Ebook Sample Content Preview:

It is ever so easy to become a little sloppy with the vocabulary on your website, as well as the look. You may find it so easy that you become inconsistent in the terms and phrases that you use when describing a particular product, service, tool or feature on your site.

So it is vital that you go through your site regularly and make sure that the terms you are using are used consistently. Also, that they are clearly communicating what you are trying to express to those visiting your site.

Therefore, you should always be aware of the spelling, grammar and formatting of any copywriting that you produce. Many sales efforts have amounted to nothing just because of a simple spelling or grammatical error in the copywriting. So spend time using a spell checker to ensure that everything is correct. It will save a lot of time later on.

Try to avoid using lots of capital letters and exclamations marks in your work, as it does not look very professional. But use bold text and color in order to highlight any important points you wish to make.

Another important thing to have is an understanding of the written language. As creating website copy is different from that used when writing an article in a newsletter, or composing a custom essay or book report or research paper.

The language that you use must be very deliberate. It is important that you understand the language and how it exactly influences people’s buying behaviors. It is important that you know which words are strong, and which words are weak, and which words should be avoided at all costs.

Ebook Sample Content Preview:

A PRIMER ON OTHER PROMOTION METHODS

As I said earlier, we are only going to be focusing on PPC as the main way of generating traffic in this manual but I have had some requests for additional information on traffic generation including some free options so I went ahead and created a basic section that you can begin your traffic generation journey on.

Go through this section and find one or two you'd like to test and give them a whirl. This section was made so that you can taste the waters before going to ddep into each strategy. If you find one of these options is working for you and you want to take it to the next level you can find a more advanced course. Think about looking through the Clickbank Marketplace for an eBook or course ©

When it comes to your efforts for generating traffic to your website, you can never do too much to get it. There is more than one way to skin a cat, and there is more than one way to get website traffic. This section is going to show you what they are. So why wait; let's get right to it because this section is a perhaps the most important one.

It likely makes more sense to begin at the top. For starters, you can start to generate traffic with Sub-domains. Subdomains are websites that are located within a directory of your main site and have their own domain name. This method is a chosen method of webmasters because it is simple to do. Because sub-domains use the same resources as the main website, they are normally much cheaper than getting another hosting account, however it does require more bandwidth use. Their low cost and flexibility make subdomains a great way to direct traffic to your site without overstretching your budget.

When you use Sub-domains as Portal Sites, you should know that one of the best uses of sub-domains is portal websites. Portal websites are sites that link to your main website and have a similar theme, for example, if your website is about selling cars, your portal website would be about car parts. Basically, they provide another portal, or doorway, for visitors and search engines to get to your main website. So if someone input a query about car parts, the search engines would send them to your website that is about cars. Do you see what I mean?

Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the portal site. It is important that the content is not exactly the same and that the portals do not just redirect the visitor's to the main site. Otherwise, search engines may not index them.

Portal websites can be submitted to the search engines just like your main site. What this means is that the more portals you have, the more visitors you will get. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings mean that Web surfers have five times as many ways to find your network of websites. You still with me? Portal websites are just like sub-domains but they do not have their own URLs, so it is actually cheaper than subdomains.

Search engines and links go hand in hand. More and more search engine spiders or robots are taking into consideration the number and ranking of sites that are linked to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is going to be greatly improved.

Banner Exchange Programs are an extremely popular way to get traffic to your website. Banner exchange programs allow members to share advertising space on each other's websites. Banner exchanges also help you to bring in new clients and customers that you may not have already had. It is like I said in the first few sections; they are a great way to generate traffic to your website, but you may not want to clutter your main site with ads due to loading issues so you have to be careful. Remember the earlier sections that explained the graphical issues that can slow down loading times of your website and force visitors to shut your site down. Portal websites provide a good place to test different programs and direct the resulting traffic to your main site.

You must also try to find Alternative Markets if you want to get your website out there. Search engine spiders will pick up on content variations among your websites. Subtle differences could place a site in a category that you had not thought of and open up an entirely new base of visitors and/or customers. This is again along the lines of finding and writing keyword rich articles etc. that will draw in and attract people to your wares that may not have been looking. For example, when your site is about car parts and you place reviews about cars and articles about cars on your website, it varies your site information enough to draw in potential car buying customers as well. If you are affiliated to a car merchant, this could really boost both of your business. It falls into the category of becoming affiliated with "like" sites.

Product and Service Specialization is going to be a great asset to your website's traffic. Your main website may have dozens of different products and services. This is great for your business, but when your website is only general, it can hurt your ranking in the search engines. That is why you must focus on one specialization with your website. Specializing allows you to set yourself up as an authority on the product is service that you are selling. Using sub-domains to create sites that specialize in one product or service increases your keyword density and improves your ranking. Plus, many consumers would prefer to work with a specialized business than a one-stop shop because when you are selling everything, it tells them that you are an authority on nothing! Believe me, this is not going to help you in the long run.

Ebook Sample Content Preview:

Secret #3 – The Best Kept Credit Card Marketing Secret

This is one of those short, informative pieces of information with a true secret. I could sell it for big bucks, I think, but I wanted to deliver an amazing “secrets” report. I hope you're excited about this stuff so far because if you are, then you're about to be blown away like by a hurricane.

Okay. This secret is so secret that by reading this section further, you must promise not to publish the information anywhere on the web. We don't want this secret in the hands of everybody who uses a search engine or else it will lose almost all effectiveness.

I learned this secret to credit card marketing by befriending a high roller, a co-owner of a major credit card affiliate network (we're not friends anymore obviously or else I wouldn't tell you this). When you get people talking passionately about a subject, they'll tell you about anything and feel good about it too.

Here's the thing, though... Later on when I talked to his partner, he was really angry that he told me this stuff. Because he was afraid I might tell too many people. Oh well, I guess he should have given me $1,000 and asked me to sign a contract saying I wouldn't tell anyone.

So you can redistribute this report, but please don't publish this information on the net where it can be searched for. There's no point. This information will lose it's value and you won't make any money off your website page. Let's get down to it

Credit card marketing as an affiliate is tough to say the least. The competition is fierce and the cost per click in PPC programs is ridiculous. Plus it's illegal in credit card marketing to bid on the most targeted keywords.

You can lose your shirt in this business. It's harder than a diamond to make it in credit card marketing.

Ebook Sample Content Preview:

Fake Jerky Strips

---MEAT---

1 lb Ground beef
1 ts Garlic powder
1 ts Salt
1/4 ts Black Pepper
1 ts Liquid smoke
1 tb A-1 Sauce
1/2 c Quick Quaker Oats
1 Eggwhite

---SAUCE---

2 tb A-1 Sauce
2 tb Worchestershire Sauce
3 tb Ketchup
2 tb Vegetable Oil
1 ts Soy Sauce
1 ts Liquid Smoke
2 tb Water

Mix ground beef with all other ingredients, stir until mixed. Put into a food processor with chopping knife and chop for a good minute, until well-mixed together and consistency of putty.

On a floured cutting board, take ball of meat mixture and coat both sides lightly with flour so it won't stick and roll out with floured rolling pin, fold and roll until roughly 8" by 12" rectangle 1/8" or less thick.

Using a pizza cutter, cut into 1" wide strips 8" long and carefully transfer to a wire rack.

Heat oven to 300 F, place wire rack with meat in oven on oven rack in center of oven, with second oven rack one notch below. On lower rack, place cookie sheet under meat to act as a drip pan.

Bake for 1 hour at 300 F.

Mix together sauce ingredients in shallow dish. Remove rack of meat, roll each strip into sauce mix and return to rack. When all coated, return to oven and increase temp. to 450 F. Bake for 15 min.

Remove rack again and recoat strips and return to oven for another 15 min. or until strips become almost burnt around edges.

Remove from oven and coat one last time, then let sit and cool to room temp.

Ebook Sample Content Preview:

214. Lemon Cleansing Cream (For Oily Skin)

1 Tbsp beeswax
1 1/2 Tbsp Unpetroleum Jelly (available in natural foods stores)
3 Tbsp jojoba oil
1 Tbsp witch hazel
1 Tbsp strained lemon juice
1/8 tsp borax
6 drops essential oil of lemon

Melt beeswax and unpetroleum jelly over low heat. Add warmed jojoba oil to wax and jelly mixture, blending for 3-5 minutes. Mix witch hazel and lemon juice, warm gently, mix in borax until dissolved. Slowly add this to the wax mixture, beating until cool and creamy. After completely cooled, add lemon oil, spoon into clean jar.