. But, when you are depressed you cannot find joy in even the things that used to give you joy, no matter what they are.

Depression may happen even at the happiest time of your life because it has nothing to do with outward events. While it’s true that sometimes depression can be triggered by a normal life event that you’re having trouble accepting and getting over, usually it just happens for what seems like no reason. It’s not different from getting another disease such as diabetes. It has a physiological reason for happening even if we’re not totally sure yet what causes it, but it has a treatment that can help you manage it or cure it.

When you are depressed, you cannot just snap out of it. You can’t just listen to a happy song, play with your kids, go for a walk, read positive things, or write a journal and expect it to magically go away.

Types of Depression

There are many different types of depression. If your symptoms have persisted for a long time, be honest with your doctor about them. Don’t leave anything out. Even if you’re not sure it’s related to your disorder, you want to tell the truth and be honest so that you can be properly diagnosed and treated.

* Major Depression – Usually there is a combination of symptoms that have lasted for two weeks or longer. These symptoms interfere with your ability to enjoy everyday life, even when you loved them before. You may feel empty, moody, hopeless, pessimistic, worthless and more. You may even have thoughts of suicide or have attempted suicide.

* Dysthymia – If someone has depression for more than two years without it lifting, it’s considered chronic. It’s not different from major depression but you may have to be treated longer (if not for a lifetime) if you are diagnosed with dysthymia.

* Persistent Depressive Disorder - Some people are depressed for a long time, over two years, but it comes and goes. Some days you’re able to be happy, but the depression comes back. This differs from bipolar in that you don’t have manic episodes, just times of normalcy.

* Bipolar Disorder – There are many types of bipolar disorder that also involve depression. But often it includes manic episodes where you feel on top of the world, and then you plunge into a depression that seems to have no end.

Sample Content Preview

Introduction

So, you want to join the multi-million-dollar marketplace selling digital products like the pros. Chances are, you’ve heard countless success stories of people who have built incredibly successful home-based businesses on the back of digital information products.

Now you’re ready to venture out on your own. You have the drive and determination to do it. There’s just one major question:

What will you sell?

Digital products come in many different formats. From imagery to content based products, the possibilities are endless. And with that, so is the income potential. Since digital products don’t require tracking, packing or inventory, there is no costly overhead to worry about.

Better yet, you can get started with even a very minimal budget just by hiring content creators to do the work for you!

In this special report I’ll outline the top digital products worth selling. All you have to do is choose which one most appeals to you, research the market for ideas, and create your bestselling product.

Are you ready?

Let’s begin!

The Big “E”

Creating informative, unique and well-written eBooks are one of the easiest ways to make money online. When you think eBook, what comes to mind? Perhaps you could write a bestselling fiction book and self-publish on Amazon. Or, you could write a comprehensive guide to dominating your niche market, or write a report that solves a problem and sell it to an ever-growing audience.

I’ve personally made a lot of money selling eBooks in various markets and in many different formats. For example, I began by selling short reports in Internet Marketing that helped new entrepreneurs’ set up a profitable business online. I later ventured into health niches where I wrote guides on dating, weight loss and even gardening. These short reports and eBooks sell like hotcakes because they solve a problem, address an issue and speak directly to my target audience.

Digital books are also one of the easiest ways to start making money online because they carry no overhead. Better yet, it’s exceptionally easy to set up a digital storefront so that visitors can purchase your content and have it automatically delivered after purchase. This means you can completely automate your business!

To keep things simple, I used https://www.ProductDyno.com to build my digital storefront. Product Dyno works for all digital product formats including plugins, license software and of course, eBooks and it’s just one of the easiest ways to get set up with minimal cost and effort. Be sure to check it out.

Here are few ideas to help you get started:

Inventory your own interests and skills

What are you most passionate about? What are your hobbies? What obstacles have you overcome in your life?

You likely already have all the knowledge you need to create your first information product. Think about the experience in your life that others may also be going through and how you could help them overcome a problem, learn a new skill, or improve their life in a meaningful way. Have you been through a divorce? Are you a single parent? Have you struggled with weight? Do you have pets?

All of these experiences could easily be turned into a killer information product that will genuinely help your customers!

Evergreen Markets

You should base your digital products around strong, proven, evergreen markets. Evergreen simply means that your market will continue to be in-demand for years to come, rather than based on some temporary fad or trend that’ll leave you scrambling for the next big thing as soon as it fades out. Don’t waste your time or energy on that. Instead, focus on forever-niches like quit smoking, weight loss, credit repair and parenting.

Focus on Problem Solving

Your digital product should solve a specific problem. Whether you have decided to write a book, create a digital training program, or create a plugin or app, it should provide direct assistance in some way (even if that is simply by giving your customer hours of entertainment!). Problem solving products will always be easier to sell, but they also help you identify and target your customer base so that when it comes time to create marketing campaigns you know exactly how to reach your audience.

Examples:

• How to repair your credit in 72 hours or less!
• How to Avoid Foreclosure!
• Life after divorce: How to be the happiest you’ve ever been!

Test Your Market

Before you spend months writing an information product, consider testing the waters by writing a series of short reports. Not only will this help you determine whether potential customers are interested in your content, but you can get a pulse on your target audience through customer feedback so that you can create a more in-depth, informative product that tackles their greatest problems.

It’ll also let you cut your teeth on the developmental process of creating a bestselling information product without taking up too much of your time. Shorter books or reports will help you get started faster, and if you choose to outsource your content to a qualified ghostwriter, shorter projects will cost less and give you the opportunity to gauge the overall profitability of your market.

Also, going about it this way will give you the opportunity to build a list of prospective buyers by setting up a simple landing page and offering a free download (a report, or special offer of some kind that will persuade them to give you a chance), and go from there.

Create How to Guides

With a how-to style digital product, you’re offering a systematic, stepby- step approach to accomplishing a specific task. Your job is to organize and break down the information into simple steps that your reader can follow. You’re a problem solver!

Examples:

• How to potty train your child in 7 days or less.
• How to train your dog in under a week!
• How to create a polished resume in one hour!
• How to repair your credit report easily!

Q&A Format

You can create a hot selling digital product just based on market research. Create a swipe file of the top 10 questions from within your chosen market. Then, create an eBook that answers those questions!

Example:

Your Burning Questions Answered: How to maximize your book sales with the top strategies from bestselling authors!

No matter what your eBook, report or content is about, your readers want an instant solution to their problems. They want quick help, advice and information that will steer them in the right direction, improve their lives in some way, and ultimately, help them reach their goals and objectives.

Sample Content Preview

Introduction

Have you ever wanted to sell digital products online? If so, you’ve likely researched many of the different options available to online vendors. From ecommerce software to shopping cart plugins and applications, there are many ways to get your storefront up and running.

The great news is that anyone can sell digital products. Better yet, with no overhead, or inventory to worry about, you can easily set up shop over the course of one weekend!

So, the question is; how do you get started?

Depending on the type of products you intend to sell, and whether you need a feature laden ecommerce solution, complete with all the bells and whistles or an all-in-one simplified digital delivery system, there are many different options available. We’ll take a closer look at some of the best and easiest options, as well as the most affordable.

It’s my hope that this special report will help you to quickly start selling digital products without getting confused or overwhelmed along the way. With the digital economy booming, and over $100 billion dollars in digital products sold yearly, there’s never been a better time to create your own digital storefront and get in on the action.

Are you excited yet? If so, let’s get started!

Getting Started

When planning your digital storefront, the first thing you’ll need to do is decide what kind of digital products you want to sell. That way, you can choose an ecommerce platform that does exactly what you need. There are many different types of digital products to sell, such as books, software, graphics, videos and music, just to name a few. There are also just as many ways to sell that content, including paid access via a membership or subscription site where you can bill customers on a recurring basis, as well as selling individual digital products through a shopping cart system.

But, what if you just aren’t sure what type of digital content you intend to sell – or, you wish to expand your storefront in the future to include additional product formats?

For many of us, we start out selling individual products and later branch out to include collections, or additional auxiliary components that enhance the value of our front running product.

To do that, you’ll need a robust system that can manage upsells, onetime- offers, time sensitive offers and possibly give you the opportunity to rebill customers on a regular basis for ongoing access to your digital content.

If you aren’t sure what kind of products you intend to sell, or you want to choose a digital storefront solution that will allow you to sell any type of digital content imaginable, allowing you to branch out as your business grows, I highly recommend that you check out Product Dyno. Product Dyno is a powerful, yet user-friendly system that allows you to sell an unlimited number of digital products either with your own domain or a sub-domain offered through their system.

What I like most about it Product Dyno that you can sell virtually any kind of digital product you can think of, including licenses to plugins, apps and software, and they make it exceptionally easy with a point and click interface that will guide you through the entire process. It’s one of the easiest ways to get started, even if you’ve never done anything like this before, or you have limited time to dedicate to setting up your shop.

You can grab a copy of Product Dyno here: https://productdyno.com Side Note: If you are anything like me and you want to prevent serial refunders from gaining access to your content only to turn around and dispute the charge, you can also use Product Dyno to immediately revoke access to your content. It’s simply one of the most robust, feature-rich solutions online.

If you want to build your own brand online, rather than simply point customers to a sub domain remotely hosted by your digital storefront provider, you’ll want to register a domain name. Even if you choose to let your digital market provider host your files, you can still point your domain to the sub-domain and build your own unique brand.

If you are looking for cheap domain name registrations from a company that’s been around for over a decade, check out www.NameCheap.com or www.GoDaddy.com

Cool Resource: If you want to check the availability of domain names on the fly, visit https://www.InstantDomainSearch.com and begin entering in keywords. The website will tell you whether a domain is available as you type in characters.

Once you have the domain, and you know what kind of digital products you intend to sell, you’ll want to decide whether you plan to host the website yourself, or use a service that remotely hosts your products for you.

This is referred to as “self-hosted” or “remotely hosted”.

Remotely hosted simply means that the provider will host your digital storefront for you, where with a self-hosted platform, you are setting up your own website and installing ecommerce software.

With a solution like Product Dyno, for example, you can create sub domains for all your digital product sales pages, or use your own website and Product Dyno can easily protect all your product pages. If you choose to set up your own hosting account so that you can store files and build your website, I recommend Blue Host as they are not only incredibly affordable and offer fast and reliable servers, but they offer top-notch customer support.

Depending on whether you plan to store your own files, you’ll want to upgrade to a larger server, go dedicated, or you could create an account with a service like Amazon AWS that will host all of your files. You can take a look at their plans here: https://aws.amazon.com Once you have a domain and hosting account, you’ll be able to start building your product pages and sell your digital products!