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Once you pick your autoresponder you will need to sit down and read any training materials that came with it. Make sure you are VERY familiar with your autoresponder. Go into your autoresponder and create an autoresponder account for your newsletter list. You can get the codes for a form for your visitors to use to subscribe and just copy and paste that into your newsletter sign up page. That way, you can get your visitors subscribed to your list so that you can mail to them over and over again.

At this point you will have your site totally set up with your newsletter signup form on your site. You are almost ready to start driving people to your site so you can start getting signups.

There’s one more step, and it’s another critical one.

Once you get a subscriber, you have to deliver your first message to them. Your autoresponder will automatically do this for you. You have to develop the first message though.

Your first message needs to thank them for subscribing and tell them how to get the free bonus you promised. You’ll want to create a few messages to send out. Your autoresponder will let you send these messages out at different intervals. Your first message should go out immediately. The next message you create should go out a few days later, and then another four days or say later. Let’s talk real quick about what your messages should say. As I said, the first one should tell them where they can get their free bonus for signing up.

Your next messages should be messages that allow them to get to know you. I tell people a bit about my background, how long I’ve worked from home, that I’m a mom of 5 kids, that kind of stuff. You’ll again need to tell them the subscriber what you can do for them.

In your next message give some useful information and another free offer. Again, you can give them a product that you have give away rights to, but you will benefit much more by creating your own products to give away.

Let me say this though. As long as you have 2-3 of your own products to give away, you can give away products that aren’t yours. Just make sure you have some of your own also. This is a very important part of this. Having your own products gives you a TON of exposure, and potentially a lot of subscribers and orders.

After your subscriber has been sent all of these messages, you have told them exactly what they can expect to get from you, you’ve given them good information, and free quality products. You’ve built a relationship with your subscriber on autopilot. How many people do you guys think highly of that you’ve never even spoken to? You’re on their list and they give you great information and free stuff, so you feel like you know them. This is EXACTLY what you want to achieve.

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Once more I picked up the phone and called my trash pickup company, and this time I listened to a litany of choices of buttons I could punch and chose my cheerful Customer Service button again. I was transferred, listened to a brief melody when there was a “click” and I expected my cheerful voice to chirp “hello”. The next thing I heard was another click, silence, and then the dreaded dial tone that means you’ve been disconnected. Not being one of the “fainthearted”, I simply redialed my number. Again there was the litany of button choices, my choice and the music, and just when I began to feel that all was right with the world I heard – “click”, “dial tone” and nothing.

This was not the morning for the phone to be playing games with me, so I made one more determined effort and REDIALED! “NASA, we have lift-off !” I once more heard the litany of button choices, but this time I outfoxed that monotonous voice and punched “0”. I asked for the Manager of Customer Service, I was given her name and was transferred. What greeted my eager ear was, “You’ve reached the voicemail of ……., please leave your name and number and she’ll return your call.”

So here we sit - my lidless, green can and I facing another pick-up day. This eager-to-serve plastic green waif must bravely face another dutiful day half-clothed.

You must admit that is an amusing story, and one that far too many of us have lived through, but what a sad commentary it is about our business community. Doesn’t it make you wonder if our language has changed so drastically that what we interpret “Customer Service” to mean - is not what today’s business owners mean. It makes me wonder when the marriage of Customer and Service broke-up, leaving us all the lonely ones.

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You can become an active expert in a newsgroup that is industry related. A newsgroup is an online forum where people share information and common interests.

When you post, you are literally talking to your potential customers. These people do not want to be sold something; they want information from gurus, about the topic they are interested in.

Make sure you have a sig file or signature and start establishing relationships and prove your expertise. Stay with newsgroups that do not accept advertisements.

This is also a great way to gather feedback from your website, straight from the horses’ mouth. You can reinvent it if you need to and fix it accordingly.

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Macaroni with Tomatoes

Ingredients: Macaroni, tomatoes, butter, onion, basil, pepper, salt.

Fry half an onion slightly in butter, and as soon as it is coloured add a puree of two big cooked tomatoes. Then boil quarter of a pound of macaroni separately, drain it and put it in a deep fireproof dish, add the tomato puree and three tablespoonsful of grated Parmesan and Cheddar mixed, and cook gently for a quarter of an hour before serving. This dish may be made with vermicelli, spaghetti, or any other Italian paste.

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Be sure to check all the publications that carry the kind of advertising you need. Many mail order publications just getting started offer unusually low rates to first-time advertisers; a free-of-charge insertion of your ad when you pay for an order to run three issues or more; or special seasonal ad space at greatly reduced rates. And there are a number of publications that will give you Per Inquiry (PI) space--arrangement where all orders come in to the publication, they take a commission from each order, and then forward the orders on to you for fulfillment.

Many publications will give you a contract for space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that's always one third or less the regular price for the space need, insert your ad. Along these lines, be sure to check in with the suburban neighborhood newspapers.

If you send out or publish any kind of catalog or ad sheet, get in touch will all the other publishers and inquire about the possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.

Finally, there's nothing in the world that beats the low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people--- a simple one page report with a "tag-line" inviting the readers to send money for more information, with a full page advertisement for your book or other product on the backside. Ask for a self-addressed stamped envelope, and depending on the appeal for your report and circulation of the publication in which your ad appears, you could easily be inundated with responses!

The trick here, of course, is to convert all these responses, or a large percentage of them, into sales. This is done via the "tag-line," which issues an invitation to the reader to send for more information, and the full page ad on the back of the report, and other offers you include with the complete package you send back to them. As mentioned at the beginning of this report, it's just a matter of unleashing your imagination. Do that and you have a powerful force working for you that can help you reach your goals.

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You don’t want to get tangled up in bribery! The problem is it’s rarely easy to tell whether a proposed payment is actually a bribe. For instance, the FCPA doesn’t prohibit “grease payments” which are fees paid to foreign officials to expedite the actions the government would eventually take anyway, such as issuing a routine permit.

But suppose you need a permit to build an oil pipeline, and a government agent asks for a few thousand dollars for advising you on environmental issues and compliances to make sure you get the permit. Would that be a “grease payment,” or a bribe for the officials to look the other way?

In light of the new rulings and laws, people of authority rarely ask for bribes, but they may ask for a small payment for advice on doing business there. For instance, if a government agency asks your company to build a park or pave a road in exchange for approval, that wouldn’t count as a “bribe.”

This whole scenario is further complicated by the layers of people it might take to get a job done. So, if you hire an agent to work with an agent abroad, how do you know he isn’t paying bribes and implicating your firm in corruption? Know what the deal should cost, so you can tell if money is leaking out.

Because complying with the many overlapping laws is tricky, don’t try it alone. Hire a lawyer with experience in international business to help you through this minefield.