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Now, let’s take things a step further and talk about how you close an article.

Every article you write should have an author's bio, strategically written to look like a continuation of the article itself.

The whole purpose of writing an article is to have your reader read your bio and decide to click to your website for more information.

Your article may be great and your conclusion strong, but without a powerful resource box that asks for an interaction (read; click), you will fail to get any traffic.

A resource boxes with just a few words like, "Written by John Doe" won't bring you any traffic.

Make your resource box entry stand out.

Many people write a great article, submit it to article directories and wait for the traffic to come.

But sadly, nothing appears, and they think, "article marketing is a load of rubbish!"

These people don't realize that they have probably made one of the most fundamental mistakes that new articles writers make; not using the resource box to its full potential!

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Affiliates. At a commission rate like we set for your smaller product, It's highly likely that yesterdays joint ventures started to pull in some affiliates for you. What’s great about this is the peoples lists you've had ads go to often contain people just as successful as them for the simple reason of keeping track of what’s going on and seeing all the new products first, getting in there early for promotion purposes and so on. Understand that you don't need a massive number of affiliates to promote for you to start pulling in some real numbers and some real resources for yourself.

Think about this, every affiliate that promotes for you effectively increases your promotion power by one hundred percent. Just twenty five good affiliates pulled in over a few products totally excluding your joint ventures increases your promotion power 2500%. When you look at things this way, you can start to see how even people with limited resources, and small numbers of people flowing through their systems make so much money in short periods of time, and why their resources grow at such an incredible rate. You've now formed a new base for your future promotion. People to make money for both you and themselves, what could be better?

You now also have the start of a list. Again, this will form the base of any of your future product launches. Depending on how successful your joint ventures were, you may find yourself with a thousand subscribers after a couple of weeks, maybe two, three thousand, maybe five, ten or more. Finally your own media outlet. It becomes clear how people get their large lists in short periods of time. Granted, some spend many years building them up, but a short sharp burst per product launch is always nice. Keep doing this every launch and your numbers will never go down.

Not only that but you should now have some customers coming through your smaller product, again, depending on the quality and number of your joint ventures the numbers will vary greatly from business to business. At this point I highly doubt that you'd come back with no sales at all. If you have, you should first check to make sure your ordering process is working correctly, then check your ad copy, and then question the quality of your joint ventures. With a 100k circulation to quality personal lists, if you get no sales I'd be shocked to say the least.

These people buying your smaller intro product are going to take some time to read through and head over to your larger product, and of course not all of them will buy your larger product anyway, but still, you have the start of a list of people ready to buy your products and ready to pull their wallets out for a quality piece of work. These will eventually go on to form the basis of your long term customers.

So you see how your resources are starting to build themselves up. Through a few simple joint ventures (or not so simple, I've seen some rather strange deals go down in my time) you've started to build your future business, the affiliates have started to build your future business, so has your list, so have your customers. You've got a lot going for you at this stage, and we haven't even mentioned joint ventures as long term deals that will inevitably come from those, so lets get back to the days business and finish sorting things out.

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Budgets and personal finances are not most people’s favorite topics, and certainly not one of mine. Even bank executives have problems in this area, but if you’re an entrepreneur so do you. You’re concentrating so much time on your business, your personal checkbook takes a back seat. Then one day you are met with the startling fact that you’re not saving enough for lean times and you panic.

Well, just apply your professional talents to the situation and become your own personal CFO. By using your CFO eyes on the situation, it somehow tempers the pain of dealing with your own money. To get started, here are 5 rules for treating your personal finances like a business:

Be Your Own Board of Directors. To make good decisions, you must know what you’re trying to achieve. In business, Board of Directors write mission statements to keep the company on track with goals. At home, it’s up to you to define your mission and make sure you’re fulfilling it by writing down your goals. Not just your financial goals either, but your “life” goals.

Know Your Operating Costs. Do you know what you spend every

month on average? Businesses do because they base their budgets on historic spending patterns. Most people, however, don’t know what it costs to keep their lives running. You can make out detailed budgets, but find out at the end of the month that you haven’t stuck to it. So instead of doing a budget that dictates how much to spend, do a “cash flow statement” that records how much you actually spend each month broken into several categories.

Know Your Net Worth. Companies measure progress toward goals through balance sheets which list their assets and liabilities. Your net worth is your balance sheet where you list everything that you own. That means your checking and savings accounts, investments, car, house, etc. minus everything you owe. Track your net worth quarterly to make sure you’re moving toward your personal goals. Without this step, you might not see the impact of your money decisions until it’s too late.

Forecast Money Decisions Results. When a business makes important decisions, they use a process called “scenario planning”. They look at the possible outcomes of one choice compare to another. You can use the same process to make smart money decisions. For any choice, pick two options, and then look at what each answer would do to your cash flow and net worth. Remember, there are no “good” or “bad” choices - only choices that put you closer or farther from your goals.

Track Progress by Annual Reports. Just as companies assess their progress in their annual reports, you need to review your list of priorities every year. Have you accomplished any goals? Have your spending patterns changed? Did you spend less than you earned? Did you save as much as you planned?

You need to treat your money like you treat your business. Give it the time it deserves, because in the end the time you spend is really an investment in yourself and your dreams.

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Looking at affiliates in the light of converting them to long term customers however, is a different story altogether, simply because that's what your long term product is there to do. Make you a profit, and if any of them sign up and buy this whilst promoting, while it'll be very unlikely it'll be the mainstay source of customers for your business, it can be a nice little bonus. How you do this is only limited by the system you have set up and your imagination, adaptation and implementation. There really is no right or wrong way, and to list every single method would be a whole encyclopedia in itself.

Let me give you some examples though so I don't leave you wonder what I'm talking about. First example, you want to make a profit out of your affiliates, so along with your next ad to them about the newest affiliate program you have released for your newest product goes an offer voucher for a discount, don't just want a boring old discount? Not a problem, how about the ticket only becomes valid when they've made five or ten sales.

Even better, instead of pushing affiliates hard, have the ticket only request one sale of your product before it becomes valid. It's very unlikely an affiliate with a good list is going to make exactly one sale when they blast an ad out. Easy they think, out goes the ad, ten sales come in instead of the one that they needed, they get a discount or even a free product on top of their commissions. At the same time, you persuaded someone to get out there and promote, not only bringing in more sales, but a bundle more resources that are going to do the same again and again. Best of all you were sleeping at the time. (I love that part)

Now ok granted you might be cringing at me right now wondering why I'm telling you this, but let me say in my defense, first think about what you're selling. If it's a Sixty dollar product, who cares if you give affiliates an 80% discount on top of their commission if they make a single sale. Remember that's not what we're talking about now. We're discussing high price items, anywhere from $500 to $10k per product. Now that discount starts to seem a little more significant and worthwhile. If I gave you 2k off one of my products on top of a 4k commission for making a single sale, would you blast an ad to your private, targeted list about that? There's a whopping wad of cash in it for you, and potentially hundreds more people for me to sell my products to for me.

It doesn't even have to go that far, even if you're only selling a $1250 product. When was the last time you were paid $500 per sale you made? If you have been paid that much before, I bet the product you were selling was pretty successful. Why don't more people pull stuff like this off? Simply wait until you've sold as many as you can in a short period of time, then open it up for affiliates with a deal like this while the buzz is still there about your product.

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CHAPTER 4: As The Crow Flies

Have you ever heard the expression “as the crow flies”? If not, it means taking the most direct route between two points.

For instance, if you had to travel by car or by foot from one corner of a city to the other, you might have to drive straight, turn left, turn right, turn left... drive straight, wait at a red light, drive straight, and then take a left again before you reach your destination.

The route could be filled with obstacles. Since you're travelling on the ground level, you have to stay on the streets, drive around buildings (rather than straight through them!), and stop at lights. All of these things make the trip more complex and longer.

This is not so for a bird, or a crow, as the expression goes. The crow can simply fly from one end to the other—from point A to point B. There is no need to veer around buildings, to make turns, to watch out for pedestrians, to stop at red lights. The crow can take the simplest and shortest route from one end of the city to another.

So how does this relate to your business?

If you have the choice to go from point A to point B, then that’s what you should do. Don't complicate the process by stopping at point C and point D and point E.