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Chapter 6: Pets- What to do?

One of the difficulties with moving to another country is deciding what to do with the family pet. For some there may not be a choice as different countries have different regulations in regards to animals.

Contact your representative embassy in your intended destination in order to obtain any regulations that might exist. Any country allowing the importation of a pet will require a detailed health certificate and an import permit.

Before making a decision on what to do with your pet, consider its needs and what would be best for it. Will the animal be able to withstand travel? How old and healthy is your animal? How will the animal cope with an extensive stay in quarantine in your intended destination? Remember moving can be just as stressful for the animal as it is for you.

In the event that you do decide to take your pet with you ensure you have a thorough vet check up in which you confirm that all relevant vaccinations and immunisations are completed and up to date. During this time ask your vet to provide you with the required health certificate.

Before leaving the country ensure you provide your pet with appropriate identification including your name and contact details. To avoid problems upon arrival at your intended destination, contact the customs vet to inform them of the date and time of arrival and any other information relevant to your pet. Your chosen airline should be able to provide you with contact details for the vet.

During transportation your pet will be contained within its own carrier. Upon arrival to your destination a period of quarantine is generally required and often ranges from one month to one year.

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So here you are: You have developed a great podcast, with excellent content for a very tight niche. And you are prepared to podcast on this topic with top-notch content for a long time to come. Now what?

Now you have to get your podcast out into the world to be heard. Many broadcasters to simply podcast for personal interest or to get their opinions out into the world, don't bother to market their podcast. And perhaps, if you have a small and fait hful fo llowing that might be all you're interested in. For example, maybe you are pastor at a church and it doesn't matter to you other people outside of your congregation hear your podcasts, as long as they are available for your parishio ners. That's fine.

But there are many people, especially business podcasters, who need to be heard. Perhaps you need to be heard because of the importance of your sell your product and put food on the table, whatever the reason is, you need to do your podcast out there.

The first in you want to do is submit your podcast to the podcast hosting sites ment ioned in a previous chapter. If you haven't done that already, take time to be that right away. Don't just submit to one, submit to all of them.

The next thing you need to do is to make sure that your market ing material (if you are a business) contains the web site on which your podcast is hosted. For example, if your company has a web site, make sure it's on your market ing material. Then go on to your company's web site and make sure that the podcast is easy to see. Lots of companies have very busy web sites which makes it difficult to notice if there are new items on the page. You might also want to put on your market ing material something along the lines that of "subscribe to our podcast."

Just plunking down your podcast on your web site and a web address on your marketing material will not get you very many subscribers. It could get some calm and that's great, but just like any other product that you sell you need to give people a reason to subscribe to your podcast.

If you haven't noticed, this chapter talks about content and niche market ing but the underlying secret of both of those is value. When you offer a value, people will come to you. If your product solves a problem, they will buy it from you. If your service benefits someone, they will buy it from you. If your podcast helps them in some way, they will subscribe to it… or even buy it from you.

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Fiery Barbecued Venison

Categories: game, barbeque

Yield: 4 servings

4 venison steaks or medallions(about; 4 oz. per portion)
2 ts paprika
1 ts chili powder
1 ts ground cumin
1 ts ground coriander (cilantro)
1 ts sugar
1 ts salt
1/2 ts dry mustard powder
1/2 ts dried thyme leaves
1/2 ts good curry powder
1/2 ts cayenne

CORIANDER AVACADO CREAM

1/2 avacado (~ 4 tablespoon)
3 tb sour cream
2 tb fresh chopped coriander
1/2 ts grated lime peel
4 dr tabasco sauce
1 salt
1 pepper
1 olive oil for basting

This Southwestern-style dish from the Cervena venison people packs an intense flavor punch.

To make the avacado cream, place all ingredients in a processor or blender and blend until smooth.

Combine all the meat spices in a large bowl. Place the venison in the bowl and mix to coat well. Brush off excess coating and let stand 1 hour.

Heat the barbecue grill; oil the grill.

Brown venison well over high heat, turning often and basting lightly with olive oil. When done to your taste, remove from grill, cover with foil and let stand about 5 minutes; serve with coriander cream.

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Remember, the headline is more than a mere summary of the website. For one, it is the first thing that people see. If a headline does not instantly give an indication of not only what the page is all about but also the reasons why people should read further the moment they hit it, it will actually deter prospects.

In fact, headlines that do not communicate any benefit in reading the next paragraph or navigating the site will dissuade readers from browsing deeper, which is where most online sales are made.

So the true purpose of a headline is not to summarize or advertise the website, the salesletter, or the business behind it. It's simply to get people to read further. That's it.

In advertising parlance, a headline is the "ad for the ad." For instance, a resume is not meant to land a job but to land an interview. A headline is, in the same way, meant to land the visitor's attention and arouse their curiosity — not the sale.

If a headline does not achieve this quickly, efficiently and effectively, people will simply click away.

You may have heard of the famous "AIDA Formula," which stands for, in order: Attention, Interest, Desire, and Action. Ads must follow this formula in order to be successful. They must capture the reader's attention, arouse their interest, increase their desire and lead them to take some kind of action.

Other than "grabbers" like graphics, multimedia, or "lumpy mail" in direct mail marketing (where trinkets are added to grab people's attention), the first part of the formula often refers to the headline.

If the headline does not command enough attention (or does not command it effectively and, above all, rapidly), then the rest of the formula will fail. People will likely leave at the click of a mouse. So the headline is not meant to do anything other than increase that attention factor.

Usually, there is a gap between the prospect's problem and its solution (or a gap between where a person happens to be at the moment and the future enjoyment of a product's benefits). But many prospects either do not know there is in fact a gap or, because it is one, try to ignore it as a result.

Therefore, a headline that either communicates the presence of such a gap or implies it. Better yet, if it's one that widens it, it will likely appeal to those who can immediately relate to it. (Of course, that's people within that site's target market.)

Using a headline that immediately conveys either a problem or a potential benefit not only makes the reader aware that there is a gap but also reinforces it in the mind. (And this doesn't mean writing ALL the benefits in the headline to cover all the bases, as in the case of mega-headlines.

Some headlines are newsy, others are sensational. Either way, it doesn't matter. All that matters is that the headline gets the reader to start reading. And if you created or widen the gap mentioned earlier, then after reading the headline readers will want to know, by browsing further, how they can close that gap.

Famous sales trainer Zig Ziglar said that people buy on emotional logic. In other words, they buy on emotion but justify their decision with logic. Therefore, emotionally-charged headlines also help to widen those gaps.

The wider the gap is, the greater the desire to close it will be.

How do you achieve that? While a website should focus on the solution rather than the problem, adding a negative (or a potentially negative) situation to the headline is often more effective because it appeals to stronger emotions and motives.

Granted, this might seem somewhat unusual or contrary to what you have learned in the past. So in order to understand this, let's take a look at how human needs and emotions work.

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Many times, a merchant will have post-sale interaction with a customer and will consider the sale over and the deal completely done. They fail to recognize that chargebacks can occur well after an actual sale is processed and occasionally engage in communication that spurs consumers to act rashly.

This does not mean that one must be overly accommodating to customers who may be considering a chargeback or disputing their bill. In many cases, taking a hard-line in negotiations can prevent would-be cheaters from following through with their plans. One internet entrepreneur illustrates this clearly.

“I had a customer who was threatening a chargeback. She claimed she didn’t make the purchase at all. When confronted with the fact that the code on the back of the card matched up and that I had her correct address, she backed off a little. I explained to her that if she persisted, all of that information would be relayed to the credit card company. I told her that it sure looked like she had made the purchase—and if it wasn’t her it must have been someone else who knew an awful lot about her. Maybe a family member or a friend. I told her that I wouldn’t give in to a chargeback attempt easily and that I’d make sure a full investigation was made.”

This hard-line approach worked. “After hearing that, she changed her tune. She indicated that it must have been her husband and that I didn’t need to worry about the whole thing. I don’t know if the information I had opened her eyes to the fact that someone at her place made the buy or if my approach just convinced her it wasn’t worth trying to wriggle out of the purchase. Either way, the threat of chargeback disappeared.”

This story not only illustrates the potential power of taking a serious attitude toward those who are attempting to effectuate a chargeback. It also underlines the importance of acquiring good information (in this case a CVV2 code and using AVS) in order to prevent chargebacks after a sale.

When discussing matters with customers who may be contemplating a chargeback, the merchant must be firm and protective of his or her self-interests. That does not, however, mean that the merchant should act in any way that would upset a customer. Too hard an approach can actually encourage a chargeback.

Like any other negotiation, dealing with dissatisfied customers requires “people skills” and a clear understanding of one’s objectives. When conducted appropriately, these interactions can result in avoiding chargebacks.

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With blogging gaining popularity day by day, the expansion of RSS is remarkable reaching new heights and depths in various fields. Since some blogging soft wares generate RSS feeds automatically, some people who maintain blogs publish RSS feeds without even knowing they are doing so. Blogging need not necessarily mean a personal affair it can also fuel business opportunities looked upon by various marketers and publishers. Also many big companies are using blogging to keep their employees, colleagues in various departments and customers posted on the latest topic of discussion.

Blogging, though the name was coined by Jorn Barger during December 1997, dates back to the time of invention of Internet. The Internet was started as a tool for scientists, researchers, academic professionals, students and the government. But, it took a real pace when it was explored for commercial purposes. The early days of World Wide Web consisted of lots of personal sites and free information, which made people take a tilt towards posting whatever they wanted at any time.

Still, people are interested and they have more things to say than before! Users are enthralled by the fact that they can create a website whose main purpose was to give ongoing updates on anything – current affairs, social issues, technical advances and so on. To top it all, they can give their opinions too! These comments/opinions often written in a witty manner with a well-researched outlook as well, hook people to read blogs. The fact that you need not get a job as a reporter or a writer to publish your views to the reading world is what keeps blogging on wheels since the day it was invented. Blogging is the true democratization of publishing. Bloggers find it fun to write anything, anytime for anyone, anywhere in the world.

The best part of the web log is that, you need not be a geek to be the master of your web log. The most vital point to remember while having a web log is that, it should be updated regularly. If you are not doing that, your readers will loose interest and will certainly go in search of better pastures to graze. After all there is no meaning in hanging on somewhere, where there is nothing to read. If you are in search of dollar, first formulate a frequency for your blog, which you are quite comfortable with. A perfect blog is one which is daily updated with relevant features. To blog daily, you need to manage your time, very carefully, unless you have plenty of time with you. And who can argue the fact that the owner of a quality blog also has some excellent time management techniques.

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CANDY COATED CHOCOLATES GIFT JAR COOKIE MIX

3/4 cup all-purpose flour
1/2 teaspoon baking soda
1/2 teaspoon salt
1/2 teaspoon ground cinnamon
1/2 cup chopped walnuts
1 cup mini candy-coated chocolate pieces
1/2 cup raisins
3/4 cup packed brown sugar
1 1/4 cups quick cooking oats

In a medium bowl, stir together the flour, baking soda, salt and cinnamon. In a 1 quart glass jar, layer the ingredients in the following order: Flour mixture, walnuts, 1/2 cup of the mini candy coated chocolates, oats, remaining candies, and brown sugar. pack down well after each addition and attach a tag with the instructions.

Preheat oven to 350 degrees F (175 degrees C). Grease cookie sheets.

In a large bowl, cream together 3/4 cup of butter, 1 egg and 3/4 teaspoon of vanilla until light and fluffy. Stir int he contents of the jar until well blended. Roll dough into 1 inch balls and place them 2 inches apart onto the prepared cookie sheets.

Bake for 8 to 10 minutes in the preheated oven. Allow cookies to cool on baking sheet for 5 minutes before removing to a wire rack to cool completely.

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1) Approach E-zine publishers to propose a Joint Venture on selling your product to their subscriber list.

Usually, you might offer more commissions and slightly more sophisticated marketing materials (e.g. free report rebranded with their own name and a liberty to place a one-page ad) to your Joint Venture partners.

2) Since you own full control of your product, you can customize your product (E-book) for Joint Venture partners with great marketing power so that they can profit from both upfront and back-end sales of the product without having to pay for customization fees.

Just be sure that the customers can only buy the Resell Rights from you.

3) Write the first letter to your potential Joint Venture partners asking for their permission to view your proposal.

Don’t enclose any further details until you get their permission.

4) To assure your potential Joint Venture partner that you are not spamming their mailbox, make a special of their name, their E-zine name, and their URL.

Don’t forget to quickly introduce yourself at the start of your letter.

5) Reveal the full details of your Joint Venture proposal in the second letter only.

Full details can range from about your product, how much you plan to pay your Joint Venture partner for every copy of your digital product sold, and how your partner can benefit from this venture. If there is a sample of the product available, you can attach to the mail for your potential partner’s review.

6) In your Joint Venture proposal, write more on benefiting your partner than about yourself or even your product for that matter.

You are making the first approach to your potential partners so they will also like to know what is in for them. If it is not worth it, they would just reject your proposal. Remember, it’s easier for them to say no!

7) In the second proposal letter, include a link where your potential Joint Venture partner can sign up for your affiliate program.

Be sure to equip your Joint Venture partner with the marketing materials necessary to promote the product on your behalf. If the marketing materials can’t be installed into the affiliate program, follow-up with your Joint Venture partner after the sign up to give him the marketing materials.

8) While you may have written a few proposal templates before sending them out, you will do well to write the letters in a more personal tone.

Your letters can change slightly in terms of how you address your potential partners and their needs.

9) The power is in the numbers. Recruit as many Joint Venture partners as you can.

You might have to motivate them from time to time, too, because they are just as human as anyone else.

10) At the bottom of your proposal letters, include P.S.es (Post-scripts) to summarize your letter and push your potential partner to take action NOW by signing up for your affiliate program.

Remind your potential Joint Venture partner that should they have any questions, you will be glad to help. You won’t mind helping a partner who will help you succeed, would you?

11) When discussing a mutual benefit arrangement with your potential Joint Venture partner, stress on a win-win-win situation rather than the usual win-win situation that most people talk about.

Some potential partners are responsible E-zine publishers who cares a lot for their subscribers so don’t forget to include their subscribers into the win-win-win situation. Remember that their subscribers are also going to help make the whole venture a success. Your potential partner wins when he makes successful sales. His subscribers win when they purchase a quality product useful for their own purposes. You win when they all win.